{"id":354955,"date":"2019-03-21T15:09:41","date_gmt":"2019-03-21T14:09:41","guid":{"rendered":"https:\/\/rtrsports.com\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/"},"modified":"2026-09-17T16:07:51","modified_gmt":"2026-09-17T14:07:51","slug":"bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/","title":{"rendered":"Bir Spor Tak\u0131m\u0131 Nas\u0131l Sponsor Olunur: Ad\u0131m Ad\u0131m K\u0131lavuz"},"content":{"rendered":"

\u0130lk ad\u0131m: her \u015feyden \u00f6nce hedefleri belirlemek<\/h2>\n

Bir \u015firketin spor sponsorlu\u011fu d\u00fcnyas\u0131yla ilk temas\u0131n\u0131 neredeyse her zaman ayn\u0131 soru e\u015flik eder: nereden ba\u015flan\u0131r? Bu basit bir soru de\u011fil. Bir spor tak\u0131m\u0131na sponsor olmak<\/strong>, imzalanm\u0131\u015f bir s\u00f6zle\u015fme ve formaya dikilmi\u015f bir logodan \u00e7ok daha fazlas\u0131n\u0131 gerektirir. Hedef netli\u011fi, spor orta\u011f\u0131n\u0131n metodolojik se\u00e7imi, aktivasyonlar konusunda kesin anla\u015fmalar ve nadiren do\u011fa\u00e7lama yap\u0131labilen bir zamanlama gerektirir.<\/p>\n

Her \u015feyden \u00f6nce, ger\u00e7ekte ne elde etmek istedi\u011finizi sorman\u0131z gerekir. Marka bilinirli\u011fi mi? Potansiyel m\u00fc\u015fteri olu\u015fturma m\u0131? B2B ili\u015fkileri mi? \u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 m\u0131? Belirli bir pazara giri\u015f mi? Her hedef, farkl\u0131 bir sponsorluk t\u00fcr\u00fcne, farkl\u0131 bir spora ve farkl\u0131 bir ortak profiline yol a\u00e7ar. G\u00fcneydo\u011fu Asya’daki perakende t\u00fcketicilere ula\u015fmak isteyen bir \u015firket, Avrupa’daki distrib\u00fct\u00f6rlerle ili\u015fkileri g\u00fc\u00e7lendirmek isteyen end\u00fcstriyel B2B bir oyuncudan \u00e7ok farkl\u0131 bir \u015fekilde sponsorlu\u011fu de\u011ferlendirmelidir.<\/p>\n

Do\u011fru sporu ve do\u011fru tak\u0131m\u0131 se\u00e7mek<\/h2>\n

Hedef netle\u015fti\u011finde, spor ve tak\u0131m se\u00e7imi stratejik bir egzersiz haline gelir. Evrensel olarak do\u011fru bir yan\u0131t yoktur. Futbol, Formula 1, MotoGP, tenis, bisiklet, yelken \u2014 her birinin kendi kitlesi, co\u011frafi eri\u015fimi, demografik profili ve aktivasyon f\u0131rsatlar\u0131 vard\u0131r. Premium konumlanma ve uluslararas\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck arayan bir l\u00fcks marka, G\u00fcney Avrupa’da geni\u015f bir kitleye ula\u015fmay\u0131 hedefleyen bir FMCG t\u00fcketim markas\u0131ndan \u00e7ok farkl\u0131 bi\u00e7imde motorsporunu de\u011ferlendirecektir.<\/p>\n

