{"id":352872,"date":"2026-09-09T16:28:13","date_gmt":"2026-09-09T14:28:13","guid":{"rendered":"https:\/\/rtrsports.com\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/"},"modified":"2026-09-09T16:28:26","modified_gmt":"2026-09-09T14:28:26","slug":"motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/","title":{"rendered":"MotoGP’nin ABD’deki gelece\u011fi: 2027 sonras\u0131 geni\u015fleme playbook’u"},"content":{"rendered":"

Liberty Media<\/strong>‘n\u0131n ABD pazar\u0131na y\u00f6nelik Formula 1 playbook’u bir benchmark teorisi de\u011fil. Sekiz y\u0131lda belgelenmi\u015f, ba\u015fl\u0131klar ve rakamlarla okunabilecek bir icraatt\u0131r. 2019’da Netflix’te yay\u0131nlanan Drive to Survive<\/em>. 2022’de a\u00e7\u0131lan Miami GP. 2023’te a\u00e7\u0131lan Las Vegas GP. 2024’te ABD’deki F1 taraftar\u0131 say\u0131s\u0131 52 milyona ula\u015ft\u0131 (Formula 1 kurumsal verisi). ABD kaynakl\u0131 F1 sponsorluk gelirleri \u00fc\u00e7 y\u0131lda \u00fc\u00e7 kat\u0131ndan fazlas\u0131na \u00e7\u0131kt\u0131. Ekim 2025’te Apple, F1 ABD yay\u0131n haklar\u0131n\u0131 700 milyon dolar\u0131n \u00fczerinde bir bedelle sat\u0131n ald\u0131; bu anla\u015fma, F1’in ABD ticari platformunu Liberty portf\u00f6y\u00fcn\u00fcn en de\u011ferli varl\u0131klar\u0131ndan biri olarak tescil etti.<\/p>\n

MotoGP bug\u00fcn ayn\u0131 playbook’un ba\u015flang\u0131\u00e7 a\u015famas\u0131ndad\u0131r.<\/strong> Tek bir ABD yar\u0131\u015f\u0131 (Circuit of the Americas, Austin, Texas), FOX Sports ile bir TV anla\u015fmas\u0131, b\u00fcy\u00fck ihtimalle \u00fcretimde olan bir belgesel dizi ve Liberty’nin ge\u00e7en May\u0131s ay\u0131nda yapt\u0131\u011f\u0131, Miami’yi ikinci bir ABD yar\u0131\u015f\u0131 i\u00e7in ger\u00e7ek\u00e7i bir destinasyon olarak i\u015faret eden kamuoyu a\u00e7\u0131klamas\u0131.<\/p>\n

Mevcut konumlanma, bug\u00fcn\u00fcn Formula 1’i de\u011fil; 2017-2018’in Formula 1’idir, \u00fcstelik ayn\u0131 playbook’u uygulayan ki\u015finin kendisine ait bir form\u00fclle. \u00d6n\u00fcm\u00fczdeki 24 ay i\u00e7inde motorsporuna giri\u015f yapma fikrini de\u011ferlendiren Amerikal\u0131 CEO veya CMO i\u00e7in, playbook’un kendi y\u00f6r\u00fcngesinde nerede bulundu\u011funu anlamak en kritik karar de\u011fi\u015fkenidir<\/a>.<\/p>\n

Liberty’nin a\u00e7\u0131klad\u0131klar\u0131 ve a\u00e7\u0131klamad\u0131klar\u0131<\/strong><\/h2>\n

May\u0131s 2026’da Liberty y\u00f6netimi, ABD’de ikinci bir MotoGP yar\u0131\u015f\u0131 i\u00e7in Miami’yi mant\u0131ksal bir destinasyon<\/strong> olarak a\u00e7\u0131k\u00e7a tan\u0131mlad\u0131. Sekt\u00f6r bas\u0131n\u0131 bu senaryoyu ayr\u0131nt\u0131l\u0131 bi\u00e7imde ele ald\u0131. \u015eu an itibar\u0131yla a\u00e7\u0131klama hen\u00fcz resmi de\u011fil ve imzal\u0131 bir anla\u015fmadan de\u011fil, kamuya duyurulan bir niyetten ibaret. G\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken teknik bir k\u0131s\u0131t da g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kt\u0131: Liberty, ba\u015flang\u0131\u00e7ta bir F1 monoposto pisti olarak tasarlanan Miami pistinin motosikletler i\u00e7in ara\u00e7lara k\u0131yasla \u00e7ok daha ciddi g\u00fcvenlik sorunlar\u0131 bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131<\/strong> kabul etti ve MotoGP uyumlu bir versiyon i\u00e7in tadilat ya da alternatif bir g\u00fczergah gerekti\u011fini belirtti.<\/p>\n

