{"id":358404,"date":"2026-10-02T08:21:22","date_gmt":"2026-10-02T06:21:22","guid":{"rendered":"https:\/\/rtrsports.com\/nascar-vs-f1-vs-motogp-abd-markalari-icin-sponsorluk-roi\/"},"modified":"2026-10-06T12:32:31","modified_gmt":"2026-10-06T10:32:31","slug":"nascar-vs-f1-vs-motogp-abd-markalari-icin-sponsorluk-roi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/nascar-vs-f1-vs-motogp-abd-markalari-icin-sponsorluk-roi\/","title":{"rendered":"ABD Markalar\u0131 \u0130\u00e7in NASCAR vs F1 vs MotoGP: Hangi Sponsorluk Daha Y\u00fcksek ROI Sa\u011flar?"},"content":{"rendered":"<p>1 Mart 2026&#8217;da Tyler Reddick, Circuit of the Americas&#8217;taki NASCAR Cup Series yar\u0131\u015f\u0131n\u0131 FOX&#8217;ta 3,93 milyon izleyicinin \u00f6n\u00fcnde kazand\u0131; ikinci s\u0131rada Trackhouse Racing&#8217;den Shane van Gisbergen vard\u0131. D\u00f6rt hafta sonra ayn\u0131 Austin pisti MotoGP&#8217;ye ev sahipli\u011fi yapt\u0131, 23-25 Ekim&#8217;de ise Formula 1&#8217;i a\u011f\u0131rl\u0131yor: 2026&#8217;da \u00fc\u00e7 takvimin hepsinde yer alan tek pist buras\u0131. Bu Teksas pisti, rehberin verilerle yan\u0131tlad\u0131\u011f\u0131 soruya girmek i\u00e7in iyi bir kap\u0131: NASCAR vs F1 vs MotoGP, bir ABD markas\u0131na hangi sponsorluk daha y\u00fcksek ROI sa\u011flar? Kar\u015f\u0131la\u015ft\u0131rma be\u015f boyutta yap\u0131l\u0131yor (ABD&#8217;de televizyon eri\u015fimi, k\u00fcresel eri\u015fim, taraftarlar\u0131n sat\u0131n alma e\u011filimi, B2B a\u011f\u0131rlama, giri\u015f maliyeti) ve bir karar matrisiyle bitiyor. Rehber, motor sporlar\u0131n\u0131 se\u00e7mi\u015f ve \u015fimdi seriyi se\u00e7mesi gereken ABD&#8217;li CMO&#8217;lar i\u00e7in yaz\u0131ld\u0131. Bu karar hen\u00fcz verilmediyse \u00f6nce ba\u015fka bir soruyu yan\u0131tlamak gerekir: <a href=\"https:\/\/rtrsports.com\/tr\/blog\/motor-sporlari-sponsorlugu-markaniz-icin-dogru-mu-2026-karar-cercevesi\/\">motor sporlar\u0131 sponsorlu\u011fu markam i\u00e7in do\u011fru mu?<\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><p><strong>K\u0131saca<\/strong><\/p><ul><li><strong>ABD&#8217;de en iyi televizyon eri\u015fimi ve en y\u00fcksek sat\u0131n alma e\u011filimi: NASCAR.<\/strong> 2026 Daytona 500, FOX&#8217;ta ortalama 7,49 milyon izleyiciye ula\u015ft\u0131; sezon ulusal televizyonda 36 puanl\u0131 yar\u0131\u015ftan olu\u015fuyor ve taraftarlar\u0131n 10&#8217;da 7&#8217;sinden fazlas\u0131 bir sponsorun \u00fcr\u00fcn\u00fcn\u00fc rakibinkine neredeyse her zaman ya da s\u0131k s\u0131k tercih etti\u011fini s\u00f6yl\u00fcyor.<\/li><li><strong>En iyi k\u00fcresel eri\u015fim ve l\u00fcksle en g\u00fc\u00e7l\u00fc ba\u011f: F1.<\/strong> D\u00fcnya genelinde yakla\u015f\u0131k 831 milyon taraftar (Nielsen), 2025&#8217;te 3,9 milyar dolar gelir (+%14), LVMH ile on y\u0131ll\u0131k ortakl\u0131k ve ABD&#8217;de \u00fc\u00e7 Grand Prix.<\/li><li><strong>F1 maliyetinin alt\u0131nda G\u00fcneydo\u011fu Asya ve Avrupa&#8217;ya en iyi eri\u015fim: MotoGP.<\/strong> 632 milyon taraftar (2025&#8217;te +%12), Endonezya, Malezya, Tayland, Japonya, \u0130spanya ve \u0130talya&#8217;da \u00e7ekirdek pazarlar ve F1&#8217;deki yakla\u015f\u0131k 1,5 milyon dolarl\u0131k giri\u015f e\u015fi\u011fine kar\u015f\u0131l\u0131k yakla\u015f\u0131k 500 bin dolardan ba\u015flayan premium tak\u0131m pozisyonlar\u0131.<\/li><li><strong>Erken girenler i\u00e7in ABD&#8217;de en iyi b\u00fcy\u00fcme e\u011frisi: MotoGP.<\/strong> ABD&#8217;deki taraftar kitlesi 2024&#8217;\u00fcn \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fi ile 2025&#8217;in \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fi aras\u0131nda %37 b\u00fcy\u00fcd\u00fc (Nielsen); Liberty Media, Temmuz 2025&#8217;ten bu yana serinin sahibi ve Miami&#8217;yi ikinci bir ABD yar\u0131\u015f\u0131 i\u00e7in &#8220;mant\u0131kl\u0131&#8221; bir se\u00e7enek olarak g\u00f6sterdi.<\/li><li><strong>Yaln\u0131zca ABD i\u00e7i eri\u015fim i\u00e7in en iyi maliyet verimlili\u011fi: NASCAR.<\/strong> Associate sponsorluklar yar\u0131\u015f ba\u015f\u0131na 15 bin dolardan ba\u015fl\u0131yor; F1&#8217;de ise asgari tutar sezon ba\u015f\u0131na yakla\u015f\u0131k 1,5 milyon dolar ve kar\u015f\u0131l\u0131\u011f\u0131nda 36 de\u011fil, \u00fc\u00e7 ABD yar\u0131\u015f\u0131 al\u0131n\u0131yor.<\/li><li><strong>Uluslararas\u0131 hedefleri olan bir ABD markas\u0131 i\u00e7in en iyi portf\u00f6y: NASCAR + MotoGP.<\/strong> NASCAR ABD&#8217;nin kitle pazar\u0131n\u0131, MotoGP ise F1&#8217;in alt\u0131ndaki fiyatlarla G\u00fcneydo\u011fu Asya ve G\u00fcney Avrupa&#8217;y\u0131 kaps\u0131yor; ABD&#8217;de her iki seri de FOX Sports platformlar\u0131nda yay\u0131nlan\u0131yor.<\/li><\/ul><\/div><p><\/div>\n<p>&nbsp;<\/p>\n<h2>NASCAR, F1 ve MotoGP&#8217;nin ROI&#8217;si Bir Bak\u0131\u015fta: \u00dc\u00e7 Serinin Kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/h2>\n<p>NASCAR vs F1 vs MotoGP sponsorluk ROI&#8217;si sorusunun d\u00fcr\u00fcst yan\u0131t\u0131 \u015fu: M\u00fc\u015fterilerinizin nerede ya\u015fad\u0131\u011f\u0131na ba\u011fl\u0131. NASCAR, Amerikan evlerinin oturma odas\u0131na h\u00e2kim. F1, k\u00fcresel prestiji k\u00fcresel bir fiyata sat\u0131yor. MotoGP ise di\u011fer ikisinin neredeyse hi\u00e7 dokunmad\u0131\u011f\u0131 pazarlarda derinli\u011fi daha d\u00fc\u015f\u00fck bir bedelle sat\u0131n al\u0131yor. Dolay\u0131s\u0131yla k\u00fcresel hedefleri olan bir ABD markas\u0131 i\u00e7in \u00f6nemli olan soru &#8220;hangi seri daha b\u00fcy\u00fck&#8221; de\u011fil, &#8220;hangi kitleye, hangi \u00fclkelerde ihtiyac\u0131m\u0131z var&#8221; sorusu. Uluslararas\u0131 hedefleri olan ABD markalar\u0131 i\u00e7in MotoGP ile F1 aras\u0131ndaki ROI kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131 da ayn\u0131 mant\u0131k belirliyor.<\/p>\n<p>A\u015fa\u011f\u0131daki tablo \u00fc\u00e7 seriyi, bir ABD&#8217;li CMO&#8217;nun ger\u00e7ekten onay verdi\u011fi be\u015f boyutta puanl\u0131yor. \u0130zleyici verilerinin kaynaklar\u0131 sonraki b\u00f6l\u00fcmlerde yer al\u0131yor; maliyet ve a\u011f\u0131rlama rakamlar\u0131 RTR&#8217;nin y\u00f6n g\u00f6sterici tahminleri, yay\u0131mlanm\u0131\u015f fiyat listeleri de\u011fil ve b\u00fcy\u00fckl\u00fck mertebesi olarak okunmal\u0131.