{"id":241561,"date":"2023-09-26T08:32:52","date_gmt":"2023-09-26T06:32:52","guid":{"rendered":"https:\/\/rtrsports.com\/f1-%e8%b5%9e%e5%8a%a9%e5%92%8c%e7%a4%be%e4%bc%9a%e8%b4%a3%e4%bb%bb%e4%ba%a7%e7%94%9f%e7%a7%af%e6%9e%81%e5%bd%b1%e5%93%8d\/"},"modified":"2025-07-04T12:27:03","modified_gmt":"2025-07-04T10:27:03","slug":"f1-%e8%b5%9e%e5%8a%a9%e5%92%8c%e7%a4%be%e4%bc%9a%e8%b4%a3%e4%bb%bb%e4%ba%a7%e7%94%9f%e7%a7%af%e6%9e%81%e5%bd%b1%e5%93%8d","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/zh-hans\/blog\/f1-%E8%B5%9E%E5%8A%A9%E5%92%8C%E7%A4%BE%E4%BC%9A%E8%B4%A3%E4%BB%BB%E4%BA%A7%E7%94%9F%E7%A7%AF%E6%9E%81%E5%BD%B1%E5%93%8D\/","title":{"rendered":"F1 \u8d0a\u52a9\u548c\u4f01\u696d\u793e\u6703\u8cac\u4efb\uff1a\u7522\u751f\u7a4d\u6975\u5f71\u97ff"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\"><strong>\u4e00\u7d1a\u65b9\u7a0b\u5f0f<\/strong><\/a> \u662f\u4e16\u754c\u4e0a\u6700\u53d7\u6b61\u8fce\u548c\u6700\u8cfa\u9322\u7684\u904b\u52d5\u4e4b\u4e00\uff0c\u5168\u7403\u4f30\u8a08\u670915\u5104\u7c89\u7d72\u3002 <strong>\u56e0\u6b64\uff0c\u5b83\u70ba\u8d0a\u52a9\u5546\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u884c\u92b7\u548c\u54c1\u724c\u6f5b\u529b<\/strong>\u3002\u7136\u800c\uff0c\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u4f5c\u70ba\u4e00\u9805\u904b\u52d5\uff0c\u5728\u5176 <strong>\u74b0\u5883\u5f71\u97ff\u548c\u53ef\u6301\u7e8c\u6027\u5be6\u8e10<\/strong>\u65b9\u9762\u6b63\u9762\u81e8\u8d8a\u4f86\u8d8a\u591a\u7684\u5be9\u67e5\u3002\u8d0a\u52a9\u5546\u4e5f\u611f\u53d7\u5230\u4e86\u9019\u7a2e\u58d3\u529b\uff0c\u4ed6\u5011\u5fc5\u9808\u5728\u5be6\u73fe\u696d\u52d9\u76ee\u6a19\u8207\u70ba\u793e\u6703\u548c\u74b0\u5883\u505a\u51fa\u7a4d\u6975\u8ca2\u737b\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\u3002\u5728\u9019\u7bc7\u535a\u5ba2\u4e2d\uff0c\u6211\u5011\u5c07\u63a2\u8a0e F1 \u8d0a\u52a9\u5982\u4f55\u70ba\u54c1\u724c\u5275\u9020\u50f9\u503c\uff0c\u540c\u6642\u4f7f\u8d0a\u52a9\u5546\u80fd\u5920\u901a\u904e\u4f01\u696d\u793e\u6703\u8cac\u4efb \uff08CSR\uff09 \u8a08\u5283\u7522\u751f\u6709\u610f\u7fa9\u7684\u5f71\u97ff\u3002<\/p>\n<h2><strong>F1 \u8d0a\u52a9\u7684\u529b\u91cf\u548c\u6f5b\u529b<\/strong><\/h2>\n<p><strong>Formula 1 \u63d0\u4f9b\u7121\u8207\u502b\u6bd4\u7684\u5168\u7403\u5f71\u97ff\u529b\u548c\u53c3\u8207\u6a5f\u6703\u3002<\/strong> \u5728\u5176 