B\u00fct\u00e7e onayland\u0131. Masada a\u015fa\u011f\u0131 yukar\u0131 ayn\u0131 bedelle \u00fc\u00e7 yap\u0131 var ve tak\u0131m\u0131n sunumu bunlar\u0131 birbiriyle kar\u015f\u0131la\u015ft\u0131r\u0131labilir \u00fcr\u00fcnlermi\u015f gibi fiyatland\u0131r\u0131yor. Oysa de\u011filler. Ana sponsorluk konumu, resmi partner stat\u00fcs\u00fc ve teknik ortakl\u0131k farkl\u0131 “para birimleriyle” getiri sa\u011flar ve farkl\u0131 temellerde \u00f6l\u00e7\u00fcl\u00fcr; bu y\u00fczden F1 sponsorluk seviyelerini yaln\u0131zca fiyata g\u00f6re kar\u015f\u0131la\u015ft\u0131rmak neredeyse hi\u00e7bir \u015fey s\u00f6ylemez. Bu rehber, \u00fc\u00e7\u00fcn\u00fc sabit bir b\u00fct\u00e7ede kar\u015f\u0131la\u015ft\u0131r\u0131yor. \u0130sim sponsorlu\u011fu bilin\u00e7li olarak d\u0131\u015far\u0131da b\u0131rak\u0131ld\u0131: bu seviyede sat\u0131n al\u0131namaz.<\/p>\n
<\/p>\n
K\u0131saca<\/strong><\/p> <\/div>\n <\/p>\n Orta segment bir F1 b\u00fct\u00e7esiyle bir marka ana sponsorluk, resmi partner stat\u00fcs\u00fc ya da teknik ortakl\u0131k sat\u0131n alabilir; bu \u00fc\u00e7\u00fc s\u0131ras\u0131yla medya de\u011feri, fikri m\u00fclkiyet yoluyla g\u00fc\u00e7lendirme ve \u00fcr\u00fcn g\u00fcvenilirli\u011fi \u015feklinde getiri sa\u011flar. Bu para birimleri birbirine \u00e7evrilemez ve tek bir oranla s\u0131ralanamaz.<\/p>\n Yaz\u0131 boyunca kulland\u0131\u011f\u0131m\u0131z \u00f6rnek, y\u0131lda yakla\u015f\u0131k 10 milyon dolarl\u0131k bir bedel; bu, F1 sponsorluk maliyeti<\/a> rehberimizdeki orta segment anla\u015fmalar\u0131n ortalamas\u0131. Motor sporlar\u0131 sponsorlu\u011funda ROI<\/a> analizimiz b\u00fct\u00e7eyi de\u011fi\u015ftirip her harcama aral\u0131\u011f\u0131n\u0131n ne getirdi\u011fini soruyor; bu sayfa ise b\u00fct\u00e7eyi sabit tutup yap\u0131y\u0131 de\u011fi\u015ftiriyor. \u0130kisi de motor sporlar\u0131 sponsorlu\u011funun nas\u0131l i\u015fledi\u011fi<\/a> sorusunun par\u00e7as\u0131, ama farkl\u0131 sorular.<\/p>\n A\u015fa\u011f\u0131daki b\u00f6l\u00fcmler her yap\u0131y\u0131 s\u0131rayla ele al\u0131yor, ard\u0131ndan her birinin nas\u0131l ba\u015far\u0131s\u0131z oldu\u011funu kar\u015f\u0131la\u015ft\u0131r\u0131yor ve sonunda hedef ile yap\u0131y\u0131 tek bir karar matrisinde e\u015fle\u015ftiriyor. \u0130sim sponsorlu\u011fu bu b\u00fct\u00e7ede sat\u0131lmad\u0131\u011f\u0131 i\u00e7in kapsam d\u0131\u015f\u0131nda; mevcut sahipleri F1 sponsorlar\u0131<\/a> listemizde yer al\u0131yor. F1 sponsorluk seviyelerinin tan\u0131mlar\u0131 ise motor sporlar\u0131nda sponsorluk t\u00fcrleri<\/a> rehberimizde.