{"id":347812,"date":"2026-08-13T13:53:19","date_gmt":"2026-08-13T11:53:19","guid":{"rendered":"https:\/\/rtrsports.com\/motogp%e7%9a%84first-party-data%e4%b8%80%e4%b8%aa%e8%a2%ab%e9%94%81%e5%ae%9a%e5%8f%97%e4%bc%97%e7%a9%b6%e7%ab%9f%e4%bb%b7%e5%80%bc%e5%87%a0%e4%bd%95\/"},"modified":"2026-08-13T13:53:37","modified_gmt":"2026-08-13T11:53:37","slug":"motogp%e7%9a%84first-party-data%e4%b8%80%e4%b8%aa%e8%a2%ab%e9%94%81%e5%ae%9a%e5%8f%97%e4%bc%97%e7%a9%b6%e7%ab%9f%e4%bb%b7%e5%80%bc%e5%87%a0%e4%bd%95","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/","title":{"rendered":"MotoGP\u7684first-party data:\u4e00\u4e2a”\u88ab\u9501\u5b9a”\u53d7\u4f17\u7a76\u7adf\u4ef7\u503c\u51e0\u4f55"},"content":{"rendered":"

\u7b2c\u4e09\u65b9cookie\u5e76\u6ca1\u6709\u6b7b\u3002\u5b83\u88ab\u8d66\u514d\u4e86\u3002\u800c\u8fd9\u6070\u6070\u662f\u4e3a\u4ec0\u4e48\u5b83\u4eca\u5929\u7684\u4ef7\u503c,\u53cd\u800c\u6bd4\u88ab\u5224\u6b7b\u5211\u7684\u65f6\u5019\u66f4\u4f4e\u3002<\/p>\n

2025\u5e744\u670822\u65e5<\/strong>,Google\u5ba3\u5e03\u4e0d\u4f1a\u5728Chrome\u4e2d\u5f03\u7528\u7b2c\u4e09\u65b9cookie,\u4e5f\u4e0d\u4f1a\u63a8\u51fa\u6b64\u524d\u591a\u6b21\u627f\u8bfa\u7684\u7528\u6237\u9009\u62e9\u63d0\u793a\u6846:\u4e00\u5207\u7ef4\u6301\u539f\u72b6,\u504f\u597d\u8bbe\u7f6e\u4ecd\u7136\u57cb\u85cf\u5728\u6d4f\u89c8\u5668\u7684\u9690\u79c1\u8bbe\u7f6e\u91cc\u3002\u516d\u4e2a\u6708\u540e,2025\u5e7410\u670817\u65e5<\/strong>,\u516c\u544a\u7684\u540e\u534a\u90e8\u5206\u624d\u59d7\u59d7\u6765\u8fdf\u2014\u2014\u800c\u8fd9\u4e00\u90e8\u5206\u51e0\u4e4e\u6ca1\u4eba\u8bc4\u8bba\u8fc7\u3002Google\u64a4\u56de\u4e86\u5341\u9879Privacy Sandbox API,\u5176\u4e2d\u5305\u62ecTopics\u3001Protected Audience\u548cAttribution Reporting\u3002\u5f03\u7528\u6d41\u7a0b\u4ece2026\u5e741\u6708\u7684Chrome 144\u5f00\u59cb,\u52307\u6708\u7684Chrome 150\u5b8c\u6210\u5168\u9762\u79fb\u9664\u3002cookie\u7684\u66ff\u4ee3\u65b9\u6848\u4e0d\u590d\u5b58\u5728\u3002cookie\u672c\u8eab,\u8fd8\u5728\u3002<\/p>\n

\u628a\u8fd9\u4e00\u8fde\u4e32\u4e8b\u4ef6\u89e3\u8bfb\u4e3a\u4f20\u7edfad-tech\u5229\u597d\u6d88\u606f\u7684\u4eba,\u53ea\u8bfb\u5230\u4e86\u7b2c\u4e00\u884c\u3002\u771f\u6b63\u53d1\u751f\u7684\u662f,\u5e02\u573a\u7559\u4e0b\u4e86\u4e00\u4e2a\u4ec5\u51ed\u60ef\u6027\u5b58\u6d3b\u3001\u4e14\u6ca1\u6709\u4efb\u4f55\u57fa\u7840\u8bbe\u65bd\u53ef\u4ee5\u53d6\u800c\u4ee3\u4e4b\u7684\u6807\u8bc6\u7b26\u3002\u4e0e\u6b64\u540c\u65f6,\u53ef\u5bfb\u5740\u6570\u636e\u4e2d\u6700\u6709\u4ef7\u503c\u7684\u90e8\u5206,\u65e9\u5df2\u8f6c\u79fb\u5230\u4e86\u522b\u5904\u3002<\/p>\n

\u79df\u4e86\u4e8c\u5341\u5e74<\/h2>\n

\u4e8c\u5341\u5e74\u6765,\u6570\u5b57\u8425\u9500\u4e00\u76f4\u5efa\u7acb\u5728\u79df\u6765\u7684\u6570\u636e\u4e4b\u4e0a\u3002\u79df\u5ba2\u4f7f\u7528\u5b83\u4eec,\u800c\u623f\u4e1c\u2014\u2014\u6d4f\u89c8\u5668\u3001\u5e73\u53f0\u3001\u8eab\u4efd\u63d0\u4f9b\u5546\u2014\u2014\u53ef\u4ee5\u968f\u65f6\u66f4\u6539\u5408\u540c\u6761\u6b3e\u3002\u4ece2020\u5e74\u81f3\u4eca,\u8fd9\u6837\u7684\u4e8b\u60c5\u53cd\u53cd\u590d\u590d\u5730\u53d1\u751f,\u79df\u5ba2\u4ece\u6765\u6ca1\u6709\u53d1\u8a00\u6743\u3002first-party\u662f\u79df\u4e0e\u62e5\u6709\u4e4b\u95f4\u7684\u533a\u522b:\u5165\u573a\u6210\u672c\u66f4\u9ad8,\u4f46\u6ca1\u6709\u4eba\u80fd\u628a\u5b83\u4ece\u4f60\u624b\u4e2d\u62ff\u8d70,\u800c\u4e14\u5f53\u5176\u4ed6\u4e00\u5207\u90fd\u5728\u8d2c\u503c\u65f6,\u5b83\u5374\u5728\u5347\u503c\u3002<\/p>\n

\u5728\u6211\u770b\u6765,\u672a\u6765\u4e24\u5e74\u4f53\u80b2\u8d44\u4ea7\u7684\u5b9a\u4ef7,\u5e94\u8be5\u7528\u8fd9\u4e2a\u89c6\u89d2\u91cd\u65b0\u5ba1\u89c6\u3002\u800c\u5728\u8fd9\u6837\u7684\u91cd\u65b0\u5ba1\u89c6\u4e2d,MotoGP\u662f\u6574\u4efd\u4ef7\u76ee\u8868\u91cc\u5b9a\u4ef7\u6700\u4f4e\u7684\u90a3\u4e00\u9879\u3002<\/p>\n

\u4e3a\u4ec0\u4e48cookie\u5728\u6280\u672f\u4e0a\u5b58\u6d3b,\u6218\u7565\u4e0a\u5374\u5df2\u6b7b<\/h2>\n

\u65e9\u5728Google\u6389\u5934\u4e4b\u524d,\u7b2c\u4e09\u65b9cookie\u5728\u7ed3\u6784\u4e0a\u5c31\u5df2\u7ecf\u51fa\u4e86\u95ee\u9898\u3002<\/p>\n

