{"id":240126,"date":"2023-05-15T14:13:13","date_gmt":"2023-05-15T12:13:13","guid":{"rendered":"https:\/\/rtrsports.com\/%e6%83%8a%e5%a5%87%e7%9a%84%e6%95%85%e4%ba%8b-%e9%9a%90%e8%97%8f%e5%9c%a8dhls-icon-yellow-and-red-branding-a-less-from-formula-1%e7%9a%84%e8%83%8c%e5%90%8e\/"},"modified":"2025-06-24T15:23:03","modified_gmt":"2025-06-24T13:23:03","slug":"%e6%83%8a%e5%a5%87%e7%9a%84%e6%95%85%e4%ba%8b-%e9%9a%90%e8%97%8f%e5%9c%a8dhls-icon-yellow-and-red-branding-a-less-from-formula-1%e7%9a%84%e8%83%8c%e5%90%8e","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/zh-hans\/blog\/the-surprising-story-behind-dhls-iconic-yellow-and-red-branding-a-lesson-from-formula-1\/","title":{"rendered":"DHL \u6a19\u8a8c\u6027\u9ec3\u8272\u548c\u7d05\u8272\u54c1\u724c\u80cc\u5f8c\u7684\u4ee4\u4eba\u9a5a\u8a1d\u7684\u6545\u4e8b\uff1aF1 \u7684\u6559\u8a13"},"content":{"rendered":"<h2 class=\"ai-optimize-6\"><strong>F1 \u8207\u5168\u7403\u7269\u6d41\u7684\u4e0d\u592a\u53ef\u80fd\u7684\u4ea4\u532f<\/strong><\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\">\u5728\u5168\u7403\u7269\u6d41\u9818\u57df\uff0c\u5f88\u5c11\u6709\u54c1\u724c\u80fd\u50cf DHL \u4e00\u6a23\u5ee3\u70ba\u4eba\u77e5 <strong>\u3002<\/strong> \u5b83\u7121\u8655\u4e0d\u5728\u7684\u9ec3\u8272\u548c\u7d05\u8272\u6a19\u8a8c\u5e7e\u4e4e\u5728\u4e16\u754c\u6bcf\u500b\u89d2\u843d\u90fd\u5f88\u5e38\u898b\uff0c\u5f9e\u770b\u677f\u5230\u897f\u90e8\u7701 Stormers \u6a44\u6b16\u7403\u968a\u7684\u7403\u8863\u3002\u4f46\u8a31\u591a\u4eba\u53ef\u80fd\u4e0d\u77e5\u9053\u7684\u662f DHL \u7368\u7279\u5857\u88dd\u80cc\u5f8c\u7684\u6545\u4e8b\u3002\u9019\u4e0d\u50c5\u50c5\u662f\u4e00\u500b <strong>\u4f01\u696d\u54c1\u724c\u7684\u6545\u4e8b <\/strong>\uff0c\u800c\u662f\u5546\u696d\u982d\u8166\u8207 F1 \u8cfd\u8eca\u9ad8\u98a8\u96aa\u4e16\u754c\u7684\u8ff7\u4eba\u4ea4\u532f\u9ede\u3002<\/p>\n<h2 class=\"ai-optimize-8\"><strong>\u57c3\u8fea\u00b7\u55ac\u4e39\uff08Eddie Jordan\uff09\uff1a\u6a19\u8a8c\u6027\u54c1\u724c\u8b8a\u9769\u7684\u5e55\u5f8c\u63a8\u624b<\/strong><\/h2>\n<p class=\"ai-optimize-9\">\u9019\u500b\u6545\u4e8b\u7684\u4e2d\u5fc3\u4eba\u7269\u662f <strong>\u57c3\u8fea\u00b7\u55ac\u4e39 \uff08Eddie Jordan<\/strong>\uff09\uff0c\u4ed6\u662f\u4e00\u540d\u524d\u8cfd\u8eca\u624b\uff0c\u5f8c\u4f86\u6210\u70ba\u5546\u696d\u5de8\u982d\uff0c\u4ed6 <strong>\u65bc 1991 \u5e74\u5275\u7acb\u4e86\u55ac\u4e39 F1 \u8eca\u968a<\/strong>\u3002\u5118\u7ba1\u4f5c\u70ba\u8cfd\u8eca\u624b\u7684\u4efb\u671f\u76f8\u5c0d\u8f03\u77ed\uff0c\u4f46\u55ac\u4e39\u654f\u92b3\u7684\u5546\u696d\u610f\u8b58\u5f88\u5feb\u4f7f\u4ed6\u6210\u70ba <strong>\u4e00\u7d1a\u65b9\u7a0b\u5f0f<\/strong> \u8cfd\u5834\u4e0a\u4e0d\u53ef\u5ffd\u8996\u7684\u529b\u91cf\u3002\u4ed6\u7684\u5718\u968a\u53ef\u80fd\u6c92\u6709\u8d0f\u5f97\u51a0\u8ecd\uff0c\u4f46\u5b83\u5c0d <strong>\u9081\u514b\u723e\u00b7\u8212\u99ac\u8d6b \uff08Michael Schumacher<\/strong> \uff09 \u7684\u8077\u696d\u751f\u6daf\u8d77\u5230\u4e86\u91cd\u8981\u4f5c\u7528\uff0c\u4e26\u5728\u5c07 DHL \u5851\u9020\u6210\u6211\u5011\u4eca\u5929\u516c\u8a8d\u7684\u54c1\u724c\u65b9\u9762\u767c\u63ee\u4e86\u610f\u60f3\u4e0d\u5230\u7684\u4f5c\u7528\u3002<\/p>\n<h2 class=\"ai-optimize-10\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-126798\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/jordan-dhl.jpeg\" alt=\"\u7d04\u65e6 DHL\" width=\"600\" height=\"316\" \/><\/strong><\/h2>\n<h2 class=\"ai-optimize-11\"><strong>Benson &amp; Hedges\u548cDHL\uff1a\u4e00\u500b\u8907\u96dc\u7684\u8d0a\u52a9\u6545\u4e8b<\/strong><\/h2>\n<p class=\"ai-optimize-12\">\u6211\u5011\u7684\u6545\u4e8b\u59cb\u65bc1996\u5e74\uff0c\u7576\u6642\u55ac\u4e39\u8207\u8457\u540d\u7684\u9999\u7159\u516c\u53f8 <strong>Benson &amp; Hedges<\/strong>\u9054\u6210\u4e86\u4e00\u9805\u91cd\u8981\u7684\u8d0a\u52a9\u5354\u5b9a\u3002\u9019\u7a2e\u5408\u4f5c\u95dc\u4fc2\u4e00\u76f4\u6301\u7e8c\u5230 2005 \u5e74\u55ac\u4e39 F1 \u9000\u51fa\u9019\u9805\u904b\u52d5\uff0c\u5373\u4f7f\u5728 F1 \u7ba1\u7406\u6a5f\u69cb\u570b\u969b\u6c7d\u806f\u5c0d\u8cfd\u8eca\u9999\u7159\u54c1\u724c\u65e5\u76ca\u56b4\u683c\u7684\u898f\u5b9a\u4e2d\u5016\u5b58\u4e0b\u4f86\u3002\u5ee3\u544a\u5f9eBenson &amp; Hedges\u6f14\u8b8a\u70baBitten Hisses\uff0c\u7136\u5f8c\u57281998\u5e74\u6f14\u8b8a\u70baBuzzing Hornets\uff0c\u6700\u5f8c\u57282001\u5e74\u6f14\u8b8a\u70baBitten Heroes\uff0c\u9019\u53d6\u6c7a\u65bc\u8a72\u570b\u5c0d\u9999\u7159\u5ee3\u544a\u7684\u898f\u5b9a\u3002<\/p>\n<p class=\"ai-optimize-13\">2000\u5e74\uff0c\u53e6\u4e00\u5bb6\u516c\u53f8\u2014\u2014<strong>\u5fb7\u570b\u90f5\u653f<\/strong> \u9032\u5165\u73fe\u5834\uff0c\u4f5c\u70ba Jordan F1 \u8eca\u968a\u7684\u8d0a\u52a9\u5546\u52a0\u5165\u3002\u5feb\u9032\u5230 2002 \u5e74\uff0c\u5fb7\u570b\u90f5\u653f\u6536\u8cfc\u4e86\u7f8e\u570b\u6210\u7acb\u7684\u7269\u6d41\u516c\u53f8 DHL\uff0c\u4e26\u63d0\u51fa\u4e86\u8b93 DHL \u6210\u70ba\u4e3b\u8981\u8d0a\u52a9\u5546\u7684\u60f3\u6cd5\u3002\u8a72\u63d0\u6848\u9084\u5305\u62ec\u5c07\u8eca\u968a\u7684\u8cfd\u8eca\u5857\u88dd\u8f49\u8b8a\u70ba DHL \u7576\u6642\u7684\u767d\u8272\u548c\u7d05\u8272\u54c1\u724c\uff0cJordan \u5c0d\u6b64\u8868\u793a\u540c\u610f\u3002<\/p>\n<h2 