<\/p>\n <\/p>\n F1’de bir ana sponsor, yay\u0131nda g\u00f6r\u00fcnen envanteri sat\u0131n al\u0131r: yan paneller, arka kanat, motor kapa\u011f\u0131, yani kameralar\u0131n yakalad\u0131\u011f\u0131 y\u00fczeyler. Bu y\u00fczden \u00fc\u00e7 yap\u0131 i\u00e7inde getirisi g\u00f6r\u00fcn\u00fcrl\u00fck \u00fczerinden hesaplanan tek yap\u0131d\u0131r ve bir g\u00f6r\u00fcn\u00fcrl\u00fck raporunda eksiksiz yer alan tek yap\u0131d\u0131r.<\/p>\n Bundan iki sonu\u00e7 \u00e7\u0131kar ve ikisi de di\u011fer iki yap\u0131 i\u00e7in ge\u00e7erli de\u011fildir. Birincisi, getiri markan\u0131n kontrol etmedi\u011fi nedenlerle de\u011fi\u015fir. Ekran s\u00fcresi, tak\u0131m\u0131n rekabet\u00e7i konumuna ve pistin karakterine ba\u011fl\u0131d\u0131r: \u00f6nde m\u00fccadele eden bir otomobil, arkada m\u00fccadele edenden daha \u00e7ok g\u00f6r\u00fcnt\u00fclenir ve baz\u0131 pistler otomobilleri ve renk d\u00fczenlerini ekranda di\u011ferlerinden daha uzun tutar. Dolay\u0131s\u0131yla F1’de bir ana sponsor i\u00e7in ayn\u0131 bedel farkl\u0131 tak\u0131mlarda farkl\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck sat\u0131n al\u0131r, ayn\u0131 tak\u0131mda ise bir sezondan di\u011ferine farkl\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck sat\u0131n alabilir.<\/p>\n \u0130kinci sonu\u00e7, birincinin \u00f6b\u00fcr y\u00fcz\u00fcd\u00fcr. Ana sponsorluk, getirisi pistteki sonu\u00e7larla birlikte de\u011fer kazanan tek yap\u0131d\u0131r. S\u0131ralamada y\u00fckselen bir tak\u0131m, otomobilindeki her markaya daha fazla ekran s\u00fcresi sa\u011flar; gerileyen bir tak\u0131m ise daha az. Y\u00fckseli\u015f potansiyeli ve oynakl\u0131k ayn\u0131 maddede yer al\u0131r.<\/p>\n Logonun hangi y\u00fczeyde durdu\u011fu, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc onu hangi tak\u0131m\u0131n ta\u015f\u0131d\u0131\u011f\u0131 kadar de\u011fi\u015ftirir; bunu motor sporlar\u0131 sponsorlu\u011funda logo yerle\u015fimi<\/a> rehberimiz anlat\u0131yor. Rakamlar\u0131 burada tekrarlamaya gerek yok, \u00e7\u00fcnk\u00fc yap\u0131sal sonu\u00e7 oran ne olursa olsun ge\u00e7erli: yerle\u015fimin kalitesi ve tak\u0131m\u0131n performans\u0131, bedelin ne sat\u0131n ald\u0131\u011f\u0131n\u0131 belirler.<\/p>\n Peki bu b\u00fct\u00e7ede F1’de bir ana sponsor ger\u00e7ekte ne sat\u0131n al\u0131yor? Markan\u0131n kendi ba\u015f\u0131na yaratamayaca\u011f\u0131 bir eri\u015fimi, markan\u0131n tam olarak kontrol edemeyece\u011fi ko\u015fullarla. Kimsenin tan\u0131mad\u0131\u011f\u0131 pazarlara giren bir marka i\u00e7in bu takas tam da do\u011fru olabilir. \u00d6ng\u00f6r\u00fclebilir bir getiriye ihtiya\u00e7 duyan bir marka i\u00e7inse \u00fc\u00e7\u00fc aras\u0131nda en riskli olan\u0131d\u0131r.<\/p>\n <\/p>\n \u0130\u015fte sezgilere ayk\u0131r\u0131 k\u0131s\u0131m. F1’de bir resmi partner, otomobil \u00fczerinde \u00fc\u00e7 yap\u0131 i\u00e7inde en az alan\u0131 sat\u0131n al\u0131r ve yine de ayn\u0131 bedelle bir ana sponsorluk konumundan daha fazla getiri sa\u011flayabilir, \u00e7\u00fcnk\u00fc sat\u0131n ald\u0131\u011f\u0131 \u015fey g\u00f6r\u00fcn\u00fcrl\u00fck de\u011fildir. Bir lisanst\u0131r.