Se\u00e7im i\u00e7in baz\u0131 pratik kriterler: hedef m\u00fc\u015fteriyle demografik uyum ve kitle b\u00fcy\u00fckl\u00fc\u011f\u00fc; \u015fampiyona veya tak\u0131m\u0131n co\u011frafi ayak izi; yay\u0131n ve dijital medya kapsam\u0131; tak\u0131m\u0131n kendi i\u00e7erik \u00fcretimi ve sosyal medya eri\u015fimi; sponsorlara sunulan ticari m\u00fcnhas\u0131rl\u0131k garantileri. MotoGP sponsorlu\u011funda<\/strong><\/a> \u00f6zellikle, k\u00fcresel eri\u015fimin (4 k\u0131tada 22 tur) varl\u0131kl\u0131 ve teknoloji merakl\u0131s\u0131 bir kitleyle ve Formula 1’e k\u0131yasla daha az rekabet\u00e7i bir sponsorluk ortam\u0131yla birle\u015fimi, motorspora ilk kez ad\u0131m atan markalar i\u00e7in cazip bir se\u00e7enek haline getirmektedir.<\/p>\n

Sponsorlu\u011fu m\u00fczakere etmek ve aktive etmek<\/h2>\n

Anla\u015fma yaln\u0131zca bir logo lisans\u0131 de\u011fildir. \u0130yi yap\u0131land\u0131r\u0131lm\u0131\u015f bir sponsorluk s\u00f6zle\u015fmesi hak ve y\u00fck\u00fcml\u00fcl\u00fckleri a\u00e7\u0131k\u00e7a belirler: sponsorun hangi varl\u0131klar\u0131 ald\u0131\u011f\u0131 (logo yerle\u015ftirme, etkinlik eri\u015fimi, i\u00e7erik haklar\u0131, misafirperverlik biletleri, sosyal medya s\u00f6ylemleri), hangi m\u00fcnhas\u0131rl\u0131k \u00e7er\u00e7evesinde, ne kadar s\u00fcre i\u00e7in ve her iki taraftan beklenen performans \u00f6l\u00e7\u00fctleri.<\/p>\n

Aktivasyon, de\u011ferin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn yarat\u0131ld\u0131\u011f\u0131 veya kaybedildi\u011fi aland\u0131r. Aktivasyon olmaks\u0131z\u0131n formo \u00fczerindeki bir logo yaln\u0131zca bir \u00e7\u0131kartmad\u0131r. Spor ortakl\u0131klar\u0131ndan maksimum de\u011fer elde eden markalar bunu tutarl\u0131 aktivasyon arac\u0131l\u0131\u011f\u0131yla yapar: y\u00fcksek de\u011ferli m\u00fc\u015fterileri a\u011f\u0131rlamak i\u00e7in misafirperverlik etkinlikleri, sponsorluk anlat\u0131s\u0131n\u0131 sosyal ve dijital kanallarda geni\u015fleten ortak markal\u0131 i\u00e7erik, ortakl\u0131k etraf\u0131nda bir hikaye in\u015fa eden halkla ili\u015fkiler kampanyalar\u0131 ve \u00e7al\u0131\u015fanlar\u0131 ortakl\u0131\u011f\u0131n gururlu el\u00e7ilerine d\u00f6n\u00fc\u015ft\u00fcren i\u00e7 ba\u011fl\u0131l\u0131k programlar\u0131.<\/p>\n

Bir sponsorlu\u011fun getirisini \u00f6l\u00e7mek<\/h2>\n

\u00d6l\u00e7\u00fcm, sponsorlu\u011fu bir maliyetten yat\u0131r\u0131ma d\u00f6n\u00fc\u015ft\u00fcren disiplindir. Temel \u00f6l\u00e7\u00fctler, belirtilen hedefe ba\u011fl\u0131d\u0131r: marka bilinirli\u011fi kampanyas\u0131nda e\u015fde\u011fer medya de\u011feri, eri\u015fim ve kitle duyarl\u0131l\u0131\u011f\u0131 \u00f6l\u00e7\u00fcl\u00fcr; potansiyel m\u00fc\u015fteri olu\u015fturma hedefinde sponsorlu\u011fa \u00f6zg\u00fc kampanyalara ba\u011fl\u0131 d\u00f6n\u00fc\u015f\u00fcmler takip edilir; B2B hedeflerinde ortakl\u0131k arac\u0131l\u0131\u011f\u0131yla kolayla\u015ft\u0131r\u0131lan i\u015f g\u00f6r\u00fc\u015fmelerinin say\u0131s\u0131 ve kalitesi \u00f6l\u00e7\u00fcl\u00fcr.<\/p>\n

