{"id":286110,"date":"2025-06-10T17:16:09","date_gmt":"2025-06-10T15:16:09","guid":{"rendered":"https:\/\/rtrsports.com\/%e5%85%a8%e7%90%83%e9%ab%94%e8%82%b2%e8%b4%8a%e5%8a%a9%e6%94%af%e5%87%ba\/"},"modified":"2025-07-03T18:33:09","modified_gmt":"2025-07-03T16:33:09","slug":"%e5%85%a8%e7%90%83%e9%ab%94%e8%82%b2%e8%b4%8a%e5%8a%a9%e6%94%af%e5%87%ba","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/","title":{"rendered":"\u5168\u7403\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa"},"content":{"rendered":"<h2 class=\"p1\"><span class=\"s1\"><b>\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">\u6211\u5011\u5f88\u5feb\u5c31\u8981\u5230\u5e74\u5e95\u4e86\uff0c <strong>2017 \u5e74\u5168\u7403\u8d0a\u52a9\u7e3d\u652f\u51fa<\/strong> \u7684\u9810\u6e2c\u6578\u64da\u9054\u5230\u4e86\u9a5a\u4eba\u7684 628 \u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u9577 4.45%\u3002 <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u8207\u50b3\u7d71\u5ee3\u544a\u76f8\u6bd4\uff0c\u9019\u500b\u6578\u64da\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u3002 <\/span><\/p>\n<p class=\"p2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17205 size-full\" title=\"\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/luisella-graf-1.PNG-2.png\" alt=\"\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa\" width=\"1387\" height=\"696\" \/><\/p>\n<p>\u5716\u7247\u7531 Statista \u63d0\u4f9b<\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>2017\u5e74\uff0c\u5404\u7a2e\u5a92\u9ad4\u90fd\u51fa\u73fe\u4e86\u505c\u6eef\u6216\u8f15\u5fae\u7684\u4e0b\u964d<\/strong> \uff0c\u4f46\u6578\u4f4d\u5ee3\u544a\uff08\u8d85\u904e\u96fb\u8996\u5ee3\u544a\uff09\u548c\u79fb\u52d5\u5ee3\u544a\u51fa\u73fe\u4e86\u660e\u986f\u7684\u589e\u9577\u3002\u7531\u65bc\u6578\u4f4d\u5316\uff0c\u6574\u500b\u884c\u696d\u986f\u793a\u51fa\u5f37\u52c1\u7684\u589e\u9577\u3002 <\/span><\/p>\n<p class=\"p2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17201\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/sports-sponsorship-data-2017-2.png\" alt=\"2017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u6578\u64da\" width=\"1277\" height=\"665\" \/><\/p>\n<p>\u5716\u7247\u7531 Zenith \u63d0\u4f9b<\/p>\n<h2 class=\"p2\"><span class=\"s1\"><b>\u70ba\u4ec0\u9ebc\u9078\u64c7\u9ad4\u80b2\u8d0a\u52a9\uff1f<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\"><strong>\u70ba\u4ec0\u9ebc\uff1f<\/strong> \u9019\u662f\u4efb\u4f55\u8ca0\u8cac\u71df\u92b7\u548c\u50b3\u64ad\u9810\u7b97\u7684\u4eba\u90fd\u61c9\u8a72\u554f\u81ea\u5df1\u7684\u554f\u984c\u3002\u70ba\u4ec0\u9ebc<strong> \u4e16\u754c\u4e0a\u6700\u8457\u540d\u7684\u516c\u53f8<\/strong>\uff0c\u90a3\u4e9b\u4e0d\u9700\u8981\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u516c\u53f8\uff0c\u90a3\u4e9b\u8207\u67d0\u4e00\u985e\u7522\u54c1\u540c\u7fa9\u7684\u516c\u53f8\uff08\u4f8b\u5982\uff0c\u53ef\u53e3\u53ef\u6a02\u3001\u9ea5\u7576\u52de\u3001\u5bf6\u6f54\u3001\u767e\u5a01\u3001\u559c\u529b\u3001\u897f\u73ed\u7259\u96fb\u4fe1\u3001\u6a6b\u6ff1\u3001\u500d\u8010\u529b\u3001\u52de\u529b\u58eb\u3001\u842c\u4e8b\u9054\u5361\u3001PlayStation\u3001Verizon\u3001UniCredit\u3001Gazprom\u3001\u5361\u9054\u822a\u7a7a\u516c\u53f8\u3001\u571f\u8033\u5176\u822a\u7a7a\u516c\u53f8\u548c