Bu arada, takvimle ilgili bir veri ABD dosyas\u0131ndan ayr\u0131 tutulmal\u0131 ki kar\u0131\u015f\u0131kl\u0131k olmas\u0131n. 2027 sezonunun resmi lansman\u0131 ve yeni 850cc teknik d\u00f6neminin kamuoyuna a\u00e7\u0131l\u0131\u015f\u0131 21 \u015eubat’ta Rio de Janeiro’da ger\u00e7ekle\u015fecek<\/strong>; etkinlik, Botafogo sahilinde, arka planda \u015eeker Da\u011f\u0131 ile d\u00fczenlenecek. Takvimin ilk yar\u0131\u015f\u0131 ise 5-7 Mart’ta Tayland’\u0131n Buriram \u015fehrinde yap\u0131lacak. Bu iki etkinlik farkl\u0131 co\u011frafi mant\u0131klara yan\u0131t veriyor: Brezilya yeni teknik d\u00f6nemin anlat\u0131 a\u00e7\u0131l\u0131\u015f\u0131 i\u00e7in, Tayland ise MotoGP’nin Formula 1’den tarihsel olarak daha iyi konumland\u0131\u011f\u0131 b\u00fcy\u00fck G\u00fcneydo\u011fu Asya pazar\u0131 i\u00e7in. Her ikisi de ABD plan\u0131na temas etmiyor; ancak bunlar\u0131 birbirinden ay\u0131rt etmekte fayda var, zira bas\u0131n zaman zaman bunlar\u0131 ba\u011f\u0131ms\u0131z bile\u015fenler i\u00e7eren co\u011frafi geni\u015fleme anlat\u0131s\u0131nda tek bir \u00e7at\u0131 alt\u0131nda sunuyor.<\/p>\n

Daha kapsaml\u0131 bir stratejik sinyal daha var: Liberty y\u00f6netiminde MotoGP, yap\u0131sal olarak \u015fehir i\u00e7i pistlere y\u00f6neliyor. Avustralya Grand Prix’si 2027’den itibaren Phillip Island’\u0131 terk edecek ve Adelaide’in de\u011fi\u015ftirilmi\u015f \u015fehir i\u00e7i pistine ta\u015f\u0131nacak.<\/strong> Bu bir paradigma de\u011fi\u015fimi: Yar\u0131\u015flar “\u00f6deme g\u00fcc\u00fc olan seyirciye yak\u0131nla\u015f\u0131yor”. Ama\u00e7, Liberty’nin F1’de Miami, Las Vegas ve bu hafta sonu itibar\u0131yla Madrid<\/strong> aras\u0131nda uygulad\u0131\u011f\u0131 co\u011frafi mant\u0131\u011f\u0131 MotoGP’de de tekrar etmek. Miami’nin MotoGP ABD yar\u0131\u015f adresi olarak \u00f6ne \u00e7\u0131kmas\u0131, bu daha geni\u015f \u00e7er\u00e7evenin i\u00e7inde, d\u0131\u015f\u0131nda de\u011fil.<\/p>\n

MotoGP ABD yol haritas\u0131n\u0131n geri kalan\u0131 hen\u00fcz niyet a\u015famas\u0131nda. Belgesel dizinin resmi bir yay\u0131n tarihi yok. FOX Sports ile ABD TV anla\u015fmas\u0131n\u0131n yenilenmesi ya da y\u00fckseltilmesine dair kamuoyuyla payla\u015f\u0131lm\u0131\u015f bir a\u00e7\u0131klama yok. 2026’da ABD MotoGP ticari gelirleri, Dorna 2024 bilan\u00e7olar\u0131nda belgelenen b\u00fcy\u00fckl\u00fck mertebesinde kalmaya devam ediyor; Liberty’nin ilk s\u0131\u00e7ray\u0131\u015f\u0131 hen\u00fcz ger\u00e7ekle\u015fmedi.<\/p>\n

F1 \u015fablonu MotoGP zaman \u00e7izelgesine uyguland\u0131\u011f\u0131nda<\/strong><\/h2>\n

