{"id":356610,"date":"2021-12-07T09:29:38","date_gmt":"2021-12-07T08:29:38","guid":{"rendered":"https:\/\/rtrsports.com\/?p=356610"},"modified":"2026-09-25T11:12:56","modified_gmt":"2026-09-25T09:12:56","slug":"lcr-honda-motogp-cortina-rc213v-meydan","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/lcr-honda-motogp-cortina-rc213v-meydan\/","title":{"rendered":"LCR Honda MotoGP Cortina’da: Rete 110% ve Immobiliare Costiera i\u00e7in RC213V meydanda"},"content":{"rendered":"

11 Aral\u0131k 2021 Cumartesi g\u00fcn\u00fc, Cortina Fashion Week s\u0131ras\u0131nda, Cortina d’Ampezzo’nun tam merkezinde, vitrinlerin ve kalabal\u0131\u011f\u0131n aras\u0131nda bir Honda RC213V belirdi: LCR Honda MotoGP tak\u0131m\u0131n\u0131n motosikleti. Bu anl\u0131k bir fikir de\u011fildi; RTR Sports Marketing sayesinde kurulan, Lucio Cecchinello’nun tak\u0131m\u0131 ile Immobiliare Costiera’n\u0131n Rete 110% markas\u0131 aras\u0131ndaki yepyeni sponsorlu\u011fun ilk b\u00fcy\u00fck an\u0131yd\u0131.<\/strong><\/p>\n

Eyl\u00fcl 2026’da g\u00fcncellendi.<\/em><\/p>\n

K\u0131sacas\u0131: Cortina’da, Corso Italia \u00fczerinde Superbonus kapsam\u0131ndaki ilk \u015fantiyelerden birinin a\u00e7\u0131l\u0131\u015f\u0131 i\u00e7in Immobiliare Costiera, LCR Honda’n\u0131n MotoGP’de kulland\u0131\u011f\u0131 motosikleti tak\u0131m patronu Lucio Cecchinello ile birlikte \u015fehre getirdi. Bu, bir spor sponsorlu\u011funun pistin d\u0131\u015f\u0131nda nas\u0131l aktive edilebilece\u011finin bir \u00f6rne\u011fi: bir Grand Prix’nin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, kurumlar\u0131n, m\u00fc\u015fterilerin ve vatanda\u015flar\u0131n \u00f6n\u00fcnde yerel bir etkinli\u011fe d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n

\"LCR<\/p>\n

Etkinlik<\/h2>\n

Bulu\u015fma saat 12’de Piazza Dibona’daki Conchiglia’dayd\u0131. Sergilenen motosiklet, Honda’n\u0131n \u00f6nceki on y\u0131lda yedi \u00fcreticiler \u015fampiyonlu\u011fu kazand\u0131\u011f\u0131 ve LCR’nin 2021’de Takaaki Nakagami ile \u00c1lex M\u00e1rquez’e emanet etti\u011fi RC213V’ydi. Motosiklete, 1996’dan beri tak\u0131m\u0131n ba\u015f\u0131nda olan Lucio Cecchinello e\u015flik ediyordu.<\/p>\n

Vesile, Cortina d’Ampezzo’da Superbonus sayesinde m\u00fcmk\u00fcn olan ilk \u015fantiyelerden birinin, Corso Italia’da Immobiliare Costiera ve 110xcento a\u011f\u0131 taraf\u0131ndan hayata ge\u00e7irilen projenin a\u00e7\u0131l\u0131\u015f\u0131yd\u0131. Programda \u015fehir kurumlar\u0131n\u0131n, Immobiliare Costiera’n\u0131n CEO’su Alessandro Di Paolo’nun ve proje lideri Fernando Di Paolo’nun kat\u0131l\u0131m\u0131, kentsel d\u00f6n\u00fc\u015f\u00fcm, b\u00f6lge ve spor \u00fczerine konu\u015fmalar ve ard\u0131ndan halka a\u00e7\u0131k bir aperatif vard\u0131; kat\u0131l\u0131mc\u0131lara hediyelik e\u015fya ve poster verilmesi, motosikletle hat\u0131ra foto\u011fraf\u0131 \u00e7ekilmesi de planlanm\u0131\u015ft\u0131.<\/p>\n