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>ROI Boyutu<\/b><\/td>\n<td><b>NASCAR<\/b><\/td>\n<td><b>F1<\/b><\/td>\n<td><b>MotoGP<\/b><\/td>\n<td><b>ABD Markalar\u0131 \u0130\u00e7in Kazanan<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>ABD&#8217;de televizyon eri\u015fimi<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Daytona 500: ortalama 7,49 mn, zirve 9,15 mn (FOX, 2026). FOX&#8217;un 14 yar\u0131\u015fl\u0131k yay\u0131n penceresi ortalamas\u0131 3,11 mn. ABD&#8217;de 36 puanl\u0131 yar\u0131\u015f<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2026&#8217;da 22 yar\u0131\u015f\u0131n 3&#8217;\u00fc ABD&#8217;de. ESPN 2025&#8217;te yar\u0131\u015f ba\u015f\u0131na ortalama 1,3 mn; Apple TV 2026&#8217;dan itibaren ABD&#8217;nin \u00f6zel yay\u0131nc\u0131s\u0131, hen\u00fcz kar\u015f\u0131la\u015ft\u0131r\u0131labilir Nielsen verisi yok<\/span><\/td>\n<td><span style=\"font-weight: 400;\">22 yar\u0131\u015fl\u0131k takvimde 1 ABD yar\u0131\u015f\u0131 (COTA, Austin), FOX Sports platformlar\u0131nda canl\u0131. Miami olas\u0131 ikinci ABD yar\u0131\u015f\u0131 olarak an\u0131l\u0131yor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NASCAR<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>K\u00fcresel taraftar eri\u015fimi<\/b><\/td>\n<td><span style=\"font-weight: 400;\">ABD&#8217;de yo\u011funla\u015fm\u0131\u015f: ABD&#8217;li yeti\u015fkinlerin %32&#8217;si, yakla\u015f\u0131k 83 mn ki\u015fi taraftar (MRI-Simmons, 2026)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">D\u00fcnya genelinde yakla\u015f\u0131k 831 mn taraftar (Nielsen, 2026)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">632 mn taraftar (2025&#8217;te +%12), a\u011f\u0131rl\u0131\u011f\u0131 G\u00fcneydo\u011fu Asya ve G\u00fcney Avrupa&#8217;da<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00d6l\u00e7ek i\u00e7in F1; G\u00fcneydo\u011fu Asya&#8217;da derinlik i\u00e7in MotoGP<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Taraftarlar\u0131n sat\u0131n alma e\u011filimi<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Taraftarlar\u0131n 10&#8217;da 7&#8217;sinden fazlas\u0131 sponsor \u00fcr\u00fcnlerini neredeyse her zaman ya da s\u0131k s\u0131k se\u00e7iyor (Performance Research, 1994&#8217;ten bu yana)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Her 3 taraftardan 1&#8217;i F1 ortaklar\u0131ndan sat\u0131n almaya daha yatk\u0131n (2025 Global F1 Fan Survey)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Y\u00f6n g\u00f6sterici: en g\u00fc\u00e7l\u00fc Endonezya, \u0130talya ve \u0130spanya&#8217;da; kar\u015f\u0131la\u015ft\u0131r\u0131labilir bir ABD ara\u015ft\u0131rmas\u0131 yay\u0131mlanmad\u0131<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NASCAR (ABD); MotoGP (G\u00fcneydo\u011fu Asya, y\u00f6n g\u00f6sterici)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>B2B a\u011f\u0131rlama<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Cup&#8217;taki ana sponsorluk anla\u015fmalar\u0131 genellikle yar\u0131\u015f hafta sonu ba\u015f\u0131na 6 ila 8 garaj &#8220;hot pass&#8221; i\u00e7eriyor; 36 hafta sonu boyunca hacim<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Paddock Club: koltuk ba\u015f\u0131na en y\u00fcksek prestij ve koltuk ba\u015f\u0131na en y\u00fcksek maliyet<\/span><\/td>\n<td><span style=\"font-weight: 400;\">22 hafta sonu boyunca paddock ve VIP Village eri\u015fimi; Avrupal\u0131 y\u00f6neticilere g\u00fc\u00e7l\u00fc eri\u015fim<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1 (prestij); NASCAR (ABD&#8217;de hacim)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Giri\u015f maliyeti verimlili\u011fi (y\u00f6n g\u00f6sterici)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Associate, yar\u0131\u015f ba\u015f\u0131na 15 bin dolardan ba\u015fl\u0131yor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Associate, sezon ba\u015f\u0131na yakla\u015f\u0131k 1,5 mn dolardan ba\u015fl\u0131yor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Teknik paketler yakla\u015f\u0131k 75 bin eurodan; premium tak\u0131m pozisyonlar\u0131 sezon ba\u015f\u0131na yakla\u015f\u0131k 500 bin dolardan ba\u015fl\u0131yor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NASCAR veya MotoGP<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>ABD markalar\u0131 i\u00e7in NASCAR vs F1 vs MotoGP sponsorluk ROI&#8217;si, 2026. Maliyet ve a\u011f\u0131rlama sat\u0131rlar\u0131 RTR&#8217;nin y\u00f6n g\u00f6sterici tahminleridir.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>NASCAR&#8217;\u0131n ABD&#8217;deki Eri\u015fimi: Yurt \u0130\u00e7i Hedeflerde Neden Hi\u00e7bir Seri Yakla\u015fam\u0131yor?<\/h2>\n<p>Her NASCAR sunumunun a\u00e7\u0131ld\u0131\u011f\u0131 rakamla ba\u015flayal\u0131m, ard\u0131ndan sayfan\u0131n geri kalan\u0131n\u0131 okuyal\u0131m. 2026 Daytona 500, FOX&#8217;ta ortalama 7.489.000 izleyiciye ula\u015ft\u0131; bu, bir \u00f6nceki y\u0131la g\u00f6re %11 art\u0131\u015f demek. Yay\u0131n, ABD Do\u011fu Saati ile 17.30-17.45 aras\u0131nda 9.154.000 ile zirveye \u00e7\u0131kt\u0131 ve <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/nascar-daytona-500-ratings-viewership-fox-february-2026\/\" target=\"_blank\" rel=\"nofollow noopener\">2023 Daytona 500&#8217;den bu yana en \u00e7ok izlenen NASCAR yay\u0131n\u0131<\/a> oldu. Ancak Daytona, <a href=\"https:\/\/rtrsports.com\/tr\/blog\/crown-jewel-nascar\/\">NASCAR&#8217;\u0131n Crown Jewel yar\u0131\u015flar\u0131ndan<\/a> biri ve haftal\u0131k tablo daha karma\u015f\u0131k: FOX&#8217;un 14 yar\u0131\u015fl\u0131k penceresi ortalama 3,11 milyonda kald\u0131, bu kanal\u0131n bug\u00fcne kadarki en d\u00fc\u015f\u00fck Cup ortalamas\u0131; ana kanalda yay\u0131nlanan yar\u0131\u015flar FS1&#8217;deki kablo yay\u0131nlar\u0131n\u0131n \u00e7ok \u00fczerindeydi. Prime Video&#8217;nun be\u015f yar\u0131\u015f\u0131 ise ortalama 2,29 milyona ula\u015ft\u0131 ve %6 artt\u0131. Sponsorlar i\u00e7in ders \u015fu: Art\u0131k yar\u0131\u015flar\u0131n\u0131z\u0131 yay\u0131nlayan kanal, rakam\u0131n\u0131z\u0131 de\u011fi\u015ftiriyor.