{"id":242557,"date":"2024-01-09T16:52:17","date_gmt":"2024-01-09T15:52:17","guid":{"rendered":"https:\/\/rtrsports.com\/%e8%b5%9e%e5%8a%a9%e8%bd%a6%e8%bd%ae-%e7%94%a8%e5%8d%95%e4%b8%80%e5%b7%a5%e5%85%b7%e4%ba%86%e8%a7%a3%e4%bd%93%e8%82%b2%e8%b5%9e%e5%8a%a9%e9%a1%b9%e7%9b%ae\/"},"modified":"2026-10-13T10:17:07","modified_gmt":"2026-10-13T08:17:07","slug":"%e8%b5%9e%e5%8a%a9%e8%bd%a6%e8%bd%ae-%e7%94%a8%e5%8d%95%e4%b8%80%e5%b7%a5%e5%85%b7%e4%ba%86%e8%a7%a3%e4%bd%93%e8%82%b2%e8%b5%9e%e5%8a%a9%e9%a1%b9%e7%9b%ae","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/zh-hans\/blog\/%e8%b5%9e%e5%8a%a9%e8%bd%a6%e8%bd%ae-%e7%94%a8%e5%8d%95%e4%b8%80%e5%b7%a5%e5%85%b7%e4%ba%86%e8%a7%a3%e4%bd%93%e8%82%b2%e8%b5%9e%e5%8a%a9%e9%a1%b9%e7%9b%ae\/","title":{"rendered":"\u8d0a\u52a9\u8f2a\u76e4\uff1a\u4f7f\u7528\u55ae\u4e00\u5de5\u5177\u4e86\u89e3\u9ad4\u80b2\u8d0a\u52a9\u5c08\u6848"},"content":{"rendered":"<p><strong>\u8d0a\u52a9\u8f2a\u76e4<\/strong>\uff08sponsorship wheel\uff09\u662f\u6211\u5011\u7528\u4f86\u5448\u73fe\u9ad4\u80b2\u8d0a\u52a9\u5c08\u6848\u7684\u67b6\u69cb\uff1a\u4e09\u500b\u968e\u6bb5\uff08\u6c7a\u7b56\u3001\u555f\u52d5\u8207\u8a55\u4f30\uff09\uff0c\u4ee5\u53ca\u74b0\u7e5e\u54c1\u724c\u6392\u6210\u4e00\u5708\u7684\u5341\u4e94\u500b\u8981\u7d20\u3002\u4e4b\u6240\u4ee5\u662f\u8f2a\u76e4\uff0c\u662f\u56e0\u70ba\u8d0a\u52a9\u4e26\u4e0d\u6703\u5728\u8a55\u4f30\u6210\u679c\u5f8c\u7d50\u675f\uff1a\u6bcf\u500b\u8cfd\u5b63\u90fd\u5f9e\u90a3\u88e1\u91cd\u65b0\u958b\u59cb\uff0c\u624b\u4e0a\u6709\u66f4\u591a\u6578\u64da\uff0c\u4e5f\u6709\u66f4\u591a\u7d93\u9a57\u3002<\/p>\n<p>\u6b63\u5982\u6211\u5011\u5728\u9019\u4e9b\u6587\u7ae0\u4e2d\u591a\u6b21\u63d0\u5230\u7684\uff0c\u9ad4\u80b2\u8d0a\u52a9\u662f\u4e00\u7a2e\u65e2\u6709\u6548\u53c8\u7acb\u9ad4\u7684\u884c\u92b7\u5de5\u5177\u3002\u5b83\u7684\u529b\u91cf\u6b63\u5728\u65bc\u80fd\u540c\u6642\u5728\u591a\u500b\u5c64\u9762\u904b\u4f5c\uff0c\u8b93\u4f01\u696d\u540c\u6642\u9054\u6210\u591a\u500b\u76ee\u6a19\uff0c\u4e26\u5f37\u5316\u5df2\u5728\u9032\u884c\u7684\u5de5\u4f5c\uff0c\u4f8b\u5982\u6578\u4f4d\u50b3\u64ad\u3001\u6d3b\u52d5\u3001\u4fc3\u92b7\u4ee5\u53ca\u5927\u773e\u5a92\u9ad4\uff08above the line\uff09\u5ee3\u544a\u3002<\/p>\n<p>\u628a\u9ad4\u80b2\u8d0a\u52a9\u8aaa\u6210\u300c\u8907\u96dc\u300d\u662f\u4e0d\u5c0d\u7684\uff08\u5b83\u7684\u904b\u4f5c\u6a5f\u5236\u6c92\u6709\u4efb\u4f55\u56f0\u96e3\u4e4b\u8655\uff0c\u76f8\u53cd\u5730\uff0c\u5b83\u4e4b\u6240\u4ee5\u9019\u9ebc\u6709\u6548\uff0c\u6b63\u662f\u56e0\u70ba\u76f4\u63a5\uff09\uff0c\u4f46\u8aaa\u5b83\u662f\u4e00\u500b