<\/p>\n Bu lisans, markan\u0131n tak\u0131m\u0131n logolar\u0131n\u0131 ve g\u00f6rsellerini kendi reklamlar\u0131nda, sekt\u00f6rel ileti\u015fiminde ve ambalajlar\u0131nda kullanmas\u0131na; resmi partner unvan\u0131n\u0131 sat\u0131\u015f ortamlar\u0131na ta\u015f\u0131mas\u0131na; ve \u00e7o\u011fu pakette tak\u0131m\u0131n partner portf\u00f6y\u00fc i\u00e7inde kategori m\u00fcnhas\u0131rl\u0131\u011f\u0131na sahip olmas\u0131na izin verir. Bu haklar\u0131n her biri, markan\u0131n zaten para \u00f6dedi\u011fi medyada hayata ge\u00e7er: kampanyalar\u0131nda, perakende noktalar\u0131nda, sat\u0131\u015f sunumlar\u0131nda. Bu y\u00fczden F1’de bir resmi partnerin getirisi g\u00f6r\u00fcn\u00fcrl\u00fck raporunda neredeyse hi\u00e7 g\u00f6r\u00fcnmez. De\u011fer ger\u00e7ektir, ama raporun bakmad\u0131\u011f\u0131 bir yerde durur.<\/p>\n Bu nedenle onu \u00f6l\u00e7mek i\u00e7in ba\u015fka bir y\u00f6ntem gerekir ve bu, sayfadaki en yararl\u0131 tek noktad\u0131r. Fikri m\u00fclkiyetin de\u011feri, markan\u0131n kendi yarat\u0131c\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 ortakl\u0131k unsurlar\u0131yla ve onlars\u0131z olarak bir test-kontrol tasar\u0131m\u0131yla yay\u0131nlayarak \u00f6l\u00e7\u00fcl\u00fcr: bir \u00f6rneklem tak\u0131m\u0131n logolar\u0131n\u0131 ta\u015f\u0131yan reklam\u0131 g\u00f6r\u00fcr, e\u015fde\u011fer bir \u00f6rneklem ayn\u0131 reklam\u0131 logolar olmadan g\u00f6r\u00fcr ve aradaki fark g\u00fc\u00e7lendirmedir. Hak sahipleri ve markalar i\u00e7in bu t\u00fcr testler y\u00fcr\u00fcten spor pazarlama ajans\u0131 MKTG, sat\u0131n alma hunisinin tamam\u0131nda pazarlama etkinli\u011finde ortalama y\u00fczde 16 civar\u0131nda bir art\u0131\u015f bildiriyor. Bu, kendi test ar\u015fivine dayanan tek bir ajans\u0131n \u00f6l\u00e7\u00fct\u00fcd\u00fcr, sekt\u00f6r\u00fcn sabit bir de\u011feri de\u011fildir ve \u00f6yle okunmal\u0131d\u0131r.<\/p>\n <\/p>\n <\/div>\n <\/p>\n \u00d6nde yar\u0131\u015fan bir tak\u0131m\u0131n partner portf\u00f6y\u00fcn\u00fc bu t\u00fcr bir lisans etraf\u0131nda nas\u0131l kurdu\u011funa dair somut bir \u00f6rnek i\u00e7in McLaren F1 sponsorlar\u0131<\/a> rehberimize bakabilirsiniz.<\/p>\n Bu b\u00fct\u00e7ede F1’deki resmi partner yap\u0131s\u0131 kime uygun? Zaten bilinirli\u011fi olan ve kendi medyas\u0131na ciddi harcama yapan markalara; bu markalar i\u00e7in getiri yeni eri\u015fim de\u011fil, h\u00e2lihaz\u0131rda y\u00fcr\u00fcyen kampanyalar\u0131n g\u00fc\u00e7lendirilmesidir. Ulusal bir reklam takvimi olan bir t\u00fcketici markas\u0131 ya da g\u00fc\u00e7l\u00fc bir sekt\u00f6rel pazarlama program\u0131 olan bir B2B markas\u0131, lisans\u0131 ilk haftadan itibaren \u00e7al\u0131\u015ft\u0131rabilir. Bilinirli\u011fini h\u00e2l\u00e2 in\u015fa eden bir marka ise genellikle bunu yapamaz.