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A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/zh-hans\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts\/346794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=346794"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts\/346794\/revisions"}],"predecessor-version":[{"id":346831,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts\/346794\/revisions\/346831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/media\/345871"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=346794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=346794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=346794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}