{"id":241493,"date":"2023-09-14T15:37:00","date_gmt":"2023-09-14T13:37:00","guid":{"rendered":"https:\/\/rtrsports.com\/%e6%8a%80%e6%9c%af%e4%b8%8e%e8%b5%9b%e8%bd%a6%e7%9a%84%e4%ba%a4%e6%b1%87-%e4%bb%a4%e4%ba%ba%e5%85%b4%e5%a5%8b%e7%9a%84%e5%90%88%e4%bd%9c%e4%bc%99%e4%bc%b4%e5%85%b3%e7%b3%bb\/"},"modified":"2025-06-13T19:04:50","modified_gmt":"2025-06-13T17:04:50","slug":"%e6%8a%80%e6%9c%af%e4%b8%8e%e8%b5%9b%e8%bd%a6%e7%9a%84%e4%ba%a4%e6%b1%87-%e4%bb%a4%e4%ba%ba%e5%85%b4%e5%a5%8b%e7%9a%84%e5%90%88%e4%bd%9c%e4%bc%99%e4%bc%b4%e5%85%b3%e7%b3%bb","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/zh-hans\/blog\/%E6%8A%80%E6%9C%AF%E4%B8%8E%E8%B5%9B%E8%BD%A6%E7%9A%84%E4%BA%A4%E6%B1%87-%E4%BB%A4%E4%BA%BA%E5%85%B4%E5%A5%8B%E7%9A%84%E5%90%88%E4%BD%9C%E4%BC%99%E4%BC%B4%E5%85%B3%E7%B3%BB\/","title":{"rendered":"\u6280\u8853\u8207\u8cfd\u8eca\u904b\u52d5\u7684\u4ea4\u532f\u9ede\uff1a\u6fc0\u52d5\u4eba\u5fc3\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2"},"content":{"rendered":"<p>\u5728\u5feb\u7bc0\u594f\u7684 <strong>\u8cfd\u8eca\u904b\u52d5\u4e16\u754c\u4e2d\uff0c<\/strong> \u767c\u52d5\u6a5f\u7684\u8f5f\u9cf4\u8072\u548c\u5c0d\u901f\u5ea6\u7684\u8ffd\u6c42\u4f54\u64da\u4e3b\u5c0e\u5730\u4f4d\uff0c\u53e6\u4e00\u5834\u6bd4\u8cfd\u6b63\u5728\u6084\u7121\u8072\u606f\u5730\u5c55\u958b\u2014\u2014\u4e00\u5834\u79d1\u6280\u5de8\u982d\u4e4b\u9593\u7684\u7af6\u8cfd\uff0c\u65e8\u5728\u8d0a\u52a9\u9019\u9805\u5168\u7403\u559c\u611b\u7684\u8cfd\u8eca\u904b\u52d5\u4e26\u8207\u4e4b\u5408\u4f5c\u3002 <a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\"><strong>\u4e00\u7d1a\u65b9\u7a0b\u5f0f<\/strong><\/a>\u3001 <strong><a href=\"https:\/\/rtrsports.com\/en\/motorsports-motogp-sponsorship-agency\/\">MotoGP\u3001<\/a>Formula E<\/strong> \u548c\u5176\u4ed6\u4e3b\u8981\u7cfb\u5217\u8cfd\u8eca\u7684\u7c89\u7d72\u7fa4\u5728\u6240\u6709\u5730\u5340\u90fd\u6fc0\u589e\uff0c\u9019\u4e5f\u8981\u6b78\u529f\u65bc\u5f15\u4eba\u5165\u52dd\u7684\u96fb\u8996\u7bc0\u76ee\u548c Netflix \u8f5f\u52d5\u7bc0\u76ee\uff0c\u5982\u300c<strong>Drive to Survive<\/strong>\u300d\uff08\u5c07\u5e36\u8457\u65b0\u4e00\u5b63\u56de\u6b78\uff09\u3002\u7136\u800c\uff0c\u8cfd\u8eca\u904b\u52d5\u7684\u9b45\u529b\u4e0d\u50c5\u9650\u65bc\u8cfd\u9053\u4e0a\u7684\u6232\u5287\u6027\u3002\u4f8b\u5982\uff0c\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u662f\u4e00\u9805\u4ee5\u7121\u8207\u502b\u6bd4\u7684\u6280\u8853\u8907\u96dc\u6027\u70ba\u7279\u5fb5\u7684\u904b\u52d5\uff0c\u9019\u5438\u5f15\u4e86\u4e9e\u99ac\u905c <strong>\u7db2\u8def\u670d\u52d9<\/strong> \uff08AWS\uff09\u3001 <strong>AMD\u3001Cognizant\u3001Dell<\/strong> Technologies \u548c <strong>Oracle<\/strong> \u7b49\u79d1\u6280\u5de8\u982d\u8207\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u7d44\u7e54\u672c\u8eab\u6216\u7279\u5b9a\u5718\u968a\u5efa\u7acb\u6230\u7565\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u3002<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129669\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/carlos-sainz-ferrari.jpg\" alt=\"\u5361\u6d1b\u65af-\u585e\u6069\u65af-\u6cd5\u62c9\u5229\" width=\"1280\" height=\"538\" \/><\/strong><\/h2>\n<h2><strong>\u6280\u8853\u5967\u5fb7\u8cfd\uff1a\u8d0a\u52a9\u5546\u53ca\u5176\u5f71\u97ff<\/strong><\/h2>\n<h3><strong>Oracle\uff1a\u901a\u904e\u6578\u64da\u9a45\u52d5\u7684\u7cbe\u5ea6\u63d0\u9ad8\u6027\u80fd<\/strong><\/h3>\n<p><strong>Oracle \u662f<\/strong> \u96f2\u6280\u8853\u7684\u5148\u9a45\uff0c\u5b83\u8a8d\u8b58\u5230 Formula 1 \u65e5\u76ca\u666e\u53ca\u6240\u860a\u542b\u7684\u5de8\u5927\u6f5b\u529b\uff0c\u5c24\u5176\u662f\u5728\u7f8e\u570b\u3002\u7532\u9aa8\u6587\u516c\u53f8\u57f7\u884c\u526f\u7e3d\u88c1\u517c\u9996\u5e2d\u884c\u92b7\u5b98 Ariel Kelman \u5f37\u8abf\uff0c\u4ed6\u5011\u8207 <strong>Red Bull Racing<\/strong> \u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u5df2\u986f\u8457\u52a0\u6df1\u3002\u6b64\u6b21\u5408\u4f5c\u73fe\u5df2\u767c\u5c55\u6210\u70ba Oracle Red Bull Racing\uff0c\u65e8\u5728\u5229\u7528 Oracle \u96f2\u57fa\u790e\u8a2d\u65bd \uff08OCI\uff09 \u670d\u52d9\u4f86\u63d0\u9ad8\u6bd4\u8cfd\u7576\u5929\u7684\u6027\u80fd\uff0c\u70ba\u5d84\u9732\u982d\u89d2\u7684\u8eca\u624b\u63d0\u4f9b\u5bf6\u8cb4\u7684\u6d1e\u5bdf\uff0c\u4f75\u70ba Red Bull Powertrain \u4e0b\u4e00\u4ee3\u767c\u52d5\u6a5f\u7684\u8a2d\u8a08\u505a\u51fa\u8ca2\u737b\u3002Oracle \u7684\u53c3\u8207\u8b49\u660e\u4e86\u4ed6\u5011\u81f4\u529b\u65bc\u63a8\u52d5\u9019\u9805\u904b\u52d5\u7684\u6280\u8853\u5275\u65b0\u3002<\/p>\n<h3><strong>AWS\uff1a\u91cb\u653e\u6578\u64da\u7684\u529b\u91cf<\/strong><\/h3>\n<p>\u81ea 2018 \u5e74\u4ee5\u4f86\uff0cAmazon Web Services \uff08AWS\uff09 \u4e00\u76f4\u662f F1 \u7684\u5b98\u65b9\u96f2\u670d\u52d9\u548c\u6a5f\u5668\u5b78\u7fd2\u4f9b\u61c9\u5546\uff0c\u4e00\u76f4\u5728\u5fb9\u5e95\u6539\u8b8a\u9019\u9805\u904b\u52d5\u3002AWS \u5168\u7403\u71df\u92b7\u526f\u7e3d\u88c1 Rachel Thornton \u5f37\u8abf\u4e86 Formula 1 \u7684\u7368\u7279\u6d3b\u529b\u3002\u5b83\u4e0d\u50c5\u8b93\u4e16\u754c\u4e0a\u6700\u512a\u79c0\u7684\u8eca\u624b\u76f8\u4e92\u7af6\u722d\uff0c\u9084\u6311\u6230\u4e00\u4e9b\u6700\u5177\u5275\u65b0\u7cbe\u795e\u7684\u5de5\u7a0b\u5e2b\u3002 <strong>AWS \u7684\u4f5c\u7528\u4e0d\u50c5\u9650\u65bc\u5ee3\u544a\u548c\u6578\u5b57\u8cc7\u7522<\/strong>\u3002\u5b83\u8b1b\u8ff0\u4e86\u96f2\u6280\u8853\u5982\u4f55\u6539\u8b8a Formula 1 \u5c07\u6578\u64da\u7528\u65bc\u5546\u696d\u76ee\u7684\u7684\u4ee4\u4eba\u4fe1\u670d\u7684 <strong>\u6558\u8ff0<\/strong> \uff0c\u8207\u8cfd\u9053\u4ee5\u5916\u7684\u9818\u5c0e\u8005\u7522\u751f\u5171\u9cf4\u3002AWS \u4e0d\u50c5\u901a\u904e\u6587\u5b57\uff0c\u9084\u70ba\u5ba2\u6236\u63d0\u4f9b\u4e86\u5728\u5927\u734e\u8cfd\u4e2d\u89aa\u8eab\u9ad4\u9a57 F1 \u7684\u6a5f\u6703\uff0c\u4f7f\u9019\u500b\u6545\u4e8b\u6829\u6829\u5982\u751f\u3002<\/p>\n<h3><strong>Dell Technologies\uff1a\u52a9\u529b\u5275\u65b0<\/strong><\/h3>\n<p>\u81ea 2018 \u5e74\u4ee5\u4f86\uff0cDell Technologies \u4e00\u76f4\u662f\u9081\u51f1\u502b\u96c6\u5718\u548c\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u8eca\u968a\u7684\u5b98\u65b9\u6280\u8853\u5408\u4f5c\u5925\u4f34\uff0c\u8207\u4e00\u652f\u4f9d\u9760\u6280\u8853\u84ec\u52c3\u767c\u5c55\u7684\u5718\u968a\u4fdd\u6301\u4e00\u81f4\u3002Dell Technologies \u54c1\u724c\u548c\u5275\u610f\u9ad8\u7d1a\u526f\u7e3d\u88c1 Liz Matthews \u5f37\u8abf\u4e86\u5275\u65b0\u5728\u9019\u5169\u500b\u7d44\u7e54\u4e2d\u7684\u6838\u5fc3\u4f5c\u7528\u3002\u4ed6\u5011\u7684 <strong>\u8d0a\u52a9<\/strong> \u4e0d\u50c5\u50c5\u662f\u70ba\u4e86\u63a8\u5ee3\u4ed6\u5011\u7684\u54c1\u724c\uff0c\u800c\u4e14\u9084\u662f\u70ba\u4e86\u901a\u904e\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u70ba\u8ffd\u6c42\u5353\u8d8a\u7684\u7e3e\u6548\u505a\u51fa\u7a4d\u6975\u8ca2\u737b\u3002<\/p>\n<h3><strong>AMD\uff1a\u901a\u904e\u54c1\u724c\u95dc\u806f\u63a8\u52d5\u6210\u529f<\/strong><\/h3>\n<p>AMD \u662f <strong>MotoGP<\/strong> \u65e9\u671f\u7684\u9577\u671f\u8d0a\u52a9\u5546\uff0c\u81ea2002\u5e74\u4ee5\u4f86\u4e00\u76f4\u662f <strong>F1<\/strong> \u7684\u9577\u671f\u8d0a\u52a9\u5546\uff0c\u57282020\u5e74\u8207\u6885\u8cfd\u5fb7\u65af-AMG\u99ac\u77f3\u6cb9\u8eca\u968a\u5408\u4f5c\uff0c\u9032\u4e00\u6b65\u5c65\u884c\u4e86\u4ed6\u5011\u7684\u627f\u8afe\u3002AMD \u9996\u5e2d\u884c\u92b7\u5b98 John Taylor \u6307\u51fa\uff0c\u5c07 <strong>AMD<\/strong> \u54c1\u724c\u8207\u6210\u529f\u7684 F1 \u8eca\u968a\u806f\u7e6b\u8d77\u4f86\uff0c\u5c0d\u54c1\u724c\u8003\u616e\u5ea6\u548c\u504f\u597d\u6709\u8457\u6df1\u9060\u7684\u5f71\u97ff\u3002F1 \u8eca\u968a\u4f9d\u9760 AMD \u6280\u8853\u4f86\u8a2d\u8a08\u6c7d\u8eca\u3001\u5206\u6790\u6578\u64da\u548c\u904b\u884c\u6a21\u64ec\uff0c\u5f9e\u800c\u5efa\u7acb\u8d77\u8207\u89c0\u773e\u7522\u751f\u5171\u9cf4\u7684\u5f37\u5927\u54c1\u724c\u806f\u60f3\u3002<\/p>\n<h3><strong>Cognizant\uff1a\u6eff\u8db3\u5168\u7403\u8986\u84cb\u3001\u8907\u96dc\u6027\u548c\u4ee5\u6280\u8853\u70ba\u4e2d\u5fc3\u7684\u8981\u6c42<\/strong><\/h3>\n<p>\u79d1\u6280\u670d\u52d9\u516c\u53f8 <strong>Cognizant<\/strong> \u901a\u904e\u8207\u963f\u65af\u9813\u99ac\u4e01\u7684 F1 \u8eca\u968a\u5408\u4f5c\u9032\u5165 F1 \u8d0a\u52a9\u9818\u57df\u3002Cognizant \u7684\u9996\u5e2d\u884c\u92b7\u5b98 Gaurav Chand \u5f37\u8abf\u4e86\u6307\u5c0e\u5176\u9078\u64c7\u904e\u7a0b\u7684\u4e09\u500b\u95dc\u9375\u6a19\u6e96\uff1a <strong>\u5168\u7403\u5f71\u97ff\u529b<\/strong>\u3001 <strong>\u8907\u96dc\u7684\u5ba2\u6236\u555f\u52d5<\/strong>\u548c <strong>\u4ee5\u6280\u8853\u70ba\u4e2d\u5fc3<\/strong>\u3002\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u5728\u6240\u6709\u4e09\u500b\u6a19\u6e96\u4e2d\u90fd\u5b8c\u7f8e\u5951\u5408\u3002\u4ed6\u5011\u8207 Formula 1 \u7684\u5408\u4f5c\u4e0d\u50c5\u63d0\u9ad8\u4e86\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u800c\u4e14\u8207\u4ed6\u5011\u7684\u6230\u7565\u76ee\u6a19\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-130699\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/ds_0892-scaled-1.jpg\" alt=\"\u8d0a\u52a9MotoGP\" width=\"2560\" height=\"1706\" \/><\/strong><\/h2>\n<h2><strong>\u8d85\u8d8a\u65b9\u683c\u65d7\uff1a\u8861\u91cf\u8d0a\u52a9\u6210\u529f<\/strong><\/h2>\n<p>\u8cfd\u8eca\u904b\u52d5\u8d0a\u52a9\u4e26\u4e0d\u9069\u5408\u81bd\u5c0f\u7684\u4eba\uff0c <a href=\"https:\/\/rtrsports.com\/en\/blog\/differences-in-the-cost-of-f1-sponsorship\/\"><strong>\u591a\u5e74\u671f\u4ea4\u6613\u6709\u6642\u6bcf\u500b\u8cfd\u5b63\u9054\u5230\u6578\u767e\u842c\u7f8e\u5143<\/strong><\/a>\u3002\u7136\u800c\uff0c\u6295\u8cc7\u56de\u5831\u7387 \uff08ROI\uff09 \u9060\u9060\u8d85\u51fa\u4e86\u5ee3\u64ad\u54c1\u724c\u66dd\u5149\u7387\u3002\u50c5\u6839\u64da\u54c1\u724c\u66dd\u5149\u7387\uff0c\u50cf AMD \u9019\u6a23\u7684\u8d0a\u52a9\u5546\u5c31\u770b\u5230\u4e86 14.5 \u500d\u7684\u9a5a\u4eba\u6295\u8cc7\u56de\u5831\u7387\u3002\u53c3\u8207\u5ea6\u662f\u4e00\u500b\u95dc\u9375\u6307\u6a19\uff0cDell Technologies \u5831\u544a\u7a31\uff0c\u901a\u904e\u5c07 <strong>McLaren<\/strong> \u7d0d\u5165\u5176\u884c\u92b7\u6d3b\u52d5*\uff0c\u95dc\u9375\u53d7\u773e\u7684\u53c3\u8207\u5ea6\u63d0\u9ad8\u4e8650%\uff0c\u4ee4\u4eba\u9707\u9a5a\u3002\u4f46\u9019\u7a2e\u5925\u4f34\u95dc\u4fc2\u4e0d\u50c5\u50c5\u662f\u6578\u4f4d\u3002\u5b83\u662f\u95dc\u65bc\u63a8\u52d5\u5275\u65b0\u548c\u61c9\u5c0d\u95dc\u9375\u7684\u5168\u7403\u6311\u6230\uff0c\u5f9e\u53ef\u6301\u7e8c\u6027\u5230 STEM \u6559\u80b2\u3002<\/p>\n<h2><strong>F1\uff1a\u8d85\u8d8a\u8cfd\u8eca\u7684\u5438\u5f15\u529b<\/strong><\/h2>\n<p><strong>Cognizant \u7684\u7d93\u9a57<\/strong> \u51f8\u986f\u4e86 F1 \u7684\u5438\u5f15\u529b\u3002\u5b83\u4e0d\u50c5\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u8a8d\u77e5\u5ea6\uff0c\u9084\u53ef\u4ee5\u5f71\u97ff\u4eba\u624d\u4fdd\u7559\u548c\u62db\u8058\u3002\u8207\u9019\u6a23\u4e00\u9805\u4eab\u6709\u76db\u8b7d\u7684\u904b\u52d5\u7684\u806f\u7e6b\u53ef\u4ee5\u5f71\u97ff\u6c7a\u7b56\uff0c\u4e00\u4f4d\u9ad8\u7ba1\u9078\u64c7\u7559\u5728 Cognizant \u5c31\u8b49\u660e\u77ad\u9019\u4e00\u9ede\uff0c <strong>\u56e0\u70ba\u4ed6\u7684\u5152\u5b50\u5f88\u6b3d\u4f69\u8a72\u54c1\u724c\u51fa\u73fe\u5728 F1 \u8cfd\u8eca\u4e0a\u3002<\/strong> \u4e00\u7d1a\u65b9\u7a0b\u5f0f\u5716\u50cf\u4e5f\u5927\u5927\u52a0\u5f37\u4e86\u4eba\u624d\u62db\u8058\u5de5\u4f5c\uff0c\u7522\u751f\u4e86\u6fc3\u539a\u7684\u8208\u8da3\u548c\u7533\u8acb\u3002<\/p>\n<h2><strong>\u500b\u4eba\u98a8\u683c\uff1a\u4eab\u53d7\u65c5\u7a0b<\/strong><\/h2>\n<p>\u5728\u6fc0\u52d5\u4eba\u5fc3\u7684 F1 \u4e16\u754c\u4e2d\uff0c\u6280\u8853\u548c\u5275\u65b0\u662f\u5c07\u9019\u9805\u904b\u52d5\u63a8\u5411\u65b0\u9ad8\u5ea6\u7684\u9a45\u52d5\u529b\u3002\u901a\u904e\u6230\u7565\u8d0a\u52a9\uff0c\u7532\u9aa8\u6587\u3001AWS\u3001Dell Technologies\u3001AMD \u548c Cognizant \u7b49\u79d1\u6280\u516c\u53f8\u4e0d\u50c5\u5851\u9020\u4e86\u8cfd\u8eca\u7684\u672a\u4f86\uff0c\u800c\u4e14\u9084\u5728\u65b9\u683c\u65d7\u4e4b\u5916\u7522\u751f\u4e86\u6301\u4e45\u7684\u5f71\u97ff\u3002\u96a8\u8457 F1 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