Nerede oldu\u011fumuzu anlamak i\u00e7in Liberty F1<\/strong> zaman \u00e7izelgesini Liberty MotoGP<\/strong> zaman \u00e7izelgesiyle, analoji yoluyla de\u011fil, kesin olarak hizalamak gerekiyor.<\/p>\n

Liberty, F1 sat\u0131n al\u0131m\u0131n\u0131 Ocak 2017’de tamamlad\u0131.<\/strong> \u0130lk yirmi d\u00f6rt ayda (2017-2018) kamuoyuna yans\u0131yan ad\u0131mlar \u015funlard\u0131: rebranding, dijital yeniden yap\u0131lanma, Netflix ile ilk g\u00f6r\u00fc\u015fmeler, Miami lokasyonu tart\u0131\u015fma a\u015famas\u0131nda. Ticari gelirde hen\u00fcz g\u00f6zlemlenebilir bir d\u00f6n\u00fc\u015f\u00fcm yok. 3. y\u0131l (2019): Drive to Survive<\/em>‘\u0131n lansman\u0131 ve ABD seyirci e\u011frisinin k\u0131vr\u0131lmaya ba\u015flamas\u0131. 4. y\u0131l (2020): Pandemi, paradoks bi\u00e7imde dizinin benimsenmesini h\u0131zland\u0131rd\u0131 ve F1 ABD fanbase’i \u00fc\u00e7 y\u0131lda ikiye katland\u0131. 5. y\u0131l (2021): cost cap’in imzalanmas\u0131, Miami GP’nin 2022 takvimine eklenmesi. 6-7. y\u0131l (2022-2023): Miami GP, Las Vegas GP, ABD gelirleri 80-100 milyon dolardan 400 milyon dolara y\u00fckseldi. 8-9. y\u0131l (2024-2025): konsolidasyon ve ABD yay\u0131n hakk\u0131n\u0131n Apple’a 700 milyon dolara sat\u0131\u015f\u0131.<\/p>\n

Liberty, Dorna sat\u0131n al\u0131m\u0131n\u0131 Temmuz 2025’te tamamlad\u0131. 9 Eyl\u00fcl 2026 itibar\u0131yla Liberty MotoGP d\u00f6neminin on \u00fc\u00e7\u00fcnc\u00fc ay\u0131nday\u0131z. F1 e\u015fde\u011feri a\u00e7\u0131s\u0131ndan bakt\u0131\u011f\u0131m\u0131zda, 2. y\u0131l\u0131n ortas\u0131nday\u0131z. MGPSEG (MotoGP Sports Entertainment Group) olarak rebranding tamamland\u0131 (\u015eubat 2026). Ticari ekip yerli yerinde<\/strong> (Borja de Altolaguirre Sponsorluktan Sorumlu Ba\u015fkan, Vince Russell CFO ve Kelly Brittain Global Marketing olarak g\u00f6revde). Ekiplerle yap\u0131lan anla\u015fma olan Concordia Pakt\u0131 imzaland\u0131 (Brno, Haziran 2026). F1 takviminde 2019’da belgesel diziyle, ard\u0131ndan 2022-2023’te yeni yar\u0131\u015flarla gelen ticari s\u0131\u00e7ray\u0131\u015f hen\u00fcz ger\u00e7ekle\u015fmedi.<\/p>\n

F1 takvimini mekanik olarak MotoGP zaman \u00e7izelgesine aktaranlar \u015funu s\u00f6yl\u00fcyor: F1’in 2018’indeyiz. MotoGP belgesel dizisi, yay\u0131ndan sonra 12-18 ay i\u00e7inde ilk s\u0131\u00e7ramay\u0131 getirmeli. Yeni ABD yar\u0131\u015flar\u0131, 2027-2028 aras\u0131nda ikinci s\u0131\u00e7ramay\u0131 sa\u011fl\u0131yor. Yeniden fiyatland\u0131rma sonras\u0131 ticari konsolidasyon ise 2029-2030 civar\u0131nda geliyor.<\/p>\n