<\/p>\n <\/p>\n Teknik yap\u0131, \u00fc\u00e7\u00fc aras\u0131nda markan\u0131n tak\u0131m\u0131n operasyonel olarak ihtiya\u00e7 duydu\u011fu bir \u015feyi sa\u011flad\u0131\u011f\u0131 tek yap\u0131d\u0131r. Bu, iki \u015feyi ayn\u0131 anda de\u011fi\u015ftirir: markan\u0131n ne sat\u0131n ald\u0131\u011f\u0131n\u0131 ve bunun bedelini nas\u0131l \u00f6dedi\u011fini. F1’de bir teknik partner, bir y\u00fczeyden ya da bir lisanstan \u00e7ok, otomobilin performans\u0131 i\u00e7inde bir rol sat\u0131n al\u0131r ve bedel \u00e7o\u011fu zaman k\u0131smen o rol\u00fc \u00fcstlenen \u00fcr\u00fcnle \u00f6denir. \u0130ki mekanizma farkl\u0131 i\u015fler ve farkl\u0131 sonu\u00e7lar do\u011furur, bu y\u00fczden onlar\u0131 ayr\u0131 ayr\u0131 ele almak gerekir: \u00f6nce getiri, sonra ayni sponsorlu\u011fun nas\u0131l de\u011ferlendirildi\u011fi.<\/p>\n <\/p>\n Teknik ortakl\u0131k, sponsorlu\u011fu markan\u0131n kendi ba\u015f\u0131na asla kuramayaca\u011f\u0131 ko\u015fullarda canl\u0131 bir \u00fcr\u00fcn g\u00f6sterisine d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. Ortaya \u00e7\u0131kan mesaj, yani \u00fcr\u00fcn\u00fcn performans\u0131n binde bir saniyeyle \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fc yerde \u00e7al\u0131\u015ft\u0131\u011f\u0131 mesaj\u0131, bir rakibin hi\u00e7bir reklam b\u00fct\u00e7esiyle kuramayaca\u011f\u0131 bir mesajd\u0131r.<\/p>\n Ve \u00f6nemli olan kitle, beklenen kitle de\u011fildir. Yay\u0131n izleyicisi de\u011fildir. Bu performans ortam\u0131n\u0131n neyi kan\u0131tlad\u0131\u011f\u0131n\u0131 anlayan uzman ya da kurumsal al\u0131c\u0131d\u0131r: m\u00fchendis, sat\u0131n alma sorumlusu, teknoloji direkt\u00f6r\u00fc. Teknik ortakl\u0131k bu al\u0131c\u0131yla hi\u00e7bir kampanyan\u0131n taklit edemeyece\u011fi bir dilde konu\u015fur.<\/p>\n F1’de her teknik partner i\u00e7in \u00f6n ko\u015ful a\u00e7\u0131k\u00e7a s\u00f6ylenmeli. Bu yaln\u0131zca \u00fcr\u00fcn ger\u00e7ekten sat\u0131lan \u00fcr\u00fcnse ve otomobilde ya da tak\u0131m\u0131n operasyonunda ger\u00e7ekten bir i\u015f g\u00f6r\u00fcyorsa i\u015fe yarar. Teknik entegrasyon yaln\u0131zca k\u00e2\u011f\u0131t \u00fczerindeyse, yap\u0131 daha pahal\u0131 bir etiket ta\u015f\u0131yan s\u0131radan bir logo anla\u015fmas\u0131na d\u00f6n\u00fc\u015f\u00fcr.<\/p>\n Gridin zirvesindeki \u00f6rnekler Red Bull’daki Oracle ve Ferrari’deki HP. Eksik olan ise orta segment \u00f6rne\u011fi: y\u0131lda yakla\u015f\u0131k 10 milyon dolarl\u0131k bir F1 teknik partneri. Bu b\u00fct\u00e7ede yap\u0131, ger\u00e7ek\u00e7i olarak m\u00fchendislik, malzeme, yaz\u0131l\u0131m, lojistik ve \u00f6l\u00e7\u00fcm cihaz\u0131 tedarik\u00e7ilerine, yani \u00fcr\u00fcnleri bir tak\u0131m taraf\u0131ndan ger\u00e7ekten kullan\u0131lan \u015firketlere a\u00e7\u0131kt\u0131r.