70 \u591a\u5e74\u7684\u6b77\u53f2\u4e2d\uff0c\u5b83\u5df2\u878d\u5165\u6b50\u6d32\u3001\u4e9e\u6d32\u3001\u7f8e\u6d32\u548c\u4e2d\u6771\u570b\u5bb6\u7684\u6587\u5316\u7d50\u69cb\u4e2d\u3002\u5927\u734e\u8cfd\u662f\u5927\u578b\u570b\u969b\u8cfd\u4e8b\uff0c\u800c\u96fb\u8996\u6536\u8996\u7387\u548c\u793e\u4ea4\u5a92\u9ad4\u4e92\u52d5\u6578\u9054\u6578\u5341\u5104\u3002\u9019\u7a2e\u5f62\u8c61\u548c\u8072\u671b\u662f Formula 1 \u7372\u5f97\u5982\u6b64\u5de8\u984d\u8d0a\u52a9\u4ea4\u6613\u7684\u539f\u56e0\u3002<a href=\"https:\/\/rtrsports.com\/zh-hans\/blog\/%E5%85%AC%E5%BC%8F-1-%E8%B5%9E%E5%8A%A9%E8%AE%A1%E7%AE%97%E5%99%A8-%E4%BA%86%E8%A7%A3%E8%B5%9E%E5%8A%A9%E5%85%AC%E5%BC%8F-1%E7%9A%84%E8%B4%B9%E7%94%A8\/\"><strong>DHL \u3001 Rolex\u3001Aramco \u3001 Heineken \u548c Petronas \u7b49\u516c\u53f8\u6bcf\u5e74\u652f\u4ed8\u6578\u5343\u842c\u7f8e\u5143<\/strong><\/a>\u8207\u5718\u968a\u548c\u6574\u500b\u904b\u52d5\u5408\u4f5c\u3002\u8a55\u8ad6\u4e00\u81f4\u986f\u793a\uff0c\u8d0a\u52a9\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u89aa\u548c\u529b\u3002\u4f8b\u5982\uff0c\u5c3c\u723e\u68ee\u7684\u7814\u7a76\u767c\u73fe\uff0c\u5728\u8d0a\u52a9 F1 \u99ac\u6232\u5718\u50c5\u5169\u5e74\u5f8c\uff0c<strong>F1 \u9326\u6a19\u8cfd\u7684\u524d\u8d0a\u52a9\u5546<\/strong>\u963f\u806f\u914b\u822a\u7a7a\u7684\u54c1\u724c\u77e5\u540d\u5ea6<strong>\u5f9e 35% \u589e\u9577\u5230 77%\u3002<\/strong><\/p>\n<p>\u9019\u4e9b\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u9084\u63d0\u4f9b\u5ee3\u6cdb\u7684 <strong>\u6b3e\u5f85\u3001<\/strong> \u54e1\u5de5\u53c3\u8207\u548c\u4ea4\u6d41\u6a5f\u6703\u3002F1 \u6b3e\u5f85\u7684\u9b45\u529b\u548c\u8208\u596e\u4f7f\u8d0a\u52a9\u5546\u80fd\u5920\u8207\u5229\u76ca\u76f8\u95dc\u8005\u5efa\u7acb\u95dc\u4fc2\u3002\u54c1\u724c\u9084\u53ef\u4ee5\u5229\u7528 F1 \u7684\u5353\u8d8a\u5de5\u7a0b\u548c\u5c16\u7aef\u6280\u8853\u4f86\u7a81\u51fa\u81ea\u5df1\u7684\u5275\u65b0\u548c\u6027\u80fd\u3002\u96a8\u8457 2021 \u5e74 F1 \u9810\u7b97\u4e0a\u9650\u6642\u4ee3\u7684\u5230\u4f86\uff0c\u8d0a\u52a9\u5546\u5728\u5f4c\u88dc\u8eca\u968a\u7684\u8cc7\u91d1\u7f3a\u53e3\u65b9\u9762\u8b8a\u5f97\u66f4\u52a0\u91cd\u8981\u3002 <strong>\u51fa\u65bc\u9019\u4e9b\u539f\u56e0\uff0c\u5c08\u5bb6\u9810\u6e2c 