Bu savunulabilir bir okuma, ancak iki yap\u0131sal de\u011fi\u015fken i\u00e7in d\u00fczeltilmesi gerekiyor: MotoGP, ABD’de F1’den daha k\u00fc\u00e7\u00fck bir tabanla ba\u015fl\u0131yor<\/strong> (MotoGP ABD fanbase’i birka\u00e7 milyon mertebesindeyken F1, Drive to Survive \u00f6ncesinde 40 milyona sahipti) ve MotoGP, ABD yay\u0131n al\u0131\u015fkanl\u0131klar\u0131n\u0131n zaten olu\u015fmu\u015f oldu\u011fu bir pazara giriyor. F1 bu al\u0131\u015fkanl\u0131klar\u0131 ba\u015flatt\u0131; MotoGP onlar\u0131 haz\u0131r buluyor. Birinci fakt\u00f6r mutlak e\u011friyi yava\u015flat\u0131yor; ikinci fakt\u00f6r g\u00f6reli e\u011friyi h\u0131zland\u0131r\u0131yor. \u0130kisinin bile\u015fimi, MotoGP ABD ticari s\u0131\u00e7ramas\u0131n\u0131n b\u00fcy\u00fck ihtimalle tek bir sezonda de\u011fil, 2027-2029 penceresinde a\u00e7\u0131laca\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

A\u00e7\u0131k\u00e7a belirtmeye de\u011fer bir \u00fc\u00e7\u00fcnc\u00fc unsur daha var. F1, ABD anlat\u0131s\u0131n\u0131 s\u0131f\u0131rdan in\u015fa etti. MotoGP bunu yapmak zorunda de\u011fil: \u015eampiyona, F1’in sahip olmad\u0131\u011f\u0131 anlat\u0131labilir bir varl\u0131\u011fa sahip; \u015fu an grilledeki bir Amerikal\u0131 pilot (Moto2’de Joe Roberts, MotoGP’ye \u00e7\u0131kmas\u0131 bekleniyor), yar\u0131\u015flarda ba\u015far\u0131 yakalayan bir Amerikan tak\u0131m\u0131<\/strong><\/a> (Trackhouse Racing 2024’ten bu yana Satellite Aprilia ekibi olarak NASCAR k\u00f6kleri ve ABD sahipli\u011fiyle yar\u0131\u015f\u0131yor) ve ABD’de pistin d\u0131\u015f\u0131nda da k\u00f6kl\u00fc bir motosiklet gelene\u011fine sahip bir taraftar toplulu\u011fu.<\/p>\n

Liberty’nin MotoGP ABD’deki anlat\u0131 g\u00f6revi s\u0131f\u0131rdan bir fanbase yaratmak de\u011fil, var olan gizil bir fanbase’i d\u00f6n\u00fc\u015ft\u00fcrmek ve Kategori \u00fczerinde yo\u011funla\u015ft\u0131rmakt\u0131r<\/a><\/strong>. Bu, belgesel dizinin ve yeni yar\u0131\u015flar\u0131n mant\u0131\u011f\u0131n\u0131 de\u011fi\u015ftiriyor: Var olmayan bir pazar\u0131 katalize etmiyorlar; var olan ama da\u011f\u0131n\u0131k bir pazar\u0131 yeniden d\u00fczenliyorlar.<\/p>\n

Ka\u00e7\u0131n\u0131lmas\u0131 gerekenler<\/strong><\/h2>\n

Mototsporun de\u011ferini de\u011ferlendiren Amerikal\u0131 CMO’larla yap\u0131lan g\u00f6r\u00fc\u015fmelerde en s\u0131k kar\u015f\u0131la\u015f\u0131lan hata, karar vermek i\u00e7in ikinci ABD yar\u0131\u015f\u0131n\u0131 beklemektir. Bu do\u011fal bir i\u00e7g\u00fcd\u00fc: “Miami oldu\u011funda pazar\u0131n tutup tutmad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcr.” Ancak bu, yeniden fiyatland\u0131rma penceresi a\u00e7\u0131s\u0131ndan tam olarak yanl\u0131\u015f mant\u0131k. \u0130kinci yar\u0131\u015f duyuruldu\u011funda girenler, istikrara kavu\u015fmu\u015f bir varl\u0131\u011f\u0131n fiyat\u0131n\u0131 \u00f6der. \u015eimdi girenler, hen\u00fcz in\u015fa a\u015famas\u0131ndaki bir varl\u0131\u011f\u0131n fiyat\u0131n\u0131 \u00f6der. Sat\u0131n alma de\u011feri bu fark \u00fczerinde duruyor.<\/p>\n