<\/p>\n <\/p>\n <\/div>\n <\/p>\n Teknik bir anla\u015fma genellikle k\u0131smen nakit, k\u0131smen sa\u011flanan \u00fcr\u00fcn ya da hizmettir. Bu y\u00fczden bir ana sponsorluk anla\u015fmas\u0131yla ayn\u0131 seviyede a\u00e7\u0131klanan bir rakam, \u00e7ok farkl\u0131 bir nakit harcamaya kar\u015f\u0131l\u0131k gelebilir. F1 sponsorluk maliyeti analizimiz gridin zirvesi i\u00e7in de ayn\u0131 \u015feyi s\u00f6yl\u00fcyor: en b\u00fcy\u00fck anla\u015fmalar i\u00e7in bildirilen rakamlar nakdi teknoloji hizmetleriyle birle\u015ftirir, yaln\u0131zca nakit de\u011fildir.<\/p>\n Ayni sponsorlukta b\u00f6l\u00fc\u015f\u00fcm\u00fc belirleyen de\u011ferleme gelene\u011fi basittir. Hak sahipleri ad\u0131na \u00e7al\u0131\u015fan uzmanlar, ayni bir katk\u0131y\u0131 tak\u0131m\u0131n onu edinmek i\u00e7in normalde harcamas\u0131 gereken tutar \u00fczerinden de\u011ferlendirir. Tak\u0131m\u0131n nas\u0131l olsa sat\u0131n almas\u0131 gereken bir \u015fey neredeyse tam de\u011feriyle say\u0131l\u0131r; yaln\u0131zca yararl\u0131 olan bir \u015fey indirimli say\u0131l\u0131r, \u00e7o\u011fu zaman b\u00fcy\u00fck bir indirimle; tak\u0131m\u0131n ihtiya\u00e7 duymad\u0131\u011f\u0131 bir \u015fey ise liste fiyat\u0131 ne kadar y\u00fcksek olursa olsun \u00e7ok az say\u0131l\u0131r ya da hi\u00e7 say\u0131lmaz.<\/p>\n Ayni sponsorluk i\u00e7in bundan iki m\u00fczakere sonucu \u00e7\u0131kar. Tak\u0131m\u0131n aksi halde sat\u0131n almas\u0131 gereken bir \u015feyi sa\u011flayan marka, yaln\u0131zca yararl\u0131 bir \u015fey sa\u011flayan markadan \u00e7ok daha fazla pazarl\u0131k g\u00fcc\u00fcne sahiptir. Ve haklar\u0131n de\u011ferlemesi, markan\u0131n liste fiyat\u0131na g\u00f6re de\u011fil, tak\u0131m\u0131n ka\u00e7\u0131nd\u0131\u011f\u0131 maliyete g\u00f6re tart\u0131\u015f\u0131lmal\u0131d\u0131r, \u00e7\u00fcnk\u00fc masan\u0131n \u00f6b\u00fcr taraf\u0131nda tak\u0131m\u0131n ticari direkt\u00f6r\u00fcn\u00fcn kulland\u0131\u011f\u0131 rakam budur.<\/p>\n <\/p>\n Neden RTR Sports<\/a> <\/p>\n “Hangisi en iyi geri d\u00f6ner” sorusunun yar\u0131s\u0131 risktir ve bir tak\u0131m\u0131n fiyat listesindeki F1 sponsorluk paketlerinin asla g\u00f6stermedi\u011fi yar\u0131 da budur. Her yap\u0131, ayn\u0131 bedelle, belirli bir ko\u015fulda di\u011fer ikisinden daha k\u00f6t\u00fc performans g\u00f6sterir ve her ko\u015ful, daha tek kuru\u015f el de\u011fi\u015ftirmeden markan\u0131n taraf\u0131ndan g\u00f6r\u00fclebilir.