Neden Cortina, neden MotoGP<\/h2>\n

Yer ve zaman se\u00e7imi tesad\u00fcf de\u011fildi. Moda haftas\u0131 boyunca Cortina, se\u00e7ici ve sat\u0131n alma g\u00fcc\u00fc y\u00fcksek bir kitleyi \u00e7eker; \u015fehir meydan\u0131nda premier s\u0131n\u0131ftan bir motosiklet ise ak\u0131lda kalan bir g\u00f6r\u00fcnt\u00fcd\u00fcr. Fernando Di Paolo bunu \u015f\u00f6yle a\u00e7\u0131kl\u0131yordu: “\u0130talya’n\u0131n en b\u00fcy\u00fcleyici yerlerinden biri olan Cortina’daki \u015fantiyenin a\u00e7\u0131l\u0131\u015f\u0131n\u0131 yapmak benim i\u00e7in b\u00fcy\u00fck bir gurur. Corso Italia’daki proje, Superbonus 110% sayesinde Cortina’da m\u00fcmk\u00fcn olan ilk tadilatlardan biri ve bizim i\u00e7in hem yeniden ba\u015flang\u0131c\u0131n simgesi hem de pandeminin zor d\u00f6neminin \u00f6tesine ge\u00e7mek i\u00e7in vazge\u00e7ilmez olan gelece\u011fe d\u00f6n\u00fck bir bak\u0131\u015f. […] Burada, Cortina’da, resmi orta\u011f\u0131 oldu\u011fumuz LCR Honda MotoGP ile birlikte \u015fantiyemizi kutlamay\u0131 ve onlar\u0131n muhte\u015fem motosikletini tam da Fashion Week s\u0131ras\u0131nda \u015fehre getirmeyi se\u00e7tik: \u0130talyanl\u0131k, yarat\u0131c\u0131l\u0131k ve h\u0131z, \u015firketimizi, LCR Honda MotoGP’yi ve Dolomitlerin Krali\u00e7esi’ni birbirine ba\u011flayan de\u011ferlerdir.”<\/p>\n

2020’de \u0130talya’n\u0131n “Decreto Rilancio” kararnamesiyle getirilen ve enerji verimlili\u011fi ile depreme dayan\u0131kl\u0131l\u0131k \u00e7al\u0131\u015fmalar\u0131 i\u00e7in %110 vergi indirimi sa\u011flayan Superbonus, sonraki y\u0131llarda d\u00fc\u015f\u00fcr\u00fcld\u00fc. Etkinlik s\u0131ras\u0131nda \u0130talya’daki bina stokunun yenilenmesinin ba\u015fl\u0131ca ara\u00e7lar\u0131ndan biriydi ve Rete 110%’un faaliyetlerinin merkezinde yer al\u0131yordu.<\/p>\n

B\u00f6yle bir etkinlik ne \u00f6\u011fretir<\/h2>\n

Yerel bir etkinlik, bir sponsorlu\u011fu kazanca d\u00f6n\u00fc\u015ft\u00fcrmenin en etkili yollar\u0131ndan biridir; \u00e7\u00fcnk\u00fc sporun de\u011ferlerini, yani h\u0131z\u0131, teknolojiyi ve hassasiyeti, tam da \u015firketin i\u015f yapt\u0131\u011f\u0131 yere ta\u015f\u0131r. Cortina’daki etkinli\u011fi iyi bir \u00f6rnek yapan \u00fc\u00e7 unsur vard\u0131. Birincisi, somut bir vesileyle, bir \u015fantiyenin a\u00e7\u0131l\u0131\u015f\u0131yla ba\u011flant\u0131l\u0131 olmas\u0131yd\u0131; bu da etkinli\u011fe yaln\u0131zca g\u00f6steri de\u011fil, i\u00e7erik kazand\u0131rd\u0131. \u0130kincisi kitleydi: kurumlar, m\u00fc\u015fteriler ve vatanda\u015flar ayn\u0131 yerde topland\u0131, motosiklet de bir \u00e7ekim merkezi oldu. \u00dc\u00e7\u00fcnc\u00fcs\u00fc tak\u0131m patronunun bizzat orada bulunmas\u0131yd\u0131; bu da bir sergiyi bir bulu\u015fmaya d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n