Daha ince olan bir di\u011fer hata ise F1 playbook’unun MotoGP’ye bire bir aktar\u0131laca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmektir.<\/strong> Aktar\u0131lmayacak. F1, Drive to Survive<\/em>‘\u0131 neredeyse s\u0131f\u0131rdan bir fanbase olu\u015fturmak i\u00e7in kulland\u0131; MotoGP ise konsolide bir k\u00fcresel fanbase’le ba\u015fl\u0131yor (k\u00fcm\u00fclatif izleyici say\u0131s\u0131nda sekizinci k\u00fcresel spor m\u00fclkiyeti) ve ABD’de k\u00fc\u00e7\u00fck ama var olan bir kitle s\u00f6z konusu. E\u011fri ayn\u0131 olmayacak. Playbook, mutlak rakamlar i\u00e7in de\u011fil stratejik mimari i\u00e7in uygulan\u0131yor; bu da tam olarak F1 takviminin, onu dikkatle incelememi\u015f olanlara \u00f6\u011fretmedi\u011fi okuma t\u00fcr\u00fc.<\/p>\n

Bizim perspektifimiz: Amerikan markalar i\u00e7in \u00fc\u00e7 giri\u015f penceresi<\/strong><\/h2>\n

\u00d6n\u00fcm\u00fczdeki 36 ay i\u00e7in motorsport yat\u0131r\u0131m da\u011f\u0131l\u0131m\u0131n\u0131 planlayan Amerikal\u0131 CEO veya CMO i\u00e7in ufuk, \u00fc\u00e7 somut pencereye ayr\u0131l\u0131yor.<\/p>\n

1. Pencere: Eyl\u00fcl 2026 \u2192 Eyl\u00fcl 2027.<\/strong> Liberty MotoGP penceresinin taban\u0131. Olas\u0131 Miami lansman\u0131ndan \u00f6nce, belgesel dizinin \u00e7\u0131k\u0131\u015f\u0131ndan \u00f6nce, FOX Sports’taki yap\u0131sal ticari duyurulardan \u00f6nce. Buradan girenler, fabrika veya satellite title slot pozisyonlar\u0131n\u0131 kataliz\u00f6r \u00f6ncesi fiyat\u0131yla, 24-36 ayl\u0131k aktivasyon ufkuyla al\u0131yor. Bu, sofistike kontraryenin penceresi: gelecek iki ya da \u00fc\u00e7 d\u00f6nemin beklenen yeniden fiyatland\u0131rmas\u0131na kar\u015f\u0131l\u0131k bug\u00fcn\u00fcn minimum bedeli \u00f6deniyor.<\/p>\n

2. Pencere: Eyl\u00fcl 2027 \u2192 Eyl\u00fcl 2029.<\/strong> H\u0131zlanma a\u015famas\u0131. Belgesel dizinin b\u00fcy\u00fck ihtimalle yay\u0131nda oldu\u011fu, Miami GP’nin muhtemelen aktif oldu\u011fu ve MotoGP ABD izleyici verilerinin kataliz\u00f6r sonras\u0131 \u00f6l\u00e7\u00fclebildi\u011fi d\u00f6nem. Fiyatland\u0131rma g\u00f6zlemlenebilir bi\u00e7imde yeniden \u015fekilleniyor. Buradan girenler, istikrara kavu\u015fmu\u015f de\u011fil hareket halindeki varl\u0131k al\u0131yor; ancak imzalamadan \u00f6nce belgelenmi\u015f bir okuma gerektiren kurumsal marka i\u00e7in iyi bir denge noktas\u0131. Bedelini \u00f6derken onaylama sonras\u0131na girmenin primini \u00f6d\u00fcyor.<\/p>\n

3. Pencere: 2029-2031.<\/strong> Konsolidasyon a\u015famas\u0131. Playbook F1 gibi i\u015flerse, bu pencerede MotoGP ABD fiyatland\u0131rmas\u0131 bug\u00fcn\u00fcn F1 orta \u00f6l\u00e7ek k\u0131yaslamalar\u0131na paralel olacak. Buradan girenler, olgun bir varl\u0131k al\u0131yor; kalan upside s\u0131n\u0131rl\u0131, buna kar\u015f\u0131n uygulama riski d\u00fc\u015f\u00fck. F1’de Miami ve Las Vegas sonras\u0131na, yani 2023-2025 d\u00f6nemine tekab\u00fcl ediyor.<\/p>\n

