{"id":241561,"date":"2023-09-26T08:32:53","date_gmt":"2023-09-26T06:32:53","guid":{"rendered":"https:\/\/rtrsports.com\/f1-%e8%b5%9e%e5%8a%a9%e5%92%8c%e7%a4%be%e4%bc%9a%e8%b4%a3%e4%bb%bb%e4%ba%a7%e7%94%9f%e7%a7%af%e6%9e%81%e5%bd%b1%e5%93%8d\/"},"modified":"2026-10-08T13:31:40","modified_gmt":"2026-10-08T11:31:40","slug":"f1-%e8%b5%9e%e5%8a%a9%e5%92%8c%e7%a4%be%e4%bc%9a%e8%b4%a3%e4%bb%bb%e4%ba%a7%e7%94%9f%e7%a7%af%e6%9e%81%e5%bd%b1%e5%93%8d","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/zh-hans\/blog\/f1-%E8%B5%9E%E5%8A%A9%E5%92%8C%E7%A4%BE%E4%BC%9A%E8%B4%A3%E4%BB%BB%E4%BA%A7%E7%94%9F%E7%A7%AF%E6%9E%81%E5%BD%B1%E5%93%8D\/","title":{"rendered":"F1 \u8d0a\u52a9\u5546\u8207 CSR\uff1a\u5982\u4f55\u5275\u9020\u53ef\u8861\u91cf\u7684\u6b63\u9762\u5f71\u97ff"},"content":{"rendered":"<p>\u8ac7\u5230 <strong>F1 \u8d0a\u52a9\u5546\u8207 CSR<\/strong>\uff0c\u4e5f\u5c31\u662f\u8d0a\u52a9\u8207\u4f01\u696d\u793e\u6703\u8cac\u4efb\uff0c\u6700\u5e38\u898b\u7684\u53cd\u61c9\u662f\u61f7\u7591\uff1a\u4e00\u9805\u9760\u98db\u6a5f\u548c\u5361\u8eca\u74b0\u904a\u4e16\u754c\u7684\u904b\u52d5\u4e0d\u53ef\u80fd\u6c38\u7e8c\uff0c\u800c\u8ac7\u8ad6\u793e\u6703\u8cac\u4efb\u7684\u8d0a\u52a9\u5546\u53ea\u662f\u5728\u300c\u6f02\u7da0\u300d\u3002\u9019\u7a2e\u61f7\u7591\u5408\u60c5\u5408\u7406\u3002\u4f46\u5982\u4eca\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u6703\u6e2c\u91cf\u81ea\u5df1\u7684\u6392\u653e\u3001\u516c\u5e03\u7d50\u679c\uff0c\u4e26\u8a02\u4e0b\u6709\u660e\u78ba\u671f\u9650\u7684\u76ee\u6a19\u3002\u5c0d\u4f01\u696d\u4f86\u8aaa\uff0c\u6b63\u662f\u9019\u4e00\u9ede\u8b93 F1 \u7684\u4f01\u696d\u793e\u6703\u8cac\u4efb\u6210\u70ba\u56b4\u8085\u7684\u8b70\u984c\uff1a\u5b83\u53ef\u4ee5\u88ab\u8b49\u660e\uff0c\u800c\u4e0d\u53ea\u662f\u88ab\u5ba3\u7a31\u3002<\/p>\n<h2>F1 \u8d0a\u52a9\u4e2d\u7684 CSR \u662f\u4ec0\u9ebc<\/h2>\n<p>\u4f01\u696d\u793e\u6703\u8cac\u4efb\uff08CSR\uff09\u662f\u6307\u4f01\u696d\u5728\u8ffd\u6c42\u5229\u6f64\u4e4b\u5916\uff0c\u6240\u627f\u64d4\u7684\u74b0\u5883\u3001\u793e\u6703\u8207\u6cbb\u7406\u627f\u8afe\u3002\u5728\u8d0a\u52a9\u4e2d\uff0c\u9019\u4ee3\u8868\u904b\u7528\u5408\u4f5c\u95dc\u4fc2\u5e36\u4f86\u7684\u66dd\u5149\u8207\u8cc7\u6e90\uff0c\u5728\u5177\u9ad4\u8b70\u984c\u4e0a\u53d6\u5f97\u53ef\u8861\u91cf\u7684\u6210\u679c\uff0c\u4f8b\u5982\u6392\u653e\u3001\u5b89\u5168\u3001\u591a\u5143\u5171\u878d\u8207\u6559\u80b2\u3002\u5b83\u548c\u55ae\u7d14\u7684\u54c1\u724c\u66dd\u5149\u4e0d\u540c\u4e4b\u8655\u5728\u65bc\uff1a\u6210\u679c\u53ef\u4ee5\u88ab\u8a08\u7b97\u3002<\/p>\n<h2>\u6578\u5b57\u8aaa\u8a71\uff1a\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u7684\u6392\u653e\u91cf\u8207\u6e1b\u6392\u6210\u679c<\/h2>\n<p>2019 \u5e74\uff0c\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u8a02\u4e0b 2030 \u5e74\u6de8\u96f6\u6392\u653e\u7684\u76ee\u6a19\u3002\u57fa\u6e96\u5e74\u662f 2018 \u5e74\uff0c\u78b3\u8db3\u8de1\u70ba 228,793 \u516c\u5678\u4e8c\u6c27\u5316\u78b3\u7576\u91cf\uff0c\u9019\u500b\u6578\u5b57\u662f F1 \u6839\u64da\u66f4\u7cbe\u78ba\u7684\u4f9b\u61c9\u5546\u6578\u64da\u91cd\u65b0\u8a08\u7b97\u7684\u3002\u5230 2024 \u5e74\u5e95\u5df2\u964d\u81f3 168,720 \u516c\u5678\uff0c\u6e1b\u5c11 26%\uff0c\u8d85\u904e 2030 \u5e74\u524d\u81f3\u5c11\u6e1b\u6392 50% \u76ee\u6a19\u7684\u4e00\u534a\u3002<\/p>\n<p>\u653e\u5728\u80cc\u666f\u4e2d\u770b\uff0c\u9019\u500b\u6578\u5b57\u66f4\u6709\u5206\u91cf\u3002\u540c\u4e00\u6642\u671f\uff0c\u8cfd\u66c6\u5f9e 21 \u7ad9\u589e\u52a0\u5230 24 \u7ad9\uff0c\u73fe\u5834\u89c0\u773e\u5f9e 400 \u842c\u4eba\u589e\u52a0\u5230 650 \u842c\u4eba\uff0c\u5168\u7403\u8eca\u8ff7\u8d85\u904e 8.26 \u5104\u3002\u6839\u64da\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u81ea\u5df1\u7684\u8aaa\u6cd5\uff0c\u5982\u679c\u4ec0\u9ebc\u90fd\u4e0d\u505a\uff0c\u6392\u653e\u91cf\u6703\u6bd4 2018 \u5e74\u589e\u52a0\u7d04 10%\u3002<\/p>\n<p>\u8cfd\u8eca\u672c\u8eab\u4e5f\u6539\u8b8a\u4e86\u3002\u5f9e 2026 \u5e74\u8d77\uff0c\u52d5\u529b\u55ae\u5143\u4f7f\u7528 100% \u6c38\u7e8c\u71c3\u6599\uff0c\u6700\u5927\u8f38\u51fa\u529f\u7387\u5927\u7d04\u7531\u5167\u71c3\u6a5f\u8207\u96fb\u529b\u7cfb\u7d71\u5404\u5360\u4e00\u534a\u3002\u5c0d\u60f3\u8ac7\u5275\u65b0\u8207\u80fd\u6e90\u8f49\u578b\u7684\u54c1\u724c\u4f86\u8aaa\uff0c\u9019\u662f\u4e00\u500b\u53ef\u4fe1\u7684\u5e73\u53f0\u3002<\/p>\n<h2>\u5728\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u4e2d\u884c\u5f97\u901a\u7684\u4e09\u7a2e CSR \u6a21\u5f0f<\/h2>\n<p>\u5f9e\u6211\u5011\u8207\u5ba2\u6236\u5408\u4f5c\u7684\u7d93\u9a57\u4f86\u770b\uff0c\u628a\u8d0a\u52a9\u8207\u793e\u6703\u8cac\u4efb\u9023\u7d50\u8d77\u4f86\u6709\u4e09\u7a2e\u65b9\u5f0f\u3002\u7576\u8a08\u756b\u8207\u8d0a\u52a9\u5546\u7684\u7522\u54c1\u6216\u672c\u696d\u76f8\u95dc\u6642\uff0c\u9019\u4e09\u7a2e\u65b9\u5f0f\u90fd\u6709\u6548\uff1b\u5982\u679c\u53ea\u662f\u786c\u5957\u4e0a\u53bb\uff0c\u5c31\u884c\u4e0d\u901a\u3002<\/p>\n<p><strong>1. \u70ba\u81ea\u5bb6\u7522\u54c1\u8ca0\u8cac\uff1aHeineken\u3002<\/strong>2016 \u5e74\uff0cHeineken \u4ee5\u300cWhen You Drive, Never Drink\u300d\u6d3b\u52d5\u9996\u5ea6\u6210\u70ba F1 \u5408\u4f5c\u5925\u4f34\uff0c\u5ee3\u544a\u4e2d Sir Jackie Stewart \u56e0\u70ba\u8981\u958b\u8eca\uff0c\u5f9e\u982d\u5230\u5c3e\u90fd\u62d2\u7d55\u559d\u5564\u9152\u3002\u4e00\u500b\u5564\u9152\u54c1\u724c\u5229\u7528\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u50b3\u9054\u300c\u958b\u8eca\u4e0d\u559d\u9152\u300d\uff1a\u8a0a\u606f\u8207\u7522\u54c1\u4e00\u81f4\uff0c\u56e0\u6b64\u53ef\u4fe1\u3002<\/p>\n<p><strong>2. \u5728\u672c\u696d\u4e2d\u6e1b\u5c11\u6392\u653e\uff1aDHL\u3002<\/strong>2023 \u5e74\uff0cF1 \u7684\u7269\u6d41\u5408\u4f5c\u5925\u4f34 DHL \u5728\u4e5d\u5834\u6b50\u6d32\u7ad9\u6bd4\u8cfd\u4e2d\uff0c\u6295\u5165 18 \u8f1b\u4f7f\u7528 HVO100 \u751f\u8cea\u71c3\u6599\u7684\u5361\u8eca\uff0c\u7e3d\u884c\u99db\u91cc\u7a0b\u8d85\u904e 10,600 \u516c\u91cc\u3002\u7d93\u8a8d\u8b49\u7684\u8a08\u7b97\u986f\u793a\uff0c\u516c\u8def\u904b\u8f38\u6392\u653e\u6bd4\u67f4\u6cb9\u5e73\u5747\u6e1b\u5c11 83%\u3002DHL \u6c92\u6709\u53ea\u662f\u8ac7\u6c38\u7e8c\uff0c\u800c\u662f\u7528\u539f\u672c\u5c31\u5728\u71df\u904b\u7684\u5361\u8eca\u5be6\u969b\u505a\u5230\u3002<\/p>\n<p><strong>3. \u5171\u878d\u8207\u53c3\u8207\uff1aF1 Academy\u3002<\/strong>F1 Academy \u65bc 2023 \u5e74\u6210\u7acb\uff0c\u662f Formula 4 \u7d1a\u5225\u7684\u5973\u5b50\u9326\u6a19\u8cfd\u3002\u81ea 2024 \u5e74\u8d77\uff0c\u7576\u6642\u7684\u5341\u652f F1 \u8eca\u968a\u5404\u81ea\u652f\u6301\u4e00\u4f4d\u4ee5\u8eca\u968a\u5857\u88dd\u51fa\u8cfd\u7684\u5973\u8eca\u624b\uff082026 \u5e74\u52a0\u5165\u7684 Cadillac \u5c07\u5f9e 2027 \u5e74\u8d77\u8ddf\u9032\uff09\uff0c2026 \u5e74 LEGO \u96c6\u5718\u4e5f\u6d3e\u51fa\u4e00\u8f1b\u8cfd\u8eca\u3002\u5c0d\u4f01\u696d\u4f86\u8aaa\uff0c\u9019\u662f\u628a\u81ea\u8eab\u540d\u5b57\u8207\u591a\u5143\u5171\u878d\u9023\u7d50\u7684\u5177\u9ad4\u65b9\u5f0f\uff0c\u6709\u767c\u8eca\u683c\uff0c\u4e5f\u6709\u53ef\u4ee5\u8a34\u8aaa\u7684\u6bd4\u8cfd\u6210\u7e3e\u3002<\/p>\n<h2>\u6253\u9020\u5177\u771f\u6b63\u5f71\u97ff\u529b\u7684 F1 \u8d0a\u52a9\uff1a\u4e94\u9805\u539f\u5247<\/h2>\n<p>\u7576\u4f01\u696d\u8acb\u6211\u5011\u6253\u9020\u5e36\u6709 CSR \u76ee\u6a19\u7684<a href=\"https:\/\/rtrsports.com\/zh-hans\/gong-shi-1-zan-zhu\/\">\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u8d0a\u52a9<\/a>\u6642\uff0c\u6211\u5011\u7e3d\u662f\u5f9e\u9019\u4e94\u9805\u539f\u5247\u51fa\u767c\u3002<\/p>\n<ol>\n<li><strong>\u9078\u64c7\u8207\u81ea\u8eab\u696d\u52d9\u76f8\u8fd1\u7684\u8b70\u984c\u3002<\/strong>Heineken \u8ac7\u8ca0\u8cac\u4efb\u98f2\u9152\uff0cDHL \u8ac7\u7269\u6d41\u3002\u4e00\u81f4\u6027\u662f\u62b5\u79a6\u300c\u6f02\u7da0\u300d\u6307\u63a7\u7684\u7b2c\u4e00\u9053\u9632\u7dda\u3002<\/li>\n<li><strong>\u7c3d\u7d04\u524d\u5148\u8a2d\u5b9a\u53ef\u8861\u91cf\u7684\u76ee\u6a19\u3002<\/strong>\u907f\u514d\u7684\u4e8c\u6c27\u5316\u78b3\u5678\u6578\u3001\u53d7\u8a13\u4eba\u6578\u3001\u5fd7\u5de5\u6642\u6578\uff1a\u8981\u6709\u8d77\u9ede\u6578\u5b57\uff0c\u4e5f\u8981\u6709\u76ee\u6a19\u6578\u5b57\u3002<\/li>\n<li><strong>\u8207\u8eca\u968a\u6216\u9326\u6a19\u8cfd\u7684\u6c38\u7e8c\u7b56\u7565\u63a5\u8ecc\u3002<\/strong>F1 \u7684 2030 \u6de8\u96f6\u76ee\u6a19\u63d0\u4f9b\u4e86\u4e00\u500b\u516c\u958b\u7684\u5c0d\u7167\u6846\u67b6\u3002<\/li>\n<li><strong>\u8b93\u54e1\u5de5\u8207\u5ba2\u6236\u53c3\u8207\u3002<\/strong>\u6b3e\u5f85\u6d3b\u52d5\u3001\u53c3\u89c0\u5de5\u5ee0\u8207\u5404\u985e\u6d3b\u52d5\uff0c\u4e5f\u53ef\u4ee5\u7528\u65bc\u57f9\u8a13\u8a08\u756b\uff0c\u6216\u8b93\u5e73\u5e38\u7121\u7de3\u9032\u5165\u570d\u5834\u7684\u4eba\u6709\u6a5f\u6703\u53c3\u8207\u3002<\/li>\n<li><strong>\u516c\u958b\u5831\u544a\u3002<\/strong>\u5373\u4f7f\u6210\u679c\u53ea\u662f\u90e8\u5206\uff0c\u4e5f\u8981\u516c\u5e03\u3002\u4e00\u500b\u4e0d\u5b8c\u7f8e\u4f46\u53ef\u9a57\u8b49\u7684\u6578\u5b57\uff0c\u52dd\u904e\u4e00\u500b\u627f\u8afe\u3002<\/li>\n<\/ol>\n<p>\u9810\u7b97\u5f88\u91cd\u8981\uff0c\u4f46\u4e0d\u662f\u552f\u4e00\u7684\u6c7a\u5b9a\u56e0\u7d20\uff1a\u900f\u904e\u6211\u5011\u7684 <a href=\"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/formula-1-sponsorship-calculator-discover-how-much-sponsorship-in-formula-1-costs\/\">F1 \u8d0a\u52a9\u8cbb\u7528\u8a08\u7b97\u5668<\/a>\u53ef\u4ee5\u4f30\u7b97\u6295\u8cc7\u91d1\u984d\uff0c\u63a5\u8457\u9084\u8981\u754c\u5b9a\u9664\u4e86\u6a19\u8a8c\u66dd\u5149\u4e4b\u5916\u60f3\u9054\u6210\u4ec0\u9ebc\u3002<\/p>\n<h2>\u6f02\u7da0\u7684\u98a8\u96aa\uff0c\u76f4\u8aaa\u7121\u59a8<\/h2>\n<p>CSR \u53ea\u51fa\u73fe\u5728\u65b0\u805e\u7a3f\u88e1\u7684\u8d0a\u52a9\uff0c\u6bd4\u5b8c\u5168\u6c92\u6709 CSR 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<h2><b>\u95dc\u65bc\u8d0a\u52a9\u5546\u3001CSR \u8207\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u7684\u5e38\u898b\u554f\u984c<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u4e00\u7d1a\u65b9\u7a0b\u5f0f\u8d0a\u52a9\u4e2d\u7684 CSR \u662f\u4ec0\u9ebc\u610f\u601d\uff1f<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                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A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/zh-hans\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts\/241561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=241561"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts\/241561\/revisions"}],"predecessor-version":[{"id":358924,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts\/241561\/revisions\/358924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/media\/195984"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=241561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=241561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=241561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}