{"id":241704,"date":"2023-10-19T14:31:36","date_gmt":"2023-10-19T12:31:36","guid":{"rendered":"https:\/\/rtrsports.com\/%e5%9c%a8%e4%bd%93%e8%82%b2%e8%90%a5%e9%94%80%e4%b8%ad%ef%bc%8c%e8%83%9c%e5%88%a9%e4%b8%8d%e6%98%af%e4%bb%b7%e5%80%bc%ef%bc%8c%e4%b9%9f%e4%b8%8d%e6%98%af%e8%90%a5%e9%94%80%e6%95%88%e7%9b%8a\/"},"modified":"2025-07-04T12:26:43","modified_gmt":"2025-07-04T10:26:43","slug":"%e5%9c%a8%e4%bd%93%e8%82%b2%e8%90%a5%e9%94%80%e4%b8%ad%ef%bc%8c%e8%83%9c%e5%88%a9%e4%b8%8d%e6%98%af%e4%bb%b7%e5%80%bc%ef%bc%8c%e4%b9%9f%e4%b8%8d%e6%98%af%e8%90%a5%e9%94%80%e6%95%88%e7%9b%8a","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/in-sports-marketing-winning-is-not-a-value-nor-a-marketing-benefit\/","title":{"rendered":"\u5728\u9ad4\u80b2\u884c\u92b7\u4e2d\uff0c\u7372\u52dd\u4e0d\u662f\u4e00\u7a2e\u50f9\u503c\uff0c\u4e5f\u4e0d\u662f\u4e00\u7a2e\u884c\u92b7\u5229\u76ca"},"content":{"rendered":"<p>\u5982\u679c\u60a8\u50c5\u50c5\u56e0\u70ba\u60f3\u8d0f\u5f97\u52dd\u5229\u4e26\u7372\u5f97\u54c1\u724c\u77e5\u540d\u5ea6\u800c\u6e96\u5099\u6295\u8cc7\u9ad4\u80b2 <a href=\"http:\/\/rtrsports.com\/en\"><strong>\u8d0a\u52a9<\/strong><\/a> \uff0c\u90a3\u9ebc\u60a8\u5c31\u72af\u4e86\u4e00\u500b\u5927\u932f\u8aa4\u3002\u77e5\u540d\u5ea6\u53ea\u662f\u516c\u53f8\u6216\u54c1\u724c\u5f9e\u8207\u9ad4\u80b2\u7d44\u7e54\u5408\u4f5c\u4e2d\u7372\u5f97\u7684\u773e\u591a\u597d\u8655\u4e4b\u4e00\uff0c\u4f46\u7d55\u4e0d\u662f\u552f\u4e00\u7684\u597d\u8655\u3002\u7576\u6211\u5011\u8ac7\u8ad6\u8207\u5ba2\u6236\u7684\u5408\u4f5c\u6a5f\u6703\u6216\u65b0\u7684\u6f5b\u5728\u5ba2\u6236\u6642\uff0c\u6211\u5011\u7e3d\u662f\u8a66\u5716\u4e0d\u50c5\u95dc\u6ce8\u53ef\u4ee5\u5be6\u73fe\u7684\u77e5\u540d\u5ea6\u6216\u6bd4\u8cfd\u7d50\u679c\uff0c\u800c\u4e14\u6700\u91cd\u8981\u7684\u662f\uff0c\u901a\u904e\u6295\u8cc7\u9019\u4e9b\u8a08\u5283\u53ef\u4ee5\u5229\u7528\u7684\u50f9\u503c\u548c\u884c\u92b7\u5229\u76ca\u3002<\/p>\n<h2>\u50f9\u503c\u800c\u4e0d\u662f\u7d50\u679c<\/h2>\n<p>\u6295\u8cc7 <strong>Formula 1<\/strong> \u3001 <strong>Formula E<\/strong> \u6216 <a href=\"https:\/\/rtrsports.com\/en\/motorsports-motogp-sponsorship-agency\/\"><strong>MotoGP<\/strong><\/a> \u4e0d\u50c5\u50c5\u662f\u9078\u64c7\u8868\u73fe\u826f\u597d\u6216\u7372\u52dd\u6700\u591a\u7684\u8eca\u968a\u6216\u8eca\u624b\u3002\u5b83\u4e0d\u662f\u90a3\u6a23\u5de5\u4f5c\u7684\u3002\u6211\u5011\u8ac7\u8ad6\u50f9\u503c\u89c0\u3002\u4f8b\u5982\uff0c\u4ee5\u4e0b\u662f\u8207 <strong>Formula 1<\/strong> \u76f8\u95dc\u7684\u4e00\u4e9b\u503c\u7684\u7c21\u77ed\u6e05\u55ae\uff1a<\/p>\n<ul>\n<li>\u6700\u9ad8\u6c34\u5e73\u7684\u6280\u8853<\/li>\n<li>\u7814\u767c<\/li>\n<li>\u570b\u969b\u6027<\/li>\n<li>\u7af6\u722d\u529b<\/li>\n<li>\u901f\u5ea6<\/li>\n<li>\u5353\u8d8a<\/li>\n<li>\u9ad8\u6027\u80fd<\/li>\n<li>\u5718\u968a\u7cbe\u795e<\/li>\n<li>\u907a\u7522<\/li>\n<li>\u9b45\u529b<\/li>\n<\/ul>\n<p>\u5982\u679c\u60a8\u6b63\u5728\u8003\u616e <strong>\u8d0a\u52a9\u96fb\u52d5\u65b9\u7a0b\u5f0f<\/strong>\uff0c\u6211\u5011\u9084\u6709\u8a31\u591a\u5176\u4ed6\u50f9\u503c\u8981\u6dfb\u52a0\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u53ef\u6301\u7e8c\u6027<\/li>\n<li>\u9032\u5c55<\/li>\n<li>\u6548\u7387<\/li>\n<li>\u5148\u92d2\/\u524d\u9a45\u8005<\/li>\n<li>\u5148\u9032\u7684\u6280\u8853<\/li>\n<li>\u65b0\u7684\u6311\u6230<\/li>\n<li>\u9762\u5411\u672a\u4f86\u7684\u9858\u666f<\/li>\n<\/ul>\n<p>\u901a\u904e\u7c21\u55ae\u5730\u5c07\u5176\u4e2d\u4e00\u4e9b\u5143\u7d20\u878d\u5165\u4f01\u696d\u50b3\u64ad\u4e2d\uff0c\u4efb\u4f55\u54c1\u724c\u90fd\u53ef\u4ee5\u78ba\u4fdd\u5efa\u7acb\u4e00\u500b\u5167\u5bb9\u8c50\u5bcc\u7684\u50b3\u64ad\u8a08\u5283\uff0c\u8a72\u8a08\u5283\u81f3\u5c11\u5728\u4e94\u5e74\u5167\u662f\u76f8\u95dc\u7684\u3001\u6709\u8da3\u7684\u548c\u6700\u65b0\u7684\u3002 <strong>\u9806\u4fbf\u8aaa\u4e00\u53e5\uff0c\u4f60\u80fd\u5728\u6e05\u55ae\u4e2d\u767c\u73fe\u300cwinning\u300d\u55ce\uff1f\u4e0d <\/strong>. \u8d0f\u7403\u4e0d\u662f\u4e00\u7a2e\u50f9\u503c\uff0c\u5b83\u662f\u4f60\u53ef\u4ee5\u7a31\u4e4b\u70ba\u52a0\u5206\u9805\u7684\u6771\u897f\uff0c\u662f\u9326\u4e0a\u6dfb\u82b1\u3002<\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144071 size-full\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/photo_2023-10-10-09.04.50.jpeg\" alt=\"\u9081\u51f1\u502b\u6700\u5feb\u7684\u9032\u7ad9\" width=\"752\" height=\"1168\" \/><\/b><\/h2>\n<h2>\u6e9d\u901a\u5718\u968a\u5408\u4f5c<\/h2>\n<p>\u6211\u60f3\u6210\u70ba <strong>\u9081\u51f1\u502b<\/strong>\u7684\u8d0a\u52a9\u5546\u4e4b\u4e00\uff0c\u4e26\u6709\u6a5f\u6703\u5411\u516c\u53f8\u7684\u6bcf\u500b\u4eba\u767c\u9001\u4e00\u5c01\u96fb\u5b50\u90f5\u4ef6\uff0c\u5176\u4e2d\u5305\u542b <strong>\u9081\u51f1\u502b F1 \u8eca\u968a<\/strong> \u5728\u5361\u9054\u6bd4\u8cfd\u4e2d\u5275\u9020\u7684\u8a18\u9304\uff1a <strong>1.80 \u79d2\u7684\u9032\u7ad9<\/strong>\u3002\u9019\u4e00\u8a18\u9304\u7684\u5be6\u73fe\u8981\u6b78\u529f\u65bc\u4e00\u500b\u975e\u5e38\u5f37\u5927\u7684\u5718\u968a\u5408\u4f5c\uff0c\u9019\u4e9b\u5718\u968a\u5408\u4f5c\u7531\u6301\u7e8c\u7684\u6e2c\u8a66\u3001\u7df4\u7fd2\u3001\u5c0d\u7d30\u7bc0\u7684\u95dc\u6ce8\u3001\u5c08\u6ce8\u3001\u97cc\u6027\u7d44\u6210\u3002<\/p>\n<p>\u770b\u770b\u9019\u5f35\u7167\u7247\uff1a <strong>\u4f60\u5e7e\u4e4e\u770b\u4e0d\u5230\u8eca\u624b<\/strong>\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u9019\u8f1b\u8eca\u548c\u5468\u570d\u7684 19 \u500b\u4eba\u9032\u7ad9\u3002\u6578\u5343\u540d\u54e1\u5de5\u4e2d\u670919\u4eba\uff0c\u70ba\u540c\u4e00\u500b\u76ee\u6a19\u800c\u5de5\u4f5c\uff1a\u7d66\u5169\u4f4d\u8eca\u624b\u6700\u597d\u7684\u6210\u529f\u6a5f\u6703\u3002\u901a\u5e38\uff0c\u4f60\u53ea\u95dc\u6ce8\u8cfd\u9053\u4e0a\u6216\u9818\u734e\u81fa\u4e0a\u7684\u8eca\u624b\u548c\u8cfd\u8eca\uff0c\u4f46\u8eca\u968a\u548c\u6bcf\u500b\u6210\u54e1\u7684\u5de5\u4f5c\u90fd\u4ee4\u4eba\u96e3\u4ee5\u7f6e\u4fe1\u3002<\/p>\n<p>\u9664\u4e86\u8d0f\u5f97\u6bd4\u8cfd\u4e4b\u5916\uff0c\u9ad4\u80b2\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u9084\u63d0\u4f9b\u77e5\u540d\u5ea6\u3001\u5a92\u9ad4\u66dd\u5149\u7387\u3001\u5e55\u5f8c\u5167\u5bb9\u3001\u7c89\u7d72\u9ad4\u9a57\u4ee5\u53ca\u8207\u54c1\u724c\u6240\u8ffd\u6c42\u7684\u50f9\u503c\u89c0\u7684\u4e00\u81f4\u6027\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u7372\u52dd\u4e26\u4e0d\u662f\u9ad4\u80b2\u8d0a\u52a9\u5e36\u4f86\u7684\u552f\u4e00\u50f9\u503c\uff0c\u751a\u81f3\u4e0d\u662f\u6700\u91cd\u8981\u7684\u50f9\u503c\uff1a<\/p>\n<ul>\n<li><strong>\u52dd\u5229\u8f49\u77ac\u5373\u901d\u4e14\u4e0d\u53ef\u9810\u6e2c<\/strong> &#8211; \u5718\u968a\u548c\u904b\u52d5\u54e1\u6703\u7d93\u6b77\u8d77\u8d77\u843d\u843d\u7684\u8ff4\u5708\u3002\u54c1\u724c\u9700\u8981\u7684\u50f9\u503c\u89c0\u548c\u5229\u76ca\u6bd4\u52dd\u5229\u63d0\u4f9b\u7684\u66f4\u4e00\u81f4\u3002\u9577\u671f\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u8d85\u8d8a\u4e86\u52dd\u5229\u548c\u5931\u6557\u3002<\/li>\n<li><strong>\u65c5\u7a0b\u8207\u76ee\u7684\u5730\u4e00\u6a23\u91cd\u8981<\/strong>\uff1a\u7121\u8ad6\u6700\u7d42\u7d50\u679c\u5982\u4f55\uff0c\u7403\u8ff7\u5011\u90fd\u6703\u8207\u9ad4\u80b2\u904b\u52d5\u6240\u63d0\u4f9b\u7684\u627f\u8afe\u3001\u5718\u968a\u5408\u4f5c\u3001\u97cc\u6027\u548c\u6e96\u5099\u7684