<\/p>\n<p>Yine de hacimde hi\u00e7bir seri NASCAR&#8217;a yakla\u015fam\u0131yor. NASCAR, 19 eyalette 36 puanl\u0131 yar\u0131\u015f d\u00fczenliyor; F1 ABD&#8217;ye \u00fc\u00e7 kez, MotoGP ise bir kez geliyor. NASCAR sponsorlu\u011funun ROI&#8217;sini F1 ile kar\u015f\u0131la\u015ft\u0131ran her analizde yap\u0131sal fark budur: Cup&#8217;ta bir ana sponsor sezon ba\u015f\u0131na 36 ulusal yay\u0131n temas noktas\u0131 toplarken, F1 ve MotoGP birlikte ABD topraklar\u0131nda yaln\u0131zca d\u00f6rt temas noktas\u0131 sunuyor. NASCAR ile MotoGP yaln\u0131zca yurt i\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fck a\u00e7\u0131s\u0131ndan kar\u015f\u0131la\u015ft\u0131r\u0131l\u0131rsa skor 36&#8217;ya bir.<\/p>\n<p>Sonra taraftar davran\u0131\u015f\u0131 geliyor. \u0130lk kez 1994&#8217;te yay\u0131mlanan ve uzun s\u00fcredir s\u00fcrd\u00fcr\u00fclen Performance Research ara\u015ft\u0131rmas\u0131nda NASCAR taraftarlar\u0131n\u0131n 10&#8217;da 7&#8217;sinden fazlas\u0131, sponsor olmayan bir \u00fcr\u00fcn yerine sponsorun \u00fcr\u00fcn\u00fcn\u00fc &#8220;neredeyse her zaman&#8221; ya da &#8220;s\u0131k s\u0131k&#8221; se\u00e7ti\u011fini s\u00f6yledi; 10&#8217;da 6&#8217;s\u0131 sponsor \u00fcr\u00fcnlerine daha \u00e7ok g\u00fcvendi\u011fini belirtti. <a href=\"https:\/\/www.mrisimmons.com\/2026\/08\/21\/how-nascar-fans-turn-sponsorships-into-real-business-results\/\" target=\"_blank\" rel=\"nofollow noopener\">MRI-Simmons&#8217;\u0131n Temmuz 2026 tarihli Sports Fan Study ara\u015ft\u0131rmas\u0131<\/a>, ABD&#8217;li yeti\u015fkinlerin %32&#8217;sini NASCAR taraftar\u0131 olarak say\u0131yor ve bu ki\u015filerin en sevdikleri pilota sponsor olan markalardan al\u0131\u015fveri\u015f yapma olas\u0131l\u0131\u011f\u0131n\u0131n %56 daha y\u00fcksek oldu\u011funu ortaya koyuyor. Bu, belgelenmi\u015f bir ticari al\u0131\u015fkanl\u0131k ve <a href=\"https:\/\/rtrsports.com\/tr\/blog\/nascar-sponsorlar-listesi-2026-premier-ortaklar-takimlar-ve-unvan-sponsorlari\/\">NASCAR sponsorlar\u0131 listesinin<\/a> neden Amerikan perakendesinin haritas\u0131 gibi okundu\u011funu a\u00e7\u0131kl\u0131yor.<\/p>\n<p>Maliyet verimlili\u011fi denklemin NASCAR taraf\u0131n\u0131 tamaml\u0131yor. <a href=\"https:\/\/rtrsports.com\/tr\/nascar-sponsorluk-ajansi\/\">NASCAR sponsorluk ajans\u0131m\u0131z\u0131n<\/a> 2026 i\u00e7in takip etti\u011fi fiyatlara g\u00f6re Cup&#8217;ta associate pozisyonlar yar\u0131\u015f ba\u015f\u0131na 15 bin ile 40 bin dolar aras\u0131nda, orta s\u0131ra bir tak\u0131mda tam sezon ana sponsorluk ise 5 ila 12 milyon dolar aras\u0131nda. F1&#8217;de 3 milyon dolar, \u00e7o\u011funlukla ikincil y\u00fczeyler ve ortakl\u0131k haklar\u0131ndan olu\u015fan bir associate pozisyon sat\u0131n al\u0131yor. NASCAR&#8217;da ayn\u0131 3 milyon dolar, orta s\u0131ra bir Cup arac\u0131nda livery kontrol\u00fc ve a\u011f\u0131rlama haklar\u0131yla birlikte yakla\u015f\u0131k 10 ila 20 yar\u0131\u015fl\u0131k ana sponsorluk ya da O&#8217;Reilly Auto Parts Series&#8217;te bir \u00fcst d\u00fczey tak\u0131mla tam sezon ana sponsorluk anlam\u0131na geliyor; bu seride 2026&#8217;da <a href=\"https:\/\/rtrsports.com\/tr\/nascar-xfinity-bas-sponsor-degisimi-oreilly-auto-parts-2026da-devraliyor\/\">O&#8217;Reilly Auto Parts, Xfinity&#8217;nin yerine isim sponsoru oldu<\/a>. Kademe kademe fiyatlar i\u00e7in <a href=\"https:\/\/rtrsports.com\/tr\/blog\/nascar-sponsorlugu-paketler-maliyetler-firsatlar\/\">NASCAR sponsorluk maliyetleri ve paketleri rehberimize<\/a> g\u00f6z at\u0131n.<\/p>\n<p>&nbsp;<\/p>\n<h2>F1&#8217;in K\u00fcresel Prestiji: 831 Milyon Taraftar ve LVMH&#8217;nin Deste\u011fi Ne Anlat\u0131yor?<\/h2>\n<p>F1&#8217;in kozu, l\u00fcks dokunu\u015flu bir \u00f6l\u00e7ek. Nielsen bug\u00fcn k\u00fcresel taraftar taban\u0131n\u0131, 2024&#8217;teki 826,5 milyonun \u00fczerinde, yakla\u015f\u0131k 831 milyon olarak tahmin ediyor ve bunlar\u0131n %43&#8217;\u00fcn\u00fcn 35 ya\u015f\u0131n alt\u0131nda oldu\u011funu hesapl\u0131yor. Liberty Media&#8217;n\u0131n <a href=\"https:\/\/www.libertymedia.com\/investors\/news-events\/press-releases\/detail\/579\/liberty-media-corporation-reports-fourth-quarter-and-year\" target=\"_blank\" rel=\"nofollow noopener\">2025 d\u00f6rd\u00fcnc\u00fc \u00e7eyrek sonu\u00e7lar\u0131<\/a>, F1 gelirinin %14 artarak 3,9 milyar dolara \u00e7\u0131kt\u0131\u011f\u0131n\u0131, canl\u0131 izleyici say\u0131s\u0131n\u0131n 2024&#8217;e g\u00f6re %21 artt\u0131\u011f\u0131n\u0131 ve pistlerdeki seyirci say\u0131s\u0131n\u0131n 6,75 milyona ula\u015ft\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p>Yine de en net sinyal, paray\u0131 kimin \u00f6dedi\u011fi. LVMH, 2025&#8217;ten 2034&#8217;e uzanan ve Louis Vuitton, Mo\u00ebt Hennessy ile TAG Heuer&#8217;i gride ta\u015f\u0131yan <a href=\"https:\/\/www.lvmh.com\/en\/news-lvmh\/formula-1-and-lvmh-announce-historic-10-year-global-partnership\" target=\"_blank\" rel=\"nofollow noopener\">on y\u0131ll\u0131k k\u00fcresel bir ortakl\u0131k<\/a> imzalad\u0131. Ko\u015fullar hi\u00e7bir zaman a\u00e7\u0131klanmad\u0131; Bloomberg anla\u015fman\u0131n y\u0131ll\u0131k 150 milyon dolara kadar de\u011ferinde olabilece\u011fini bildirdi, di\u011fer tahminler ise 100 milyon dolara daha yak\u0131n. Markalar\u0131n\u0131 LVMH kadar titizlikle koruyan bir grup on y\u0131ll\u0131k bir taahh\u00fcde girdi\u011finde, F1 l\u00fcks\u00fc onaylayan bir platforma d\u00f6n\u00fc\u015fm\u00fc\u015f demektir ve \u015fampiyona d\u00fczeyinde b\u00f6yle bir onaya sahip ba\u015fka bir motor sporlar\u0131 serisi yok.<\/p>\n<p>ABD&#8217;ye eri\u015fim ger\u00e7ek, ama dar. F1, Miami, Austin ve Las Vegas&#8217;ta yar\u0131\u015f\u0131yor; Bahreyn ve Suudi Arabistan Grand Prix&#8217;lerinin iptal edilmesiyle 24&#8217;ten 22 yar\u0131\u015fa d\u00fc\u015fen 2026 takviminde bu \u00fc\u00e7 yar\u0131\u015f yer al\u0131yor. 2025 Las Vegas Grand Prix&#8217;si 300 binden fazla seyirci ve sosyal medyada 1,8 milyar g\u00f6sterimle kapal\u0131 gi\u015fe ge\u00e7ti. Televizyonda ise tablo bir ge\u00e7i\u015f d\u00f6neminde: ESPN 2025&#8217;te yar\u0131\u015f ba\u015f\u0131na ortalama 1,3 milyon ABD&#8217;li izleyiciye ula\u015ft\u0131, 2026&#8217;dan beri \u00f6zel yay\u0131n hakk\u0131na sahip Apple TV ise hen\u00fcz birebir kar\u015f\u0131la\u015ft\u0131rma yapmaya imk\u00e2n veren rakamlar yay\u0131mlamad\u0131. Bug\u00fcn yurt i\u00e7i eri\u015fim i\u00e7in F1 sat\u0131n alan bir ABD markas\u0131, asl\u0131nda bir \u00f6l\u00e7\u00fcm bo\u015flu\u011fu sat\u0131n al\u0131yor.