\u00dc\u00e7 pencere alternatif de\u011fil; \u00fc\u00e7 risk-getiri profili. Uzun vadeli ufuklar\u0131 ve uygulama riskini kabul etme yetkisine sahip ABD markas\u0131 birincisine giriyor. Zaten onaylanm\u0131\u015f bir varl\u0131k \u00fczerinde an\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck talep eden marka \u00fc\u00e7\u00fcnc\u00fcs\u00fcne giriyor. \u0130kincisi ise uzla\u015fma noktas\u0131.<\/p>\n

Se\u00e7imi tartan CFO i\u00e7in eklemeye de\u011fer operasyonel bir ayr\u0131nt\u0131. Birinci pencerede ABD markas\u0131 i\u00e7in ideal s\u00f6zle\u015fme yap\u0131s\u0131, sabit fiyatl\u0131 \u00e7ok y\u0131ll\u0131k de\u011fil, pozitif yeniden fiyatland\u0131rma maddeli \u00e7ok y\u0131ll\u0131d\u0131r.<\/strong> Gerek\u00e7e basit ama s\u0131kl\u0131kla atlan\u0131yor: Bug\u00fcn al\u0131nan sat\u0131n alma de\u011feri, \u00f6n\u00fcm\u00fczdeki 24-36 ayda somutla\u015facak olan yeniden fiyatland\u0131rman\u0131n ta kendisi. Sabit fiyatl\u0131 \u00e7ok y\u0131ll\u0131k bir s\u00f6zle\u015fme, bu de\u011feri giren marka i\u00e7in tutmak yerine tak\u0131m ba\u015fl\u0131\u011f\u0131n\u0131 satan tarafa aktar\u0131yor. Do\u011fru yap\u0131, izlenebilir izleyici veya gelir metri\u011fine ba\u011fl\u0131 step-up e\u015fikli \u00e7ok y\u0131ll\u0131d\u0131r: tak\u0131m\u0131 d\u00fc\u015f\u00fc\u015f riskine kar\u015f\u0131 korurken upside’\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc markaya b\u0131rak\u0131r. Bu, 2018-2020 y\u0131llar\u0131 aras\u0131nda F1’de en sofistike markalar\u0131n kulland\u0131\u011f\u0131 yap\u0131.<\/p>\n

\u00d6zet soru<\/strong><\/h2>\n

Bug\u00fcn MotoGP’yi de\u011ferlendiren ABD markas\u0131 i\u00e7in soru “Miami ne zaman olacak” de\u011fil. Soru \u015fu: Ticari tezimiz, Liberty MotoGP playbook’unun F1 y\u00f6r\u00fcngesini en az\u0131ndan k\u0131smen tekrarlayaca\u011f\u0131 y\u00f6n\u00fcnde; bu durumda y\u00f6netim kurulumuz \u00fc\u00e7 pencerenin hangisinde imza atmaya haz\u0131r?<\/strong><\/p>\n

Bug\u00fcn MotoGP ABD’ye giren biri, sahnenin kuruldu\u011fu ama konser hen\u00fcz ba\u015flamayan bir varl\u0131\u011fa giriyor. Biletler bug\u00fcn ne kadara sat\u0131l\u0131yorsa o kadar. On iki, yirmi d\u00f6rt, otuz alt\u0131 ay sonra ayn\u0131 fiyata olmayacaklar.<\/p>\n