Cecchinello da birka\u00e7 ay sonra i\u015f birli\u011finin uzat\u0131ld\u0131\u011f\u0131n\u0131 duyururken bunu “Fashion Week s\u0131ras\u0131nda Cortina d’Ampezzo’da \u00e7ok g\u00fczel bir etkinlik” olarak hat\u0131rl\u0131yordu. Bu ortakl\u0131k ger\u00e7ekten de b\u00fcy\u00fcd\u00fc: 2022 ve 2023 i\u00e7in iki y\u0131ll\u0131k olarak duyurulduktan sonra 2024’e kadar uzat\u0131ld\u0131 ve yeni Imco.one markas\u0131yla 2025 i\u00e7in de yenilendi. Hik\u00e2yenin tamam\u0131 LCR Honda MotoGP ile Rete 110% ortakl\u0131\u011f\u0131<\/a> \u00fczerine yazd\u0131\u011f\u0131m\u0131z makalede; bu t\u00fcr aktivasyonlar\u0131n nas\u0131l kurgulanaca\u011f\u0131 ise sponsorluk aktivasyonu<\/a> rehberimizde ve MotoGP sponsorlu\u011fu<\/a> sayfam\u0131zda anlat\u0131l\u0131yor.<\/p>\n

Lucio Cecchinello ve LCR tak\u0131m\u0131<\/h2>\n

Lucio Cecchinello, LCR tak\u0131m\u0131n\u0131 (Lucio Cecchinello Racing) 1996’da D\u00fcnya \u015eampiyonas\u0131’n\u0131n 125cc s\u0131n\u0131f\u0131nda kurdu ve birka\u00e7 y\u0131l boyunca hem pilot hem tak\u0131m menajeri olarak yar\u0131\u015ft\u0131. 2002’de tak\u0131m\u0131 Aprilia motosikletlerle 250cc s\u0131n\u0131f\u0131na da ta\u015f\u0131d\u0131; 2003’te yar\u0131\u015flardan emekli olduktan sonra kendini tamamen tak\u0131m y\u00f6netimine adad\u0131. Tak\u0131m 2006’da Honda ile premier s\u0131n\u0131f MotoGP’ye y\u00fckseldi ve o zamandan beri bu markayla yar\u0131\u015f\u0131yor. 2004’ten bu yana uluslararas\u0131 tak\u0131mlar birli\u011fi IRTA’n\u0131n komitesinde yer al\u0131yor. Noboru Ueda, Roberto Locatelli, Randy de Puniet, Stefan Bradl, Casey Stoner ve Cal Crutchlow gibi pilotlarla tak\u0131m, 2021 sonu itibar\u0131yla d\u00f6rt s\u0131n\u0131fta, yani 125cc, 250cc, MotoGP ve MotoE’de 87 podyum ve 25 galibiyet elde etmi\u015fti.<\/p>\n

Kaynaklar:<\/strong> Voci di Cortina, LCR Honda motosikleti Cortina’n\u0131n merkezinde<\/a>; 110xcento, Cortina Fashion Week<\/a>; 110xcento, Cortina etkinli\u011finin bas\u0131n \u00f6zeti<\/a>; 110xcento, iki y\u0131ll\u0131k ortakl\u0131k ve Cecchinello’nun a\u00e7\u0131klamalar\u0131<\/a>; Honda Racing Corporation, \u00fcreticiler \u015fampiyonluklar\u0131<\/a>; \u0130talya Gelir \u0130daresi, Superbonus<\/a>.<\/p>\n