\u0130lk ad\u0131m, aktivasyondan \u00f6nce daima bir temel \u00e7izgi olu\u015fturmakt\u0131r. \u0130kincisi, hak sahibiyle ortakl\u0131k s\u00fcresince payla\u015facaklar\u0131 veriler \u00fczerinde mutab\u0131k kalmakt\u0131r. Profesyonel bir ortak, teslim edilecekler ve raporlama konusunda \u015feffaf olacakt\u0131r.<\/p>\n

Spor tak\u0131m\u0131 sponsorlu\u011funa dair s\u0131k\u00e7a sorulan sorular<\/h2>\n
\r\n\r\n

Frequently Asked Questions<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Bir spor tak\u0131m\u0131na sponsor olmak ne kadar maliyetlidir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Maliyetler, spora, tak\u0131m\u0131n veya \u015fampiyonan\u0131n d\u00fczeyine ve pakete dahil edilen varl\u0131klara g\u00f6re b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fir. Bir Moto2 veya Moto3 tak\u0131m\u0131n\u0131n k\u00fc\u00e7\u00fck \u00e7apl\u0131 sponsorlu\u011fu sezon ba\u015f\u0131na onlarca bin eurodan ba\u015flayabilirken; bir MotoGP fabrika tak\u0131m\u0131n\u0131n isim sponsorlu\u011fu tamamen farkl\u0131 bir \u00f6l\u00e7ektedir. Do\u011fru soru “ne kadar maliyetlidir?” de\u011fil, “belirli hedefime ula\u015fmam\u0131 sa\u011flayacak minimum yat\u0131r\u0131m nedir?” sorusudur. RTR Sports Marketing<\/a>, pazar\u0131n\u0131za, kitlenize ve hedeflerinize g\u00f6re bu e\u015fi\u011fi belirlemenize yard\u0131mc\u0131 olabilir.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Bir sponsor, spor tak\u0131m\u0131ndan hangi haklar\u0131 al\u0131r?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

En yayg\u0131n haklar \u015funlard\u0131r: forma, ara\u00e7 veya arka planda logo yerle\u015ftirme; etkinliklerde misafirperverlik eri\u015fimi; ortak markal\u0131 i\u00e7erik \u00fcretim haklar\u0131; sosyal medya bahisleri; tak\u0131m ileti\u015fimlerinde \u00fcr\u00fcn yerle\u015ftirme; veri ve medya raporlamas\u0131. Paketteki i\u00e7erikler sponsorluk d\u00fczeyine ve m\u00fczakereye g\u00f6re de\u011fi\u015fir.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Sponsorluk ile reklam yat\u0131r\u0131m\u0131 aras\u0131ndaki fark nedir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Reklam alan ve zaman sat\u0131n al\u0131r: bir slot i\u00e7in \u00f6denir ve mesaj kontrol edilir. Sponsorluk bir \u00e7a\u011fr\u0131\u015f\u0131m sat\u0131n al\u0131r: markan\u0131z\u0131 bir varl\u0131\u011fa (tak\u0131m, etkinlik, sporcu) ba\u011flar ve onun kitleleri, duygular\u0131 ve g\u00fcveninden yararlan\u0131rs\u0131n\u0131z. Sponsorluk y\u00f6netimi daha karma\u015f\u0131kt\u0131r, ancak geleneksel reklamc\u0131l\u0131\u011f\u0131n nadiren elde etti\u011fi bir ba\u011fl\u0131l\u0131k derinli\u011fi yarat\u0131r.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Bir spor sponsorlu\u011fu nas\u0131l etkin bi\u00e7imde aktive edilir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Bir spor sponsorlu\u011funu etkin bi\u00e7imde aktive etmek, edinilen haklar\u0131 logo g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn \u00f6tesinde somut de\u011fer yaratmak i\u00e7in kullanmak anlam\u0131na gelir. Buna \u015funlar dahildir: kilit m\u00fc\u015fterilerle misafirperverlik etkinlikleri d\u00fczenlemek, ortakl\u0131\u011f\u0131n hikayesini anlatan i\u00e7erik \u00fcretmek, tak\u0131m\u0131n markas\u0131n\u0131 kendi \u00fcr\u00fcn kampanyalar\u0131na entegre etmek, sporcular\u0131 onay ve ortak markal\u0131 ileti\u015fimler i\u00e7in kullanmak. Genel kural, aktivasyona haklar i\u00e7in harcanan kadar harcamakt\u0131r.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n MotoGP, B2B sponsorluk i\u00e7in iyi bir platform mudur?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Evet, \u00f6zellikle \u00f6yledir. MotoGP pisti, her Grand Prix’de d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan \u00fcst d\u00fczey y\u00f6neticileri, distrib\u00fct\u00f6rleri ve y\u00fcksek de\u011ferli payda\u015flar\u0131 bir araya getirir. Motorsport misafirperverli\u011finin gayri resmi ve \u00f6zel ortam\u0131, resmi toplant\u0131 odalar\u0131nda nadiren do\u011fru ko\u015fullar\u0131 bulan i\u015f ili\u015fkilerini a\u00e7mak ve ilerletmek i\u00e7in idealdir. MotoGP’deki B2B sponsorluk se\u00e7eneklerini ke\u015ffedin<\/a>.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