DHL \u7b49\uff09<strong> \u90fd\u5927\u91cf\u53c3\u8207\u8a72\u884c\u696d\uff1f<\/strong> \u70ba\u4ec0\u9ebc\u5982\u6b64\u4e0d\u540c\u3001\u76ee\u6a19\u4e0d\u540c\u7684\u516c\u53f8\u8981\u6295\u8cc7\u65bc\u8d0a\u52a9\uff1f <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u4ed6\u5011\u662f\u5426\u77e5\u9053\u5176\u4ed6\u5927\u591a\u6578\u516c\u53f8\u4e0d\u77e5\u9053\u7684\u4e8b\u60c5\uff1f\u9019\u662fMaecenatism\u7684\u4e00\u7a2e\u5f62\u5f0f\u55ce\uff1f\u9019\u4e9b\u516c\u53f8\u662f\u5426\u6709\u5982\u6b64\u9f90\u5927\u7684\u901a\u4fe1\u9810\u7b97\uff0c\u4ee5\u81f3\u65bc\u4ed6\u5011\u6709\u80fd\u529b\u96a8\u610f\u5206\u6563\u5b83\u5011\uff1f <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u6b63\u5982\u60a8\u53ef\u4ee5\u60f3\u50cf\u7684\u90a3\u6a23\uff0c\u7b54\u6848\u662f\u5426\u5b9a\u7684\u3002 <strong>\u9ad4\u80b2\u8d0a\u52a9<\/strong> \u548c <strong>\u9ad4\u80b2\u8d0a\u52a9\u7684\u50f9\u503c<\/strong> \u662f\u5982\u6b64\u6709\u6548\uff0c\u4ee5\u81f3\u65bc\u5b83\u6b63\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u6d41\u884c\u3002\u6709\u4e00\u500b\u975e\u5e38\u7c21\u55ae\u660e\u77ad\u7684\u89e3\u91cb\uff1a\u9019\u4e9b\u516c\u53f8\u6c7a\u5b9a\u63d0\u9ad8\u6548\u7387\u3002 <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\"><b>\u65b0\u5834\u666f\uff0c\u53ea\u662f\u4e00\u4e9b\u63d0\u793a <\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>1\uff09 \u6975\u5ea6\u788e\u7247\u5316 <\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>\u5728\u904e\u53bb\u7684\u5e7e\u5e74\u88e1\uff0c\u6211\u5011\u898b\u8b49\u4e86\u4e3b\u984c\u96fb\u8996\u983b\u9053\u7684\u5de8\u5927\u589e\u9577\uff1a\u6839\u64da<\/strong> MAVISE\uff08\u7531\u6b50\u6d32\u8996\u807d\u89c0\u5bdf\u7ad9\u5efa\u7acb\u7684\u6b50\u6d32\u96fb\u8996\u548c\u9ede\u64ad\u8996\u807d\u670d\u52d9\u548c\u516c\u53f8\u8cc7\u6599\u5eab\uff09\uff0c\u50c5\u57282017\u5e74\uff0c\u6211\u5011\u5c31\u64c1\u6709\u4e865370\u500b\u96fb\u8996\u983b\u9053\u30022009\u5e74\u70ba3615\u500b\uff0c\u589e\u9577\u4e8649%\uff08\u4e0d\u5305\u62ec\u672c\u5730\u983b\u9053\u548c\u8996\u7a97\uff09\u3002 <\/span><\/p>\n<p class=\"p5\"><span class=\"s2\">mavise.obs.coe.int\/welcome<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>\u540c\u6a23\u7684\u8da8\u52e2\u4e5f\u9069\u7528\u65bc\u5370\u5237\u96dc\u8a8c\u55ce\uff1f<\/strong> <strong>\u662f\u7684\u3002<\/strong> \u5728\u904e\u53bb\u7684\u5e7e\u5e74\u88e1\uff0c\u6211\u5011\u898b\u8b49\u4e86\u7279\u5b9a\u8ad6\u6587\u51fa\u7248\u7269\u7684\u5927\u5e45\u589e\u9577\u3002\u8209\u500b\u4f8b\u5b50\uff0c\u8b93\u6211\u5011\u770b\u770b\u7f8e\u570b\uff08\u7f8e\u570b\u5728 