Firefox\u4ece2019\u5e749\u6708<\/strong>\u8d77,\u901a\u8fc7Enhanced Tracking Protection\u9ed8\u8ba4\u963b\u6b62\u7b2c\u4e09\u65b9\u8ffd\u8e2acookie;2022\u5e746\u6708<\/strong>\u8d77,\u53c8\u901a\u8fc7Total Cookie Protection\u628a\u9694\u79bb\u8303\u56f4\u6269\u5927\u5230\u6240\u6709cookie\u3002Safari\u4ece2020\u5e743\u6708<\/strong>\u8d77\u9ed8\u8ba4\u963b\u6b62\u6240\u6709<\/strong>\u7b2c\u4e09\u65b9cookie\u3002GDPR(2018\u5e74)\u4ee5\u53ca\u82f1\u56fd\u8131\u6b27\u540e\u7684UK-GDPR,\u90fd\u8981\u6c42\u5bf9\u4efb\u4f55\u975e\u5fc5\u8981\u7684\u8ffd\u8e2a\u884c\u4e3a\u53d6\u5f97\u660e\u786e\u540c\u610f\u3002<\/p>\n

\u800c\u8fd9\u6b63\u662f\u51e0\u4e4e\u6ca1\u6709\u4eba\u5728\u9884\u7b97\u4f1a\u8bae\u4e0a\u6446\u4e0a\u53f0\u9762\u7684\u95ee\u9898:\u4e0d\u5b58\u5728\u4e00\u4e2a\u53ef\u9760\u5230\u80fd\u636e\u6b64\u5236\u5b9a\u8ba1\u5212\u7684\u540c\u610f\u7387<\/strong>\u3002\u6211\u82b1\u65f6\u95f4\u53bb\u627e\u8fc7\u8fd9\u4e2a\u6570\u5b57,\u800c\u8ba4\u771f\u7684\u8c03\u7814\u7ed3\u679c\u5f7c\u6b64\u4e4b\u95f4\u5dee\u5f02\u6781\u5927\u3002\u6b27\u6d32consent management platform\u7684\u57fa\u51c6\u6570\u636e\u628a\u5a92\u4f53\u884c\u4e1a\u5217\u4e3aopt-in\u7387\u6700\u9ad8\u7684\u9886\u57df\u4e4b\u4e00,\u8d85\u8fc760%\u3002\u72ec\u7acb\u8c03\u7814\u6d4b\u51fa\u7684\u6bd4\u7387\u5219\u57284%\u523085%\u4e4b\u95f4\u6d6e\u52a8,\u5177\u4f53\u53d6\u51b3\u4e8ebanner\u8bbe\u8ba1\u3001\u56fd\u5bb6\u548c\u6d4b\u91cf\u65b9\u6cd5\u3002\u4efb\u4f55\u4eba\u62ff\u51fa\u4e00\u4e2a\u5e72\u8106\u5229\u843d\u7684\u6570\u5b57,\u544a\u8bc9\u4f60\u8fd9\u5c31\u662f\u5e02\u573a”\u7684”\u540c\u610f\u7387,\u90fd\u662f\u5728\u515c\u552e\u4e00\u79cd\u6570\u636e\u672c\u8eab\u5e76\u4e0d\u5177\u5907\u7684\u786e\u5b9a\u6027,\u800c\u6211\u4e0d\u6253\u7b97\u518d\u6dfb\u4e00\u4e2a\u8fd9\u6837\u7684\u6570\u5b57\u3002<\/p>\n

\u5bf9\u5a92\u4f53\u91c7\u8d2d\u65b9\u6765\u8bf4,\u8fd9\u662f\u4e24\u4e2a\u574f\u6d88\u606f\u4e2d\u66f4\u574f\u7684\u4e00\u4e2a\u3002\u628aSafari\u7528\u6237\u3001Firefox\u7528\u6237\u3001Chrome\u7684opt-out,\u518d\u52a0\u4e0a\u88ab\u62d2\u7edd\u7684\u540c\u610f\u90fd\u7b97\u8fdb\u53bb:\u771f\u5b9e\u6837\u672c\u4e0ePPT\u91cc\u515c\u552e\u7684\u7406\u8bba\u5168\u91cf\u76f8\u5dee\u751a\u8fdc,\u800c\u4e14\u6ca1\u6709\u4eba\u80fd\u7cbe\u786e\u544a\u8bc9\u4f60\u76f8\u5dee\u591a\u5c11\u3002cookie\u5728\u6280\u672f\u4e0a\u5b58\u6d3b\u3002\u5728\u6218\u7565\u4e0a,\u5b83\u5df2\u7ecf\u6b7b\u4e86\u3002<\/p>\n

\u4e09\u56db\u5e74\u6765\u4e00\u76f4\u5728\u53d1\u751f\u7684\u5b9e\u9645\u7ed3\u679c\u662f,\u6709\u4ef7\u503c\u7684\u53ef\u5bfb\u5740\u6570\u636e\u5df2\u7ecf\u8f6c\u79fb\u5230\u90a3\u4e9b\u76f4\u63a5\u83b7\u53d6\u540c\u610f\u3001\u5e76\u4e14\u62e5\u6709\u7528\u6237\u5173\u7cfb\u7684\u8d44\u4ea7\u5185\u90e8\u3002\u5728\u8fd9\u5f20\u7248\u56fe\u91cc,\u5927\u578b\u4f53\u80b2\u8d5b\u4e8b\u4ece\u7ed3\u6784\u4e0a\u5c31\u5360\u636e\u4e86\u6709\u5229\u4f4d\u7f6e:\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u767b\u5f55\u7528\u6237,\u4e00\u79cd\u6709\u5229\u4e8e\u800c\u975e\u4e0d\u5229\u4e8e\u83b7\u5f97\u540c\u610f\u7684\u60c5\u611f\u8054\u7cfb,\u4ee5\u53ca\u4e00\u5b63\u53c8\u4e00\u5b63\u4e0d\u65ad\u91cd\u590d\u7684\u5173\u7cfb\u3002\u5728\u6574\u4e2a\u5e02\u573a\u5176\u4f59\u90e8\u5206\u90fd\u5728\u840e\u7f29\u7684\u60c5\u51b5\u4e0b,\u5b83\u4eec\u662f\u5c11\u6570\u51e0\u4e2a\u4ecd\u5728\u589e\u957f\u7684\u3001\u89c4\u6a21\u5316\u7684\u5408\u89c4\u6570\u636e\u6765\u6e90\u4e4b\u4e00\u3002<\/p>\n

MotoGP\u5982\u4eca\u7a76\u7adf\u6355\u83b7\u4e86\u4ec0\u4e48\u6570\u636e,\u5206\u5c42\u6765\u770b<\/h2>\n

\u5728\u8c08\u6fc0\u6d3b\u4e4b\u524d,\u5fc5\u987b\u5148\u7cbe\u786e\u5f04\u6e05\u695aMotoGP\u5230\u5e95\u6355\u83b7\u4e86\u4ec0\u4e48\u3002\u8fd9\u91cc\u8981\u5148\u7ea0\u6b63\u4e00\u4e2a\u6211\u7ecf\u5e38\u542c\u5230\u7684\u8bef\u89e3:MotoGP\u7684\u6570\u5b57\u5316\u6bd4F1\u665a\u8d77\u6b65\u3002\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\u3002F1\u57282018\u5e745\u6708\u63a8\u51fa\u4e86F1 TV Pro<\/strong>;\u800cmotogp.com\u7684\u8ba2\u9605\u670d\u52a1,\u65e9\u5728\u8fd9\u4e4b\u524d\u597d\u51e0\u5e74\u5c31\u5df2\u7ecf\u5728\u5411\u76f4\u63a5\u8ba2\u9605\u7528\u6237\u6574\u5b63\u9500\u552e\u3002\u66f4\u5e74\u8f7b\u7684\u4e0d\u662f\u4ea7\u54c1,\u800c\u662f\u5b83\u7684\u53d8\u73b0\u65b9\u5f0f\u2014\u2014\u5bf9\u91c7\u8d2d\u65b9\u800c\u8a00,\u8fd9\u624d\u662f\u5173\u952e\u6240\u5728,\u56e0\u4e3a\u8fd9\u610f\u5473\u7740\u4ef7\u503c\u4ecd\u7136\u505c\u7559\u5728\u6628\u5929\u7684\u4ef7\u683c\u4e0a\u3002<\/p>\n