<\/p>\n Ana sponsorluk, tak\u0131m\u0131n rekabet\u00e7i konumu d\u00fc\u015ft\u00fc\u011f\u00fcnde ya da yerle\u015fim az g\u00f6r\u00fcnt\u00fclenen y\u00fczeylerde oldu\u011funda ba\u015far\u0131s\u0131z olur. Getiri, markan\u0131n etki edemedi\u011fi sonu\u00e7larla birlikte d\u00fc\u015fer ve s\u00f6zle\u015fmeye yaz\u0131lmad\u0131ysa hi\u00e7bir \u00e7aresi yoktur. Be\u015finci s\u0131radan dokuzuncu s\u0131raya gerileyen bir tak\u0131mdaki F1 ana sponsoru, yay\u0131ndan daha k\u00fc\u00e7\u00fck bir pay i\u00e7in ayn\u0131 bedeli \u00f6demeye devam eder.<\/p>\n Resmi partner stat\u00fcs\u00fc, markan\u0131n g\u00fc\u00e7lendirilecek kendi medya program\u0131 olmad\u0131\u011f\u0131nda ba\u015far\u0131s\u0131z olur. Fikri m\u00fclkiyetin entegre edilebilece\u011fi kampanyalar\u0131 zaten y\u00fcr\u00fctmeyen bir marka i\u00e7in lisans\u0131n hi\u00e7bir de\u011feri yoktur ve bu, sonradan kullanamayacak markalar\u0131n en s\u0131k sat\u0131n ald\u0131\u011f\u0131 yap\u0131d\u0131r. O sponsorluk aktivasyonunu<\/a> y\u00fcr\u00fctebilme kapasitesi iste\u011fe ba\u011fl\u0131 bir ekstra de\u011fil, \u00f6n ko\u015fuldur.<\/p>\n Teknik ortakl\u0131k, entegrasyon k\u00e2\u011f\u0131t \u00fczerinde kald\u0131\u011f\u0131nda ba\u015far\u0131s\u0131z olur. Ger\u00e7ek bir performans ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 olmayan bir tedarik anla\u015fmas\u0131 ne g\u00fcvenilir bir kan\u0131t ne de anlaml\u0131 bir g\u00f6r\u00fcn\u00fcrl\u00fck sat\u0131n al\u0131r ve ayn\u0131 de\u011ferdeki d\u00fcr\u00fcst bir yard\u0131mc\u0131 sponsorluk anla\u015fmas\u0131ndan daha az getiri sa\u011flar. Uyar\u0131 i\u015faretini fark etmek kolayd\u0131r: tak\u0131m \u00fcr\u00fcn\u00fc otomobile ya da operasyona dokunmadan bir rakibinkiyle de\u011fi\u015ftirebiliyorsa, g\u00fcvenilirlik iddias\u0131 uzman bir al\u0131c\u0131n\u0131n ilk sorusunu atlatamaz.<\/p>\n \u00dc\u00e7 F1 sponsorluk seviyesinin ortak noktas\u0131, ayn\u0131 zamanda en i\u015fe yarar olan\u0131d\u0131r: her ba\u015far\u0131s\u0131zl\u0131k bi\u00e7imi imzadan \u00f6nce te\u015fhis edilebilir ve her biri brifingde belirli bir soruya kar\u015f\u0131l\u0131k gelir. Tak\u0131m konumunu koruyacak m\u0131? Fikri m\u00fclkiyeti ta\u015f\u0131yacak kampanyalar\u0131m\u0131z var m\u0131? Otomobil ger\u00e7ekten sa\u011flad\u0131\u011f\u0131m\u0131z \u015feye ba\u011f\u0131ml\u0131 m\u0131?<\/p>\n <\/p>\n <\/p>\nSabit b\u00fct\u00e7ede F1 sponsorluk seviyeleri: \u00fc\u00e7 yap\u0131, \u00fc\u00e7 getiri para birimi<\/h2>\n
F1’de ana sponsor: getirisi medya de\u011feriyle \u00f6l\u00e7\u00fclen tek seviye<\/h2>\n
F1’de resmi partner stat\u00fcs\u00fc: getirinin kendi pazarlaman\u0131zda ortaya \u00e7\u0131kt\u0131\u011f\u0131 seviye<\/h2>\n
Motor Sporlar\u0131 Sponsorluklar\u0131 ile Yat\u0131r\u0131m Getirisini En \u00dcst D\u00fczeye \u00c7\u0131karma: Stratejik Bir K\u0131lavuz<\/a><\/h3>