2023 \u5e74\u5168\u7403 F1 \u8d0a\u52a9\u6536\u5165\u53ef\u80fd\u8d85\u904e 20 \u5104\u7f8e\u5143\u3002<\/strong><\/p>\n<h2><strong>\u53ef\u6301\u7e8c\u6027\u6210\u70ba F1 \u548c\u8d0a\u52a9\u5546\u7684\u95dc\u9375<\/strong><\/h2>\n<p>\u7136\u800c\uff0c <strong>F1 \u56e0\u5176\u5c0d\u74b0\u5883\u7684\u5f71\u97ff\u800c\u9762\u81e8\u8d8a\u4f86\u8d8a\u591a\u7684\u6279\u8a55<\/strong>\u3002F1 \u6bd4\u8cfd\u548c\u6e2c\u8a66\u5728 2019 \u5e74\u8a18\u9304\u4e86\u8d85\u904e 115,000 \u82f1\u91cc\u7684\u98db\u884c\u91cc\u7a0b\u3002\u7269\u6d41\u3001\u8a2d\u65bd\u548c\u6bd4\u8cfd\u6d89\u53ca\u5927\u91cf\u7684\u80fd\u6e90\u6d88\u8017\u548c\u78b3\u6392\u653e\u3002\u6d88\u8cbb\u8005\u7814\u7a76\u8868\u660e\uff0c\u53ef\u6301\u7e8c\u6027\u5c0d\u7c89\u7d72\u4f86\u8aaa\u4e5f\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002YouGov \u767c\u73fe\uff0c71% \u7684\u5343\u79a7\u4e00\u4ee3 F1 \u89c0\u773e\u5e0c\u671b\u9ad4\u80b2\u904b\u52d5\u66f4\u52a0\u6ce8\u91cd\u74b0\u4fdd\u505a\u6cd5\u3002<\/p>\n<p>\u4f5c\u70ba\u56de\u61c9\uff0cF1 \u65bc 2019 \u5e74\u5236\u5b9a\u4e86\u53ef\u6301\u7e8c\u767c\u5c55\u6230\u7565\uff0c <strong>\u76ee\u6a19\u662f\u5230 2030 \u5e74\u5be6\u73fe\u51c8\u96f6\u78b3<\/strong>\u3002\u8209\u63aa\u5305\u62ec\u9ad8\u6548\u7269\u6d41\u3001\u6e1b\u5c11\u5851\u81a0\u4f7f\u7528\u3001\u8ca0\u8cac\u4efb\u63a1\u8cfc\u548c\u63a2\u7d22\u5408\u6210\u71c3\u6599\u3002\u6bd4\u8cfd\u53ec\u96c6\u4eba\u4e5f\u5728\u63a1\u53d6\u63aa\u65bd\uff0c\u4f8b\u5982\u63d0\u4f9b\u516c\u5171\u4ea4\u901a\u6fc0\u52f5\u63aa\u65bd\uff0c\u4ee5\u6e1b\u5c11\u89c0\u773e\u7684\u6392\u653e\u3002\u9019\u4e9b\u52aa\u529b\u6b63\u5728\u52a0\u5927\uff0cF1 \u570d\u7e5e\u8a2d\u65bd\u80fd\u6e90\u4f7f\u7528\u3001\u5ee2\u7269\u548c\u53ef\u6301\u7e8c\u6750\u6599\u70ba 2025 \u5e74\u8a2d\u5b9a\u4e86\u96c4\u5fc3\u52c3\u52c3\u7684\u4e2d\u671f\u76ee\u6a19\u3002<\/p>\n<p>\u5c0d\u65bc\u8d0a\u52a9\u5546\u4f86\u8aaa\uff0c\u9019\u589e\u52a0\u4e86\u5c0d\u8ca0\u8cac\u4efb\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u7684\u9700\u6c42\uff0c\u9019\u4e9b\u5925\u4f34\u95dc\u4fc2\u53ef\u4ee5\u5275\u9020\u793e\u6703\u50f9\u503c\uff0c\u800c\u4e0d\u50c5\u50c5\u662f\u5546\u696d\u56de\u5831\u3002 <strong>\u96a8\u8457\u5361\u9054\u822a\u7a7a\u3001Salesforce \u548c\u6c99\u7279\u963f\u7f8e\u7b49\u54c1\u724c\u6700\u8fd1\u7c3d\u7f72\u5354\u8b70\uff0c\u986f\u7136\u4eba\u5011\u5c0d F1 \u8d0a\u52a9\u4ecd\u6709\u5f37\u70c8\u7684\u5546\u696d\u8208\u8da3<\/strong>\u3002\u7136\u800c\uff0c\u8eca\u8ff7\u5011\u6b63\u5728\u95dc\u6ce8\u8d0a\u52a9\u5546\u7684\u8ca2\u737b\uff0c\u4e26\u5c07\u734e\u52f5\u8207 F1 \u53ef\u6301\u7e8c\u767c\u5c55\u6d3b\u52d5\u4fdd\u6301\u4e00\u81f4\u7684\u54c1\u724c\u3002 <strong> \u5c3c\u723e\u68ee\u7684\u7814\u7a76\u767c\u73fe\uff0c60% \u7684\u7403\u8ff7\u540c\u610f\u8d0a\u52a9\u5546\u61c9\u8a72\u5e6b\u52a9\u7403\u968a\u66f4\u52a0\u74b0\u4fdd\u3002<\/strong><\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129116\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/pexels-abed-ismail-6697875-600x374.jpg\" alt=\"2024 F1 \u65e5\u66c6\" width=\"600\" height=\"374\" \/><\/strong><\/h2>\n<h2><strong>F1 \u8d0a\u52a9\u5546\u7684\u6700\u4f73\u5be6\u8e10\u793a\u4f8b<\/strong><\/h2>\n<p>\u8a31\u591a F1 \u8d0a\u52a9\u5546\u6b63\u5728\u63a5\u53d7 CSR \u5021\u8b70\uff0c\u4ee5\u5c55\u793a\u76ee\u6a19\u548c\u50f9\u503c\u89c0\u3002\u4ee5\u4e0b\u662f\u54c1\u724c\u5229\u7528\u5176\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u7522\u751f\u793e\u6703\u5f71\u97ff\u7684\u4e00\u4e9b\u7576\u524d\u793a\u4f8b\uff1a<\/p>\n<p><strong>\u559c\u529b\uff08\u81ea 2016 \u5e74\u8d77\u6210\u70ba F1 \u5168\u7403\u5408\u4f5c\u5925\u4f34\uff09<\/strong><\/p>\n<ul>\n<li>\u300c\u7576\u4f60\u958b\u8eca\u6642\uff0c\u6c38\u9060\u4e0d\u8981\u559d\u9152\u300d\u662f\u4e00\u9805\u8ca0\u8cac\u4efb\u7684\u98f2\u9152\u6d3b\u52d5\uff0c\u5728\u6bd4\u8cfd\u4e2d\u548c\u793e\u4ea4\u5a92\u9ad4\u4e0a\u64ad\u51fa\u3002<\/li>\n<li><a href=\"https:\/\/www.theheinekencompany.com\/sites\/theheinekencompany\/files\/Investors\/financial-information\/results-reports-presentations\/Heineken-NV-Annual-Report-2022-23_02_2023.pdf\">\u5728\u6bd4\u8cfd\u4e2d\u63d0\u4f9b\u96f6\u9152\u7cbe\u9078\u64c7\uff0c\u4ee5\u4fc3\u9032\u66f4\u5b89\u5168\u7684\u6d88\u8cbb\u8005\u9078\u64c7<\/a>\u3002<\/li>\n<\/ul>\n<p><strong>\u6c99\u7279\u963f\u7f8e\uff08\u963f\u65af\u9813\u99ac\u4e01\u7684 F1 \u8eca\u968a\u5408\u4f5c\u5925\u4f34\uff09<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/feature\/amf1-and-aml-celebrate-international-womens-day-2023\">F1 \u7684 Girls on Track \u8a08\u5283\u7684\u4e3b\u8981\u652f\u63f4\u8005\uff0c\u8a72\u8a08\u5283\u70ba\u5e74\u8f15\u5973\u8eca\u624b\u63d0\u4f9b\u8077\u696d\u6a5f\u6703\u3002<\/a><\/li>\n<li><a href=\"https:\/\/www.aramco.com\/en\/news-media\/news\/2021\/aramco-brings-global-f1-in-schools-competition-to-saudi-arabia\"> \u4fc3\u9032\u9752\u5e74 STEM \u6559\u80b2\uff0c\u5305\u62ec\u63a8\u51fa\u4ee5 F1 \u70ba\u4e3b\u984c\u7684\u6578\u5b78\u548c\u79d1\u5b78\u5b78\u6821\u8a08\u5283\u3002<\/a><\/li>\n<li>\u5c08\u6ce8\u65bc\u751f\u7269\u591a\u6a23\u6027\u4fdd\u8b77\uff0c\u5305\u62ec\u7d05\u6a39\u6797\u7a2e\u690d\u5021\u8b70\u3002<\/li>\n<\/ul>\n<p><strong>AWS\uff08F1 Insights \u5408\u4f5c\u5925\u4f34\uff09<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.blackbookmotorsport.com\/features\/f1-aws-amazon-sustainability-cloud-ai-machine-learning-rob-smedley\">\u958b\u767c\u6a5f\u5668\u5b78\u7fd2\u548c\u6578\u64da\u5206\u6790\u529f\u80fd\u4ee5\u652f\u63f4 F1 \u7684\u53ef\u6301\u7e8c\u767c\u5c55\u8a08\u5283\u3002<\/a><\/li>\n<li>\u63d0\u4f9b\u96f2\u8a08\u7b97\u57fa\u790e\u8a2d\u65bd\u4ee5\u5be6\u73fe\u9060\u7aef\u4f5c\u4e26\u6e1b\u5c11 F1 \u7684\u4f54\u7528\u7a7a\u9593\u3002<\/li>\n<li>\u70ba\u4ee3\u8868\u6027\u4e0d\u8db3\u7684\u7fa4\u9ad4\u63d0\u4f9b\u6280\u80fd\u57f9\u8a13\uff0c\u4ee5\u589e\u52a0\u6280\u8853\u9818\u57df\u7684\u591a\u6a23\u6027\u3002<\/li>\n<\/ul>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143832\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-csr.jpeg\" alt=\"F1-CSR \u516c\u53f8\" width=\"600\" height=\"349\" \/>\u6709\u5f71\u97ff\u529b\u7684 F1 \u8d0a\u52a9\u7684 5 \u500b\u95dc\u9375\u6280\u5de7<\/strong><\/h2>\n<p>\u5c0d\u65bc\u63a2\u7d22 F1 \u8d0a\u52a9\u7684\u54c1\u724c\uff0c\u4ee5\u4e0b\u662f\u5275\u9020\u6700\u5927\u50f9\u503c\u548c\u7a4d\u6975\u5f71\u97ff\u7684 5 \u500b\u6280\u5de7\uff1a<\/p>\n<ol>\n<li>\u8207\u5718\u968a\u6216\u904b\u52d5\u7684\u6838\u5fc3\u53ef\u6301\u7e8c\u767c\u5c55\u6230\u7565\u4fdd\u6301\u4e00\u81f4\u3002\u570d\u7e5e\u6392\u653e\u3001\u6750\u6599\u3001\u591a\u6a23\u6027\u7b49\u5171\u540c\u5236\u5b9a\u53ef\u8861\u91cf\u7684\u76ee\u6a19\u3002<\/li>\n<li>\u901a\u904e\u4fc3\u9032\u53ef\u6301\u7e8c\u6027\u3001\u5b89\u5168\u3001\u5305\u5bb9\u6027\u6216\u5176\u4ed6 CSR 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