\u5982\u4eca\u8fd9\u5957\u81ea\u6709\u89e6\u70b9\u4f53\u7cfb\u5206\u4e3a\u56db\u4e2a\u5c42\u7ea7,\u800c\u4e14\u5f7c\u6b64\u5e76\u4e0d\u5bf9\u7b49\u3002<\/p>\n

VideoPass<\/strong>\u662f\u5168\u7403\u6d41\u5a92\u4f53\u5e73\u53f0\u3002\u767b\u5f55\u7528\u6237\u3001\u6d88\u8d39\u6570\u636e\u3001\u4f1a\u8bdd\u504f\u597d\u3001\u7ecf\u540c\u610f\u7684\u5730\u7406\u4f4d\u7f6e\u4fe1\u606f\u3001\u8bbe\u5907\u6570\u636e\u3002\u5b83\u662f\u753b\u50cf\u6700\u4e30\u5bcc\u7684\u89e6\u70b9,\u56e0\u4e3a\u8fd9\u79cd\u5173\u7cfb\u8d2f\u7a7f\u6574\u4e2a\u8d5b\u5b63,\u6301\u7eed\u4e0d\u65ad\u3002<\/p>\n

TimingPass<\/strong>\u662f\u53ea\u63d0\u4f9blive timing\u3001\u4e0d\u542b\u89c6\u9891\u7684\u670d\u52a1\u3002\u8fd9\u662f\u4e00\u4e2a\u66f4\u5c0f\u3001\u6027\u8d28\u4e5f\u4e0d\u540c\u7684\u7ec6\u5206\u7fa4\u4f53:\u662f\u90a3\u79cd\u7d27\u76ef\u5206\u6bb5\u8ba1\u65f6\u7684\u6280\u672f\u578b\u8f66\u8ff7\u3002\u5bf9\u4e8e\u5b9a\u4f4d\u504f\u5de5\u7a0b\u5c5e\u6027\u7684\u54c1\u724c\u800c\u8a00,\u8fd9\u662f\u6574\u4e2a\u7ec4\u5408\u4e2d\u4ef7\u503c\u6700\u9ad8\u7684\u7ec6\u5206\u7fa4\u4f53,\u4e5f\u662f\u8c08\u5224\u684c\u4e0a\u51e0\u4e4e\u6ca1\u4eba\u95ee\u8d77\u7684\u90a3\u4e2a\u3002<\/p>\n

MotoGP\u5e94\u7528<\/strong>\u57282026\u5e742\u6708\u91cd\u65b0\u4e0a\u7ebf,\u6210\u4e3a\u7edf\u4e00\u5165\u53e3\u2014\u2014live\u89c6\u9891\u3001live timing\u3001live tracking\u3001\u9010\u5206\u949f\u535a\u5ba2\u2014\u2014\u5b83\u6784\u5efa\u7684\u662f\u4e0e\u66f4\u968f\u6027\u8f66\u8ff7\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u4f53\u91cf\u5927,\u5355\u7528\u6237\u6df1\u5ea6\u8f83\u4f4e,\u4f46\u6b63\u662f\u8fd9\u79cd\u89c4\u6a21,\u4e3alookalike\u6a21\u578b\u63d0\u4f9b\u4e86\u71c3\u6599\u3002<\/p>\n

Ticketing\u4e0ehospitality<\/strong>,\u901a\u8fc7\u5404\u8d5b\u9053\u81ea\u8eab\u7684\u8d44\u4ea7\u53ca\u5176\u9644\u5c5e\u9500\u552e\u7cfb\u7edf,\u662f\u552f\u4e00\u89e6\u53ca\u771f\u5b9e\u884c\u4e3a\u7684\u5c42\u7ea7:\u8c01\u771f\u6b63\u53bb\u4e86\u5927\u5956\u8d5b\u73b0\u573a,\u9891\u7387\u591a\u9ad8,\u82b1\u8d39\u591a\u5c11,\u6765\u81ea\u54ea\u4e9b\u56fd\u5bb6\u3002\u8fd9\u4e5f\u662f\u6700\u788e\u7247\u5316\u7684\u5c42\u7ea7,\u56e0\u4e3a\u5386\u53f2\u4e0a\u6bcf\u4e2a\u8d5b\u9053\u90fd\u6709\u81ea\u5df1\u7684\u4e00\u5957\u6570\u636e\u6536\u96c6\u903b\u8f91\u3002\u76ee\u524d\u6709\u636e\u53ef\u67e5\u7684\u662f\u4e0eQuint\u5c31premium hospitality\u8fbe\u6210\u7684\u72ec\u5bb6\u5408\u4f5c,\u628a\u53d7\u4f17\u4e2d\u6700\u9ad8\u7aef\u7684\u90a3\u90e8\u5206\u7eb3\u5165\u4e86\u7edf\u4e00\u6e20\u9053\u3002\u800c\u5173\u4e8e\u6574\u4e2a\u5c42\u7ea7\u7684\u6570\u636e\u7edf\u4e00,\u6211\u8981\u660e\u786e\u8bf4\u4e00\u53e5,\u56e0\u4e3a\u8fd9\u6b63\u662f\u6211\u770b\u5230\u5916\u754c\u968f\u610f\u4e0b\u7ed3\u8bba\u6700\u591a\u7684\u4e00\u70b9:\u8fd9\u5e76\u4e0d\u662fMotoGP Sports Entertainment Group\u516c\u5f00\u5ba3\u5e03\u8fc7\u7684\u76ee\u6807<\/strong>\u3002\u5b98\u65b9\u516c\u5e03\u7684\u4f18\u5148\u4e8b\u9879\u662f\u5730\u7406\u6269\u5f20\u3001\u8d5b\u4e8b\u5546\u4e1a\u5316\u3001\u6570\u5b57\u521b\u65b0\u548cfan engagement\u3002\u800cticketing\u6570\u636e\u7684\u7edf\u4e00,\u662f\u4e0d\u662f\u5b9e\u73b0\u8fd9\u56db\u9879\u4e2d\u4e09\u9879\u7684\u64cd\u4f5c\u524d\u63d0,\u662f\u6211\u4eec\u81ea\u5df1\u7684\u89e3\u8bfb\u3002\u6211\u628a\u5b83\u4f5c\u4e3a\u89e3\u8bfb\u5448\u73b0\u7ed9\u5404\u4f4d\u3002<\/p>\n

\u8ba9\u8fd9\u4e2a\u53d7\u4f17\u6210\u4e3a\u8d44\u4ea7\u800c\u975e\u666e\u901a\u53d7\u4f17\u7684\u90a3\u4e9b\u6570\u5b57<\/h2>\n

