{"id":351003,"date":"2026-09-03T16:25:05","date_gmt":"2026-09-03T14:25:05","guid":{"rendered":"https:\/\/rtrsports.com\/%e5%a5%b3%e6%80%a7%e4%b8%8e%e4%bd%93%e8%82%b2%e8%b5%9e%e5%8a%a9\/"},"modified":"2026-09-03T16:28:33","modified_gmt":"2026-09-03T14:28:33","slug":"%e5%a5%b3%e6%80%a7%e4%b8%8e%e4%bd%93%e8%82%b2%e8%b5%9e%e5%8a%a9","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/zh-hans\/blog\/%E5%A5%B3%E6%80%A7%E4%B8%8E%E4%BD%93%E8%82%B2%E8%B5%9E%E5%8A%A9\/","title":{"rendered":"\u5973\u6027\u4e0e\u4f53\u80b2\u8d5e\u52a9"},"content":{"rendered":"<p><strong>\u5973\u6027\u4e0e\u4f53\u80b2\u8d5e\u52a9<\/strong>\u4e4b\u95f4\u7684\u5173\u7cfb\u503c\u5f97\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u3002\u5f88\u591a\u4ea7\u54c1\u88ab\u8ba4\u4e3a\u662f\u5973\u6027\u53d7\u4f17\u7684\u4e13\u5c5e\u9886\u57df,\u56e0\u6b64\u6211\u4eec\u7ecf\u5e38\u542c\u5230\u8fd9\u6837\u7684\u8bf4\u6cd5:<strong>\u201c\u6211\u4eec\u4e0d\u505a\u8d5e\u52a9,\u56e0\u4e3a\u91c7\u8d2d\u51b3\u7b56\u4eba\u662f\u5973\u6027\u3002\u201d<\/strong>\u8fd9\u662f\u4e00\u79cd\u9519\u8bef\u4e14\u7565\u663e\u8fc7\u65f6\u7684\u504f\u89c1,\u6211\u4eec\u60f3\u501f\u6b64\u673a\u4f1a\u7406\u6e05\u8fd9\u4e2a\u8bdd\u9898\u3002<\/p>\n<p>\u4e4d\u770b\u4e4b\u4e0b,\u4f53\u80b2\u70ed\u60c5\u4f3c\u4e4e\u4e3b\u8981\u4e0e\u7537\u6027\u76f8\u5173,\u4f46\u9996\u5148\u8981\u6307\u51fa\u7684\u662f,<strong>\u53c2\u4e0e\u4f53\u80b2\u8d5b\u4e8b\u6216\u901a\u8fc7\u7535\u89c6(\u53ca\u5176\u4ed6\u8bbe\u5907)\u89c2\u770b\u4f53\u80b2\u8282\u76ee\u7684\u5973\u6027\u4eba\u6570\u6b63\u5728\u5927\u5e45\u589e\u957f<\/strong>\u3002<\/p>\n<p>\u6839\u636eRepucom\u7684\u8c03\u67e5,\u5728\u4ee3\u8868\u7f8e\u6d32\u3001\u4e9a\u6d32\u548c\u6b27\u6d32\u768424\u4e2a\u4e3b\u8981\u56fd\u5bb6\u4e2d,<strong>\u5e73\u5747\u670946%\u7684\u5973\u6027\u8868\u793a\u5bf9\u4f53\u80b2\u611f\u5174\u8da3\u6216\u975e\u5e38\u611f\u5174\u8da3<\/strong>,\u800c\u7537\u6027\u8fd9\u4e00\u6bd4\u4f8b\u4e3a69%;\u5dee\u8ddd\u5e76\u4e0d\u7b97\u60ac\u6b8a*\u3002<\/p>\n<h2>\u5973\u6027\u90fd\u5173\u6ce8\u54ea\u4e9b\u8fd0\u52a8?<\/h2>\n<p><strong>\u4e00\u4e2a\u503c\u5f97\u5173\u6ce8\u7684\u91cd\u8981\u65b9\u9762,\u662f\u5973\u6027\u6240\u5173\u6ce8\u7684\u8fd0\u52a8\u9879\u76ee\u672c\u8eab<\/strong>\u3002\u6211\u4eec\u5e38\u5e38\u542c\u5230\u628a\u67d0\u4e9b\u8fd0\u52a8(\u6bd4\u5982\u6392\u7403)\u4e0e\u5973\u6027\u8054\u7cfb\u5728\u4e00\u8d77,\u4f3c\u4e4e\u7406\u6240\u5f53\u7136\u5730\u8ba4\u4e3a\u5973\u6027\u5bf9\u8db3\u7403\u3001\u6a44