{"id":239116,"date":"2023-02-27T10:43:18","date_gmt":"2023-02-27T09:43:18","guid":{"rendered":"https:\/\/rtrsports.com\/blog\/la-rolex-formula-1-sponsorizzazione-che-rende-lorologio-top-del-mondo-ancora-piu-grande\/"},"modified":"2025-06-30T17:04:53","modified_gmt":"2025-06-30T15:04:53","slug":"%e5%8a%b3%e5%8a%9b%e5%a3%ab%e4%b8%80%e7%ba%a7%e6%96%b9%e7%a8%8b%e5%bc%8f%e8%b5%9b%e8%bd%a6%e8%b5%9e%e5%8a%a9%e5%95%86%e8%ae%a9%e4%b8%96%e7%95%8c%e9%a1%b6%e7%ba%a7%e8%85%95%e8%a1%a8%e5%8f%98%e5%be%97","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/zh-hans\/blog\/%E5%8A%B3%E5%8A%9B%E5%A3%AB%E4%B8%80%E7%BA%A7%E6%96%B9%E7%A8%8B%E5%BC%8F%E8%B5%9B%E8%BD%A6%E8%B5%9E%E5%8A%A9%E5%95%86%E8%AE%A9%E4%B8%96%E7%95%8C%E9%A1%B6%E7%BA%A7%E8%85%95%E8%A1%A8%E5%8F%98%E5%BE%97\/","title":{"rendered":"\u52de\u529b\u58eb &#8211; F1 \u8d0a\u52a9\uff1a\u8b93\u4e16\u754c\u9802\u7d1a\u624b\u9336\u8b8a\u5f97\u66f4\u5927"},"content":{"rendered":"<h2>\u52de\u529b\u58eb\u65bc 2013 \u5e74\u6210\u70ba\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u7684\u5b98\u65b9\u8a08\u6642\uff0c\u6b64\u5f8c\u9019\u5169\u500b\u54c1\u724c\u88ab\u8b49\u660e\u662f\u7d55\u4f73\u642d\u6a94\u3002\u5728\u4e00\u9805\u6beb\u79d2\u5fc5\u722d\u7684\u904b\u52d5\u4e2d\uff0c\u5f88\u96e3\u627e\u5230\u6bd4\u52de\u529b\u58eb\u66f4\u597d\u7684\u5408\u4f5c\u5925\u4f34\u3002<\/h2>\n<p>\u64da <a href=\"https:\/\/www.forbes.com\/sites\/csylt\/2019\/05\/19\/revealed-sponsors-fuel-formula-one-with-30-billion\/?sh=729daab52416\">\u300a\u798f\u5e03\u65af\u300b<\/a>\u5831\u5c0e\uff0c <strong>\u52de\u529b\u58eb\u5411 Formula 1 \u652f\u4ed8\u4e86\u5927\u7d04 5000 \u842c\u7f8e\u5143\u7684\u5e74\u8cbb<\/strong> \uff0c\u4ee5\u4fbf\u5c07\u4ed6\u5011\u7684\u6a19\u8a8c\u8cbc\u5728\u8cfd\u8eca\u3001\u8eca\u624b\u548c\u8cfd\u9053\u7684\u5ee3\u544a\u677f\u4e0a\u3002\u96d6\u7136\u9019\u500b\u6210\u672c\u5c0d\u67d0\u4e9b\u4eba\u4f86\u8aaa\u4f3c\u4e4e\u904e\u9ad8\uff0c\u4f46\u5c0d\u65bc\u4e16\u754c\u4e0a\u6700\u5177\u6a19\u8a8c\u6027\u7684\u745e\u58eb\u624b\u9336\u88fd\u9020\u5546\u4e4b\u4e00\u4f86\u8aaa <a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\"><strong>\uff0c\u8207 F1 \u9019\u6a23\u7684\u9802\u7d1a\u904b\u52d5\u4fdd\u6301\u4e00\u81f4<\/strong><\/a> \u975e\u5e38\u6709\u610f\u7fa9\u3002\u52de\u529b\u58eb\u662f\u4e00\u6d41\u7684\u7e2e\u5f71\uff0c\u6c92\u6709\u591a\u5c11\u904b\u52d5\u6bd4 F1 \u66f4\u7d93\u5178\u3002\u9019\u5bb6 <strong>\u624b\u9336\u516c\u53f8<\/strong> \u7e7c\u7e8c\u5c55\u793a <strong>\u9ad4\u80b2\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2<\/strong>\u7684\u91cd\u8981\u6027\uff0c\u5176\u4e2d\u5305\u62ec 2013 \u5e74\u7c3d\u7f72\u7684 10 \u5e74\u5408\u540c\u3002\u9019\u898b\u8b49\u4e86\u8a31\u591a\u6709\u8da3\u7684\u5408\u4f5c\uff0c\u5f9e\u6a19\u8a8c\u6027\u7684\u9650\u91cf\u7248\u624b\u9336\u5230\u5b98\u65b9\u7684 Rolex Pit Lane \u6642\u9418\u3002\u901a\u904e\u6df1\u5165\u63a2\u8a0e\u9019\u4e00\u7279\u6b8a\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u6211\u5011\u4e86\u89e3\u4e86\u70ba\u4ec0\u9ebc <strong>\u52de\u529b\u58eb\u53c3\u8207<\/strong> \u4e00\u7d1a\u65b9\u7a0b\u5f0f\u8cfd\u8eca\u5982\u6b64\u95dc\u9375&#8230;&#8230;<\/p>\n<h2>\u6b77\u53f2\u60a0\u4e45\u7684 Rolex \u8207 Motorsports \u806f\u7e6b<\/h2>\n<p>\u96d6\u7136\u6210\u70ba F1 \u5b98\u65b9\u8a08\u6642\u54e1\u548c\u5168\u7403\u5408\u4f5c\u5925\u4f34\u7684\u5354\u5b9a\u662f\u6700\u8fd1\u7c3d\u7f72\u7684\uff0c\u4f46\u52de\u529b\u58eb\u5728\u8cfd\u8eca\u904b\u52d5\u4e2d\u7684\u5b58\u5728\u5df2\u7d93\u8de8\u8d8a\u4e86\u5e7e\u5341\u5e74\u3002\u9019\u5bb6\u745e\u58eb\u88fd\u8868\u5546\u7684\u8cfd\u8eca\u6d3b\u52d5\u53ef\u4ee5\u8ffd\u6eaf\u5230 1935 \u5e74\uff0c\u7576\u6642 <a href=\"https:\/\/www.truefacet.com\/guide\/rolex-monterey-classic-cars\/\">\u746a\u5f8b\u79d1\u59c6\u00b7\u574e\u8c9d\u723e\u7235\u58eb \uff08Sir Malcolm Campbell\uff09 \u6210\u70ba\u7b2c\u4e00\u4f4d\u4f69\u6234\u52de\u529b\u58eb\u6642\u901f\u7a81\u7834 300 \u82f1\u91cc\/\u5c0f\u6642\u7684\u8eca\u624b<\/a>\u3002\u9664\u4e86\u4fdd\u6301\u4e16\u754c\u901f\u5ea6\u7d00\u9304\u5916\uff0c\u574e\u8c9d\u723e\u9084\u662f\u52de\u529b\u58eb\u624b\u9336\u7684\u5fe0\u5be6\u7c89\u7d72\uff0c\u4ed6\u901a\u904e\u5c07 <strong>\u52de\u529b\u58eb<\/strong> \u4ecb\u7d39\u7d66\u5176\u4ed6\u8eca\u624b\u4f86\u5e6b\u52a9\u8a72\u54c1\u724c\u5728\u8cfd\u8eca\u754c\u767c\u5c55\u3002\u52de\u529b\u58eb\u56de\u5831\u4e86\u9019\u4e00\u71b1\u611b\uff0c\u70ba\u6176\u795d\u9019\u4e00\u91cd\u5927\u58ef\u8209\uff0c\u70ba\u201c\u901f\u5ea6\u4e4b\u738b\u201d\u6253\u9020\u4e86\u4e00\u6b3e\u9650\u91cf\u7248\u624b\u9336 &#8211; Malcolm Campbell Oyster\u3002<\/p>\n<p>\u4ed6\u5011\u8207 Campbell \u5efa\u7acb\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u5c07\u4ed6\u5011\u63a8\u5411\u8cfd\u8eca\u754c\u7684\u9802\u7aef\uff0c\u56e0\u70ba\u52de\u529b\u58eb\u5df2\u6210\u70ba\u9ad8\u901f\u8cfd\u8eca\u7684\u4ee3\u540d\u8a5e\u3002\u4ed6\u5011\u4ee5\u88fd\u9020\u6700\u4f73\u904b\u52d5\u624b\u9336\u800c\u805e\u540d\uff0c\u56e0\u70ba\u52de\u529b\u58eb\u624b\u9336\u64c1\u6709\u6a19\u8a8c\u6027\u7684\u201c\u8814\u6bbc\u201d\u3002\u52de\u529b\u58eb\u8207\u8cfd\u8eca\u904b\u52d5\u4e4b\u9593\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u5728 1960 \u5e74\u4ee3\u5f97\u5230\u978f\u56fa\uff0c\u6709\u53f2\u4ee5\u4f86\u6700\u53d7\u6b61\u8fce\u7684\u624b\u9336\u578b\u865f\u4e4b\u4e00 &#8211; <strong>\u52de\u529b\u58eb Daytona<\/strong> \u8a95\u751f\u3002\u4ee3\u6258\u7d0d\u4e0d\u50c5\u50c5\u662f\u4f5b\u7f85\u91cc\u9054\u5dde\u7684\u4efb\u4f55\u4e00\u5ea7\u8001\u57ce\uff0c\u5b83\u690d\u6839\u65bc\u8cfd\u8eca\u904b\u52d5\u7684\u6b77\u53f2\u3002 <a href=\"https:\/\/www.timeandwatches.com\/p\/history-of-rolex-cosmograph-daytona.html\">\u4ee3\u6258\u7d0d\u662f\u300c\u4ee3\u6258\u7d0d 500\u300d\u7684\u8209\u8fa6\u5730\uff0c\u9019\u662f\u6700\u8ca0\u76db\u540d\u7684 NASCAR \u6bd4\u8cfd\u3002\u5176\u58d3\u5be6\u7684\u6c99\u7058\u4e5f\u4f7f\u5176\u6210\u70ba\u53f8\u6a5f\u5617\u8a66\u6253\u7834\u901f\u5ea6\u8a18\u9304\u7684\u7406\u60f3\u5834\u6240 <\/a>&#8211; \u9019\u898b\u8b49\u4e86\u4ee3\u6258\u7d0d\u570b\u969b\u8cfd\u9053\u6210\u70ba\u4e16\u754c\u901f\u5ea6\u4e4b\u90fd\u3002<\/p>\n<p>\u52de\u529b\u58eb Daytona \u6b64\u5f8c\u6210\u70ba\u6700\u4ee4\u4eba\u56ae\u5f80\u7684\u624b\u9336\u578b\u865f\u4e4b\u4e00\uff0c\u6f5b\u5728\u8cb7\u5bb6\u4e0d\u5f97\u4e0d\u5fcd\u53d7\u6f2b\u9577\u7684\u7b49\u5f85\uff0c\u624d\u6709\u6a5f\u6703\u4ee5\u6a19\u50f9\u8cfc\u8cb7\u624b\u9336\u3002\u52de\u529b\u58eb\u8207\u9019\u5ea7\u57ce\u5e02\u672c\u8eab\u7684\u806f\u7e6b\uff0c\u4ee5\u53ca\u5176\u8c50\u5bcc\u7684\u9ad8\u901f\u8cfd\u8eca\u6b77\u53f2\uff0c\u4e5f\u9ad4\u73fe\u5728\u300c<a href=\"https:\/\/rtrsports.com\/zh-hans\/fia-world-endurance-championship-wec-%E8%B5%9E%E5%8A%A9\/\"><strong>\u4ee3\u6258\u7d0d 24 \u5c0f\u6642<\/strong><\/a>\u8010\u529b\u8cfd\u300d\u4e2d\uff0c\u4e5f\u88ab\u7a31\u70ba\u300c\u4ee3\u6258\u7d0d\u52de\u529b\u58eb 24 \u5c0f\u6642\u8010\u529b\u8cfd\u300d\u3002\u9019\u662f <a href=\"https:\/\/rtrsports.com\/en\/blog\/why-are-car-manufacturers-returning-to-wec\/\">\u8010\u529b\u8cfd<\/a> \u754c\u6700\u53d7\u6b61\u8fce\u7684\u8cfd\u4e8b\u4e4b\u4e00\uff0c\u6bcf\u4f4d\u7372\u52dd\u8eca\u624b\u90fd\u6703\u7372\u5f97\u81ea\u5df1\u7279\u5225\u7684 