2025\u8d5b\u5b63\u5df2\u4e8e12\u6708\u6536\u5b98,\u5546\u4e1a\u8bba\u8bc1\u6b63\u5e94\u5efa\u7acb\u5728\u8fd9\u4e00\u5b63\u7684\u6570\u636e\u4e4b\u4e0a\u3002<\/p>\n

\u5168\u7403\u7c89\u4e1d\u57fa\u6570\u8fbe6.32\u4ebf,\u8f832024\u5e74\u589e\u957f12%\u3002\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u5173\u6ce8\u8005\u8d85\u8fc76000\u4e07,engagement\u7387\u8fbe61%\u3002\u5b98\u65b9YouTube\u9891\u9053\u89c2\u770b\u65f6\u957f\u8d85\u8fc710\u4ebf\u5206\u949f\u3002\u8d5b\u9053\u73b0\u573a\u89c2\u4f17360\u4e07\u4eba\u6b21,5\u6708\u5728\u52d2\u8292\u521b\u4e0b311,797\u4eba\u6b21\u7684\u5386\u53f2\u7eaa\u5f55\u3002\u573a\u5747\u7535\u89c6\u89c2\u4f17\u589e\u957f9%,Sprint\u8d5b\u4e8b\u589e\u957f26%\u3002<\/strong>\u8fd9\u662f\u8fde\u7eed\u7b2c\u4e94\u5e74,\u8d85\u8fc7\u4e00\u534a\u7684\u8f66\u8ff7\u5e74\u9f84\u572835\u5c81\u4ee5\u4e0b\u3002<\/p>\n

2026\u5e74\u7b2c\u4e00\u5b63\u5ea6\u2014\u2014Liberty Media\u5e76\u8868\u540eMotoGP\u7684\u9996\u4efd\u8d22\u62a5\u2014\u2014\u8425\u6536\u589e\u957f25%,\u8fbe\u52309400\u4e07\u7f8e\u5143,\u5176\u4e2dprimary revenue\u4ece6400\u4e07\u589e\u957f\u52308300\u4e07\u3002\u8fd9\u662f\u4e00\u4e2a\u6b63\u5728\u5efa\u8bbe\u3001\u800c\u975e\u6b63\u5728\u6536\u5272\u7684\u8d44\u4ea7\u7684\u8f68\u8ff9\u3002<\/p>\n

\u5982\u679c\u6211\u662f\u4e00\u540dCIO,61%\u7684engagement\u7387\u662f\u6211\u4f1a\u7b2c\u4e00\u4e2a\u53bb\u770b\u7684\u6570\u5b57\u3002\u4e0d\u662f\u56e0\u4e3a\u5b83\u7edd\u5bf9\u503c\u9ad8,\u800c\u662f\u56e0\u4e3a\u5b83\u662f\u540c\u610f\u610f\u613f\u552f\u4e00\u53ef\u8861\u91cf\u7684\u66ff\u4ee3\u6307\u6807:MotoGP\u4e0d\u516c\u5e03\u81ea\u5df1\u7684opt-in\u7387\u2014\u2014\u6ca1\u6709\u54ea\u4e2a\u9526\u6807\u8d5b\u4f1a\u516c\u5e03\u2014\u2014\u5728\u7f3a\u4e4f\u76f4\u63a5\u6570\u636e\u7684\u60c5\u51b5\u4e0b,\u5173\u7cfb\u7684\u8d28\u91cf\u5c31\u662f\u73b0\u6709\u6700\u597d\u7684\u8fd1\u4f3c\u503c\u3002\u5728\u8c08\u5224\u4e2d\u628a\u8fd9\u4e2a\u95ee\u9898\u63d0\u51fa\u6765\u3002\u8fd9\u662f\u4e00\u4e2a\u4ecd\u5904\u4e8e\u5efa\u8bbe\u9636\u6bb5\u7684\u8d44\u4ea7,\u76ee\u524d\u8fd8\u613f\u610f\u56de\u7b54\u7684\u95ee\u9898\u4e4b\u4e00\u3002<\/p>\n

F1\u7ed9\u51fa\u7684\u4fe1\u53f7:\u80fd\u53d8\u73b0\u7684\u65f6\u5019,\u5c31\u628a\u76f4\u63a5\u5173\u7cfb\u5356\u6389<\/h2>\n

\u4e00\u4e2a\u80cc\u666f\u4e8b\u5b9e,\u80dc\u8fc7\u8bb8\u591a\u63a8\u6d4b\u30022025\u5e7410\u670817\u65e5<\/strong>,\u82f9\u679c\u4e0eFormula One Group\u7b7e\u7f72\u4e86\u4e00\u4efd\u4e3a\u671f\u4e94\u5e74\u7684\u72ec\u5bb6\u534f\u8bae,\u81ea2026\u5e74\u8d77\u83b7\u5f97F1\u5728\u7f8e\u56fd\u7684\u6d41\u5a92\u4f53\u8f6c\u64ad\u6743\u3002\u53cc\u65b9\u4ece\u672a\u6b63\u5f0f\u516c\u5e03\u5177\u4f53\u91d1\u989d:\u5a92\u4f53\u62a5\u9053\u7684\u6570\u5b57\u662f\u603b\u989d\u8d85\u8fc77\u4ebf\u7f8e\u5143<\/strong>,\u6700\u9ad8\u4f30\u8ba1\u8fbe\u52307.5\u4ebf,\u5373\u6bcf\u5e741.4\u4ebf\u81f31.5\u4ebf\u7f8e\u5143<\/strong>,\u800c\u6b64\u524dESPN\u652f\u4ed8\u7684\u662f\u6bcf\u5e748500\u4e07\u81f39000\u4e07\u7f8e\u5143\u3002\u76f4\u63a5\u7684\u8fd0\u8425\u5f71\u54cd\u662f:F1 TV Pro\u88ab\u64a4\u51fa\u7f8e\u56fd\u5e02\u573a\u2014\u2014\u5e74\u5ea6\u8ba2\u9605\u4ece10\u670817\u65e5\u8d77\u505c\u552e,\u7eed\u8ba2\u4ece11\u670817\u65e5\u8d77\u505c\u6b62,\u6708\u5ea6\u8ba2\u9605\u4ece12\u67088\u65e5\u8d77\u505c\u6b62\u3002<\/p>\n

\u5728\u6211\u770b\u6765,\u8fd9\u662f\u4e00\u7b14\u5546\u4e1a\u4e0a\u7406\u6027\u3001\u4f46\u6218\u7565\u4e0a\u6781\u5177\u63ed\u793a\u6027\u7684\u64cd\u4f5c\u3002\u6839\u636eNielsen Sports\u7684\u6570\u636e\u2014\u2014\u800c\u4e0d\u662f\u8d5b\u4e8b\u65b9\u81ea\u5df1\u7684\u4f01\u4e1a\u5ba3\u4f20\u53e3\u5f84,\u8fd9\u4e2a\u533a\u522b\u503c\u5f97\u7559\u610f\u2014\u2014F1\u7684\u7f8e\u56fd\u7c89\u4e1d\u57fa\u6570\u57282024\u5e74\u589e\u957f\u52305200\u4e07,\u589e\u5e4510.5%<\/strong>\u3002\u57fa\u4e8e\u8fd9\u4e2a\u4f53\u91cf,\u82f9\u679c\u8fd9\u7b14\u4ea4\u6613\u7684\u7edd\u5bf9\u91d1\u989d,\u8db3\u4ee5\u8bc1\u660e\u90e8\u5206\u653e\u5f03\u4e0e\u7f8e\u56fd\u8ba2\u9605\u7528\u6237\u7684\u76f4\u63a5\u5173\u7cfb\u662f\u5408\u7406\u7684\u3002\u4f46\u4fe1\u53f7\u5f88\u6e05\u695a:F1\u5df2\u7ecf\u8d70\u5230\u4e86\u8fd9\u6837\u4e00\u4e2a\u9636\u6bb5\u2014\u2014\u628a\u81ea\u5df1\u7684first-party\u6574\u4f53\u6253\u5305\u5356\u7ed9\u4e00\u4e2a\u805a\u5408\u65b9,\u6bd4\u81ea\u5df1\u5728\u5185\u90e8\u57f9\u80b2\u66f4\u503c\u94b1\u3002<\/p>\n