\u0130lk ad\u0131m: her \u015feyden \u00f6nce hedefleri belirlemek Bir \u015firketin spor sponsorlu\u011fu d\u00fcnyas\u0131yla ilk temas\u0131n\u0131 neredeyse her zaman ayn\u0131 soru e\u015flik eder: nereden ba\u015flan\u0131r? Bu basit bir soru de\u011fil. Bir spor tak\u0131m\u0131na sponsor olmak, imzalanm\u0131\u015f bir s\u00f6zle\u015fme ve formaya dikilmi\u015f bir logodan \u00e7ok daha fazlas\u0131n\u0131 gerektirir. Hedef netli\u011fi, spor orta\u011f\u0131n\u0131n metodolojik se\u00e7imi, aktivasyonlar konusunda kesin anla\u015fmalar […]<\/p>\n","protected":false},"author":17,"featured_media":157724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121,20122],"tags":[],"class_list":["post-354955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2","category-sports-marketing-2"],"acf":[],"contentshake_article_id":"","yoast_head":"\nBir Spor Tak\u0131m\u0131 Nas\u0131l Sponsor Olunur: Ad\u0131m Ad\u0131m K\u0131lavuz - RTR Sports<\/title>\n<meta name=\"description\" content=\"Bir spor tak\u0131m\u0131na sponsor olma pratik rehberi: hedefler belirlemek, do\u011fru sporu se\u00e7mek, anla\u015fmay\u0131 m\u00fczakere etmek ve yat\u0131r\u0131m getirisini \u00f6l\u00e7mek. RTR Sports Marketing uzman tavsiyeleri.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bir Spor Tak\u0131m\u0131 Nas\u0131l Sponsor Olunur: Ad\u0131m Ad\u0131m K\u0131lavuz\" \/>\n<meta property=\"og:description\" content=\"Bir spor tak\u0131m\u0131na sponsor olma pratik rehberi: hedefler belirlemek, do\u011fru sporu se\u00e7mek, anla\u015fmay\u0131 m\u00fczakere etmek ve yat\u0131r\u0131m getirisini \u00f6l\u00e7mek. RTR Sports Marketing uzman tavsiyeleri.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/aut1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1381\" \/>\n\t<meta property=\"og:image:height\" content=\"921\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Bir Spor Tak\u0131m\u0131 Nas\u0131l Sponsor Olunur: Ad\u0131m Ad\u0131m K\u0131lavuz\",\"datePublished\":\"2019-03-21T14:09:41+00:00\",\"dateModified\":\"2026-09-17T14:07:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/\"},\"wordCount\":1155,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/aut1.jpg\",\"articleSection\":[\"Sport Sponsorship\",\"Sports Marketing\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/\",\"name\":\"Bir Spor Tak\u0131m\u0131 Nas\u0131l Sponsor Olunur: Ad\u0131m Ad\u0131m K\u0131lavuz - RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/aut1.jpg\",\"datePublished\":\"2019-03-21T14:09:41+00:00\",\"dateModified\":\"2026-09-17T14:07:51+00:00\",\"description\":\"Bir spor tak\u0131m\u0131na sponsor olma pratik rehberi: hedefler belirlemek, do\u011fru sporu se\u00e7mek, anla\u015fmay\u0131 m\u00fczakere etmek ve yat\u0131r\u0131m getirisini \u00f6l\u00e7mek. RTR Sports Marketing uzman tavsiyeleri.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/aut1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/aut1.jpg\",\"width\":1381,\"height\":921},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bir Spor Tak\u0131m\u0131 Nas\u0131l Sponsor Olunur: Ad\u0131m Ad\u0131m K\u0131lavuz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/silviaschweiger\\\/\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bir Spor Tak\u0131m\u0131 Nas\u0131l Sponsor Olunur: Ad\u0131m Ad\u0131m K\u0131lavuz - RTR Sports","description":"Bir spor tak\u0131m\u0131na sponsor olma pratik rehberi: hedefler belirlemek, do\u011fru sporu se\u00e7mek, anla\u015fmay\u0131 m\u00fczakere etmek ve yat\u0131r\u0131m getirisini \u00f6l\u00e7mek. RTR Sports Marketing uzman tavsiyeleri.