\u6984\u7403\u6216\u90a3\u4e9b\u88ab\u8d34\u4e0a\u201c\u66f4\u7537\u6027\u5316\u201d\u6807\u7b7e\u7684\u8fd0\u52a8\u4e0d\u611f\u5174\u8da3\u3002\u663e\u7136,\u4e8b\u5b9e\u5b8c\u5168\u5e76\u975e\u5982\u6b64\u3002<\/p>\n<p>\u6839\u636e\u540c\u4e00\u9879\u8c03\u67e5,<strong>\u7f51\u7403\u3001\u8db3\u7403\u548c\u7530\u5f84<\/strong>\u662f\u82f1\u56fd\u5973\u6027\u6700\u559c\u7231\u7684\u8fd0\u52a8\u3002\u800c\u5728\u5fb7\u56fd,\u5973\u6027\u5219\u66f4\u504f\u7231\u8db3\u7403\u3001\u7530\u5f84\u548c\u8d5b\u8f66\u8fd0\u52a8\u3002<\/p>\n<p>\u8d5b\u8f66\u8fd0\u52a8\u8fd9\u4e00\u7c7b\u522b\u5c24\u5176\u503c\u5f97\u7279\u522b\u63d0\u53ca\u3002\u4e0d\u4ec5\u8d5b\u8f66\u548c\u6469\u6258\u8f66\u8fd0\u52a8\u5e7f\u53d7\u5973\u6027\u559c\u7231(\u6700\u65b0\u8c03\u67e5\u663e\u793a,<a href=\"https:\/\/rtrsports.com\/zh-hans\/%E5%8D%9A%E5%AE%A2\/motogp-audience-fans\/\">MotoGP\u7684\u89c2\u4f17\u4e2d\u6bcf3\u4eba\u5c31\u67091\u4f4d\u5973\u6027<\/a>),\u800c\u4e14\u591a\u4e2a\u6210\u529f\u7684\u4f53\u80b2\u9879\u76ee\u76f8\u7ee7\u63a8\u51fa\u2014\u2014\u4f8b\u5982<a href=\"https:\/\/rtrsports.com\/blog\/al-via-la-w-series-la-formula-1-sole-donne\/\">W\u7cfb\u5217\u8d5b\u4e8b<\/a>\u2014\u2014\u65e8\u5728\u589e\u52a0\u5404\u5927\u9526\u6807\u8d5b\u4e2d\u5973\u6027\u201c\u8f66\u624b\u201d\u548c\u201c\u9a91\u624b\u201d\u7684\u6570\u91cf\u3002\u548c\u6240\u6709\u7c7b\u4f3c\u60c5\u51b5\u4e00\u6837,\u5f88\u96be\u5224\u65ad\u7a76\u7adf\u662f\u5148\u6709\u9e21\u8fd8\u662f\u5148\u6709\u86cb,\u4f46<a href=\"https:\/\/rtrsports.com\/zh-hans\/%E5%A5%B3%E4%BA%BA%E5%92%8C%E5%85%A9%E5%80%8B%E8%BC%AA%E5%AD%90%E4%B8%80%E5%80%8B%E6%AD%A3%E5%9C%A8%E9%80%B2%E8%A1%8C%E7%9A%84%E6%84%9B%E6%83%85%E6%95%85%E4%BA%8B\/\"><strong>Ana Carrasco<\/strong><\/a>\u3001<strong>Alice Powell<\/strong>\u3001<strong>Juju Noda<\/strong>\u548c<strong>Tatiana Calderon<\/strong>\u7b49\u8f66\u624b\u7684\u51fa\u8272\u8868\u73b0,\u90fd\u663e\u793a\u51fa\u4e00\u6761\u5f3a\u52b2\u7684\u4e0a\u5347\u66f2\u7ebf\u3002<\/p>\n<h2>\u771f\u6b63\u7684\u91c7\u8d2d\u51b3\u7b56\u4eba\u662f\u8c01?<\/h2>\n<p>\u5728<strong>\u610f\u5927\u5229<\/strong>\u5e02\u573a,\u793e\u4f1a\u7ed3\u6784\u7684\u6df1\u523b\u53d8\u5316\u4ee5\u53ca\u5355\u4eba\u5bb6\u5ead\u6570\u91cf\u7684\u589e\u957f,\u8ba9\u90a3\u4e9b\u4f20\u7edf\u4e0a\u4e0e\u5973\u6027\u91c7\u8d2d\u51b3\u7b56\u4eba(\u5bb6\u5c45\u7528\u54c1\u548c\u98df\u54c1\u7c7b)\u76f8\u5173\u8054\u7684\u54c1\u724c\u8d5e\u52a9,\u6709\u53ef\u80fd\u53d8\u5f97\u66f4\u52a0\u6709\u6548