MotoGP\u6b63\u5904\u4e8e\u76f8\u53cd\u7684\u9636\u6bb5\u3002Liberty Media\u5df2\u4e8e2025\u5e747\u67083\u65e5<\/strong>\u5b8c\u6210\u5bf9Dorna Sports\u7ea684%\u80a1\u6743\u7684\u6536\u8d2d,\u4f01\u4e1a\u4ef7\u503c\u4e3a42\u4ebf\u6b27\u5143,\u5e76\u4e8e2026\u5e742\u6708\u5c06\u516c\u53f8\u66f4\u540d\u4e3aMotoGP Sports Entertainment Group\u3002MotoGP\u7684first-party\u5468\u671f,\u5904\u5728\u5efa\u8bbe\u9636\u6bb5,\u800c\u4e0d\u662f\u63d0\u524d\u53d8\u73b0\u9636\u6bb5\u3002\u8fd9\u4e0e\u6211\u4eec\u5728Liberty\u7684MotoGP roadmap<\/a>\u4e00\u6587\u4e2d\u7684\u5224\u65ad\u4e00\u81f4,\u53ea\u662f\u8fd9\u6b21\u5e94\u7528\u5230\u4e86\u4e00\u9879\u5177\u4f53\u8d44\u4ea7\u4e0a\u3002<\/p>\n

\u4f46\u8fd9\u91cc\u6709\u4e00\u4e2a\u5fc5\u987b\u8bf4\u660e\u7684\u5c40\u9650,\u800c\u8fd9\u4e00\u70b9\u5728\u5927\u591a\u6570\u5206\u6790\u4e2d\u6211\u90fd\u6ca1\u6709\u770b\u5230\u3002MotoGP 2027-2031\u5546\u4e1a\u534f\u8bae<\/a>\u2014\u2014\u5a92\u4f53\u56e0\u7c7b\u6bd4F1\u800c\u79f0\u4e4b\u4e3a”Concorde Agreement”,\u5c3d\u7ba1\u8fd9\u5e76\u975e\u5b98\u65b9\u540d\u79f0\u2014\u2014\u5df2\u7531\u5168\u90e8\u4e94\u5bb6\u5236\u9020\u5546\u548c\u5341\u4e00\u652f\u8f66\u961f\u7b7e\u7f72,\u8986\u76d6\u81f32031\u5e74\u7684\u5468\u671f,\u5e76\u9644\u6709\u5ef6\u957f\u81f32036\u5e74\u7684\u9009\u62e9\u6743,\u56fa\u5b9a\u91d1\u989d\u7ef4\u6301\u5728\u6bcf\u5e74\u7ea6800\u4e07\u6b27\u5143,\u800c\u4e0d\u662f\u8f66\u961f\u6b64\u524d\u8981\u6c42\u7684\u8425\u6536\u5206\u6210\u3002MGPSEG\u8981\u6c42\u8f66\u961f\u628a\u4f20\u64ad\u4e0e\u8425\u9500\u5f3a\u5316\u4e3a\u6218\u7565\u9886\u57df,\u4f46\u63a8\u5e7f\u4e0e\u8425\u9500\u65b9\u9762\u7684\u5177\u4f53\u804c\u8d23,\u4ecd\u5c5e\u4e8e\u5c1a\u5f85\u660e\u786e\u7684\u90e8\u5206<\/strong>\u3002\u800c\u4e14\u6ca1\u6709\u4efb\u4f55\u516c\u5f00\u6587\u4ef6,\u628a\u8fd9\u4e9b\u534f\u8bae\u4e0e\u6570\u636e\u7edf\u4e00\u8ba1\u5212\u8054\u7cfb\u8d77\u6765:\u4efb\u4f55\u8fd9\u6837\u544a\u8bc9\u4f60\u7684\u4eba,\u90fd\u662f\u5728\u505a\u89e3\u8bfb,\u800c\u4e0d\u662f\u5728\u5f15\u7528\u4e8b\u5b9e\u3002<\/p>\n

\u8fd9\u4e0d\u662f\u534f\u8bae\u7684\u6f0f\u6d1e\u3002\u8fd9\u662f\u6570\u636e\u8fd9\u76d8\u68cb\u771f\u6b63\u4f1a\u88ab\u4e0b\u51fa\u80dc\u8d1f\u7684\u5408\u540c\u7a7a\u95f4,\u800c\u5b83\u73b0\u5728\u8fd8\u662f\u655e\u5f00\u7684\u3002\u73b0\u5728\u5165\u573a\u7684\u4eba,\u662f\u5728\u4e00\u4e2a\u4ecd\u5728\u88ab\u64b0\u5199\u7684\u6846\u67b6\u5185\u8c08\u5224\u30022028\u5e74\u624d\u5165\u573a\u7684\u4eba,\u8c08\u7684\u5c06\u662f\u522b\u4eba\u5df2\u7ecf\u5199\u597d\u7684\u6846\u67b6\u3002<\/p>\n

\u51e0\u4e4e\u6240\u6709\u4eba\u90fd\u4f1a\u72af\u7684\u9519\u8bef<\/h2>\n

\u4e09\u4e2a\u9519\u8bef,\u800c\u4e14\u6211\u770b\u7740\u5b83\u4eec\u53cd\u590d\u51fa\u73b0\u7684\u9891\u7387,\u5df2\u7ecf\u4e0d\u518d\u8ba9\u6211\u611f\u5230\u610f\u5916\u3002<\/p>\n

\u7b2c\u4e00\u4e2a\u9519\u8bef,\u662f\u628afirst-party\u548c\u66dd\u5149\u91cf\u6df7\u4e3a\u4e00\u8c08\u3002<\/strong>\u8fd9\u662f\u4e24\u56de\u4e8b\u3002\u66dd\u5149\u91cf\u8861\u91cf\u7684\u662f\u4f60\u7684\u54c1\u724c\u88ab\u770b\u5230\u4e86\u591a\u5c11\u6b21:\u662f\u6d41\u91cf\u3001\u662f\u66dd\u5149\u3001\u662f\u77e5\u540d\u5ea6\u3002first-party\u662f\u4e00\u4efd\u5ba2\u6237\u6863\u6848:\u4ed6\u4eec\u662f\u8c01,\u6d88\u8d39\u4ec0\u4e48,\u4ec0\u4e48\u65f6\u5019\u6d88\u8d39,\u5982\u4f55\u88ab\u7ec6\u5206,\u53ef\u4ee5\u9884\u6d4b\u4ec0\u4e48\u3002\u4e00\u4e2a\u4e3a\u66dd\u5149\u800c\u652f\u4ed8title slot\u7684\u54c1\u724c,\u4f18\u5316\u7684\u662f\u66dd\u5149\u6307\u6807;\u4e00\u4e2a\u4e3a\u4e86\u83b7\u53d6\u53d7\u4f17\u6570\u636e\u6587\u4ef6\u800c\u652f\u4ed8\u7684\u54c1\u724c,\u4f18\u5316\u7684\u662fCRM\u6307\u6807\u3002\u4e8c\u8005\u4f9d\u636e\u4e0d\u540c\u7684\u6570\u5b66\u903b\u8f91\u6210\u7acb,\u4e5f\u5e94\u8be5\u7531\u516c\u53f8\u5185\u90e8\u4e0d\u540c\u7684\u804c\u80fd\u90e8\u95e8\u6765\u5ba1\u6279\u3002<\/p>\n