class=\"ai-optimize-14\"><strong>\u6311\u6230\uff1a\u5927\u81bd\u7684\u63d0\u6848\u548c\u54c1\u724c\u9769\u547d<\/strong><\/h2>\n<p class=\"ai-optimize-15\">\u4f46\u662f\u8207 <strong>Benson &amp; Hedges<\/strong>\u7684\u5408\u540c\u7fa9\u52d9\u5c31\u8907\u96dc\u4e86\u3002\u8a72\u5354\u8b70\u898f\u5b9a <strong>Jordan F1 \u8cfd\u8eca\u5fc5\u9808\u5e36\u6709\u9ec3\u8272\u548c\u7d05\u8272\u7684\u5857\u88dd<\/strong>\u3002\u9762\u5c0d\u5169\u500b\u4e3b\u8981\u8d0a\u52a9\u5546\u4e4b\u9593\u7684\u6f5b\u5728\u885d\u7a81\uff0cJordan \u8207\u5fb7\u570b\u90f5\u653f\u548c DHL \u53ec\u958b\u4e86\u4e00\u6b21\u6703\u8b70\uff0c\u63d0\u51fa\u4e86\u4e00\u500b\u5927\u80c6\u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n<p class=\"ai-optimize-16\">\u55ac\u4e39\u5728\u8207\u524d F1 \u8eca\u624b\u5927\u885b\u00b7\u5eab\u7279\u54c8\u5fb7 \uff08David Coulthard\uff09 \u7684\u64ad\u5ba2\u4e2d\u8b1b\u8ff0\u4e86\u9019\u6b21\u95dc\u9375\u6703\u8b70\u3002\u4ed6\u8981\u6c42 DHL \u91cd\u65b0\u8003\u616e\u4ed6\u5011\u7684\u54c1\u724c\u984f\u8272\uff0c\u722d\u8faf\u8aaa\uff1a\u201c\u60a8\u8b93\u6211\u5617\u8a66\u8b93 DHL \u6210\u70ba\u4e16\u754c\u4e0a\u6700\u5927\u7684\u7269\u6d41\u54c1\u724c\uff0c\u5728\u76ee\u524d\u7684\u60c5\u6cc1\u4e0b\uff0c\u6211\u4e0d\u80fd\u9019\u6a23\u505a\u3002\u6bcf\u500b\u71df\u92b7\u5927\u5e2b\u90fd\u6703\u544a\u8a34\u4f60\uff0c\u4f60\u6c38\u9060\u4e0d\u61c9\u8a72\u6539\u8b8a\u4f60\u7684\u54c1\u724c\u984f\u8272\uff0c\u4f46\u5728\u9019\u88e1\u4f60\u5fc5\u9808\u54ac\u7dca\u7259\u95dc\uff0c\u70ba\u9577\u671f\u6536\u76ca\u4ed8\u51fa\u4ee3\u50f9\u3002<\/p>\n<h2 class=\"ai-optimize-17\"><strong>\u6210\u679c\uff1aDHL \u6a19\u8a8c\u6027\u7684\u54c1\u724c\u91cd\u5851\u548c\u5168\u7403\u8a8d\u53ef<\/strong><\/h2>\n<p class=\"ai-optimize-18\"><strong>DHL \u63a5\u53d7\u4e86\u6311\u6230\uff0c\u4e26\u5927\u81bd\u5730\u63a1\u7528\u4e86\u73fe\u5728\u6a19\u8a8c\u6027\u7684\u9ec3\u8272\u548c\u7d05\u8272\u54c1\u724c<\/strong>\u3002\u4e8c\u5341\u591a\u5e74\u5f8c\uff0cDHL \u7e7c\u7e8c\u4ee5\u9019\u7a2e\u914d\u8272\u65b9\u6848\u904b\u71df\uff0c\u9019\u8b49\u660e\u77ad\u9019\u6b21\u54c1\u724c\u91cd\u5851\u7684\u6210\u529f\u3002\u81f3\u65bc <strong>\u57c3\u8fea\u00b7\u55ac\u4e39 \uff08Eddie Jordan<\/strong>\uff09\uff0c\u4ed6\u7684\u5275\u65b0\u60f3\u6cd5\u4ecd\u7136\u6bcf\u6708\u6536\u53d6\u7248\u7a05\u3002<\/p>\n<h2 class=\"ai-optimize-19\"><strong>DHL \u548c <a href=\"http:\/\/F1.com\">Formula 1<\/a>\uff1a\u6301\u4e45\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2<\/strong><\/h2>\n<p class=\"ai-optimize-20\">\u5230 2004 \u5e74\uff0c\u4e5f\u5c31\u662f Jordan F1 \u9000\u51fa\u7684\u524d\u4e00\u5e74\uff0c <strong>DHL \u5df2\u6210\u70ba F1 \u7684\u5b98\u65b9\u5168\u7403\u7269\u6d41\u5408\u4f5c\u5925\u4f34<\/strong>\u3002Jordan F1 \u8eca\u968a\u7684\u907a\u7522\u901a\u904e\u5176\u7e7c\u4efb\u8005\u2014\u2014Midland Racing\uff082006 \u5e74\uff09\u3001Spyker\uff082007 \u5e74\uff09\u3001Force India\uff082008 \u5e74\uff09\u3001Racing Point\uff082018 \u5e74\uff09\u4ee5\u53ca\u6700\u8fd1\u7684 2021 \u5e74\u7684\u963f\u65af\u9813\u99ac\u4e01\u800c\u5f97\u4ee5\u5ef6\u7e8c\u3002\u9019\u500b\u975e\u51e1\u7684\u6545\u4e8b\u5f37\u8abf\u4e86\u6230\u7565\u54c1\u724c\u7684\u529b\u91cf\uff0c\u4ee5\u53ca F1 \u8eca\u968a\u5982\u4f55\u6191\u85c9\u4e00\u9ede\u5927\u81bd\u548c\u9069\u5ea6\u7684\u5546\u696d\u982d\u8166\uff0c\u70ba\u4e16\u754c\u9818\u5148\u7684\u7269\u6d41\u516c\u53f8\u4e4b\u4e00\u7684\u5168\u7403\u8a8d\u53ef\u505a\u51fa\u8ca2\u737b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F1 \u8207\u5168\u7403\u7269\u6d41\u7684\u4e0d\u592a\u53ef\u80fd\u7684\u4ea4\u532f \u5728\u5168\u7403\u7269\u6d41\u9818\u57df\uff0c\u5f88\u5c11\u6709\u54c1\u724c\u80fd\u50cf DHL \u4e00\u6a23\u5ee3\u70ba\u4eba\u77e5 \u3002 \u5b83\u7121\u8655\u4e0d\u5728\u7684\u9ec3\u8272\u548c [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20159,20160],"tags":[],"class_list":["post-240126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-20159","category-1-zh-hans"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DHL \u9ec3\u8272\u548c\u7d05\u8272\u54c1\u724c\u80cc\u5f8c\u7684\u6545\u4e8b<\/title>\n<meta name=\"description\" content=\"\u9019\u4e0d\u50c5\u50c5\u662f\u4e00\u500b\u4f01\u696d\u54c1\u724c\u7684\u6545\u4e8b\uff0c\u800c\u662f\u5546\u696d\u982d\u8166\u8207 F1 \u8cfd\u8eca\u9ad8\u98a8\u96aa\u4e16\u754c\u7684\u4ea4\u532f\u9ede\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/zh-hans\/blog\/the-surprising-story-behind-dhls-iconic-yellow-and-red-branding-a-lesson-from-formula-1\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DHL \u6a19\u8a8c\u6027\u9ec3\u8272\u548c\u7d05\u8272\u54c1\u724c\u80cc\u5f8c\u7684\u4ee4\u4eba\u9a5a\u8a1d\u7684\u6545\u4e8b\uff1aF1 \u7684\u6559\u8a13\" \/>\n<meta property=\"og:description\" content=\"\u9019\u4e0d\u50c5\u50c5\u662f\u4e00\u500b\u4f01\u696d\u54c1\u724c\u7684\u6545\u4e8b\uff0c\u800c\u662f\u5546\u696d\u982d\u8166\u8207 F1 \u8cfd\u8eca\u9ad8\u98a8\u96aa\u4e16\u754c\u7684\u4ea4\u532f\u9ede\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/zh-hans\/blog\/the-surprising-story-behind-dhls-iconic-yellow-and-red-branding-a-lesson-from-formula-1\/\" \/>\n<meta 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