\u9f13\u821e\u4eba\u5fc3\u7684\u6545\u4e8b\u806f\u7e6b\u8d77\u4f86\u3002\u9019\u4e9b\u6558\u8ff0\u8ce6\u4e88\u4e86\u52dd\u5229\u6216\u5931\u6557\u7684\u610f\u7fa9\u3002\u9ad4\u80b2\u4f7f\u54c1\u724c\u80fd\u5920\u8207\u66f4\u6df1\u5c64\u6b21\u7684\u50f9\u503c\u89c0\u4fdd\u6301\u4e00\u81f4\uff1a\u5353\u8d8a\u3001\u5949\u737b\u3001\u793e\u5340\u3001\u5718\u968a\u5408\u4f5c\u7b49\u7b49\u3002\u50f9\u503c\u89c0\u8d85\u8d8a\u4e86\u4efb\u4f55\u52dd\u5229\u6216\u982d\u929c\u3002\u54c1\u724c\u5e0c\u671b\u8cc7\u7522\u8207\u6301\u4e45\u7684\u7406\u60f3\u76f8\u95dc\u806f\u3002<\/li>\n<li><strong>\u5408\u4f5c\u5925\u4f34\u7684\u77e5\u540d\u5ea6\u7d93\u4e45\u4e0d<\/strong> \u8870 &#8211; \u7121\u8ad6\u8ab0\u7372\u52dd\uff0c\u5236\u670d\u3001\u8eca\u968a\u8eca\u8f1b\u3001\u8a2d\u5099\u548c\u8a2d\u65bd\u4e0a\u7684\u54c1\u724c\u5f62\u8c61\u90fd\u6703\u4fdd\u6301\u4e0d\u8b8a\u3002\u66dd\u5149\u5728\u9806\u5883\u548c\u9006\u5883\u4e2d\u90fd\u6703\u7e7c\u7e8c\u3002<\/li>\n<li><strong>\u5e55\u5f8c\u5167\u5bb9\u5efa\u7acb\u89aa\u548c\u529b<\/strong> &#8211; \u7a81\u51fa\u500b\u6027\u548c\u9ad4\u80b2\u7684\u4eba\u6027\u4e00\u9762\u7684\u591a\u5a92\u9ad4\u548c\u793e\u4ea4\u5167\u5bb9\u4fc3\u9032\u4e86\u806f\u7e6b\u3002\u9019\u8d85\u8d8a\u4e86\u52dd\u5229\u548c\u5931\u6557\u3002<\/li>\n<li><strong>\u9ad4\u80b2\u907a\u7522\u548c\u907a\u7522\u5f88\u91cd\u8981<\/strong> &#8211; \u4e00\u652f\u6b77\u53f2\u60a0\u4e45\u7684\u7403\u968a\u7684\u6b77\u53f2\u548c\u50b3\u7d71\u662f\u7368\u7279\u800c\u6709\u50f9\u503c\u7684\u54c1\u724c\u806f\u60f3\u3002\u5b83\u5011\u6703\u6301\u7e8c\u5e7e\u4ee3\u4eba\u3002<\/li>\n<li><strong>\u8207\u7c89\u7d72\u7684\u76f4\u63a5\u9ad4\u9a57\u662f\u6709\u610f\u7fa9\u7684<\/strong> &#8211; \u6b3e\u5f85\u3001\u6d3b\u52d5\u3001\u65c5\u904a\u7b49\u7b49\u90fd\u80fd\u6fc0\u767c\u53c3\u8207\u5ea6\u3002\u7403\u8ff7\u559c\u6b61\u9ad4\u9a57\uff0c\u7121\u8ad6\u4ed6\u5011\u7684\u7403\u968a\u5728\u90a3\u5929\u662f\u8d0f\u9084\u662f\u8f38\u3002<\/li>\n<li><strong>\u5275\u65b0\u5925\u4f34\u95dc\u4fc2\u662f\u5bcc\u6709\u6210\u6548<\/strong> \u7684 &#8211; \u8a2d\u5099\u3001\u6280\u8853\u3001\u5206\u6790\u7b49\u5f9e\u5408\u4f5c\u672c\u8eab\u7372\u5f97\u50f9\u503c\u3002\u7403\u5834\u4e0a\u7684\u7d50\u679c\u4e26\u4e0d\u662f\u4e3b\u8981\u95dc\u6ce8\u9ede\u3002<br \/>\n\u6148\u5584\u4e8b\u696d\u548c\u793e\u5340\u5f71\u97ff &#8211; 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