\u7b2c\u4e8c\u4e2a\u9519\u8bef,\u662f\u4ee5\u4e3a\u4f53\u80b2\u6570\u636e\u80fd\u8c41\u514d\u4e8e\u5f71\u54cd\u4e92\u8054\u7f51\u5176\u4ed6\u90e8\u5206\u7684\u9690\u79c1\u89c4\u5219\u3002<\/strong>\u5e76\u975e\u5982\u6b64\u3002GDPR\u7684\u540c\u610f\u8981\u6c42\u540c\u6837\u9002\u7528\u4e8eVideoPass\u4e0a\u6536\u96c6\u7684\u6570\u636e,\u548c\u5176\u4ed6\u4efb\u4f55\u89e6\u70b9\u4e00\u6837,\u800cconsent management\u7684\u8d28\u91cf,\u51b3\u5b9a\u4e86\u771f\u6b63\u80fd\u88ab\u6fc0\u6d3b\u7684\u7ec6\u5206\u7fa4\u4f53\u7684\u8d28\u91cf\u3002\u4e00\u4e2a\u771f\u6b63\u60f3\u4f7f\u7528\u8fd9\u4efd\u6570\u636e\u7684\u5408\u4f5c\u4f19\u4f34,\u5fc5\u987b\u7406\u89e3\u540c\u610f\u5468\u671f\u3001\u8de8\u54c1\u724c\u4f7f\u7528\u7684\u8fb9\u754c\u3001\u4ee5\u53ca\u56fd\u9645\u4f20\u8f93\u7684\u9650\u5236\u3002\u8fd9\u662f\u4e25\u8083\u7684\u6280\u672f\u5de5\u4f5c,\u800c\u8fd9\u7c7b\u5de5\u4f5c,CIO\u5f80\u5f80\u6bd4CMO\u66f4\u61c2\u5f97\u5982\u4f55\u8bc4\u4f30,\u8fd9\u5e76\u975e\u5076\u7136\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u8fd9\u573a\u5bf9\u8bdd\u5e94\u8be5\u88ab\u5217\u5165IT\u90e8\u95e8\u7684\u8bae\u7a0b,\u800c\u4e0d\u53ea\u662f\u8425\u9500\u90e8\u95e8\u7684\u3002<\/p>\n

\u7b2c\u4e09\u4e2a\u9519\u8bef,\u662f\u60f3\u5f53\u7136\u5730\u4ee5\u4e3a\u6570\u636e\u4f1a\u968f\u7740\u5408\u540c\u4e00\u8d77\u5230\u624b\u3002<\/strong>\u5b83\u4e0d\u4f1a\u3002\u5982\u679c\u7ec6\u5206\u7fa4\u4f53\u7684\u8bbf\u95ee\u6743\u9650\u3001\u5237\u65b0\u9891\u7387\u548c\u4f7f\u7528\u6743\u5229\u6ca1\u6709\u5199\u8fdb\u8d5e\u52a9\u5408\u540c,\u5408\u4f5c\u4f19\u4f34\u5230\u624b\u7684\u5c31\u53ea\u6709\u81ea\u5df1\u4e70\u4e0b\u7684\u66dd\u5149<\/a>,\u522b\u65e0\u5176\u4ed6\u3002\u8fd9\u548c\u4e00\u4e2a\u6b63\u786e\u5207\u5165MotoGP\u7684\u79d1\u6280\u54c1\u724c<\/a>\u4e70\u5230\u7684\u662f\u6295\u4ea7\u8fd0\u884c\u7684\u8f6f\u4ef6\u3001\u800c\u4e0d\u662f\u4e3b\u9898\u6f14\u8bb2\u7528\u7684\u6f14\u793a\u7248,\u662f\u540c\u4e00\u4e2a\u9053\u7406\u3002<\/p>\n

\u4e09\u4e2a\u6fc0\u6d3b\u5c42\u7ea7,\u6309\u96be\u5ea6\u6392\u5e8f<\/h2>\n

\u5bf9\u4e8e\u4eca\u5929\u6b63\u5728\u8bc4\u4f30\u4e00\u4efd\u542b\u6570\u636e\u7ec4\u4ef6\u7684motorsport\u65b9\u6848\u7684CIO\u6216CMO,\u6211\u4eec\u4f7f\u7528\u7684\u64cd\u4f5c\u6846\u67b6\u5206\u4e3a\u4e09\u4e2a\u5c42\u7ea7\u3002<\/p>\n

\u7b2c\u4e00\u5c42:CRM enrichment\u3002<\/strong>\u5408\u4f5c\u4f19\u4f34\u83b7\u53d6\u884d\u751f\u7ec6\u5206\u6570\u636e,\u7528\u4ee5\u4e30\u5bcc\u81ea\u5df1\u5185\u90e8\u7684CRM\u2014\u2014\u8fd9\u4e0d\u662f\u53ef\u8bc6\u522b\u6570\u636e\u7684\u8f6c\u79fb,\u800c\u662f\u5408\u4f5c\u4f19\u4f34\u7528\u6765\u9488\u5bf9\u81ea\u5df1\u73b0\u6709\u6570\u636e\u5e93\u6fc0\u6d3b\u6d3b\u52a8\u7684\u7ec6\u5206\u4fe1\u606f\u3002\u8fd9\u662f\u9690\u79c1\u5f71\u54cd\u6700\u8f7b\u7684\u4e00\u5c42,\u4e5f\u662f\u552f\u4e00\u5728\u5408\u4f5c\u524d\u5341\u4e8c\u4e2a\u6708\u5185\u80fd\u591f\u73b0\u5b9e\u5730\u6fc0\u6d3b\u7684\u4e00\u5c42\u3002<\/p>\n

\u7b2c\u4e8c\u5c42:lookalike modeling\u3002<\/strong>\u5408\u4f5c\u4f19\u4f34\u7528\u805a\u5408\u753b\u50cf\u5728\u5176\u4ed6\u6e20\u9053\u2014\u2014\u7f16\u8f91\u5185\u5bb9\u3001walled garden\u3001DSP\u2014\u2014\u6784\u5efalookalike\u6a21\u578b,\u89e6\u8fbe\u4e0e\u5df2\u540c\u610f\u8f66\u8ff7\u76f8\u4f3c\u3001\u4f46\u5728\u522b\u5904\u83b7\u53d6\u7684\u53d7\u4f17\u3002\u8fd9\u662f\u5bf9reach\u6760\u6746\u4f5c\u7528\u6700\u5927\u7684\u4e00\u5c42\u3002\u5173\u4e8e\u76f8\u8f83\u7b2c\u4e00\u5c42\u7684\u4ef7\u503c\u500d\u6570,\u5e02\u9762\u4e0a\u6d41\u4f20\u7740\u4e00\u4e9b\u6570\u5b57,\u4f46\u6211\u4ece\u672a\u89c1\u8fc7\u4efb\u4f55\u53ef\u9760\u516c\u5f00\u6765\u6e90\u5bf9\u5176\u8fdb\u884c\u8fc7\u8bb0\u5f55,\u56e0\u6b64\u6211\u4e0d\u4f1a\u4f7f\u7528\u5b83\u4eec:\u6536\u76ca\u662f\u771f\u5b9e\u5b58\u5728\u7684,\u4f46\u5b83\u7684\u91cf\u5316\u5fc5\u987b\u9010\u6848\u6839\u636e\u5408\u4f5c\u4f19\u4f34\u5b9e\u9645\u7684CPM\u6765\u505a,\u800c\u4e0d\u662f\u5957\u7528\u4e00\u5f20PPT\u91cc\u7684\u7cfb\u6570\u3002<\/p>\n

