{"id":240170,"date":"2023-05-17T08:45:30","date_gmt":"2023-05-17T06:45:30","guid":{"rendered":"https:\/\/rtrsports.com\/%e8%b5%9b%e8%bd%a6%e8%bf%90%e5%8a%a8%e8%b5%9e%e5%8a%a9%e5%92%8c%e6%95%b0%e5%ad%97%e6%97%b6%e4%bb%a3%e7%9a%84%e5%8f%af%e8%a7%86%e6%80%a7\/"},"modified":"2026-10-05T11:47:31","modified_gmt":"2026-10-05T09:47:31","slug":"%e8%b5%9b%e8%bd%a6%e8%bf%90%e5%8a%a8%e8%b5%9e%e5%8a%a9%e5%92%8c%e6%95%b0%e5%ad%97%e6%97%b6%e4%bb%a3%e7%9a%84%e5%8f%af%e8%a7%86%e6%80%a7","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/motorsport-sponsorship-and-visibility-in-the-digital-age\/","title":{"rendered":"\u6570\u5b57\u65f6\u4ee3\u7684\u8d5b\u8f66\u8d5e\u52a9\u4e0e\u66dd\u5149\uff1a\u89c2\u4f17\u3001\u5e73\u53f0\u4e0e\u8861\u91cf"},"content":{"rendered":"<p><strong>\u5728\u8d5b\u8f66\u8fd0\u52a8\u4e2d\uff0c\u8d5e\u52a9\u7684\u66dd\u5149\u5ea6\u5982\u4eca\u5efa\u7acb\u5728\u4e09\u4e2a\u5c42\u9762\u4e0a\uff1a\u8f6c\u64ad\uff08\u7535\u89c6\u548c\u6d41\u5a92\u4f53\uff09\u3001\u6570\u5b57\uff08\u793e\u4ea4\u5a92\u4f53\u3001\u89c6\u9891\u3001\u5b98\u65b9\u5185\u5bb9\uff09\u548c\u7ebf\u4e0b\u5b58\u5728\uff08\u8d5b\u9053\u4e0e\u63a5\u5f85\uff09\u3002\u4e00\u7ea7\u65b9\u7a0b\u5f0f2025\u5e74\u7684\u6570\u636e\uff1a8.27\u4ebf\u7403\u8ff7\u3001\u7d2f\u8ba118.3\u4ebf\u89c2\u4f17\uff0c\u4ee5\u53ca\u8d5b\u9053\u73b0\u573a\u521b\u7eaa\u5f55\u7684670\u4e07\u4eba\u6b21\u89c2\u8d5b\u3002<\/strong><\/p>\n<p><em>2026\u5e7410\u6708\u66f4\u65b0\u3002<\/em><\/p>\n<p>\u4ece2026\u5e74\u8d77\uff0c\u5728\u7f8e\u56fd\uff0c\u4e00\u7ea7\u65b9\u7a0b\u5f0f\u4e0d\u518d\u901a\u8fc7\u4f20\u7edf\u7535\u89c6\u9891\u9053\u64ad\u51fa\uff1a\u4ece\u7ec3\u4e60\u8d5b\u5230\u6b63\u8d5b\u7684\u6240\u6709\u8d5b\u6bb5\u90fd\u5728Apple 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href=\"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/how-and-why-does-bwt-sponsor-f1\/\">\u4e00\u7ea7\u65b9\u7a0b\u5f0f\u4e2d\u7684BWT<\/a>\u3002<\/li>\n<li><strong>\u6570\u5b57\u3002<\/strong>\u793e\u4ea4\u5a92\u4f53\u3001\u89c6\u9891\u548c\u5b98\u65b9\u5185\u5bb9\u6210\u500d\u589e\u52a0\u4e86\u770b\u5230\u54c1\u724c\u7684\u673a\u4f1a\uff0c\u4e5f\u8ba9\u54c1\u724c\u5f97\u4ee5\u88ab\u8bb2\u8ff0\uff1aDHL\u6700\u5feb\u5708\u5956\u8fd9\u6837\u7684\u5956\u9879\u6216\u5185\u5bb9\u5408\u4f5c\uff0c\u5c31\u662f\u5728\u8fd9\u91cc\u53d8\u6210\u53ef\u5206\u4eab\u7684\u7d20\u6750\u3002\u6848\u4f8b\u548c\u8d44\u6599\u6765\u6e90\u89c1<a href=\"https:\/\/rtrsports.com\/zh-hans\/blog\/%E9%80%9A%E8%BF%87%E8%BF%90%E5%8A%A8%E6%9D%A5%E5%AE%9E%E7%8E%B0%E6%88%90%E5%8A%9F-%E5%93%81%E7%89%8C%E6%BF%80%E6%B4%BB\/\">\u8d5b\u8f66\u8fd0\u52a8\u54c1\u724c\u6fc0\u6d3b<\/a>\u3002<\/li>\n<li><strong>\u7ebf\u4e0b\u5b58\u5728\u3002<\/strong>\u8d5b\u9053\u662f\u4f01\u4e1a\u4e0e\u5ba2\u6237\u3001\u5408\u4f5c\u4f19\u4f34\u548c\u5458\u5de5\u76f8\u9047\u7684\u5730\u65b9\uff1a\u63a5\u5f85\u3001\u4e0e\u8f66\u624b\u89c1\u9762\u3001\u4f53\u9a8c\u3002\u5728MotoGP\uff0c\u8fd9\u79cd\u5f62\u5f0f\u53ebVIP Village\uff0c\u8be6\u89c1<a