2002 \u5e74\u81f3 2016 \u5e74\u671f\u9593\u70ba +35%\uff09 <\/span><\/p>\n<h2 class=\"p2\"><strong>\u9ad4\u80b2\u8d0a\u52a9\u7d71\u8a08<\/strong><\/h2>\n<p class=\"p2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17207\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/numero-di-riviste-Luisella.PNG-2.png\" alt=\"\u8d0a\u52a9\u6578\u64da\" width=\"1372\" height=\"698\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">\u56e0\u6b64\uff0c\u5982\u679c\u8aaa\u904e\u53bb\u4f7f\u7528\u4e00\u4e9b\u7ba1\u9053\u548c\u51fa\u7248\u7269\u4f86\u7372\u5f97\u76ee\u6a19\u76f8\u5c0d\u7c21\u55ae\uff0c\u90a3\u9ebc\u73fe\u5728\u6709\u4e86\u9019\u7a2e\u5de8\u5927\u7684\u788e\u7247\u5316\u548c\u9810\u7b97\u6c92\u6709\u56e0\u6b64\u800c\u589e\u9577\uff0c\u90a3\u9ebc\u6211\u5011\u7684\u76ee\u6a19\u8981\u807d\u5230\u548c\u770b\u5230\u5c31\u975e\u5e38\u8907\u96dc\u4e86\u3002 <\/span><\/p>\n<p class=\"p2\"><strong>\u4f60\u7684\u76ee\u6a19\u5728\u54ea\u88e1\uff1f<\/strong><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>\u622a\u81f3\u4eca\u5929\uff0c\u771f\u6b63\u7684\u554f\u984c\u662f\u4f60\u7684\u76ee\u6a19\u5728\u54ea\u88e1\uff1f<\/strong> \u60a8\u7684\u76ee\u6a19\u89c0\u770b\u4e865000\u591a\u500b\u6b50\u6d32\u983b\u9053\u4e2d\u7684\u591a\u5c11\u500b\uff1f\u9084\u662f\u95b1\u8b80\u90a3\u672c\u5370\u5237 5000 \u4efd\u7684\u5f88\u9177\u7684\u65b0\u96dc\u8a8c\uff1f\u71df\u92b7\u4eba\u54e1\u9762\u81e8\u7684\u98a8\u96aa\u662f\u5c07\u5176\u8cc7\u6e90\u4ee5\u6578\u5343\u6b21\u6295\u653e\u6d41\u5f0f\u50b3\u8f38\uff0c\u800c\u4e0d\u6703\u5c0d\u4efb\u4f55\u4eba\u9020\u6210\u5f71\u97ff <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>2\uff09 \u6578\u4f4d\u7206\u70b8<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u6578\u4f4d\u5316\u7684\u7206\u70b8\u5f0f\u589e\u9577\u4f7f\u4efb\u4f55 CMO \u7684\u5de5\u4f5c\u8b8a\u5f97\u66f4\u52a0\u8907\u96dc\u3002<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u73fe\u5728\uff0c\u5927\u91cf\u8cc7\u8a0a\u53ef\u4ee5\u901a\u904e\u6578\u4f4d\u65b9\u5f0f\u6d88\u8cbb\uff0c\u8207\u6b64\u540c\u6642\uff0c\u6211\u5011\u770b\u5230\u667a\u6167\u624b\u6a5f\u7684\u6578\u91cf\u5927\u5e45\u589e\u52a0\u3002\u6839\u64da\u9019\u9805\u7814\u7a76\uff0c\u8d85\u904e 60% \u7684\u7f8e\u570b\u6210\u5e74\u4eba\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u7372\u53d6\u65b0\u805e <\/span><\/p>\n<p class=\"p5\"><span class=\"s2\"><a