Daytona \u624b\u9336\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-104206\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/rolex-daytona.jpeg\" alt=\"\u52de\u529b\u58eb Daytona\" width=\"600\" height=\"315\" \/><\/p>\n<p>\u7531\u65bc\u8207 Campbell \u7684\u6210\u529f\u5408\u4f5c\uff0c\u52de\u529b\u58eb\u6c7a\u5b9a\u64f4\u5c55\u8cfd\u8eca\u904b\u52d5\uff0c\u4e26\u901a\u904e\u8207\u5176\u4ed6\u9802\u7d1a\u8eca\u624b\u5408\u4f5c\u52a0\u901f\u767c\u5c55\u3002\u5091\u57fa\u00b7\u65af\u5716\u723e\u7279\u7235\u58eb \uff08Sir Jackie Stewart\uff09 \u65bc 1968 \u5e74\u52a0\u5165\u52de\u529b\u58eb\u54c1\u724c\u6210\u70ba\u5b98\u65b9\u5927\u4f7f\uff0c\u5c31\u662f\u4e00\u500b\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u5091\u57fa\u00b7\u65af\u5716\u723e\u7279\u7235\u58eb \uff08Sir Jackie Stewart\uff09 \u64c1\u6709\u8f1d\u714c\u7684\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u8077\u696d\u751f\u6daf\uff0c\u53c3\u52a0\u4e86 99 \u5834\u6bd4\u8cfd\u4e26\u8d0f\u5f97\u4e86 3 \u6b21\u4e16\u754c\u51a0\u8ecd\uff081969 \u5e74\u30011971 \u5e74\u548c 1973 \u5e74\uff09\u30022012\u5e74\uff0c\u4ed6\u7372\u9078\u70ba\u52de<a href=\"https:\/\/www.rolexmagazine.com\/2008\/05\/vintage-jackie-stewart-day-date-rolex.html\">\u529b\u58eb\u6234\u901a\u62ff 24<sup> \u5c0f\u6642\u8010\u529b\u8cfd 50 \u5468\u5e74\u7d00\u5ff5\u7248\u5927\u5143\u5e25<\/sup>\uff0c50 \u5e74\u524d\uff0c\u4ed6\u56e0\u5728 1968 <strong>\u5e74\u6469\u7d0d\u54e5\u5927\u734e\u8cfd<\/strong>\u4e2d\u53d6\u5f97\u50b3\u5947\u52dd\u5229\u800c\u7372\u8d08\u52de\u529b\u58eb\u4ee3\u901a\u62ff\u52f3\u7ae0\u3002<\/a><\/p>\n<p>\u8207\u65af\u5716\u723e\u7279\u7684\u7279\u6b8a\u95dc\u4fc2\u5c0d <strong>\u52de\u529b\u58eb<\/strong> \u4f86\u8aaa\u975e\u5e38\u5bf6\u8cb4\u3002\u8207\u9019\u6a23\u4e00\u4f4d\u6a19\u8a8c\u6027\u7684 F1 \u8eca\u624b\u5408\u4f5c\u5e6b\u52a9\u4ed6\u5011\u5728 2012 \u5e74\u8d0a\u52a9\u5354\u5b9a\u4e2d\u64ca\u6557\u4e86\u4f86\u81ea\u7af6\u722d\u5c0d\u624b\u88fd\u8868\u5546\u7684\u6fc0\u70c8\u7af6\u722d\u3002 <a href=\"https:\/\/www.forbes.com\/sites\/csylt\/2016\/06\/03\/total-recall-jackie-stewart-on-buying-his-first-rolex\/?sh=3199154c4283\">\u65af\u5716\u723e\u7279\u900f\u9732\uff0c\u4ed6\u6df1\u5ea6\u53c3\u8207\u4e86\u9019\u7b46\u4ea4\u6613<\/a>\uff0c\u7576\u6642\u7684 F1 \u9996\u5e2d\u57f7\u884c\u5b98\u4f2f\u5c3c\u00b7\u57c3\u514b\u840a\u65af\u901a \uff08Bernie Ecclestone\uff09 \u6253\u96fb\u8a71\u7d66\u4ed6\uff0c\u5e6b\u52a9\u9023\u63a5\u9019\u5169\u500b\u54c1\u724c\u3002\u5c31\u597d\u50cf\u9019\u7a2e\u5925\u4f34\u95dc\u4fc2\u53ea\u662f\u547d\u4e2d\u8a3b\u5b9a\u7684\u3002<\/p>\n<h2>\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u8cfd\u8eca\u8207\u88fd\u8868\u5e2b\u7684\u95dc\u4fc2<\/h2>\n<p>\u5728\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u7684\u53e6\u4e00\u908a\uff0cF1 \u8207\u88fd\u8868\u5e2b\u6709\u8457\u7279\u6b8a\u7684\u6b77\u53f2\u3002\u81ea\u7136\uff0c\u5728\u4e00\u9805\u6beb\u79d2\u81f3\u95dc\u91cd\u8981\u7684\u904b\u52d5\u4e2d\uff0c\u8207\u9802\u7d1a\u54c1\u724c\u5408\u4f5c\u5df2\u7d93\u5f88\u666e\u904d\u3002\u4eca\u5929\uff0c\u5176\u4ed6\u5962\u4f88\u88fd\u8868\u5546\u8d0a\u52a9 F1 \u8eca\u624b\u548c\u8eca\u968a\u6642\u53ef\u4ee5\u770b\u51fa\u9019\u4e00\u9ede\u3002\u4f8b\u5982\uff0cRichard Mille \u8d0a\u52a9\u4e86\u6cd5\u62c9\u5229\u548c\u9081\u51f1\u502b\u3002\u8eca\u624b\u7d93\u5e38\u4f69\u6234\u8c6a\u83ef\u624b\u9336\uff0c\u5c31\u50cf\u52de\u529b\u58eb\u5c0d Campbell \u548c Stewart \u7b49\u5076\u50cf\u6240\u505a\u7684\u90a3\u6a23\uff0c\u5176\u4e2d\u8a31\u591a\u54c1\u724c\u90fd\u8207\u53d7\u6b61\u8fce\u7684 F1 \u8eca\u624b\u5408\u4f5c\u3002 <a href=\"https:\/\/www.therichest.com\/rich-powerful\/these-are-lewis-hamiltons-top-10-brand-endorsements\/\">\u8def\u6613\u65af\u00b7\u6f22\u5bc6\u723e\u9813 \uff08Lewis Hamilton\uff09 \u8207 IWC \u7684\u5354\u5b9a\u4f7f\u4ed6\u6bcf\u5e74\u7372\u5f97 200 \u842c\u7f8e\u5143\uff01<\/a><\/p>\n<p>\u8a08\u6642\u5728\u9019\u9805\u904b\u52d5\u4e2d\u7684\u91cd\u8981\u6027\u4e5f\u5f97\u5230\u4e86\u51f8\u986f\uff0c\u56e0\u70ba\u5404\u7a2e\u88fd\u8868\u5e2b\u90fd\u64d4\u4efb\u4e86\u300c<strong>\u5b98\u65b9\u8a08\u6642<\/strong>\u300d\u7684\u89d2\u8272\u3002Heuer \u5728 1970 \u5e74\u4ee3\u8ca0\u8cac\u76e3\u7763\u8a08\u6642\uff0c\u4e4b\u5f8c\u6d6a\u7434\u9336\u5728 80 \u5e74\u4ee3\u63a5\u7ba1\u4e86\u6bd4\u8cfd\u3002\u66f4\u540d <strong>\u540e\u7684\u6cf0\u683c\u8c6a\u96c5<\/strong> \u5728 1990 \u5e74\u4ee3\u91cd\u65b0\u596a\u56de\u63a7\u5236\u6b0a\uff0c\u5b87\u8236\u8868\u5728 2013 \u5e74\u8cfd\u5b63\u6210\u70ba\u52de\u529b\u58eb\u6210\u70ba\u300c\u5b98\u65b9\u8a08\u6642\u300d\u4e4b\u524d\u64d4\u4efb\u8a72\u8077\u4f4d\u3002<\/p>\n<h2>\u70ba\u4ec0\u9ebc\u52de\u529b\u58eb\u8d0a\u52a9 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