\u591a\u5c64\u6b21\u3001\u7531\u8a31\u591a\u74b0\u7bc0\u7d44\u6210\u3001\u5fc5\u9808\u5354\u8abf\u904b\u4f5c\u624d\u80fd\u5e36\u4f86\u6700\u4f73\u6210\u679c\u7684\u7d50\u69cb\uff0c\u5012\u662f\u516c\u5141\u7684\u3002\u5c0d\u696d\u5916\u4eba\u58eb\u4f86\u8aaa\uff0c\u5982\u6b64\u74b0\u74b0\u76f8\u6263\u7684\u7d50\u69cb\u6709\u6642\u770b\u8d77\u4f86\u4ee4\u4eba\u537b\u6b65\u3002<\/p>\n<p>\u9ad4\u80b2\u884c\u92b7\u516c\u53f8\u8207\u8d0a\u52a9\u4ee3\u7406\u516c\u53f8\u7684\u4efb\u52d9\uff0c\u5c31\u662f\u62c6\u89e3\u9019\u500b\u300c\u8907\u96dc\u7684\u8ff7\u601d\u300d\uff1a\u65e2\u8981\u5448\u73fe\u8d0a\u52a9\u7684\u591a\u5143\u9762\u5411\uff0c\u53c8\u4e0d\u80fd\u8b93\u5b83\u770b\u8d77\u4f86\u50cf\u4e00\u982d\u7121\u6cd5\u5b8c\u5168\u7406\u89e3\u3001\u4e5f\u7121\u6cd5\u99d5\u99ad\u7684\u591a\u982d\u602a\u7378\u3002<\/p>\n<p>\u4e0b\u9762\u9019\u5f35\u5716\u662f\u6211\u5011\u7d93\u5e38\u62ff\u7d66\u6f5b\u5728\u5ba2\u6236\u548c\u5ba2\u6236\u770b\u7684\u300cnext steps\u300d\u7bc4\u4f8b\uff0c\u4e5f\u662f\u8d0a\u52a9\u5c08\u6848\u6d41\u7a0b\u7684\u5716\u50cf\u5316\u5448\u73fe\u3002\u5b83\u4e0d\u53ea\u662f\u4e00\u4efd\u96a8\u8457\u5c08\u6848\u63a8\u9032\u9010\u9805\u6aa2\u67e5\u7684\u6e05\u55ae\uff0c\u4e5f\u662f\u4e00\u5f35\u5c0f\u5c0f\u7684\u8def\u7dda\u5716\uff0c\u96a8\u6642\u544a\u8a34\u6211\u5011\u8eab\u5728\u4f55\u8655\u3001\u6b63\u5728\u505a\u4ec0\u9ebc\u3002<\/p>\n<h2>\u9ad4\u80b2\u8d0a\u52a9\u7684\u4e09\u500b\u968e\u6bb5<\/h2>\n<p>\u5728\u9019\u500b\u7bc4\u4f8b\u4e2d\uff0c\u6211\u5011\u628a\u8d0a\u52a9\u5c08\u6848\u5206\u70ba\u4e09\u500b\u968e\u6bb5\uff1a<\/p>\n<ul>\n<li>\u8d0a\u52a9\u7684<strong>\u6c7a\u7b56<\/strong>\uff08decision making\uff09\uff0c<\/li>\n<li>\u8d0a\u52a9\u7684<strong>\u555f\u52d5<\/strong>\uff0c<\/li>\n<li>\u8d0a\u52a9\u7684<strong>\u8a55\u4f30<\/strong>\u3002<\/li>\n<\/ul>\n<p><strong>\u6c7a\u7b56<\/strong>\u662f\u6574\u500b\u6d41\u7a0b\u4e2d\u6700\u5177\u7b56\u7565\u6027\u7684\u90e8\u5206\uff1a\u5728\u9019\u500b\u968e\u6bb5\u505a\u51fa\u6c7a\u5b9a\u3001\u9078\u5b9a\u65b9\u5411\uff0c\u6700\u91cd\u8981\u7684\u662f\u628a\u5c08\u6848\u7684\u5404\u9805\u53c3\u6578\u8207\u4f01\u696d\u7684\u9748\u9b42\u548c\u7279\u8cea\u76f8\u4e92\u5c0d\u7167\uff0c\u4e5f\u5c31\u662f\u7d93\u5e38\u88ab\u63d0\u53ca\u7684\u4f7f\u547d\u3001\u9858\u666f\u3001\u5b97\u65e8\u8207\u50f9\u503c\u89c0\u3002<\/p>\n<p><strong><a