\u3002<\/p>\n<p>\u6839\u636e<strong>\u610f\u5927\u5229\u56fd\u5bb6\u7edf\u8ba1\u5c40(Istat)2017\u5e74\u7edf\u8ba1\u5e74\u9274<\/strong>,\u610f\u5927\u522931.6%\u7684\u5bb6\u5ead\u662f\u5355\u4eba\u5bb6\u5ead,\u5176\u4e2d58.9%\u4e3a\u7537\u6027\u3002\u53ef\u4ee5\u60f3\u8c61,\u8fd9\u4e00\u6570\u636e\u5bf9\u201c\u8d1f\u8d23\u91c7\u8d2d\u3001\u586b\u6ee1\u51b0\u7bb1\u3001\u6253\u7406\u5bb6\u52a1\u201d\u7684\u4f20\u7edf\u5973\u6027\u91c7\u8d2d\u51b3\u7b56\u4eba\u5f62\u8c61\u5e26\u6765\u4e86\u600e\u6837\u7684\u51b2\u51fb\u3002<\/p>\n<p>\u5728\u4e00\u4e9b\u56fd\u5bb6,\u5bf9\u4f53\u80b2\u611f\u5174\u8da3\u7684\u5973\u6027\u4eba\u6570\u5df2\u7ecf\u4e0e\u7537\u6027\u57fa\u672c\u6301\u5e73,\u5c3c\u5c14\u68ee(Nielsen)\u9488\u5bf9\u6fb3\u5927\u5229\u4e9a\u5e02\u573a\u7684\u8fd9\u9879\u8c03\u67e5\u4fbf\u8bf4\u660e\u4e86\u8fd9\u4e00\u70b9\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22267\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/nielsen-australia-600x317.png\" alt=\"\" width=\"600\" height=\"317\" \/><\/p>\n<p>\u5c3c\u5c14\u68ee\u6570\u5b57\u6536\u89c6\u7387(\u6708\u5ea6)\u663e\u793a,2017\u5e747\u6708\u6709<strong>1140\u4e07\u6fb3\u5927\u5229\u4e9a\u4eba<\/strong>\u901a\u8fc7\u624b\u673a\u3001\u53f0\u5f0f\u673a\u6216\u5e73\u677f\u7535\u8111\u89c2\u770b\u4e86\u4f53\u80b2\u5185\u5bb9,\u8f832017\u5e746\u6708<strong>\u6574\u4f53\u589e\u957f6%<\/strong>\u3002\u5176\u4e2d,\u5973\u6027\u89c2\u4f17<strong>\u589e\u957f\u4e8610%<\/strong>,\u800c\u7537\u6027\u89c2\u4f17\u73af\u6bd4\u589e\u957f\u4ec5\u4e3a3%\u3002<\/p>\n<p>\u6700\u540e,\u6211\u4eec\u5f88\u9ad8\u5174\u5f3a\u8c03,\u4e00\u4e9b\u4f20\u7edf\u4e0a\u5bf9\u5973\u6027\u89c2\u8d5b\u6301\u4fdd\u7559\u6001\u5ea6\u7684\u56fd\u5bb6,\u8fd1\u671f\u4e5f\u51fa\u73b0\u4e86\u79ef\u6781\u7684\u5f00\u653e\u4fe1\u53f7\u3002\u5c31\u5728\u51e0\u5468\u524d,<strong>\u6c99\u7279\u963f\u62c9\u4f2f<\/strong>\u5ba3\u5e03\u7ec8\u4e8e\u5141\u8bb8\u5973\u6027\u8fdb\u5165\u4f53\u80b2\u573a\u89c2\u770b\u8db3\u7403\u6bd4\u8d5b\u3002<a href=\"https:\/\/www.theguardian.com\/world\/2018\/jan\/12\/saudi-football-stadiums-prepare-welcome-women-first-time\"><strong>\u70b9\u51fb\u67e5\u770b\u300a\u536b\u62a5\u300b\u7684\u76f8\u5173\u62a5\u9053<\/strong><\/a><\/p>\n<p>\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u66f4\u591a\u4fe1\u606f,\u6b22\u8fce\u968f\u65f6\u901a\u8fc7 <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a> \u4e0e\u6211\u4eec\u8054\u7cfb\u3002<\/p>\n\n<pre>*Source: Fan DNA Survey, August 