\r\n\r\n

LCR Honda MotoGP'nin Cortina etkinli\u011fi hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n 11 Aral\u0131k 2021'de Cortina'da ne oldu?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Cortina Fashion Week s\u0131ras\u0131nda Piazza Dibona’daki Conchiglia’da, tak\u0131m patronu Lucio Cecchinello’nun kat\u0131l\u0131m\u0131yla LCR Honda MotoGP tak\u0131m\u0131n\u0131n Honda RC213V’si sergilendi; ama\u00e7, Immobiliare Costiera’n\u0131n Corso Italia’da hayata ge\u00e7irdi\u011fi, \u015fehirdeki ilk Superbonus \u015fantiyelerinden birinin a\u00e7\u0131l\u0131\u015f\u0131n\u0131 yapmakt\u0131.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Immobiliare Costiera neden Cortina'ya bir MotoGP motosikleti getirdi?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\u00c7\u00fcnk\u00fc Rete 110% markas\u0131yla LCR Honda MotoGP tak\u0131m\u0131n\u0131n resmi orta\u011f\u0131yd\u0131: etkinlik, \u015fantiyenin a\u00e7\u0131l\u0131\u015f\u0131n\u0131 kutlarken \u015firketi MotoGP’nin h\u0131z, teknoloji ve \u0130talyanl\u0131k de\u011ferleriyle ili\u015fkilendirdi ve bunu kurumlar\u0131n, m\u00fc\u015fterilerin ve vatanda\u015flar\u0131n \u00f6n\u00fcnde yapt\u0131.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Yerel sponsorluk aktivasyonu nedir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Sponsorun tak\u0131m\u0131, pilotu ya da onlar\u0131n sembollerini pistin d\u0131\u015f\u0131na, kendi i\u015fiyle ba\u011flant\u0131l\u0131 bir ortama ta\u015f\u0131d\u0131\u011f\u0131 giri\u015fimdir: bir etkinlik, bir a\u00e7\u0131l\u0131\u015f, m\u00fc\u015fterilerle bir bulu\u015fma. Sportif g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, sponsorun kendi kitlesiyle do\u011frudan ili\u015fkilere d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Lucio Cecchinello kimdir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

1996’da D\u00fcnya \u015eampiyonas\u0131’n\u0131n 125cc s\u0131n\u0131f\u0131nda kurulan ve 2006’da Honda ile MotoGP’ye y\u00fckselen LCR tak\u0131m\u0131n\u0131n kurucusu ve tak\u0131m patronudur. Eski bir pilot olarak 2003’te yar\u0131\u015flardan emekli oldu ve 2004’ten bu yana IRTA komitesinde yer al\u0131yor.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n LCR Honda ile Rete 110% ortakl\u0131\u011f\u0131 nas\u0131l devam etti?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Cortina etkinli\u011finin ard\u0131ndan ortakl\u0131k 2022 ve 2023 i\u00e7in iki y\u0131ll\u0131k olarak duyuruldu, ard\u0131ndan 2024’e kadar uzat\u0131ld\u0131 ve Immobiliare Costiera’n\u0131n yeni markas\u0131 Imco.one ile 2025 sezonu i\u00e7in de yenilendi.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

11 Aral\u0131k 2021 Cumartesi g\u00fcn\u00fc, Cortina Fashion Week s\u0131ras\u0131nda, Cortina d’Ampezzo’nun tam merkezinde, vitrinlerin ve kalabal\u0131\u011f\u0131n aras\u0131nda bir Honda RC213V belirdi: LCR Honda MotoGP tak\u0131m\u0131n\u0131n motosikleti. Bu anl\u0131k bir fikir de\u011fildi; RTR Sports Marketing sayesinde kurulan, Lucio Cecchinello’nun tak\u0131m\u0131 ile Immobiliare Costiera’n\u0131n Rete 110% markas\u0131 aras\u0131ndaki yepyeni sponsorlu\u011fun ilk b\u00fcy\u00fck an\u0131yd\u0131. Eyl\u00fcl 2026’da g\u00fcncellendi. K\u0131sacas\u0131: […]<\/p>\n","protected":false},"author":28,"featured_media":159343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20269,20199],"tags":[],"class_list":["post-356610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-8","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"\nLCR Honda Cortina'da: yerel bir MotoGP sponsorluk aktivasyonu<\/title>\n<meta name=\"description\" content=\"LCR Honda Cortina'da: 11 Aral\u0131k 2021'de RC213V, Rete 110% ve Immobiliare Costiera i\u00e7in meydanda. 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