href=\"https:\/\/rtrsports.com\/zh-hans\/blog\/%E4%BB%80%E9%BA%BC%E6%98%AF%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E5%95%9F%E5%8B%95\/\">\u8d0a\u52a9\u555f\u52d5<\/a><\/strong>\u5247\u662f\u6700\u5177\u6230\u8853\u6027\u7684\u90e8\u5206\uff0c\u628a\u8d0a\u52a9\u7684\u6f5b\u529b\u843d\u5be6\u5230\u5be6\u969b\u884c\u52d5\u3002\u9019\u662f\u6700\u6709\u5275\u610f\u3001\u7121\u7591\u4e5f\u6700\u4ee4\u4eba\u8208\u596e\u3001\u540c\u6642\u6700\u53d7\u77da\u76ee\u7684\u968e\u6bb5\uff0c\u50b3\u64ad\u6d3b\u52d5\u3001\u5404\u9805\u6d3b\u52d5\u3001\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u7b49\u90fd\u5728\u9019\u88e1\u5c55\u958b\u3002<\/p>\n<p>\u6700\u5f8c\uff0c<strong><a href=\"https:\/\/rtrsports.com\/zh-hans\/blog\/%E4%BD%93%E8%82%B2%E8%90%A5%E9%94%80%E6%8A%95%E8%B5%84%E5%9B%9E%E6%8A%A5%E7%8E%87%E7%9A%84%E8%AE%A1%E7%AE%97\/\">\u8d0a\u52a9\u8a55\u4f30<\/a><\/strong>\u662f\u6574\u500b\u6d41\u7a0b\u4e2d\u6700\u5177\u5206\u6790\u6027\u7684\u90e8\u5206\u3002\u6b63\u662f\u5728\u9019\u88e1\uff0c\u4eba\u5011\u770b\u6e05\u9019\u9805\u5de5\u5177\u7684\u5f37\u5927\u6210\u6548\uff0c\u627e\u51fa\u53ef\u4ee5\u6539\u9032\u7684\u5730\u65b9\uff0c\u4e26\u70ba\u7d30\u90e8\u8abf\u6574\u505a\u597d\u6e96\u5099\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-146432\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/wheel.jpg\" alt=\"\u8d0a\u52a9\u8f2a\u76e4\uff0c\u9ad4\u80b2\u8d0a\u52a9\u7684\u5faa\u74b0\" width=\"1911\" height=\"1911\" \/><\/p>\n<h2>\u9ad4\u80b2\u8d0a\u52a9\u8f2a\u76e4<\/h2>\n<p>\u53e6\u4e00\u500b\u986f\u800c\u6613\u898b\u7684\u91cd\u9ede\u662f\uff0c\u9019\u5f35\u5716\u6b63\u5982\u5176\u540d\uff0c\u662f\u4e00\u500b<strong>\u8f2a\u76e4<\/strong>\u3002\u5b83\u6709\u8d77\u9ede\uff0c\u4e5f\u5c31\u662fstart\uff0c\u4f46\u5b83\u7684\u529b\u91cf\u4f86\u81ea\u4e0d\u65b7\u7684\u91cd\u8907\u3002\u4e8b\u5be6\u4e0a\uff0c\u6bcf\u591a\u8f49\u4e00\u5708\uff0c\u5b83\u5c31\u8b8a\u5f97\u66f4\u597d\u3001\u66f4\u6709\u529b\u3002<\/p>\n<p>\u9019\u500b\u6982\u5ff5\u7c21\u55ae\u537b\u91cd\u8981\uff1a\u8d0a\u52a9\u4e0d\u6703\u5728\u8a55\u4f30\u6210\u6548\u4e4b\u5f8c\u7d50\u675f\uff0c\u53cd\u800c\u6b63\u662f\u5f9e\u8a55\u4f30\u4e2d\u91cd\u65b0\u7372\u5f97\u529b\u91cf\u3002\u6bcf\u4e00\u500b\u9ad4\u80b2\u8cfd\u5b63\u3001\u6bcf\u4e00\u500b\u5b8c\u6210\u7684\u5c08\u6848\uff0c\u90fd\u61c9\u8a72\u6210\u70ba\u5206\u6790\u6210\u679c\u7684\u6a5f\u6703\uff0c\u4e26\u5e36\u8457\u66f4\u591a\u8cc7\u8a0a\u8207\u66f4\u591a\u7d30\u7bc0\u56de\u5230\u7b56\u7565\u968e\u6bb5\u3002<\/p>\n<p>\u6b63\u5982\u6211\u5011\u5728\u8ac7<a