<\/p>\n<p>Ard\u0131ndan maliyet ger\u00e7e\u011fi geliyor. F1&#8217;de anlaml\u0131 bir varl\u0131k, gridin arka s\u0131ralar\u0131ndaki bir tak\u0131mda associate pozisyon i\u00e7in yakla\u015f\u0131k 1,5 milyon dolardan ba\u015fl\u0131yor. Bu rakam\u0131n alt\u0131nda F1&#8217;e girmek m\u00fcmk\u00fcn de\u011fil. 5 milyon dolar\u0131n \u00fczerinde ve k\u00fcresel hedeflerle ise F1, motor sporlar\u0131ndaki en prestijli marka onay\u0131n\u0131 sunuyor. ABD markalar\u0131 i\u00e7in MotoGP vs F1 sponsorluk ROI&#8217;si sorusu as\u0131l burada ba\u015fl\u0131yor. T\u00fcm veriler i\u00e7in <a href=\"https:\/\/rtrsports.com\/tr\/blog\/cost-formula-1-sponsorluklar\/\">Formula 1 sponsorlu\u011funun maliyeti<\/a> rehberimize bakabilir ya da markalar\u0131n RTR Sports ile nas\u0131l <a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\">bir Formula 1 tak\u0131m\u0131na sponsor oldu\u011funu<\/a> inceleyebilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n<h2>MotoGP ABD Markalar\u0131na Neden Kazand\u0131r\u0131r: F1 Maliyetinin Alt\u0131nda K\u00fcresel Eri\u015fim<\/h2>\n<p>Kar\u015f\u0131la\u015ft\u0131rman\u0131n en az anla\u015f\u0131lan b\u00f6l\u00fcm\u00fc bu ve MotoGP ile F1 sponsorluk ROI&#8217;sini tartan ABD&#8217;li CMO&#8217;lar i\u00e7in en faydal\u0131s\u0131. B\u00fcy\u00fcmeyle ba\u015flayal\u0131m. <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/12\/04\/motogp-motorcycle-racing-fandom\" target=\"_blank\" rel=\"nofollow noopener\">Marketing Brew&#8217;un Aral\u0131k 2025&#8217;te<\/a> aktard\u0131\u011f\u0131 Nielsen verilerine g\u00f6re MotoGP&#8217;nin ABD&#8217;deki taraftar kitlesi, 2024&#8217;\u00fcn \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fi ile 2025&#8217;in \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fi aras\u0131nda %37 b\u00fcy\u00fcd\u00fc. MotoGP&#8217;nin k\u00fcresel pazarlamas\u0131ndan sorumlu genel m\u00fcd\u00fcr Kelly Brittain, sporun &#8220;kendi an\u0131n\u0131 ya\u015fad\u0131\u011f\u0131n\u0131&#8221; s\u00f6ylerken &#8220;bilinirli\u011fin istedi\u011fimiz yerde olmad\u0131\u011f\u0131n\u0131&#8221; da kabul etti. D\u00fcr\u00fcst\u00e7e okundu\u011funda bu, k\u00fc\u00e7\u00fck bir tabandan h\u0131zla b\u00fcy\u00fcyen bir kitle; yani tam da erken al\u0131c\u0131y\u0131 \u00f6d\u00fcllendiren profil ve 2026&#8217;da ABD MotoGP sponsorluk pazar\u0131 hakk\u0131nda anla\u015f\u0131lmas\u0131 gereken ilk \u015fey.<\/p>\n<p>K\u00fcresel \u00f6l\u00e7ek, MotoGP sponsorluk ROI&#8217;sinin ikinci aya\u011f\u0131. Seri 2025&#8217;i <a href=\"https:\/\/www.motogp.com\/en\/news\/2025\/12\/18\/motogp-closes-2025-with-record-breaking-growth\/823791\" target=\"_blank\" rel=\"nofollow noopener\">%12 art\u0131\u015fla 632 milyon taraftarla<\/a> ve %21 art\u0131\u015fla 3,66 milyon pist seyircisiyle kapatt\u0131; dokuz etkinlik seyirci rekoru k\u0131rd\u0131. \u00c7ekirdek pazarlar\u0131, n\u00fcfusu 284 milyonu a\u015fan ve Ampere&#8217;e g\u00f6re n\u00fcfusunun d\u00f6rtte birinin seriyi takip etti\u011fi Endonezya ile Malezya, Tayland, Japonya, \u0130spanya ve \u0130talya. Tek ba\u015f\u0131na 2025 Mandalika yar\u0131\u015f\u0131n\u0131n ekonomik etkisi Endonezya h\u00fck\u00fcmeti taraf\u0131ndan yakla\u015f\u0131k 278 milyon dolar olarak hesapland\u0131. Sponsorlar bu co\u011frafyay\u0131 zaten bilin\u00e7li olarak sat\u0131n al\u0131yor: Trackhouse&#8217;un Aprilia&#8217;s\u0131ndaki Gulf livery&#8217;si Tayland, Brezilya, \u0130talya, Endonezya ve Malezya&#8217;da g\u00f6r\u00fcn\u00fcyor. G\u00fcneydo\u011fu Asya&#8217;y\u0131 hedefleyen t\u00fcketim \u00fcr\u00fcnleri, fintech, teknoloji platformlar\u0131 ya da otomotiv alan\u0131ndaki ABD markalar\u0131 i\u00e7in MotoGP daha ucuz bir F1 de\u011fil. Pazara eri\u015fim i\u00e7in farkl\u0131 bir ara\u00e7 ve bir ABD markas\u0131n\u0131n G\u00fcneydo\u011fu Asya&#8217;da MotoGP sponsorlu\u011fu arg\u00fcman\u0131 tam da bu farka dayan\u0131yor.<\/p>\n<p>\u00dc\u00e7\u00fcnc\u00fc ayak sahiplik. Liberty Media, MotoGP&#8217;nin ticari haklar\u0131n\u0131n sahibi Dorna Sports&#8217;un %84&#8217;\u00fcn\u00fc 3 Temmuz 2025&#8217;te, 4,2 milyar euro de\u011ferinde bir i\u015flemle sat\u0131n almay\u0131 tamamlad\u0131. Liberty d\u00f6nemindeki ilk rakamlarda MotoGP&#8217;nin geliri proforma bazda %14 artarak 573 milyon dolara, faaliyet k\u00e2r\u0131 ise %86 artarak 54 milyon dolara \u00e7\u0131kt\u0131. Liberty Media&#8217;n\u0131n hem MotoGP&#8217;ye hem F1&#8217;e sahip olmas\u0131, iki serinin arkas\u0131nda ayn\u0131 ana \u015firketin bulundu\u011fu anlam\u0131na geliyor. Seriler aras\u0131 bir sponsorluk \u00fcr\u00fcn\u00fc duyurulmad\u0131; bu y\u00fczden bunu bir katalog \u00fcr\u00fcn\u00fc de\u011fil, pazarl\u0131k kozu olarak g\u00f6rmek gerekiyor. Her iki varl\u0131\u011f\u0131 da b\u00fcy\u00fctmek isteyen bir ticari yap\u0131, ikisine birden yat\u0131r\u0131m yapan bir markay\u0131 farkl\u0131 dinler.<\/p>\n<p>Sonra maliyet, yani MotoGP sponsorluk ROI&#8217;si ile F1 maliyeti kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131n \u00f6z\u00fc. RTR&#8217;nin 2026 kademelerine g\u00f6re teknik tedarik\u00e7i paketleri yakla\u015f\u0131k 75 bin eurodan ba\u015fl\u0131yor, yay\u0131nda g\u00f6r\u00fcnen tak\u0131m paketleri 150 bin ile 500 bin euro aras\u0131nda de\u011fi\u015fiyor, kaporta ya da pilot tulumu \u00fczerindeki premium pozisyonlar ise yakla\u015f\u0131k 500 bin dolardan ba\u015fl\u0131yor. F1&#8217;in giri\u015f \u00fccretinden daha az\u0131na be\u015f k\u0131tada 22 yar\u0131\u015fl\u0131k bir d\u00fcnya \u015fampiyonas\u0131 isteyen bir marka i\u00e7in MotoGP, pratikte k\u0131sa listenin en ba\u015f\u0131nda yer al\u0131yor. 5 milyon dolar\u0131n \u00fczerinde, ABD markalar\u0131 i\u00e7in MotoGP ile F1 aras\u0131ndaki se\u00e7im izleyici co\u011frafyas\u0131 meselesine d\u00f6n\u00fc\u015f\u00fcyor: bir yanda tekd\u00fcze k\u00fcresel prestij, di\u011fer yanda G\u00fcneydo\u011fu Asya ve Avrupa&#8217;da derinlik. Ayr\u0131nt\u0131lar <a href=\"https:\/\/rtrsports.com\/tr\/blog\/motogp-sponsorluk-maliyetleri\/\">MotoGP sponsorluk maliyet kademeleri<\/a> rehberimizde; <a href=\"https:\/\/rtrsports.com\/tr\/blog\/motogp-ve-f1-sponsorlugu-aradaki-fark-aslinda-neyi-satin-aliyor\/\">MotoGP vs F1: fiyat fark\u0131 ger\u00e7ekte neyi sat\u0131n al\u0131yor<\/a> ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131z ise iki seriyi yan yana koyuyor.