href=\"http:\/\/www.journalism.org\/2016\/05\/26\/news-use-across-social-media-platforms-2016\/\">www.journalism.org\/2016\/05\/26\/news-use-across-social-media-platforms-2016\/<\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u8207\u6b64\u540c\u6642\uff0c\u516c\u53f8\u4e5f\u9806\u61c9\u4e86\u9019\u4e00\u8da8\u52e2\uff0c\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u5c55\u793a\u4e86\u81ea\u5df1\u7684\u5f62\u8c61\uff0c\u56e0\u6b64\u73fe\u5728\u4eba\u5011\u53ef\u4ee5\u76f4\u63a5\u8207\u4ed6\u5011\u4e92\u52d5\u3002\u4f46\u73fe\u5728\uff0c\u76ee\u6a19\u516c\u53f8\u53ef\u4ee5\u76f4\u63a5\u9032\u5165\u4f4d\u65bc\u4e16\u754c\u5404\u5730\u7684\u5546\u5e97;\u4ed6\u5011\u53ef\u4ee5\u67e5\u770b\u6700\u512a\u60e0\u7684\u50f9\u683c\uff0c\u767c\u73fe\u7522\u54c1\u4e26\u4ea4\u63db\u6709\u95dc\u5b83\u5011\u7684\u8cc7\u8a0a&#8230;&#8230;\u6216\u8005\u95dc\u65bc\u7372\u52dd\u7684\u5ba2\u6236\u670d\u52d9\uff0c\u591a\u9ebc\u5012\u6963\uff0c\u50cf\u6a61\u81a0\u7246\u4e00\u6a23\u5c07\u4ed6\u5011\u53cd\u5f48\u56de\u4f86\u3002 <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>2017\u5e74\uff0c\u5168\u7403\u6709\u8d85\u904e10\u5104\u500b\u6d3b\u8e8d\u7db2\u7ad9\uff0c\u5168\u7403\u96fb\u5b50\u5546\u52d9\u7522\u751f\u7684\u71df\u696d\u984d\u8d85\u904e2\u842c<\/strong> \u5104\u3002 <a href=\"https:\/\/www.atom.com\/blog\/internet-statistics\/\">www.atom.com\/blog\/internet-statistics\/<\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>3\uff09 \u53ef\u4fe1\u5ea6<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>\u53e6\u4e00\u500b\u7c21\u55ae\u7684\u9ede\u662f\u53ef\u4fe1\u5ea6\u3002<\/strong> \u6211\u5011\u4e0d\u76f8\u4fe1\u90a3\u4e9b\u8a66\u5716\u5411\u6211\u5011\u63a8\u92b7\u4ed6\u5011\u7684\u7522\u54c1\uff08\u5728\u9019\u500b\u904e\u7a0b\u4e2d\u82b1\u8cbb\u5927\u91cf\u8cc7\u91d1\uff09\u7684\u4eba\u544a\u8a34\u6211\u5011\u4ed6\u5011\u7684\u7522\u54c1\u662f\u6700\u597d\u7684&#8230;&#8230;\u4eba\u5011\u5e7b\u6ec5\u4e86\uff0c\u4e26\u4e14\u66f4\u52a0\u4e86\u89e3\u5ee3\u544a\u6d41\u7a0b\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>\u6240\u4ee5\u73fe\u5728\u4f60\u4e0d\u5f97\u4e0d\u9762\u5c0d\u4e00\u500b\u6975\u7aef\u7684\u788e\u7247\u5316\u548c\u4e00\u500b\u66f4\u52a0\u8b66\u89ba\u548c\u5e7b\u6ec5\u7684\u76ee\u6a19 <\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>\u6700\u91cd\u8981\u7684\u662f\uff0c\u4eba\u5011\u88ab\u5ee3\u544a\u6df9\u6c92<\/strong>\u4e86&#8230;&#8230;\u4ed6\u5011\u4e0d\u559c\u6b61\u7d93\u5e38\u88ab\u6253\u64fe\u3002\u4eba\u5011\u5be7\u9858\u770b\u4ed6\u5011\u7684\u500b\u4eba\u87a2\u5e55\uff08\u56e0\u6b64\u79fb\u52d5\u5ee3\u544a\u7684\u5ee3\u544a\u652f\u51fa\u6025\u5287\u589e\u9577\uff09\uff0c\u4e5f\u4e0d\u9858\u89c0\u770b\u6216\u6d88\u8cbb\u4efb\u4f55\u5176\u4ed6\u5f62\u5f0f\u7684\u5ee3\u544a\u3002\u4ed6\u5011\u53ea\u5728\u9700\u8981\u6642\u5c0d\u7522\u54c1\u6216\u670d\u52d9\u611f\u8208\u8da3\uff0c\u6211\u5011\u4e0d\u5f97\u4e0d\u627f\u8a8d\uff0c\u751f\u6d3b\u4e2d\u6709\u6bd4\u65b0\u6d17\u9aee\u6c34\u6216\u66f4\u4fbf\u5b9c\u7684\u80fd\u6e90\u95dc\u7a05\u66f4\u6709\u8da3\u7684\u4e8b\u60c5\u3002\u81f3\u5c11\u5728\u6211\u5011\u9700\u8981\u5b83\u4e4b\u524d\u3002\u7576\u6211\u5011\u9700\u8981\u5b83\u6642\uff0c\u6211\u5011\u6703\u7528Google\u641c\u7d22\u5b83\u3002 <\/span><\/p>\n<p class=\"p2\"><strong><span class=\"s1\">\u56e0\u6b64\uff0c\u60a8\u9700\u8981\u4e00\u7a2e\u65b9\u6cd5\u4f86\u512a\u5316\u9810\u7b97\uff0c\u800c\u4e0d\u6703\u5c07\u5176\u5206\u89e3\u6210\u592a\u591a\u7684 DROPS;\u4f60\u9700\u8981\u4e00\u4e9b\u4e0d\u6703\u6253\u65b7\u4f60\u7684\u76ee\u6a19\u7684\u6771\u897f;\u4f60\u9700\u8981\u4e00\u4e9b\u76ee\u6a19\u6c7a\u5b9a\u4ee5\u71b1\u60c5\u548c\u8208\u8da3\u89c0\u770b\u7684\u6771\u897f\u3002<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>\u90a3\u9ebc\uff0c\u770b\u770b\u70ba\u4ec0\u9ebc\u6240\u6709\u9019\u4e9b\u5927\u516c\u53f8\u90fd\u5728\u4f7f\u7528\u9ad4\u80b2\u8d0a\u52a9\u5462\uff1f <\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u4ed6\u5011\u7684\u54c1\u724c\u5d4c\u5165\u5230\u6d3b\u52d5\u4e2d\uff0c\u800c\u76ee\u6a19\u5247\u6c7a\u5b9a\u89c0\u770b\u8a72\u7bc0\u76ee\u3002 <\/span><span class=\"s1\">\u4ed6\u5011\u6210\u70ba\u76ee\u6a19\u559c\u6b61\u7684\u6771\u897f\u7684\u4e00\u90e8\u5206;\u76ee\u6a19\u958b\u59cb\u6b23\u8cde\u54c1\u724c\u5c0d\u4ed6\u5011\u6700\u559c\u6b61\u7684\u904b\u52d5\u7684\u652f\u63f4\u3002\u8d0a\u52a9\u7684\u9ad4\u80b2\u9805\u76ee\u3001\u5718\u968a\u6216\u904b\u52d5\u54e1\u7684\u7a4d\u6975\u50f9\u503c\u89c0\u8c50\u5bcc\u4e86\u8a72\u54c1\u724c\u3002\u4e00\u6bb5\u6642\u9593\u540e\uff0c\u76ee\u6a19\u5c0d\u54c1\u724c\u7684\u614b\u5ea6\u662f\u7a4d\u6975\u7684\uff0c\u7a4d\u6975\u7684\u614b\u5ea6\u6703\u5c0e\u81f4\u8cfc\u8cb7\u610f\u9858\u3002 <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><a href=\"https:\/\/link.springer.com\/chapter\/10.1007\/978-3-319-10951-0_214\"><span class=\"s3\">link.springer.com\/chapter\/10.1007\/978-3-319-10951-0_214<\/span><\/a><\/span><\/p>\n<p class=\"p5\"><span class=\"s2\"><a href=\"https:\/\/www.thebalance.com\/sponsorship-a-key-to-powerful-marketing-2295276\">www.thebalance.com\/sponsorship-a-key-to-powerful-marketing-2295276<\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u56e0\u6b64\uff0c\u8a72\u54c1\u724c\u73fe\u5728\u4e0d\u6703\u8a66\u5716\u901a\u904e\u5728\u76ee\u6a19\u9762\u524d\u63a8\u9001\u4efb\u4f55\u5176\u4ed6\u5f62\u5f0f\u7684\u5ee3\u544a\u6216\u5ee3\u544a\u4f86\u5f37\u52a0\u5176\u5b58\u5728;\u8a72\u54c1\u724c\u662f\u8a72\u96c6\u5718\u7684\u4e00\u90e8\u5206\uff0c\u56e0\u5176\u8ca2\u737b\u800c\u53d7\u5230\u559c\u611b\u548c\u8b9a\u8cde\uff0c\u878d\u5165\u4e86\u7bc0\u76ee\u4e2d\uff0c\u4e26\u4e14\u64c1\u6709\u7c89\u7d72\u7684\u5fc3\u3002<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u8a72\u54c1\u724c\u53ef\u4ee5\u5c08\u6ce8\u65bc\u4e00\u500b\u5c08\u6848\uff0c\u800c\u4e0d\u6703\u6d6a\u8cbb\u5176\u8cc7\u6e90&#8230;&#8230;\u5a92\u9ad4\u5c07\u81ea\u52d5\u986f\u793a\u5176\u5b58\u5728\uff0c\u7121\u9700\u9032\u4e00\u6b65\u6210\u672c \u54c1\u724c\u77e5\u540d\u5ea6\u5927\u5e45\u63d0\u9ad8\u3002\u5982\u679c\u54c1\u724c\u60f3\u4f7f\u7528\u5176\u4ed6\u5a92\u9ad4&#8230;&#8230;\u6709\u4e00\u500b\u6545\u4e8b\u8981\u8b1b\u3002\u9084\u6709\u5927\u91cf\u95dc\u65bc\u793e\u4ea4\u5e73\u81fa\u7684\u6750\u6599\u3001\u898b\u89e3\u3001\u5e55\u5f8c\u6a5f\u6703\u548c\u50c5\u9069\u7528\u65bc\u5408\u4f5c\u5925\u4f34\u7684\u6a5f\u6703\u3002 <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\"><b>\u4f60\u9084\u8a8d\u70ba\u6211\u5011\u4e00\u958b\u59cb\u63d0\u540d\u7684\u5927\u516c\u53f8\u53ea\u662f\u56e0\u70ba\u4ed6\u5011\u71b1\u611b\u4e00\u5834\u7cbe\u5f69\u7684\u6bd4\u8cfd\u800c\u6210\u70ba\u9ad4\u80b2\u8d0a\u52a9\u55ce\uff1f\uff1f<\/b><\/span><\/p>\n<h2><strong>\u9ad4\u80b2\u8d0a\u52a9\u516c\u53f8\u3002 \u70ba\u4ec0\u9ebc\uff1f<\/strong><\/h2>\n<p class=\"p1\"><span class=\"s1\">\u5982\u679c\u60a8\u60f3\u804a\u804a\u8d0a\u52a9\u548c\u9ad4\u80b2\u884c\u92b7\uff0c\u8acb\u96a8\u6642\u806f\u7e6b info@rtrsports.com \u7684 RTR Sports Marketing <a href=\"mailto:info@rtrsports.com\"><span class=\"s5\"><\/span><\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u5728\u4e0b\u4e00\u500b\u5c08\u984c\u4e2d\uff0c\u6211\u5011\u5c07\u8a0e\u8ad6\u7c89\u7d72\u53c3\u8207\u548c\u793e\u4ea4\u5a92\u9ad4\u8986\u84cb\u7387\u7684\u8ca8\u5e63\u5316 <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u7e7c\u7e8c\u8a2a\u554f <b><a href=\"https:\/\/rtrsports.com\/zh-hans\/%E4%B8%BA%E4%BB%80%E4%B9%88%E9%80%89%E6%8B%A9-rtr-sports\/\">RTR Sports<\/a>\u3002 <\/b> <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa \u6211\u5011\u5f88\u5feb\u5c31\u8981\u5230\u5e74\u5e95\u4e86\uff0c 2017 \u5e74\u5168\u7403\u8d0a\u52a9\u7e3d\u652f\u51fa \u7684\u9810\u6e2c\u6578\u64da\u9054\u5230\u4e86\u9a5a\u4eba\u7684 628 \u5104\u7f8e\u5143\uff0c\u540c\u6bd4 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":188779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20163,20165],"tags":[],"class_list":["post-286110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category--zh-hans"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2017\u5e74\u5168\u7403\u8d0a\u52a9\u652f\u51fa\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa<\/title>\n<meta name=\"description\" content=\"2017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u6578\u64da\u30012017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa\u5831\u544a\u4ee5\u53ca 2018 \u5e74\u5168\u7403\u8d0a\u52a9\u652f\u51fa\u7684\u4e00\u4e9b\u63d0\u793a\uff0c\u95dc\u65bc\u9ad4\u80b2\u8d0a\u52a9\u516c\u53f8\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5168\u7403\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa\" \/>\n<meta property=\"og:description\" content=\"2017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u6578\u64da\u30012017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa\u5831\u544a\u4ee5\u53ca 2018 \u5e74\u5168\u7403\u8d0a\u52a9\u652f\u51fa\u7684\u4e00\u4e9b\u63d0\u793a\uff0c\u95dc\u65bc\u9ad4\u80b2\u8d0a\u52a9\u516c\u53f8\uff01\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"\u5168\u7403\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa\",\"datePublished\":\"2025-06-10T15:16:09+00:00\",\"dateModified\":\"2025-07-03T16:33:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/\"},\"wordCount\":47,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sports-sponsorship-data-2.jpeg\",\"articleSection\":[\"\u4f53\u80b2\u8425\u9500\",\"\u4f53\u80b2\u8d5e\u52a9\"],\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/\",\"name\":\"2017\u5e74\u5168\u7403\u8d0a\u52a9\u652f\u51fa\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sports-sponsorship-data-2.jpeg\",\"datePublished\":\"2025-06-10T15:16:09+00:00\",\"dateModified\":\"2025-07-03T16:33:09+00:00\",\"description\":\"2017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u6578\u64da\u30012017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa\u5831\u544a\u4ee5\u53ca 2018 \u5e74\u5168\u7403\u8d0a\u52a9\u652f\u51fa\u7684\u4e00\u4e9b\u63d0\u793a\uff0c\u95dc\u65bc\u9ad4\u80b2\u8d0a\u52a9\u516c\u53f8\uff01\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sports-sponsorship-data-2.jpeg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sports-sponsorship-data-2.jpeg\",\"width\":1350,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/%E5%8D%9A%E5%AE%A2\\\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5168\u7403\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"Your reference point for tier-one motorsport sponsorship\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2017\u5e74\u5168\u7403\u8d0a\u52a9\u652f\u51fa\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa","description":"2017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u6578\u64da\u30012017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa\u5831\u544a\u4ee5\u53ca 2018 \u5e74\u5168\u7403\u8d0a\u52a9\u652f\u51fa\u7684\u4e00\u4e9b\u63d0\u793a\uff0c\u95dc\u65bc\u9ad4\u80b2\u8d0a\u52a9\u516c\u53f8\uff01","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/","og_locale":"zh_CN","og_type":"article","og_title":"\u5168\u7403\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa","og_description":"2017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u6578\u64da\u30012017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa\u5831\u544a\u4ee5\u53ca 2018 \u5e74\u5168\u7403\u8d0a\u52a9\u652f\u51fa\u7684\u4e00\u4e9b\u63d0\u793a\uff0c\u95dc\u65bc\u9ad4\u80b2\u8d0a\u52a9\u516c\u53f8\uff01","og_url":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1350,"height":900,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"\u4f5c\u8005":"Riccardo Taf\u00e0","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"2 