href=\"https:\/\/rtrsports.com\/zh-hans\/blog\/the-sponsorship-duration-of-plc-in-sponsorship\/\">\u8d0a\u52a9\u7684\u671f\u9650<\/a>\u6642\u6240\u8aaa\uff0c\u8d0a\u52a9\u81f3\u5c11\u9700\u8981\u5169\u500b\u8cfd\u5b63\uff0c\u800c\u9ad4\u80b2\u8d0a\u52a9\u8981\u5230\u7b2c\u4e09\u6216\u7b2c\u56db\u500b\u8cfd\u5b63\u624d\u6703\u767c\u63ee\u6700\u5927\u6548\u679c\uff0c\u56e0\u70ba\u5b83\u4f5c\u7528\u65bc\u5927\u8166\u7684\u8a8d\u77e5\u8207\u60c5\u611f\u5c64\u9762\u3002\u9019\u4e9b\u4e0d\u904e\u662f\u8f2a\u76e4\u7684\u4e00\u5708\u53c8\u4e00\u5708\uff0c\u6bcf\u8f49\u4e00\u5708\uff0c\u5716\u4e2d\u7684\u6bcf\u500b\u8981\u7d20\u90fd\u6703\u518d\u9032\u6b65\u4e00\u4e9b\u3002<\/p>\n<h2>Sponsorship decision making\uff1a\u5404\u9805\u8981\u7d20<\/h2>\n<ul>\n<li><strong>Objectives.<\/strong> \u4e00\u5982\u65e2\u5f80\uff0c\u6574\u500b\u6d41\u7a0b\u53ea\u80fd\u5f9e\u78ba\u7acb\u5e0c\u671b\u900f\u904e\u9ad4\u80b2\u8d0a\u52a9\u9054\u6210\u7684\u884c\u92b7\u76ee\u6a19\u958b\u59cb\u3002\u9019\u4e9b\u76ee\u6a19\u5fc5\u9808\u7b26\u5408SMART\u539f\u5247\uff1a\u5177\u9ad4\u3001\u53ef\u8861\u91cf\u3001\u53ef\u9054\u6210\u3001\u52d9\u5be6\uff0c\u4e26\u6709\u660e\u78ba\u7684\u6642\u9593\u7bc4\u570d\u3002<\/li>\n<li><strong>Budgeting.<\/strong> \u7b2c\u4e8c\u6b65\u662f\u70ba\u8d0a\u52a9\u7de8\u5217\u71df\u904b\u9810\u7b97\uff0c\u65e2\u8981\u6db5\u84cb\u8d0a\u52a9\u672c\u8eab\u7684\u8cbb\u7528\uff0c\u4e5f\u8981\u6db5\u84cb\u555f\u52d5\u8d0a\u52a9\u7684\u8cbb\u7528\u3002<\/li>\n<li><strong>Sport \/ Property choice.<\/strong> \u5230\u4e86\u9019\u4e00\u6b65\uff0c\u624d\u80fd\u9078\u64c7\u8981\u8d0a\u52a9\u7684\u904b\u52d5\u9805\u76ee\u3001\u8eca\u968a\u6216\u7403\u968a\u3001\u8cfd\u4e8b\u6216\u904b\u52d5\u54e1\u3002\u9019\u662f\u91cd\u8981\u7684\u6642\u523b\uff0c\u5f80\u5f80\u7531\u76f4\u89ba\u4e3b\u5c0e\u6c7a\u5b9a\u3002\u6700\u597d\u8acb\u4e00\u5bb6\u7a31\u8077\u3001\u5c08\u696d\u7684\u4ee3\u7406\u516c\u53f8\u5354\u52a9\uff0c\u4ee5\u5ba2\u89c0\u4e14\u7368\u7acb\u7684\u7acb\u5834\u57f7\u884c\u8207\u63d0\u4f9b\u5efa\u8b70\u3002<\/li>\n<li><strong>Negotiation.<\/strong> \u5728\u9019\u500b\u968e\u6bb5\uff0c\u4f01\u696d\u8207\u9ad4\u80b2\u6b0a\u5229\u65b9\uff08property\uff09\u53ca\u4ee3\u7406\u516c\u53f8\u4e00\u8d77\u6253\u9020\u5b8c\u7f8e\u4e14\u91cf\u8eab\u8a02\u505a\u7684\u65b9\u6848\u3002\u76ee\u7684\u662f\u522a\u53bb\u4e00\u5207\u591a\u9918\u7684\u90e8\u5206\uff0c\u7559\u4e0b\u4e00\u500b\u5b9a\u7fa9\u6e05\u695a\u3001\u7cbe\u7c21\u4e14\u7b26\u5408\u76ee\u6a19\u7684\u6b0a\u76ca\u7d44\u5408\u3002\u8d0a\u52a9\u6c92\u6709\u6a19\u6e96\u65b9\u6848\uff1a\u4e00\u5207\u90fd\u4f9d\u7167\u60f3\u8981\u9054\u6210\u7684\u76ee\u6a19\u91cf\u8eab\u6253\u9020\u3002<\/li>\n<li><strong>Legal reviews &#038; signing.