<\/p>\n<p>Son olarak ABD takvimi. MotoGP zaten COTA&#8217;da yar\u0131\u015f\u0131yor ve <a href=\"https:\/\/rtrsports.com\/tr\/blog\/motogp-2027-takvimi\/\">2027 takviminde<\/a> ge\u00e7ici olarak 25 Nisan&#8217;a yerle\u015ftirildi. May\u0131s 2026&#8217;da Liberty CEO&#8217;su Derek Chang, Miami&#8217;nin ikinci bir ABD yar\u0131\u015f\u0131 i\u00e7in &#8220;mant\u0131kl\u0131 bir yer gibi g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc&#8221; s\u00f6yledi, <a href=\"https:\/\/www.autosport.com\/motogp\/news\/liberty-says-miami-would-be-logical-destination-for-second-motogp-us-race\/10819020\/\" target=\"_blank\" rel=\"nofollow noopener\">ancak motosikletler i\u00e7in g\u00fcvenlik gerekliliklerinin hen\u00fcz de\u011ferlendirilmesi gerekti\u011fini de belirtti<\/a>. Adelaide 2027&#8217;den itibaren sokak yar\u0131\u015f\u0131 olarak takvime kat\u0131l\u0131yor. 2027 ya da 2028&#8217;de MotoGP&#8217;ye giren bir marka, iki ABD yar\u0131\u015f\u0131n\u0131n yer ald\u0131\u011f\u0131 ilk sezonda orada olabilir; bu gidi\u015fat, 2012&#8217;de Austin&#8217;in takvime girmesinin ard\u0131ndan F1&#8217;in ABD&#8217;deki hik\u00e2yesini hat\u0131rlat\u0131yor.<\/p>\n<p>&nbsp;<\/p>\n<h3>NASCAR + MotoGP Portf\u00f6y\u00fc: Bu \u0130ki Seri Birlikte Bir ABD Markas\u0131 \u0130\u00e7in Neden NASCAR + F1&#8217;den Daha Geni\u015f Bir Alan\u0131 Kaps\u0131yor?<\/h3>\n<p>ABD markalar\u0131 i\u00e7in MotoGP mi, NASCAR m\u0131 tart\u0131\u015fmas\u0131 genellikle ya o ya bu \u015feklinde kurgulan\u0131yor. B\u00f6yle olmamal\u0131. \u0130ki seriyi kapsayan her plan, bizim <em>\u00f6rt\u00fc\u015fme vergisi<\/em> dedi\u011fimiz bir bedel \u00f6der: ayn\u0131 m\u00fc\u015fteriye ikinci kez ula\u015fmak i\u00e7in harcanan b\u00fct\u00e7e pay\u0131. Yurt i\u00e7inde ve G\u00fcneydo\u011fu Asya&#8217;da hedefleri olan, b\u00fct\u00e7esi 3 milyon dolar\u0131 a\u015fan bir ABD markas\u0131 i\u00e7in NASCAR + MotoGP kombinasyonu bu vergiyi s\u0131f\u0131ra yak\u0131n tutar ve bu da NASCAR, F1 ve MotoGP aras\u0131ndaki ROI hesab\u0131n\u0131 ba\u015ftan de\u011fi\u015ftirir. NASCAR, ABD&#8217;de 36 yar\u0131\u015f ve ara\u015ft\u0131rmalar\u0131n defalarca Amerikan sporunda markalara en sad\u0131k kitle olarak g\u00f6sterdi\u011fi bir taraftar taban\u0131 getiriyor. MotoGP ise 22 yar\u0131\u015f, 632 milyon taraftar ve F1&#8217;in \u00e7ok alt\u0131nda bir giri\u015f maliyeti getiriyor. \u0130ki ayak izi neredeyse hi\u00e7 kesi\u015fmiyor: NASCAR yaln\u0131zca ABD&#8217;de yar\u0131\u015f\u0131yor, MotoGP&#8217;nin a\u011f\u0131rl\u0131\u011f\u0131 ise Asya ve G\u00fcney Avrupa&#8217;da. NASCAR + F1 daha fazla vergi \u00f6d\u00fcyor, \u00e7\u00fcnk\u00fc F1&#8217;in bir ABD markas\u0131 i\u00e7in de\u011ferinin bir k\u0131sm\u0131 tam da ABD&#8217;deki \u00fc\u00e7 yar\u0131\u015f\u0131ndan geliyor ve bu yar\u0131\u015flar NASCAR&#8217;\u0131n zaten sa\u011flad\u0131\u011f\u0131 eri\u015fimi tekrarl\u0131yor.<\/p>\n<p>5 milyon dolar\u0131 ele alal\u0131m. NASCAR&#8217;a 3 milyon dolar (rekabet\u00e7i bir associate program\u0131 ve se\u00e7ilmi\u015f birka\u00e7 yar\u0131\u015fta ana sponsorluk) ve MotoGP&#8217;ye 2 milyon dolar (bir tak\u0131mda premium pozisyon), NASCAR&#8217;a 3,5 milyon dolar art\u0131 F1&#8217;in 1,5 milyon dolarl\u0131k associate kademesinden daha fazla pazar\u0131 kaps\u0131yor. B\u00fct\u00e7eyi NASCAR ile MotoGP aras\u0131nda b\u00f6lmenin operasyonel bir avantaj\u0131 da var: ABD&#8217;de FOX Sports, MotoGP sezonunun tamam\u0131n\u0131 ve NASCAR Cup&#8217;\u0131n ilk 14 yar\u0131\u015f\u0131n\u0131 yay\u0131nl\u0131yor; b\u00f6ylece ilkbaharda tek bir yay\u0131nc\u0131 ili\u015fkisi her iki seriyi de kaps\u0131yor. Bu model zaten var. Justin Marks&#8217;\u0131n sahibi oldu\u011fu Trackhouse Racing, Cup&#8217;ta ara\u00e7larla ve MotoGP&#8217;de bir tak\u0131mla yar\u0131\u015f\u0131yor; Ekim 2025&#8217;te Avustralya&#8217;da Ra\u00fal Fern\u00e1ndez ile ilk MotoGP zaferini kazand\u0131 ve Mart 2026&#8217;da COTA&#8217;da her iki seride de yar\u0131\u015ft\u0131. Monster Energy, 2017-2019 y\u0131llar\u0131nda NASCAR Cup&#8217;\u0131n isim sponsoruydu ve 2019&#8217;dan bu yana MotoGP&#8217;de Yamaha&#8217;n\u0131n isim sponsoru. Bunu her NASCAR + MotoGP plan\u0131 i\u00e7in y\u00f6n g\u00f6sterici bir rehber olarak okuyun: Her marka kendi de\u011ferlendirmesine ihtiya\u00e7 duyar.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Size iki seri birden alman\u0131z\u0131 ba\u015fka kim s\u00f6yl\u00fcyor?<\/strong>1995&#8217;ten bu yana hi\u00e7bir tak\u0131ma ba\u011fl\u0131 de\u011filiz ve \u00fc\u00e7 paddock&#8217;ta da \u00e7al\u0131\u015f\u0131yoruz.<\/div><p><a href=\"https:\/\/rtrsports.com\/tr\/neden-rtr-sporu-secmelisiniz\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Neden RTR Sports<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>MotoGP&#8217;nin ABD&#8217;deki B\u00fcy\u00fcmesi: %37&#8217;lik Taraftar Art\u0131\u015f\u0131 Giri\u015fi De\u011ferlendiren Markalar \u0130\u00e7in Ne Anlama Geliyor?<\/h2>\n<p>%37 man\u015fetse, onu bir zamanlama arg\u00fcman\u0131na d\u00f6n\u00fc\u015ft\u00fcren ba\u011flamd\u0131r. K\u00fcresel taraftar taban\u0131 %12 art\u0131\u015fla 632 milyona \u00e7\u0131kt\u0131, sosyal medya takip\u00e7ileri 60 milyonu ge\u00e7ti ve taraftarlar 2025&#8217;te MotoGP&#8217;nin resmi YouTube kanal\u0131nda bir milyar dakikadan fazla izleme yapt\u0131. \u00dcst \u00fcste be\u015finci y\u0131l, MotoGP taraftarlar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131 35 ya\u015f\u0131n alt\u0131nda. ABD&#8217;deki taraftar b\u00fcy\u00fcmesine dayal\u0131 bir sponsorluk planlayanlar i\u00e7in bunlar, dura\u011fan de\u011fil hareket halindeki bir varl\u0131\u011f\u0131 anlatan rakamlar ve ROI&#8217;yi do\u011frudan etkiliyor: 2026 tarihli bir s\u00f6zle\u015fmenin fiyatlad\u0131\u011f\u0131 kitle, ayn\u0131 s\u00f6zle\u015fmenin 2028&#8217;de sunaca\u011f\u0131 kitleden daha k\u00fc\u00e7\u00fck.