Amerika’da bug\u00fcn\u00fc sat\u0131n almazs\u0131n. Takvimi sat\u0131n al\u0131rs\u0131n.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Liberty Media‘n\u0131n ABD pazar\u0131na y\u00f6nelik Formula 1 playbook’u bir benchmark teorisi de\u011fil. Sekiz y\u0131lda belgelenmi\u015f, ba\u015fl\u0131klar ve rakamlarla okunabilecek bir icraatt\u0131r. 2019’da Netflix’te yay\u0131nlanan Drive to Survive. 2022’de a\u00e7\u0131lan Miami GP. 2023’te a\u00e7\u0131lan Las Vegas GP. 2024’te ABD’deki F1 taraftar\u0131 say\u0131s\u0131 52 milyona ula\u015ft\u0131 (Formula 1 kurumsal verisi). ABD kaynakl\u0131 F1 sponsorluk gelirleri \u00fc\u00e7 y\u0131lda […]<\/p>\n","protected":false},"author":14,"featured_media":352837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-352872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMotoGP ABD'de \u2014 2027 sonras\u0131 geni\u015fleme playbook'u<\/title>\n<meta name=\"description\" content=\"Liberty, F1'de ABD playbook'unu zaten yazd\u0131 \u2014 Drive to Survive, Miami, Las Vegas. \u015eimdi bunu MotoGP'de uyguluyor. Amerikan markalar\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki 24 ayda yapmas\u0131 gerekenler.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MotoGP'nin ABD'deki gelece\u011fi: 2027 sonras\u0131 geni\u015fleme playbook'u\" \/>\n<meta property=\"og:description\" content=\"Liberty, F1'de ABD playbook'unu zaten yazd\u0131 \u2014 Drive to Survive, Miami, Las Vegas. \u015eimdi bunu MotoGP'de uyguluyor. Amerikan markalar\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki 24 ayda yapmas\u0131 gerekenler.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/09\/motogp-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"MotoGP’nin ABD’deki gelece\u011fi: 2027 sonras\u0131 geni\u015fleme playbook’u\",\"datePublished\":\"2026-09-09T14:28:13+00:00\",\"dateModified\":\"2026-09-09T14:28:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/\"},\"wordCount\":2080,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/motogp-scaled.jpg\",\"articleSection\":[\"MotoGP\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/\",\"name\":\"MotoGP ABD'de \u2014 2027 sonras\u0131 geni\u015fleme playbook'u\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/motogp-scaled.jpg\",\"datePublished\":\"2026-09-09T14:28:13+00:00\",\"dateModified\":\"2026-09-09T14:28:26+00:00\",\"description\":\"Liberty, F1'de ABD playbook'unu zaten yazd\u0131 \u2014 Drive to Survive, Miami, Las Vegas. \u015eimdi bunu MotoGP'de uyguluyor. Amerikan markalar\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki 24 ayda yapmas\u0131 gerekenler.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/motogp-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/motogp-scaled.jpg\",\"width\":2560,\"height\":1280,\"caption\":\"MotoGP United States sponsorship\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MotoGP’nin ABD’deki gelece\u011fi: 2027 sonras\u0131 geni\u015fleme playbook’u\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MotoGP ABD'de \u2014 2027 sonras\u0131 geni\u015fleme playbook'u","description":"Liberty, F1'de ABD playbook'unu zaten yazd\u0131 \u2014 Drive to Survive, Miami, Las Vegas. \u015eimdi bunu MotoGP'de uyguluyor. Amerikan markalar\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki 24 ayda yapmas\u0131 gerekenler.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/","og_locale":"tr_TR","og_type":"article","og_title":"MotoGP'nin ABD'deki gelece\u011fi: 2027 sonras\u0131 geni\u015fleme playbook'u","og_description":"Liberty, F1'de ABD playbook'unu zaten yazd\u0131 \u2014 Drive to Survive, Miami, Las Vegas. \u015eimdi bunu MotoGP'de uyguluyor. Amerikan markalar\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki 24 ayda yapmas\u0131 gerekenler.","og_url":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2560,"height":1280,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/09\/motogp-scaled.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Riccardo Taf\u00e0","Tahmini okuma s\u00fcresi":"10 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"MotoGP’nin ABD’deki gelece\u011fi: 2027 sonras\u0131 geni\u015fleme playbook’u","datePublished":"2026-09-09T14:28:13+00:00","dateModified":"2026-09-09T14:28:26+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/"},"wordCount":2080,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/09\/motogp-scaled.jpg","articleSection":["MotoGP"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/","url":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/","name":"MotoGP ABD'de \u2014 2027 sonras\u0131 geni\u015fleme playbook'u","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/09\/motogp-scaled.jpg","datePublished":"2026-09-09T14:28:13+00:00","dateModified":"2026-09-09T14:28:26+00:00","description":"Liberty, F1'de ABD playbook'unu zaten yazd\u0131 \u2014 Drive to Survive, Miami, Las Vegas. \u015eimdi bunu MotoGP'de uyguluyor. Amerikan markalar\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki 24 ayda yapmas\u0131 gerekenler.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/09\/motogp-scaled.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/09\/motogp-scaled.jpg","width":2560,"height":1280,"caption":"MotoGP United States sponsorship"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"MotoGP’nin ABD’deki gelece\u011fi: 2027 sonras\u0131 geni\u015fleme playbook’u"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/tr\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/352872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=352872"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/352872\/revisions"}],"predecessor-version":[{"id":352874,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/352872\/revisions\/352874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/352837"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=352872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=352872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=352872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}