<\/strong> \u6c7a\u7b56\u968e\u6bb5\u7684\u6700\u5f8c\u4e00\u6b65\uff0c\u662f\u6975\u70ba\u91cd\u8981\u7684\u6cd5\u5f8b\u5be9\u67e5\u8207\u7c3d\u7d04\uff08\u7576\u7136\uff0c\u5982\u679c\u662f\u591a\u5e74\u671f\u5408\u7d04\u3001\u800c\u4e14\u5df2\u7d93\u8f49\u5230\u8f2a\u76e4\u7684\u7b2c\u4e8c\u6216\u7b2c\u4e09\u5708\uff0c\u5c31\u4e0d\u5fc5\u91cd\u65b0\u7c3d\u7d04\uff09\u3002\u6cd5\u5f8b\u5be9\u67e5\u4e0d\u50c5\u662f\u70ba\u4e86\u4fdd\u8b77\u81ea\u5df1\u3001\u4e86\u89e3\u6bd4\u8cfd\u5834\u5730\u7684\u7bc4\u570d\uff0c\u4e5f\u662f\u70ba\u4e86\u628a\u6240\u6709\u8a0e\u8ad6\u904e\u7684\u8981\u9ede\u767d\u7d19\u9ed1\u5b57\u8a73\u7d30\u5beb\u4e0b\uff0c\u907f\u514d\u73fe\u5728\u3001\u5c24\u5176\u662f\u672a\u4f86\u51fa\u73fe\u554f\u984c\u3002<\/li>\n<\/ul>\n<h2>Sponsorship activation\uff1a\u5404\u9805\u8981\u7d20<\/h2>\n<ul>\n<li><strong>Release notes &#038; announcements.<\/strong> \u5c0d\u65bc\u65b0\u7684\u5408\u4f5c\u95dc\u4fc2\uff0c\u5ba3\u5e03\u8d0a\u52a9\u662f\u95dc\u9375\u6642\u523b\u3002\u5ba3\u5e03\u61c9\u8207\u9ad4\u80b2\u6b0a\u5229\u65b9\u5354\u8abf\u9032\u884c\uff0c\u6700\u597d\u662f\u5728\u4e00\u5834\u6d3b\u52d5\u6216\u5c08\u9580\u7684\u5a92\u9ad4\u6642\u6bb5\u4e2d\u767c\u5e03\u3002\u5e74\u521d\u4e00\u5411\u662f\u5408\u9069\u7684\u6642\u6a5f\uff0c\u56e0\u70ba\u4f11\u8cfd\u671f\u904e\u5f8c\uff0c\u5a92\u9ad4\u8207\u8eca\u8ff7\u3001\u7403\u8ff7\u90fd\u6e34\u671b\u65b0\u6d88\u606f\u3002<\/li>\n<li><strong>Marketing &#038; graphic materials ready.<\/strong> \u555f\u52d5\u7684\u7b2c\u4e8c\u6b65\uff0c\u662f\u6e96\u5099\u884c\u92b7\u6d3b\u52d5\u6240\u9700\u7684\u6240\u6709\u50b3\u64ad\u7d20\u6750\uff0c\u5305\u62ec\u8996\u89ba\u8207\u975e\u8996\u89ba\u7d20\u6750\u3002\u5f9e\u6a6b\u5e45\u5230\u8ce3\u5834\u9673\u5217\u7269\u6599\uff0c\u5f9e\u5f71\u7247\u5ee3\u544a\u5230\u793e\u7fa4\u5a92\u9ad4\u5716\u50cf\uff0c\u8d0a\u52a9\u5c31\u5728\u9019\u88e1\u958b\u59cb\u6709\u4e86\u5f62\u72c0\u3001\u8272\u5f69\u8207\u5167\u5bb9\u3002<\/li>\n<li><strong>Content &#038; social media planning.<\/strong> \u4e00\u4efd\u8003\u91cf\u8cfd\u4e8b\u3001\u6d3b\u52d5\u4ee5\u53ca\u9ad4\u80b2\u548c\u4f01\u696d\u91cd\u8981\u6642\u523b\u7684\u5167\u5bb9\u898f\u5283\uff0c\u5c0d\u65bc\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u3001\u4e5f\u5728\u65e5\u5e38\u50b3\u64ad\u4e2d\u64c1\u6709\u6210\u529f\u7684\u4e00\u5e74\u81f3\u95dc\u91cd\u8981\u3002\u4e8b\u5148\u898f\u5283\u50b3\u64ad\u5de5\u4f5c\uff0c\u5c31\u4e0d\u5fc5\u8d70\u4e00\u6b65\u7b97\u4e00\u6b65\uff0c\u4e5f\u4e0d\u5fc5\u5728\u6700\u7dca\u5f35\u7684\u6642\u523b\u81e8\u5834\u767c\u63ee\u3002<\/li>\n<li><strong>Activities and events scheduling.