<\/p>\n<p>B\u00fcy\u00fcmeyi neyin s\u00fcr\u00fckledi\u011fi, Liberty d\u00f6nemindeki F1&#8217;i izleyen herkese tan\u0131d\u0131k gelecektir: planl\u0131 sosyal medya i\u00e7erikleri, i\u00e7erik \u00fcreticileriyle i\u015f birlikleri, pilotlar\u0131 merkeze alan hik\u00e2ye anlat\u0131m\u0131 ve 2026&#8217;da yay\u0131na girecek bir animasyon dizisi. Kask bu sporun kendine \u00f6zg\u00fc zorlu\u011fu, \u00e7\u00fcnk\u00fc yar\u0131\u015f s\u0131ras\u0131nda y\u00fczler g\u00f6r\u00fcnm\u00fcyor ve Brittain bunu a\u00e7\u0131k\u00e7a dile getirdi: &#8220;[Pilotlar\u0131] insanlar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131karmam\u0131z gerekiyor.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/tr\/blog\/motogpnin-abddeki-gelecegi-2027-sonrasi-genisleme-playbooku\/\">MotoGP&#8217;nin ABD&#8217;deki gelece\u011fi: 2027 sonras\u0131 geni\u015fleme playbook&#8217;u<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<p>Buradan erken girenler i\u00e7in bir f\u0131rsat penceresi do\u011fuyor ve MotoGP ile F1 sponsorluk ROI&#8217;sinin en keskin bi\u00e7imde ayr\u0131\u015ft\u0131\u011f\u0131 yer de buras\u0131. F1&#8217;in ABD&#8217;deki izleyici kitlesi y\u00fckselirken, yani 2019&#8217;da Drive to Survive&#8217;\u0131n Netflix&#8217;te ba\u015flamas\u0131yla 2022&#8217;deki ilk Miami yar\u0131\u015f\u0131 aras\u0131nda, erken imza atan markalar ABD primi grid fiyatlar\u0131na yans\u0131madan \u00f6nce hak bedellerini sabitledi. Deneyimimize g\u00f6re hak bedelleri izleyici kitlesini birka\u00e7 sezon gecikmeyle takip ediyor. 2026 ya da 2027&#8217;de 1 ila 3 milyon dolarla bir MotoGP tak\u0131m\u0131na giren bir marka, Liberty&#8217;nin ticari mekanizmas\u0131 ABD&#8217;deki b\u00fcy\u00fcmeyi tamamen fiyatlamadan \u00f6nce sat\u0131n al\u0131yor; bu y\u00fczden burada <a href=\"https:\/\/rtrsports.com\/tr\/blog\/motor-sporlari-sponsorluk-anlasmasi-imzalamak-icin-en-uygun-zaman-ne-zaman-2026-satin-alma-takvimi\/\">motor sporlar\u0131 sponsorluk anla\u015fmas\u0131 imzalamak i\u00e7in en do\u011fru zaman<\/a> \u00f6nem kazan\u0131yor.<\/p>\n<p>Ard\u0131ndan kategori a\u00e7\u0131kl\u0131\u011f\u0131 geliyor. Marketing Brew&#8217;a g\u00f6re MotoGP sponsorlar\u0131n\u0131n yakla\u015f\u0131k %65&#8217;i otomotiv sekt\u00f6r\u00fcnden ve seri a\u00e7\u0131k\u00e7a fintech, ya\u015fam tarz\u0131, moda ve giyim alanlar\u0131n\u0131 hedefliyor. F1&#8217;de teknoloji, finansal hizmetler ve enerji kategorileri tak\u0131m d\u00fczeyinde giderek daha fazla kapan\u0131yor. 2026&#8217;daki ABD MotoGP sponsorluk pazar\u0131 i\u00e7in bu, finansal hizmetler, t\u00fcketici teknolojisi ya da perakende alan\u0131ndaki bir ABD markas\u0131n\u0131n bir tak\u0131mda h\u00e2l\u00e2 kategori m\u00fcnhas\u0131rl\u0131\u011f\u0131 i\u00e7in pazarl\u0131k yapabilece\u011fi anlam\u0131na geliyor; Liberty&#8217;nin ticari ata\u011f\u0131 birka\u00e7 sezon s\u00fcrd\u00fckten sonra bu pozisyonu elde etmek daha zor olacak. <a href=\"https:\/\/rtrsports.com\/tr\/sponsorluklar-motogp\/\">MotoGP sponsorluk ajans\u0131m\u0131z<\/a>, hangi kategorilerin h\u00e2l\u00e2 a\u00e7\u0131k oldu\u011funu tak\u0131m tak\u0131m izliyor.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Bu sat\u0131rlar\u0131n hi\u00e7biri size tam uymuyor mu?<\/strong>Matrisi sizin pazarlar\u0131n\u0131za g\u00f6re kuruyoruz, tersini de\u011fil.<\/div><p><a href=\"https:\/\/rtrsports.com\/tr\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Motor sporlar\u0131 sponsorluk ajans\u0131<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>Marka Durumuna G\u00f6re Karar Matrisi: NASCAR, F1 mi, MotoGP mi?<\/h2>\n<p>ABD markalar\u0131 i\u00e7in NASCAR, F1 ve MotoGP sponsorlu\u011fundan hangisi daha iyi? NASCAR vs F1 vs MotoGP sponsorluk ROI kar\u015f\u0131la\u015ft\u0131rmas\u0131 burada bir karara d\u00f6n\u00fc\u015f\u00fcyor. A\u015fa\u011f\u0131daki matris seriye g\u00f6re de\u011fil, marka durumuna g\u00f6re yan\u0131t veriyor, \u00e7\u00fcnk\u00fc ayn\u0131 b\u00fct\u00e7e hedefe ba\u011fl\u0131 olarak \u00e7ok farkl\u0131 getiriler sa\u011fl\u0131yor. Her sat\u0131r\u0131 test edilmesi gereken bir hipotez olarak okuyun: Giri\u015f noktalar\u0131 RTR&#8217;nin y\u00f6n g\u00f6sterici tahminleri ve sonu\u00e7, hak bedelinin \u00fczerine ayr\u0131 bir b\u00fct\u00e7e gerektiren <a href=\"https:\/\/rtrsports.com\/tr\/blog\/spor-sponsorlugu-aktivasyonu-nedir\/\">sponsorluk aktivasyonuna<\/a> da ba\u011fl\u0131.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Marka Durumu<\/b><\/td>\n<td><b>\u00d6nerilen Seri<\/b><\/td>\n<td><b>Temel Gerek\u00e7e<\/b><\/td>\n<td><b>Giri\u015f Noktas\u0131 (y\u00f6n g\u00f6sterici)<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">ABD&#8217;li t\u00fcketici markas\u0131, kitlesel eri\u015fim, i\u00e7 pazar\u0131n kalbini hedefliyor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NASCAR<\/span><\/td>\n<td><span style=\"font-weight: 400;\">ABD&#8217;de 36 puanl\u0131 yar\u0131\u015f, taraftarlar\u0131n 10&#8217;da 7&#8217;sinden fazlas\u0131 sponsor \u00fcr\u00fcnlerini tercih ediyor, taraftarlar Amerikan sporunda markalara en sad\u0131k kitle olarak g\u00f6steriliyor (Repucom)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yar\u0131\u015f ba\u015f\u0131na 15 bin dolardan (associate)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">K\u00fcresel hedefleri ve premium konumlanmas\u0131 olan ABD markas\u0131, b\u00fct\u00e7e 5 mn dolar\u0131n \u00fczerinde<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">D\u00fcnya genelinde yakla\u015f\u0131k 831 mn taraftar, LVMH onayl\u0131 l\u00fcks konumlanma, k\u00fcresel yay\u0131n primi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,5 mn dolardan (associate)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">G\u00fcneydo\u011fu Asya pazarlar\u0131n\u0131 (Endonezya, Malezya, Tayland, Japonya) hedefleyen ABD markas\u0131<\/span><\/td>\n<td><span style=\"font-weight: 400;\">MotoGP<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00c7ekirdek pazarlar\u0131 G\u00fcneydo\u011fu Asya&#8217;da olan 632 mn taraftar; Endonezyal\u0131lar\u0131n d\u00f6rtte biri seriyi takip ediyor; F1&#8217;de ve NASCAR&#8217;da e\u015fde\u011fer bir derinlik yok<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sezon ba\u015f\u0131na 500 bin dolardan (premium tak\u0131m pozisyonu)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Uluslararas\u0131 hedefleri olan ama k\u00fcresel b\u00fct\u00e7esi 1,5 mn dolar\u0131n alt\u0131nda kalan ABD markas\u0131<\/span><\/td>\n<td><span style=\"font-weight: 400;\">MotoGP<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1&#8217;in asgari e\u015fi\u011finin alt\u0131nda; be\u015f k\u0131tada 22 yar\u0131\u015f; d\u00fcnya genelinde 632 mn taraftar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yakla\u015f\u0131k 75 bin eurodan (teknik) 500 bin dolar\u0131n \u00fczerine (premium)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">ABD&#8217;de kitlesel eri\u015fimin yan\u0131nda G\u00fcneydo\u011fu Asya ya da Avrupa&#8217;da derinlik isteyen ABD markas\u0131<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NASCAR + MotoGP portf\u00f6y\u00fc<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Neredeyse hi\u00e7 \u00f6rt\u00fc\u015fmeyen ayak izleri; ABD i\u00e7in NASCAR, Asya ve Avrupa i\u00e7in MotoGP; ABD&#8217;de her ikisi de FOX Sports&#8217;ta; NASCAR + F1&#8217;den daha d\u00fc\u015f\u00fck \u00f6rt\u00fc\u015fme vergisi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NASCAR 500 bin dolardan, art\u0131 MotoGP 500 bin dolardan<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">B\u00fcy\u00fck \u015firketlere ula\u015fan bir m\u00fchendislik hik\u00e2yesi arayan ABD&#8217;li teknoloji ya da B2B markas\u0131<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1 veya MotoGP<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1: Oracle (Red Bull) ve HP (Ferrari) kurumsal g\u00fcvenilirlik modeli. MotoGP: Michelin (2016-2026 aras\u0131 tek lastik tedarik\u00e7isi) ve Pirelli (2027&#8217;den itibaren) teknik kan\u0131t modeli, daha d\u00fc\u015f\u00fck giri\u015f maliyetiyle<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1 1,5 mn dolardan veya MotoGP 500 bin dolardan<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Motor sporlar\u0131na ilk kez giren ABD markas\u0131, b\u00fct\u00e7e 500 bin dolar\u0131n alt\u0131nda<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yar\u0131\u015f baz\u0131nda NASCAR associate ya da MotoGP teknik paketi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">En d\u00fc\u015f\u00fck giri\u015f bariyeri; \u00e7ok y\u0131ll\u0131 bir taahh\u00fctten \u00f6nce deneyip \u00f6\u011frenmek<\/span><\/td>\n<td><span style=\"font-weight: 400;\">NASCAR yar\u0131\u015f\u0131 ba\u015f\u0131na 15 bin dolardan; MotoGP teknik paketi i\u00e7in yakla\u015f\u0131k 75 bin eurodan<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Marka durumuna g\u00f6re karar matrisi. T\u00fcm giri\u015f noktalar\u0131 ve \u00f6neriler y\u00f6n g\u00f6stericidir.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\u00dc\u00e7 soru se\u00e7imi netle\u015ftirir. M\u00fc\u015fterileriniz nerede ya\u015f\u0131yor ve baz\u0131lar\u0131na iki kez ula\u015fmak i\u00e7in \u00f6rt\u00fc\u015fme vergisi \u00f6demeye haz\u0131r m\u0131s\u0131n\u0131z? Hedef t\u00fcketiciye sat\u0131\u015f m\u0131, ki burada NASCAR&#8217;\u0131n sadakat verilerini ge\u00e7mek zor, yoksa \u015firketler nezdinde g\u00fcvenilirlik mi, ki burada i\u015fi teknik ortakl\u0131klar g\u00f6r\u00fcyor? Ve ka\u00e7 sezon i\u00e7in taahh\u00fctte bulunabilirsiniz? Son soru g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden daha \u00f6nemli: <a href=\"https:\/\/rtrsports.com\/tr\/blog\/the-plc-in-sponsorship\/\">bir motor sporlar\u0131 sponsorlu\u011funun ne kadar s\u00fcrmesi gerekti\u011fi<\/a>, getiriyi seri se\u00e7imi kadar etkiliyor.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/tr\/blog\/motor-sporlari-sponsorluklari-ile-yatirim-getirisini-en-ust-duzeye-cikarma-stratejik-bir-kilavuz\/\">Motor Sporlar\u0131 Sponsorluklar\u0131yla Yat\u0131r\u0131m Getirisini En \u00dcst D\u00fczeye \u00c7\u0131karma: Stratejik Bir K\u0131lavuz<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<p>Hi\u00e7bir seri, her ABD markas\u0131 i\u00e7in her hedefte kazanm\u0131yor. NASCAR yurt i\u00e7i eri\u015fimde, taraftarlar\u0131n sat\u0131n alma sadakatinde ve maliyet verimlili\u011finde kazan\u0131yor. F1 k\u00fcresel \u00f6l\u00e7ekte, premium onayda ve LVMH&#8217;nin on y\u0131l boyunca g\u00fcvence alt\u0131na ald\u0131\u011f\u0131 prestijde kazan\u0131yor. MotoGP ise G\u00fcneydo\u011fu Asya&#8217;ya eri\u015fimde, F1&#8217;in alt\u0131ndaki fiyatlarla k\u00fcresel eri\u015fimde ve erken girenler i\u00e7in a\u00e7\u0131lan pencerede kazan\u0131yor; ABD&#8217;deki taraftar kitlesi %37 b\u00fcy\u00fcd\u00fc ve Liberty d\u00f6nemi daha yeni ba\u015flad\u0131. Bu nedenle bir ABD markas\u0131 i\u00e7in MotoGP ile NASCAR aras\u0131ndaki se\u00e7im, g\u00f6r\u00fcnd\u00fc\u011f\u00fc kadar ya o ya bu de\u011fil: Bize g\u00f6re NASCAR + MotoGP portf\u00f6y\u00fc, ABD&#8217;nin motor sporlar\u0131 yat\u0131r\u0131mlar\u0131nda en az kullan\u0131lan kombinasyon, \u00e7\u00fcnk\u00fc ayak izleri neredeyse hi\u00e7 \u00f6rt\u00fc\u015fm\u00fcyor ve toplam maliyet anlaml\u0131 bir F1 giri\u015finin alt\u0131nda kalabiliyor. \u00dc\u00e7 seriden hangisinin markan\u0131za en \u00e7ok kazand\u0131raca\u011f\u0131na karar vermek, herhangi bir paddock&#8217;un d\u0131\u015f\u0131ndan bakabilen bir g\u00f6z gerektiriyor: RTR Sports, 1995&#8217;ten bu yana tak\u0131mlardan ba\u011f\u0131ms\u0131z olarak, \u00fc\u00e7 seride de \u00e7al\u0131\u015f\u0131yor.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>ABD Markalar\u0131 \u0130\u00e7in NASCAR, F1 ve MotoGP Hakk\u0131nda S\u0131k Sorulan Sorular<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir ABD markas\u0131 i\u00e7in NASCAR, F1 ya da MotoGP sponsorlu\u011fundan hangisi daha iyi?