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/zh-hans\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"\u5168\u7403\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa","datePublished":"2025-06-10T15:16:09+00:00","dateModified":"2025-07-03T16:33:09+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/"},"wordCount":47,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/zh-hans\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","articleSection":["\u4f53\u80b2\u8425\u9500","\u4f53\u80b2\u8d5e\u52a9"],"inLanguage":"zh-Hans","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/","url":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/","name":"2017\u5e74\u5168\u7403\u8d0a\u52a9\u652f\u51fa\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa","isPartOf":{"@id":"https:\/\/rtrsports.com\/zh-hans\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","datePublished":"2025-06-10T15:16:09+00:00","dateModified":"2025-07-03T16:33:09+00:00","description":"2017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u6578\u64da\u30012017 \u5e74\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa\u5831\u544a\u4ee5\u53ca 2018 \u5e74\u5168\u7403\u8d0a\u52a9\u652f\u51fa\u7684\u4e00\u4e9b\u63d0\u793a\uff0c\u95dc\u65bc\u9ad4\u80b2\u8d0a\u52a9\u516c\u53f8\uff01","breadcrumb":{"@id":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","width":1350,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/%E9%AB%94%E8%82%B2%E8%B4%8A%E5%8A%A9%E6%95%B8%E6%93%9A\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/zh-hans\/"},{"@type":"ListItem","position":2,"name":"\u5168\u7403\u9ad4\u80b2\u8d0a\u52a9\u652f\u51fa"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/zh-hans\/#website","url":"https:\/\/rtrsports.com\/zh-hans\/","name":"RTR Sports Marketing","description":"Your reference point for tier-one motorsport sponsorship","publisher":{"@id":"https:\/\/rtrsports.com\/zh-hans\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/zh-hans\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/zh-hans\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/zh-hans\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/rtrsports.com\/zh-hans\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/zh-hans\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/zh-hans\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/zh-hans\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts\/286110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=286110"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts\/286110\/revisions"}],"predecessor-version":[{"id":294270,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts\/286110\/revisions\/294270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/media\/188779"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=286110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=286110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=286110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}