<\/strong> \u540c\u6a23\u5728\u555f\u52d5\u968e\u6bb5\uff0c\u5fc5\u9808\u628a\u904b\u7528\u8d0a\u52a9\u6b0a\u76ca\u7684\u6d3b\u52d5\u3001\u5c55\u6703\u3001\u5927\u6703\u548c\u4f01\u696d\u91cd\u8981\u5834\u5408\u6392\u9032\u884c\u4e8b\u66c6\u3002\u5c55\u793a\u8eca\u8207\u5c55\u793a\u6a5f\u8eca\u7684\u4f7f\u7528\u3001\u8eca\u624b\u8207\u7ba1\u7406\u5c64\u7684\u51fa\u5e2d\u3001\u6b3e\u5f85\u6d3b\u52d5\u4ee5\u53ca\u6388\u6b0a\u5354\u8b70\uff08\u9019\u88e1\u53ea\u8209\u5e7e\u500b\u4f8b\u5b50\uff09\uff0c\u90fd\u5fc5\u9808\u63d0\u524d\u898f\u5283\uff0c\u624d\u80fd\u78ba\u4fdd\u6700\u5927\u6210\u6548\u8207\u59a5\u5584\u7684\u7d44\u7e54\u3002<\/li>\n<li><strong>Last minute &#038; low hanging fruit.<\/strong> \u9ad4\u80b2\u7121\u6cd5\u9810\u6e2c\uff0c\u4e00\u5e74\u4e4b\u4e2d\u6709\u8a31\u591a\u6700\u5f8c\u4e00\u523b\u7684\u6a5f\u6703\u548c\u53ef\u4ee5\u8fc5\u901f\u628a\u63e1\u7684\u6210\u679c\u3002\u4e00\u5834\u51fa\u4eba\u610f\u6599\u7684\u9006\u8f49\u52dd\u3001\u4e00\u500b\u610f\u5916\u7684\u734e\u9805\u3001\u4e00\u500b\u96e3\u5fd8\u7684\u661f\u671f\u5929\uff0c\u9019\u4e9b\u53ea\u662f\u5176\u4e2d\u5e7e\u500b\u4f8b\u5b50\u3002\u505a\u597d\u6e96\u5099\u3001\u5bc6\u5207\u95dc\u6ce8\u5834\u4e0a\u8207\u8cfd\u9053\u4e0a\u767c\u751f\u7684\u4e00\u5207\uff0c\u4e26\u70ba\u5404\u7a2e\u60c5\u6cc1\u5099\u59a5\u7d20\u6750\uff0c\u7d55\u5c0d\u6709\u5176\u5fc5\u8981\u3002<\/li>\n<\/ul>\n<h2>Sponsorship measurement\uff1a\u5404\u9805\u8981\u7d20<\/h2>\n<ul>\n<li><strong>Reports &#038; meetings.<\/strong> \u8eca\u968a\u3001\u7403\u968a\u3001\u8cfd\u4e8b\u4ee5\u53ca\u5404\u985e\u9ad4\u80b2\u6b0a\u5229\u65b9\uff0c\u901a\u5e38\u6703\u5b9a\u671f\u5bc4\u9001\u8d0a\u52a9\u9032\u5c55\u5831\u544a\uff0c\u4e26\u53ec\u958b\u6703\u8b70\u8aaa\u660e\u73fe\u6cc1\u3001\u6aa2\u8a0e\u6210\u679c\u3002\u9019\u901a\u5e38\u662f\u8d0a\u52a9\u5546\u7b2c\u4e00\u500b\u3001\u4e5f\u5f88\u91cd\u8981\u7684\u6e9d\u901a\u6a5f\u6703\u3002\u8b93\u9019\u4e9b\u6703\u8b70\u767c\u63ee\u4f5c\u7528\u3001\u52c7\u65bc\u63d0\u554f\u5f88\u91cd\u8981\uff0c\u540c\u6a23\u5730\uff0c\u4e5f\u61c9\u4ed4\u7d30\u95b1\u8b80\u4e26\u59a5\u5584\u4fdd\u5b58\u6536\u5230\u7684\u5831\u544a\u3002<\/li>\n<li><strong>Digital &#038; social reporting.<\/strong> \u7db2\u7ad9\u5206\u6790\u8207\u793e\u7fa4\u5a92\u9ad4\u7d71\u8a08\uff0c\u5f80\u5f80\u80fd\u63d0\u4f9b\u50b3\u64ad\u6210\u6548\u7684\u6709\u7528\u7dda\u7d22\u3002\u9ad4\u80b2\u8d0a\u52a9\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u5438\u5f15\u53d7\u773e\u4e92\u52d5\u7684\u6548\u679c\u7279\u5225\u597d\uff0c\u800c\u7576\u9ad4\u80b2\u6210\u70ba\u54c1\u724c\u6545\u4e8b\u7684\u4e00\u90e8\u5206\u6642\uff0c\u51fa\u73fe\u95dc\u6ce8\u5ea6\u5927\u5e45\u6500\u5347\u7684\u60c5\u6cc1\u4e26\u4e0d\u5c11\u898b\u3002<\/li>\n<li><strong>AVE &#038; TV audience.