F1’de teknik partner: \u00fcr\u00fcn g\u00fcvenilirli\u011fi ve b\u00fct\u00e7enin neden g\u00f6r\u00fcnd\u00fc\u011f\u00fc gibi olmad\u0131\u011f\u0131<\/h2>\n
G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn sa\u011flayamad\u0131\u011f\u0131, \u00fcr\u00fcn g\u00fcvenilirli\u011finin getirdi\u011fi \u015fey<\/h3>\n
Ferrari Formula 1 Sponsorlar\u0131: sponsorluk portf\u00f6y\u00fcn\u00fcn analizi<\/a><\/h3>
Bir teknik ortakl\u0131\u011f\u0131n a\u00e7\u0131klanan bedeli neden nakit maliyeti de\u011fildir<\/h3>\n
<\/div>\nHer F1 sponsorluk seviyesi nerede ba\u015far\u0131s\u0131z olur: ekran s\u00fcresi, g\u00f6r\u00fcnmeyen de\u011fer ve k\u00e2\u011f\u0131t \u00fczerindeki entegrasyon<\/h2>\n
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\n Hedefiniz<\/b><\/td>\n En uygun yap\u0131<\/b><\/td>\n Getiri para birimi<\/b><\/td>\n Nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr<\/b><\/td>\n \u0130\u015fe yaramas\u0131 i\u00e7in \u00f6n ko\u015ful<\/b><\/td>\n \u015eu durumda ba\u015far\u0131s\u0131z olur<\/b><\/td>\n<\/tr>\n \n Markan\u0131n tan\u0131nmad\u0131\u011f\u0131 pazarlarda ek eri\u015fim<\/span><\/td>\n Ana sponsor<\/span><\/td>\n Sponsorun medya de\u011feri<\/span><\/td>\n G\u00f6r\u00fcn\u00fcrl\u00fck de\u011ferlemesi<\/span><\/td>\n Rekabet\u00e7i bir tak\u0131m ve s\u0131k g\u00f6r\u00fcnt\u00fclenen y\u00fczeyler<\/span><\/td>\n Tak\u0131m geriler<\/span><\/td>\n<\/tr>\n \n H\u00e2lihaz\u0131rda y\u00fcr\u00fcyen kampanyalar\u0131 g\u00fc\u00e7lendirmek<\/span><\/td>\n Resmi partner<\/span><\/td>\n Fikri m\u00fclkiyet yoluyla g\u00fc\u00e7lendirme<\/span><\/td>\n Kontrol gruplu yarat\u0131c\u0131 testler<\/span><\/td>\n Mevcut bir kendi medya b\u00fct\u00e7esi<\/span><\/td>\n G\u00fc\u00e7lendirilecek kampanya yok<\/span><\/td>\n<\/tr>\n \n \u00dcr\u00fcn performans\u0131n\u0131 uzman ya da kurumsal bir al\u0131c\u0131ya kan\u0131tlamak<\/span><\/td>\n Teknik partner<\/span><\/td>\n \u00dcr\u00fcn g\u00fcvenilirli\u011fi<\/span><\/td>\n Hedef segmentte sat\u0131\u015f d\u00f6ng\u00fcs\u00fc ve de\u011ferlendirme \u00f6l\u00e7\u00fcm\u00fc<\/span><\/td>\n Ger\u00e7ek bir operasyonel ba\u011f\u0131ml\u0131l\u0131k<\/span><\/td>\n Entegrasyon k\u00e2\u011f\u0131t \u00fczerinde kal\u0131r<\/span><\/td>\n<\/tr>\n \n Kurumsal a\u011f\u0131rlama ile sat\u0131\u015f f\u0131rsat\u0131 yaratmak<\/span><\/td>\n S\u00f6zle\u015fmeli a\u011f\u0131rlama i\u00e7eren herhangi bir yap\u0131<\/span><\/td>\n Sat\u0131\u015f f\u0131rsatlar\u0131n\u0131n de\u011feri<\/span><\/td>\n F\u0131rsat takibi<\/span><\/td>\n Hak sezon ba\u015f\u0131na de\u011fil, etkinlik ba\u015f\u0131na yaz\u0131lm\u0131\u015ft\u0131r<\/span><\/td>\n Eri\u015fim d\u00fc\u015f\u00fck de\u011ferli yar\u0131\u015flarda yo\u011funla\u015f\u0131r<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n