2014, total for eight countries (USA, UK, Germany, Mexico, Malaysia, China, Japan, Australia), respondents aged 16-65 at least a little interested in sport (80-95% of total age group population) n=24,024<\/pre>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u5e38\u89c1\u95ee\u9898<\/b><\/h2>\r\n        \r\n            <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u5973\u6027\u5bf9\u4f53\u80b2\u7684\u5174\u8da3\u771f\u7684\u548c\u7537\u6027\u4e00\u6837\u5417?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u6839\u636eRepucom\u9488\u5bf924\u4e2a\u56fd\u5bb6\u7684\u8c03\u67e5,\u5e73\u5747\u670946%\u7684\u5973\u6027\u8868\u793a\u5bf9\u4f53\u80b2\u611f\u5174\u8da3\u6216\u975e\u5e38\u611f\u5174\u8da3,\u800c\u7537\u6027\u8fd9\u4e00\u6bd4\u4f8b\u4e3a69%\u3002\u5dee\u8ddd\u786e\u5b9e\u5b58\u5728\u4f46\u5e76\u4e0d\u7b97\u60ac\u6b8a,\u800c\u4e14\u5728\u6fb3\u5927\u5229\u4e9a\u7b49\u5e02\u573a,\u8fd9\u4e00\u5dee\u8ddd\u6b63\u5728\u8fc5\u901f\u7f29\u5c0f\u3002<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n        <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u5973\u6027\u6700\u5173\u6ce8\u54ea\u4e9b\u8fd0\u52a8\u9879\u76ee?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u56e0\u56fd\u5bb6\u800c\u5f02:\u5728\u82f1\u56fd,\u7f51\u7403\u3001\u8db3\u7403\u548c\u7530\u5f84\u662f\u5973\u6027\u6700\u559c\u7231\u7684\u8fd0\u52a8;\u800c\u5728\u5fb7\u56fd,\u5219\u662f\u8db3\u7403\u3001\u7530\u5f84\u548c\u8d5b\u8f66\u8fd0\u52a8\u66f4\u53d7\u5973\u6027\u6b22\u8fce,\u8fd9\u4e5f\u6253\u7834\u4e86\u201c\u5973\u6027\u53ea\u5173\u6ce8\u5c11\u6570\u51e0\u9879\u2018\u5973\u6027\u5316\u2019\u8fd0\u52a8\u201d\u7684\u523b\u677f\u5370\u8c61\u3002<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>\u6570\u636e\u663e\u793a,\u5973\u6027\u5bf9\u4f53\u80b2\u7684\u5173\u6ce8\u5ea6\u6b63\u5728\u5feb\u901f\u6500\u5347\u2014\u2014\u4eceRepucom\u7684\u5168\u7403\u8c03\u67e5\u5230MotoGP\u3001W\u7cfb\u5217\u8d5b,\u4e43\u81f3\u6c99\u7279\u963f\u62c9\u4f2f\u5f00\u653e\u5973\u6027\u5165\u573a\u89c2\u8d5b,\u54c1\u724c\u5bf9\u201c\u5973\u6027\u53d7\u4f17\u201d\u7684\u4f20\u7edf\u8ba4\u77e5\u65e9\u5df2\u8fc7\u65f6\u3002<\/p>\n","protected":false},"author":14,"featured_media":157601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20161],"tags":[],"class_list":["post-351003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-20161"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.4) - 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