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Bu, m\u00fc\u015fterilerin nerede ya\u015fad\u0131\u011f\u0131na ba\u011fl\u0131. NASCAR, ulusal televizyonda 36 puanl\u0131 yar\u0131\u015fla ABD&#8217;de eri\u015fim ve taraftarlar\u0131n sat\u0131n alma e\u011filimi a\u00e7\u0131s\u0131ndan en iyi se\u00e7im. F1 yakla\u015f\u0131k 831 milyon taraftarla k\u00fcresel \u00f6l\u00e7ek ve premium prestij sunuyor, ancak ger\u00e7ek getirisini 5 milyon dolar\u0131n \u00fczerindeki b\u00fct\u00e7elerde g\u00f6steriyor. MotoGP ise G\u00fcneydo\u011fu Asya ve G\u00fcney Avrupa&#8217;ya F1&#8217;den daha d\u00fc\u015f\u00fck bir maliyetle eri\u015fim sa\u011fl\u0131yor.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>NASCAR, F1 ya da MotoGP sponsorlu\u011funun maliyeti ne kadar?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>RTR&#8217;nin 2026 i\u00e7in y\u00f6n g\u00f6sterici tahminlerine g\u00f6re NASCAR Cup&#8217;ta associate pozisyon yar\u0131\u015f ba\u015f\u0131na 15 bin ile 40 bin dolar, orta s\u0131ra bir tak\u0131mda tam sezon ana sponsorluk ise 5 ila 12 milyon dolar. F1&#8217;de associate pozisyon sezon ba\u015f\u0131na yakla\u015f\u0131k 1,5 milyon dolardan ba\u015fl\u0131yor. MotoGP&#8217;de teknik paketler yakla\u015f\u0131k 75 bin eurodan, premium tak\u0131m pozisyonlar\u0131 ise yakla\u015f\u0131k 500 bin dolardan ba\u015fl\u0131yor.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>NASCAR, F1 ve MotoGP ABD&#039;de ka\u00e7 yar\u0131\u015f d\u00fczenliyor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>2026&#8217;da NASCAR 19 eyalette 36 puanl\u0131 yar\u0131\u015f, F1 22 Grand Prix&#8217;nin \u00fc\u00e7\u00fcn\u00fc (Miami, Austin ve Las Vegas), MotoGP ise birini d\u00fczenliyor. MotoGP yar\u0131\u015f\u0131, \u00fc\u00e7 takvimin hepsinde yer alan tek pist olan Austin&#8217;deki Circuit of the Americas&#8217;ta yap\u0131l\u0131yor. Liberty Media, Miami&#8217;yi ikinci bir ABD MotoGP yar\u0131\u015f\u0131 i\u00e7in mant\u0131kl\u0131 bir yer olarak g\u00f6sterdi, ancak hen\u00fcz resmi bir onay yok.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Neden NASCAR ile F1 yerine NASCAR ile MotoGP&#039;yi birle\u015ftirmeli?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u00c7\u00fcnk\u00fc iki ayak izi neredeyse hi\u00e7 kesi\u015fmiyor: NASCAR yaln\u0131zca ABD&#8217;de yar\u0131\u015f\u0131yor, MotoGP&#8217;nin a\u011f\u0131rl\u0131\u011f\u0131 ise Asya ve G\u00fcney Avrupa&#8217;da. Ayn\u0131 m\u00fc\u015fteriye ikinci kez ula\u015fmak i\u00e7in harcanan b\u00fct\u00e7e pay\u0131, yani \u00f6rt\u00fc\u015fme vergisi, s\u0131f\u0131ra yak\u0131n kal\u0131yor; F1&#8217;in ABD&#8217;deki \u00fc\u00e7 yar\u0131\u015f\u0131 ise NASCAR&#8217;\u0131n eri\u015fimini k\u0131smen tekrarl\u0131yor. Ayr\u0131ca ABD&#8217;de FOX Sports, MotoGP&#8217;nin tamam\u0131n\u0131 ve Cup&#8217;\u0131n ilk 14 yar\u0131\u015f\u0131n\u0131 yay\u0131nl\u0131yor.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>MotoGP ABD&#039;de b\u00fcy\u00fcyor mu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Evet, k\u00fc\u00e7\u00fck bir tabandan. Marketing Brew&#8217;un aktard\u0131\u011f\u0131 Nielsen verilerine g\u00f6re MotoGP&#8217;nin ABD&#8217;deki taraftar kitlesi 2024&#8217;\u00fcn \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fi ile 2025&#8217;in \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fi aras\u0131nda %37 b\u00fcy\u00fcd\u00fc. Temmuz 2025&#8217;ten bu yana seri, F1&#8217;in de sahibi olan Liberty Media&#8217;ya ait ve 2025&#8217;te d\u00fcnya genelinde %12 art\u0131\u015fla 632 milyon taraftara ula\u015ft\u0131; bu taraftarlar\u0131n yar\u0131s\u0131ndan fazlas\u0131 35 ya\u015f\u0131n alt\u0131nda.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>NASCAR taraftarlar\u0131 sponsorlar\u0131n \u00fcr\u00fcnlerini ger\u00e7ekten sat\u0131n al\u0131yor mu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ara\u015ft\u0131rmalar evet diyor. Performance Research ara\u015ft\u0131rmas\u0131nda taraftarlar\u0131n 10&#8217;da 7&#8217;sinden fazlas\u0131 bir sponsorun \u00fcr\u00fcn\u00fcn\u00fc neredeyse her zaman ya da s\u0131k s\u0131k se\u00e7iyor, 10&#8217;da 6&#8217;s\u0131 ise sponsor \u00fcr\u00fcnlerine daha \u00e7ok g\u00fcveniyor. MRI-Simmons&#8217;\u0131n Temmuz 2026 tarihli Sports Fan Study ara\u015ft\u0131rmas\u0131, ABD&#8217;li yeti\u015fkinlerin %32&#8217;sini taraftar olarak say\u0131yor ve bu ki\u015filerin en sevdikleri pilota sponsor olan markalardan al\u0131\u015fveri\u015f yapma olas\u0131l\u0131\u011f\u0131n\u0131n %56 daha y\u00fcksek oldu\u011funu ortaya koyuyor.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Bu brifingi bir ajansa vermeye haz\u0131r m\u0131s\u0131n\u0131z?<\/strong>Bize pazarlar\u0131n\u0131z\u0131 ve b\u00fct\u00e7enizi s\u00f6yleyin, \u00fc\u00e7 seriyi de de\u011ferlendirelim.<\/div><p><a href=\"https:\/\/rtrsports.com\/tr\/sponsorluk-iletisim-formu\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsor olmak istiyorum<\/a><br \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>1 Mart 2026&#8217;da Tyler Reddick, Circuit of the Americas&#8217;taki NASCAR Cup Series yar\u0131\u015f\u0131n\u0131 FOX&#8217;ta 3,93 milyon izleyicinin \u00f6n\u00fcnde kazand\u0131; ikinci s\u0131rada Trackhouse Racing&#8217;den Shane van Gisbergen vard\u0131. D\u00f6rt hafta sonra ayn\u0131 Austin pisti MotoGP&#8217;ye ev sahipli\u011fi yapt\u0131, 23-25 Ekim&#8217;de ise Formula 1&#8217;i a\u011f\u0131rl\u0131yor: 2026&#8217;da \u00fc\u00e7 takvimin hepsinde yer alan tek pist buras\u0131. Bu Teksas pisti, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":358028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201,20269,22190],"tags":[],"class_list":["post-358404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr","category-motogp-8","category-nascar-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NASCAR vs F1 vs MotoGP: ABD Markalar\u0131 \u0130\u00e7in Sponsorluk ROI&#039;si<\/title>\n<meta name=\"description\" content=\"NASCAR vs F1 vs MotoGP: Bir ABD markas\u0131na hangi sponsorluk daha \u00e7ok kazand\u0131r\u0131r? 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