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/","og_locale":"tr_TR","og_type":"article","og_title":"Bir Spor Tak\u0131m\u0131 Nas\u0131l Sponsor Olunur: Ad\u0131m Ad\u0131m K\u0131lavuz","og_description":"Bir spor tak\u0131m\u0131na sponsor olma pratik rehberi: hedefler belirlemek, do\u011fru sporu se\u00e7mek, anla\u015fmay\u0131 m\u00fczakere etmek ve yat\u0131r\u0131m getirisini \u00f6l\u00e7mek. RTR Sports Marketing uzman tavsiyeleri.","og_url":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1381,"height":921,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/aut1.jpg","type":"image\/jpeg"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Silvia Schweiger","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"Bir Spor Tak\u0131m\u0131 Nas\u0131l Sponsor Olunur: Ad\u0131m Ad\u0131m K\u0131lavuz","datePublished":"2019-03-21T14:09:41+00:00","dateModified":"2026-09-17T14:07:51+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/"},"wordCount":1155,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/aut1.jpg","articleSection":["Sport Sponsorship","Sports Marketing"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/","url":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/","name":"Bir Spor Tak\u0131m\u0131 Nas\u0131l Sponsor Olunur: Ad\u0131m Ad\u0131m K\u0131lavuz - RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/aut1.jpg","datePublished":"2019-03-21T14:09:41+00:00","dateModified":"2026-09-17T14:07:51+00:00","description":"Bir spor tak\u0131m\u0131na sponsor olma pratik rehberi: hedefler belirlemek, do\u011fru sporu se\u00e7mek, anla\u015fmay\u0131 m\u00fczakere etmek ve yat\u0131r\u0131m getirisini \u00f6l\u00e7mek. RTR Sports Marketing uzman tavsiyeleri.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/aut1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/aut1.jpg","width":1381,"height":921},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-spor-takimi-nasil-sponsor-olunur-adim-adim-kilavuz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Bir Spor Tak\u0131m\u0131 Nas\u0131l Sponsor Olunur: Ad\u0131m Ad\u0131m K\u0131lavuz"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/www.linkedin.com\/in\/silviaschweiger\/"],"url":"https:\/\/rtrsports.com\/tr\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/354955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=354955"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/354955\/revisions"}],"predecessor-version":[{"id":354967,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/354955\/revisions\/354967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/157724"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=354955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=354955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=354955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}