\u7b2c\u4e09\u5c42:direct addressable activation\u3002<\/strong>\u76f4\u63a5\u5728\u81ea\u6709\u6e20\u9053\u2014\u2014\u90ae\u4ef6\u3001VideoPass\u63a8\u9001\u3001\u7f16\u8f91\u6574\u5408\u2014\u2014\u4e0a\u6fc0\u6d3b\u7684\u6d3b\u52a8,\u6309\u7ec6\u5206\u7fa4\u4f53\u8fdb\u884c\u5b9a\u5411\u3002\u8fd9\u662f\u5728\u9690\u79c1\u548c\u54c1\u724c\u5b89\u5168\u65b9\u9762\u6700\u654f\u611f\u7684\u4e00\u5c42,\u5bf9\u5408\u4f5c\u4f19\u4f34\u7684\u8fd0\u8425\u6210\u719f\u5ea6\u8981\u6c42\u4e5f\u6700\u9ad8,\u4f46\u7531\u4e8e\u5b83\u843d\u5730\u5728\u8f66\u8ff7\u5df2\u7ecf\u6295\u5165\u53c2\u4e0e\u7684\u5730\u65b9,\u5355\u6b21\u66dd\u5149\u4ea7\u751f\u7684\u4ef7\u503c\u4e5f\u6700\u9ad8\u3002<\/p>\n

\u8fd9\u4e09\u4e2a\u5c42\u7ea7\u4e0d\u662f\u76f8\u4e92\u66ff\u4ee3\u7684\u9009\u9879,\u800c\u662f\u4e00\u4e2a\u9636\u68af\u3002\u5bf9\u4e8e\u4ee5title\u65b9\u6848\u5165\u573a\u7684\u5408\u4f5c\u4f19\u4f34\u800c\u8a00,\u4e00\u573a\u8ba4\u771f\u7684\u8c08\u8bdd\u4f1a\u628a\u4e09\u4e2a\u5c42\u7ea7\u90fd\u6db5\u76d6\u5728\u5185,\u5e76\u628a\u5b83\u4eec\u548c\u54c1\u7c7b\u72ec\u5bb6\u6743<\/a>\u4e00\u8d77\u5199\u8fdb\u5408\u540c\u3002<\/p>\n

\u7ed9\u51fa\u4e00\u4e2a\u5177\u4f53\u7684\u6570\u91cf\u7ea7\u53c2\u8003:\u4e00\u5bb6\u6210\u719f\u7684\u536b\u661f\u8f66\u961f\u7684title sponsorship,\u5982\u4eca\u6bcf\u5e74\u4ef7\u503c300\u4e07\u81f3500\u4e07\u6b27\u5143<\/a>,\u800c\u5728\u7f16\u8f91\u4ea7\u54c1\u4e0a\u7ebf\u3001\u5546\u4e1a\u534f\u8bae\u843d\u5730\u4e4b\u540e,\u4f30\u8ba1\u4f1a\u8fbe\u5230600\u4e07\u81f31000\u4e07\u6b27\u5143\u3002\u6570\u636e\u8fd9\u90e8\u5206,\u76ee\u524d\u5728\u8fd9\u4e2a\u4ef7\u683c\u91cc\u5e76\u6ca1\u6709\u88ab\u5355\u72ec\u8ba1\u4ef7\u3002\u672a\u6765\u4e8c\u5341\u56db\u4e2a\u6708\u5185,\u5b83\u4f1a\u88ab\u5355\u72ec\u8ba1\u4ef7\u3002<\/p>\n

\u6211\u5e26\u5230\u8c08\u5224\u684c\u4e0a\u7684\u90a3\u4e2a\u95ee\u9898<\/h2>\n

\u5f53\u4e00\u4e2a\u54c1\u724c\u95ee\u6211\u4eecMotoGP\u662f\u4e0d\u662f\u5408\u9002\u7684\u8d44\u4ea7\u65f6,first-party\u8fd9\u4e2a\u4e3b\u9898\u6d6e\u73b0\u51fa\u6765\u7684\u95ee\u9898\u53ea\u6709\u4e00\u4e2a:\u4f60\u4eec\u7684\u65b9\u6848,\u8bbe\u8ba1\u521d\u8877\u662f\u4e70\u4e00\u4e2a\u5370\u5728\u6574\u6d41\u7f69\u4e0a\u7684logo,\u8fd8\u662f\u4e70\u4e00\u4efd\u4f60\u4eec\u4eca\u5929\u5728\u522b\u5904\u90fd\u62ff\u4e0d\u5230\u7684\u5ba2\u6237\u6863\u6848\u7684\u8bbf\u95ee\u6743?<\/p>\n

\u8fd9\u662f\u4e24\u56de\u4e8b\u3002\u9884\u7b97\u4e0d\u540c,\u56e2\u961f\u4e0d\u540c,\u56de\u62a5\u4e5f\u4e0d\u540c\u3002\u4f46\u53ea\u6709\u7b2c\u4e8c\u79cd\u9009\u62e9,\u80fd\u7ecf\u5f97\u8d77\u8fc7\u53bb\u4e09\u5e74\u6570\u5b57\u5316\u57fa\u51c6\u7684\u68c0\u9a8c;\u4e5f\u53ea\u6709\u7b2c\u4e8c\u79cd\u9009\u62e9,\u5728\u623f\u4e1c\u518d\u6b21\u66f4\u6539\u5408\u540c\u6761\u6b3e\u65f6\u4f9d\u7136\u4fdd\u6709\u4ef7\u503c\u2014\u2014\u56e0\u4e3a\u4ed6\u4e00\u5b9a\u4f1a\u518d\u6539\u3002<\/p>\n

MotoGP\u7684\u81ea\u6709\u6570\u636e,\u662f\u4e00\u4efd\u5ba2\u6237\u6863\u6848,\u4e0d\u662f\u4e00\u4e2a\u7528\u6765\u72c2\u8f70\u6ee5\u70b8\u7684\u53d7\u4f17\u7fa4\u4f53\u3002<\/p>\n