href=\"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp-vip-village%E6%98%AF%E4%BB%80%E4%B9%88%E6%9C%89%E4%BD%95%E4%BD%9C%E7%94%A8\/\">\u4ec0\u4e48\u662fMotoGP VIP 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href=\"https:\/\/rtrsports.com\/zh-hans\/blog\/2023-%E5%B9%B4%E4%B8%80%E7%BA%A7%E6%96%B9%E7%A8%8B%E5%BC%8F%E8%B5%9B%E5%AD%A3%E7%9A%84-275-%E7%AC%94%E8%B5%9E%E5%8A%A9%E4%BA%A4%E6%98%93\/\">2026\u5e74F1\u8f66\u961f\u7684\u8d5e\u52a9\u5546<\/a>\u5206\u6790\u4e2d\u627e\u5230\u8fd9\u4e9b\u5408\u4f5c\uff0c\u800c\u9884\u7b97\u95e8\u69db\u8bf7\u770b<a href=\"https:\/\/rtrsports.com\/zh-hans\/blog\/%E6%88%90%E6%9C%AC%E5%85%AC%E5%BC%8F-1-%E8%B5%9E%E5%8A%A9\/\">\u4e00\u7ea7\u65b9\u7a0b\u5f0f\u8d5e\u52a9\u8d39\u7528<\/a>\u6307\u5357\u3002<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>\u60f3\u628a\u60a8\u7684\u54c1\u724c\u5e26\u8fdb\u4e00\u7ea7\u65b9\u7a0b\u5f0f\u5417\uff1f<\/strong><br \/>RTR Sports Marketing\u81ea1995\u5e74\u8d77\u6253\u9020\u8d5b\u8f66\u8fd0\u52a8\u8d5e\u52a9\u9879\u76ee\u3002<\/div><p><a href=\"https:\/\/rtrsports.com\/zh-hans\/gong-shi-1-zan-zhu\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">\u4e00\u7ea7\u65b9\u7a0b\u5f0f\u8d5e\u52a9<\/a><br \/><\/div>\n<p><strong>\u8d44\u6599\u6765\u6e90<\/strong>\uff1a<a href=\"https:\/\/corp.formula1.com\/formula-1-2025-season-review\/\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1\uff0c\u6570\u5b57\u770b2025<\/a>\uff1b<a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1s-record-breaking-2025-season-in-numbers.irq7aR8PcyAw7ysO72vJn\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1\uff0c\u521b\u7eaa\u5f55\u76842025\u8d5b\u5b63<\/a>\uff1b<a href=\"https:\/\/www.blackbookmotorsport.com\/features\/f1-2025-season-review-numbers-viewership-attendance-commercial\/\" target=\"_blank\" rel=\"nofollow noopener\">Black Book Motorsport\uff0c\u6570\u5b57\u770bF1 2025<\/a>\uff1b<a href=\"https:\/\/www.grandprix247.com\/2025\/12\/20\/f1-news-formula-1-2025-season-end-of-year-review\/\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247\uff0c2025\u8d5b\u5b63\u56de\u987e<\/a>\uff1b<a href=\"https:\/\/www.broadcastnow.co.uk\/broadcasting\/f1-records-largest-audience-in-five-years\/5214597.article\" target=\"_blank\" rel=\"nofollow noopener\">Broadcast\uff0c\u4e94\u5e74\u6765\u6700\u5927\u89c2\u4f17\u7fa4<\/a>\uff1b<a href=\"https:\/\/scuderiafans.com\/formula-1-audience-continues-to-surge-with-1-83-billion-total-viewers-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener\">ScuderiaFans\uff0c18.3\u4ebf\u89c2\u4f17<\/a>\uff1b<a href=\"https:\/\/www.si.com\/onsi\/f1\/news\/f1-and-apple-confirm-united-states-tv-rights-deal-everything-you-need-to-know\" target=\"_blank\" rel=\"nofollow noopener\">Sports Illustrated\uff0cF1\u4e0e\u82f9\u679c\u5728\u7f8e\u56fd<\/a>\uff1b<a href=\"https:\/\/www.techradar.com\/televisions\/streaming-devices\/go-go-go-apple-tv-is-the-official-home-of-f1-races-and-more-in-the-united-states-starting-in-2026\" target=\"_blank\" rel=\"nofollow noopener\">TechRadar\uff0cApple TV\u4e0eF1<\/a>\u3002<\/p>\n    <div itemscope 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