<\/strong> \u5ee3\u544a\u7b49\u503c\uff08Advertising Value Equivalent\uff09\u8207\u96fb\u8996\u6536\u8996\u5206\u6790\u7d93\u5e38\u76f8\u8f14\u76f8\u6210\u3002AVE\u56de\u7b54\u4e00\u500b\u95dc\u9375\u554f\u984c\uff1a\u300c\u5982\u679c\u8981\u900f\u904e\u5ee3\u544a\u5f97\u5230\u8207\u8d0a\u52a9\u76f8\u540c\u7684\u66dd\u5149\uff0c\u6211\u5f97\u82b1\u591a\u5c11\u9322\uff1f\u300d\u5c0d\u65bc\u4e00\u7d1a\u65b9\u7a0b\u5f0f\uff08Formula 1\uff09\u548cMotoGP\u9019\u985e\u5927\u578b\u8cfd\u4e8b\u4f86\u8aaa\uff0c\u96fb\u8996\u6536\u8996\u4eba\u6578\u53ca\u7531\u6b64\u7522\u751f\u7684\u6578\u64da\uff0c\u7121\u8ad6\u662f\u6578\u91cf\u9084\u662f\u5730\u7406\u8986\u84cb\u7bc4\u570d\u90fd\u76f8\u7576\u9a5a\u4eba\u3002\u4e0d\u904e\uff0c\u55ae\u9760AVE\u662f\u4e0d\u5920\u7684\uff1aAMEC\u57282020\u5e74\u767c\u5e03\u7684\u300aBarcelona Principles 3.0\u300b\uff08\u5df4\u585e\u9686\u7d0d\u539f\u52473.0\uff09\u63d0\u9192\uff0c\u5ee3\u544a\u7b49\u503c\u4e26\u4e0d\u80fd\u8861\u91cf\u50b3\u64ad\u7684\u50f9\u503c\u3002\u56e0\u6b64\u6211\u5011\u628aAVE\u7576\u4f5c\u591a\u9805\u6307\u6a19\u4e4b\u4e00\uff0c\u5f9e\u4e0d\u628a\u5b83\u7576\u4f5c\u552f\u4e00\u7684\u6307\u6a19\u3002<\/li>\n<li><strong>Customer satisfaction questionnaires.<\/strong> \u5c0d\u65bc\u4e00\u5c0d\u4e00\u6d3b\u52d5\u3001\u975e\u5927\u773e\u5a92\u9ad4\uff08below the line\uff09\u50b3\u64ad\u3001\u4fc3\u92b7\u7b49\u6d3b\u52d5\uff0c\u554f\u5377\u8abf\u67e5\u8207\u6eff\u610f\u5ea6\u554f\u5377\u5f80\u5f80\u975e\u5e38\u91cd\u8981\uff0c\u80fd\u5e6b\u52a9\u6b63\u78ba\u638c\u63e1\u5404\u9805\u6d3b\u52d5\u7684\u53cd\u61c9\u3002\u6b3e\u5f85\u6d3b\u52d5\u3001\u5c55\u6703\u8207\u6d3b\u52d5\u6240\u7522\u751f\u7684\u6578\u64da\u8207\u50b3\u7d71\u7d71\u8a08\u4e0d\u540c\uff0c\u4f46\u9019\u4e26\u4e0d\u4ee3\u8868\u5b83\u5011\u7121\u6cd5\u8861\u91cf\u3002<\/li>\n<li><strong>Sales reports.<\/strong> \u6700\u5f8c\uff0c\u4e00\u9805\u975e\u5e38\u91cd\u8981\u7684\u6578\u64da\u4f86\u81ea\u8d0a\u52a9\u4e4b\u5f8c\u3001\u6216\u81f3\u5c11\u8d0a\u52a9\u958b\u59cb\u4e00\u6bb5\u6642\u9593\u5f8c\u7684\u92b7\u552e\u5206\u6790\u3002\u5c0d\u4efb\u4f55\u4f01\u696d\u4f86\u8aaa\uff0c\u7121\u8ad6\u4f86\u81ea\u4f55\u8655\u3001\u898f\u6a21\u5927\u5c0f\u6216\u5c6c\u65bc\u54ea\u500b\u7522\u696d\uff0c\u5c0d\u7372\u5229\u7684\u5f71\u97ff\u90fd\u81f3\u95dc\u91cd\u8981\uff1b\u96d6\u7136\u9019\u4e0d\u662f\u552f\u4e00\u9700\