\u4f60\u62e5\u6709\u7684\u6570\u636e,\u6c38\u8fdc\u6bd4\u4f60\u79df\u6765\u7684\u66f4\u503c\u94b1\u3002\u6c38\u8fdc\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u7b2c\u4e09\u65b9cookie\u5e76\u6ca1\u6709\u6b7b\u3002\u5b83\u88ab\u8d66\u514d\u4e86\u3002\u800c\u8fd9\u6070\u6070\u662f\u4e3a\u4ec0\u4e48\u5b83\u4eca\u5929\u7684\u4ef7\u503c,\u53cd\u800c\u6bd4\u88ab\u5224\u6b7b\u5211\u7684\u65f6\u5019\u66f4\u4f4e\u3002 2025\u5e744 […]<\/p>\n","protected":false},"author":14,"featured_media":96289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-347812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMotoGP\u7684first-party data:\u88ab\u9501\u5b9a\u53d7\u4f17\u4ef7\u503c\u51e0\u4f55<\/title>\n<meta name=\"description\" content=\"MotoGP\u7684first-party data\u4e3a\u4f55\u6bd4\u66dd\u5149\u66f4\u503c\u94b1?\u89e3\u6790VideoPass\u3001TimingPass\u3001hospitality\u4e09\u5c42\u6570\u636e\u8d44\u4ea7\u4e0eCRM enrichment\u6fc0\u6d3b\u8def\u5f84,\u5199\u7ed9CMO\u4e0eCIO\u7684\u8d5e\u52a9\u51b3\u7b56\u53c2\u8003\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MotoGP\u7684first-party data:\u4e00\u4e2a"\u88ab\u9501\u5b9a"\u53d7\u4f17\u7a76\u7adf\u4ef7\u503c\u51e0\u4f55\" \/>\n<meta property=\"og:description\" content=\"MotoGP\u7684first-party data\u4e3a\u4f55\u6bd4\u66dd\u5149\u66f4\u503c\u94b1?\u89e3\u6790VideoPass\u3001TimingPass\u3001hospitality\u4e09\u5c42\u6570\u636e\u8d44\u4ea7\u4e0eCRM enrichment\u6fc0\u6d3b\u8def\u5f84,\u5199\u7ed9CMO\u4e0eCIO\u7684\u8d5e\u52a9\u51b3\u7b56\u53c2\u8003\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2022\/10\/motogp-fans-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"MotoGP\u7684first-party data:\u4e00\u4e2a”\u88ab\u9501\u5b9a”\u53d7\u4f17\u7a76\u7adf\u4ef7\u503c\u51e0\u4f55\",\"datePublished\":\"2026-08-13T11:53:19+00:00\",\"dateModified\":\"2026-08-13T11:53:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/\"},\"wordCount\":168,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/motogp-fans-1.jpg\",\"articleSection\":[\"MotoGP\"],\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/\",\"name\":\"MotoGP\u7684first-party data:\u88ab\u9501\u5b9a\u53d7\u4f17\u4ef7\u503c\u51e0\u4f55\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/motogp-fans-1.jpg\",\"datePublished\":\"2026-08-13T11:53:19+00:00\",\"dateModified\":\"2026-08-13T11:53:37+00:00\",\"description\":\"MotoGP\u7684first-party data\u4e3a\u4f55\u6bd4\u66dd\u5149\u66f4\u503c\u94b1?\u89e3\u6790VideoPass\u3001TimingPass\u3001hospitality\u4e09\u5c42\u6570\u636e\u8d44\u4ea7\u4e0eCRM enrichment\u6fc0\u6d3b\u8def\u5f84,\u5199\u7ed9CMO\u4e0eCIO\u7684\u8d5e\u52a9\u51b3\u7b56\u53c2\u8003\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/motogp-fans-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/motogp-fans-1.jpg\",\"width\":1000,\"height\":656,\"caption\":\"motogp-fans\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/blog\\\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MotoGP\u7684first-party data:\u4e00\u4e2a”\u88ab\u9501\u5b9a”\u53d7\u4f17\u7a76\u7adf\u4ef7\u503c\u51e0\u4f55\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"Your reference point for tier-one motorsport sponsorship\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/zh-hans\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MotoGP\u7684first-party data:\u88ab\u9501\u5b9a\u53d7\u4f17\u4ef7\u503c\u51e0\u4f55","description":"MotoGP\u7684first-party data\u4e3a\u4f55\u6bd4\u66dd\u5149\u66f4\u503c\u94b1?\u89e3\u6790VideoPass\u3001TimingPass\u3001hospitality\u4e09\u5c42\u6570\u636e\u8d44\u4ea7\u4e0eCRM enrichment\u6fc0\u6d3b\u8def\u5f84,\u5199\u7ed9CMO\u4e0eCIO\u7684\u8d5e\u52a9\u51b3\u7b56\u53c2\u8003\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/","og_locale":"zh_CN","og_type":"article","og_title":"MotoGP\u7684first-party data:\u4e00\u4e2a\"\u88ab\u9501\u5b9a\"\u53d7\u4f17\u7a76\u7adf\u4ef7\u503c\u51e0\u4f55","og_description":"MotoGP\u7684first-party data\u4e3a\u4f55\u6bd4\u66dd\u5149\u66f4\u503c\u94b1?\u89e3\u6790VideoPass\u3001TimingPass\u3001hospitality\u4e09\u5c42\u6570\u636e\u8d44\u4ea7\u4e0eCRM enrichment\u6fc0\u6d3b\u8def\u5f84,\u5199\u7ed9CMO\u4e0eCIO\u7684\u8d5e\u52a9\u51b3\u7b56\u53c2\u8003\u3002","og_url":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1000,"height":656,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2022\/10\/motogp-fans-1.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"\u4f5c\u8005":"Riccardo Taf\u00e0","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"1 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/zh-hans\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"MotoGP\u7684first-party data:\u4e00\u4e2a”\u88ab\u9501\u5b9a”\u53d7\u4f17\u7a76\u7adf\u4ef7\u503c\u51e0\u4f55","datePublished":"2026-08-13T11:53:19+00:00","dateModified":"2026-08-13T11:53:37+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/"},"wordCount":168,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/zh-hans\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2022\/10\/motogp-fans-1.jpg","articleSection":["MotoGP"],"inLanguage":"zh-Hans","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/","url":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/","name":"MotoGP\u7684first-party data:\u88ab\u9501\u5b9a\u53d7\u4f17\u4ef7\u503c\u51e0\u4f55","isPartOf":{"@id":"https:\/\/rtrsports.com\/zh-hans\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2022\/10\/motogp-fans-1.jpg","datePublished":"2026-08-13T11:53:19+00:00","dateModified":"2026-08-13T11:53:37+00:00","description":"MotoGP\u7684first-party data\u4e3a\u4f55\u6bd4\u66dd\u5149\u66f4\u503c\u94b1?\u89e3\u6790VideoPass\u3001TimingPass\u3001hospitality\u4e09\u5c42\u6570\u636e\u8d44\u4ea7\u4e0eCRM enrichment\u6fc0\u6d3b\u8def\u5f84,\u5199\u7ed9CMO\u4e0eCIO\u7684\u8d5e\u52a9\u51b3\u7b56\u53c2\u8003\u3002","breadcrumb":{"@id":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2022\/10\/motogp-fans-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2022\/10\/motogp-fans-1.jpg","width":1000,"height":656,"caption":"motogp-fans"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/zh-hans\/blog\/motogp%E7%9A%84first-party-data%E4%B8%80%E4%B8%AA%E8%A2%AB%E9%94%81%E5%AE%9A%E5%8F%97%E4%BC%97%E7%A9%B6%E7%AB%9F%E4%BB%B7%E5%80%BC%E5%87%A0%E4%BD%95\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/zh-hans\/"},{"@type":"ListItem","position":2,"name":"MotoGP\u7684first-party data:\u4e00\u4e2a”\u88ab\u9501\u5b9a”\u53d7\u4f17\u7a76\u7adf\u4ef7\u503c\u51e0\u4f55"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/zh-hans\/#website","url":"https:\/\/rtrsports.com\/zh-hans\/","name":"RTR Sports Marketing","description":"Your reference point for tier-one motorsport sponsorship","publisher":{"@id":"https:\/\/rtrsports.com\/zh-hans\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/zh-hans\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/zh-hans\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/zh-hans\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/rtrsports.com\/zh-hans\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/zh-hans\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/zh-hans\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/zh-hans\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts\/347812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=347812"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts\/347812\/revisions"}],"predecessor-version":[{"id":347815,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/posts\/347812\/revisions\/347815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/media\/96289"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=347812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=347812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=347812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}