u8981\u8003\u91cf\u7684\u6578\u64da\uff0c\u537b\u59cb\u7d42\u662f\u5224\u65b7\u60c5\u6cc1\u597d\u58de\u7684\u91cd\u8981\u6307\u6a19\u3002<\/li>\n<\/ul>\n<h2>\u4f7f\u7528\u8aaa\u660e<\/h2>\n<p>\u548c\u6240\u6709\u5716\u8868\u4e00\u6a23\uff0c\u9019\u500b\u300c\u8d0a\u52a9\u8f2a\u76e4\u300d\u4e5f\u662f\u4e00\u7a2e\u7c21\u5316\u3002\u5716\u4e2d\u53ef\u4ee5\u52a0\u5165\u8a31\u591a\u8981\u7d20\uff0c\u4e5f\u53ef\u4ee5\u522a\u53bb\u4e00\u4e9b\uff1a\u6c92\u6709\u5169\u500b\u6848\u4f8b\u662f\u76f8\u540c\u7684\uff0c\u6b63\u56e0\u70ba\u6c92\u6709\u5169\u500b\u8d0a\u52a9\u662f\u76f8\u540c\u7684\u3002\u9019\u500b\u7df4\u7fd2\u7684\u76ee\u7684\uff0c\u662f\u5448\u73fe\u9019\u9805\u5de5\u5177\u7684\u5faa\u74b0\u7279\u6027\uff0c\u4ee5\u53ca\u69cb\u6210\u6bcf\u500b\u5c08\u6848\u7684\u773e\u591a\u968e\u6bb5\u8207\u5143\u7d20\u3002\u5982\u679c\u60a8\u60f3\u627e\u7684\u662f\u6309\u7dda\u6027\u9806\u5e8f\u3001\u4e00\u6b65\u4e00\u6b65\u7684\u6d41\u7a0b\uff0c\u53ef\u4ee5\u53c3\u8003\u6211\u5011\u95dc\u65bc<a href=\"https:\/\/rtrsports.com\/zh-hans\/blog\/%E4%BB%8E%E4%BD%93%E8%82%B2%E8%90%A5%E9%94%80%E6%9C%BA%E6%9E%84%E7%9A%84%E8%A7%92%E5%BA%A6%E7%9C%8B%E8%B5%9E%E5%8A%A9%E5%95%86%E8%AE%A1%E5%88%92\/\">\u9ad4\u80b2\u8d0a\u52a9\u6d41\u7a0b8\u500b\u968e\u6bb5<\/a>\u7684\u6587\u7ae0\u3002<\/p>\n<p>\u6bcf\u4e00\u5bb6\u9ad4\u80b2\u8d0a\u52a9\u4ee3\u7406\u516c\u53f8\u90fd\u77e5\u9053\uff0c\u91cf\u8eab\u8abf\u6574\u9019\u500b\u6d41\u7a0b\u662f\u9081\u5411\u6210\u529f\u8d0a\u52a9\u7684\u7b2c\u4e00\u6b65\u3002\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u9019\u500b\u8f2a\u76e4\u5982\u4f55\u61c9\u7528\u5728\u60a8\u65bc<a href=\"https:\/\/rtrsports.com\/zh-hans\/gong-shi-1-zan-zhu\/\">\u4e00\u7d1a\u65b9\u7a0b\u5f0f<\/a>\u3001<a href=\"https:\/\/rtrsports.com\/zh-hans\/zan-zhu-shang-motogp\/\">MotoGP<\/a>\u4ee5\u53ca\u5176\u4ed6<a href=\"https:\/\/rtrsports.com\/zh-hans\/blog\/%E8%BF%90%E5%8A%A8%E6%9C%BA%E6%9E%84-%E5%AE%83%E6%98%AF%E4%BB%80%E4%B9%88-%E5%AE%83%E5%81%9A%E4%BB%80%E4%B9%88-%E5%AE%83%E5%81%9A%E4%BB%80%E4%B9%88\/\">\u9802\u7d1a\u8cfd\u8eca\u7cfb\u5217<\/a>\u7684\u8d0a\u52a9\u5c08\u6848\uff0c\u6b61\u8fce\u4f86\u4fe1info@rtrsports.com\uff0c\u6216\u4f7f\u7528\u672c\u7db2\u7ad9\u7684\u806f\u7d61\u8868\u55ae\u3002<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u95dc\u65bc\u8d0a\u52a9\u8f2a\u76e4\u7684\u5e38\u898b\u554f\u984c<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u4ec0\u9ebc\u662f\u8d0a\u52a9\u8f2a\u76e4\uff1f<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" 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