{"id":351383,"date":"2018-05-07T15:49:25","date_gmt":"2018-05-07T13:49:25","guid":{"rendered":"https:\/\/rtrsports.com\/?p=351383"},"modified":"2026-09-13T11:29:01","modified_gmt":"2026-09-13T09:29:01","slug":"%e4%bd%93%e8%82%b2%e8%b5%9e%e5%8a%a9%e4%b8%8e%e6%b6%88%e8%b4%b9%e8%80%85%e8%a1%8c%e4%b8%ba%ef%bc%9a%e4%bb%8e%e6%83%85%e6%84%9f%e5%88%b0%e8%b4%ad%e4%b9%b0%e5%86%b3%e7%ad%96","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/zh-hans\/blog\/%E4%BD%93%E8%82%B2%E8%B5%9E%E5%8A%A9%E4%B8%8E%E6%B6%88%E8%B4%B9%E8%80%85%E8%A1%8C%E4%B8%BA%E4%BB%8E%E6%83%85%E6%84%9F%E5%88%B0%E8%B4%AD%E4%B9%B0%E5%86%B3%E7%AD%96\/","title":{"rendered":"\u4f53\u80b2\u8d5e\u52a9\u4e0e\u6d88\u8d39\u8005\u884c\u4e3a\uff1a\u4ece\u54c1\u724c\u8ba4\u77e5\u5230\u8d2d\u4e70\u51b3\u7b56\u7684\u5168\u8def\u5386\u7a0b"},"content":{"rendered":"<p>\u6709\u4e00\u4e2a\u786e\u5207\u7684\u65f6\u523b\uff0c\u4f53\u80b2\u8d5e\u52a9\u4e0d\u518d\u53ea\u662f\u8d5b\u8f66\u8f66\u8eab\u4e0a\u7684\u4e00\u4e2a\u6807\u5fd7\uff0c\u800c\u662f\u53d8\u6210\u4e86\u67d0\u79cd\u4e0d\u540c\u7684\u4e1c\u897f\u3002\u4e0d\u662f\u8d5b\u8f66\u624b\u51b2\u8fc7\u7ec8\u70b9\u7684\u90a3\u4e00\u523b\u3002\u4e0d\u662f\u7167\u7247\u767b\u4e0a\u5934\u7248\u7684\u90a3\u4e00\u523b\u3002\u800c\u662f\u5f53\u4e00\u4f4d\u7403\u8ff7\uff0c\u5728\u8d5b\u4e8b\u7ed3\u675f\u6570\u5468\u6216\u6570\u6708\u540e\uff0c\u8d70\u8fdb\u4e00\u5bb6\u5546\u5e97\uff0c\u9009\u62e9\u4e86\u67d0\u4e2a\u4ea7\u54c1\uff0c\u5374\u8bf4\u4e0d\u6e05\u695a\u4e3a\u4ec0\u4e48\u662f\u8fd9\u4e2a\u3002<\/p>\n<p>\u8fd9\u79cd\u673a\u5236\u65e2\u4e0d\u662f\u9b54\u6cd5\uff0c\u4e5f\u4e0d\u662f\u76f2\u76ee\u5fe0\u8bda\u3002\u8fd9\u662f\u4f53\u80b2\u8d5e\u52a9\u7684\u6d88\u8d39\u8005\u65c5\u7a0b\uff1a\u4e00\u4e2a\u5df2\u88ab\u8bb0\u5f55\u3001\u53ef\u91cf\u5316\u7684\u8fc7\u7a0b\uff0c\u5374\u88ab\u90a3\u4e9b\u4ecd\u5c06\u8d5e\u52a9\u89c6\u4e3a\u6d3b\u52a8\u7ed3\u675f\u5373\u5f71\u54cd\u6d88\u5931\u7684\u54c1\u724c\u5f62\u8c61\u6295\u8d44\u7684\u4eba\u7cfb\u7edf\u6027\u4f4e\u4f30\u3002<\/p>\n<h2>\u4ece\u60c5\u611f\u7ebd\u5e26\u5230\u8d2d\u4e70\u884c\u4e3a\u7684\u8def\u5f84<\/h2>\n<p>\u65c5\u7a0b\u7ed3\u6784\uff1a\u91cd\u590d\u66b4\u9732 \u2192 \u60c5\u611f\u8054\u60f3 \u2192 \u5bf9\u54c1\u724c\u7684\u79ef\u6781\u6001\u5ea6 \u2192 \u8d2d\u4e70\u610f\u5411\u3002\u6bcf\u4e2a\u6b65\u9aa4\u90fd\u53d7\u4e0a\u4e00\u6b65\u5f71\u54cd\uff0c\u800c\u4f53\u80b2\u73af\u5883\u4ee5\u5176\u4ed6\u6e20\u9053\u96be\u4ee5\u590d\u5236\u7684\u65b9\u5f0f\u653e\u5927\u6bcf\u6b21\u8fc7\u6e21\u3002<\/p>\n<p>Lings\u548cOwen\u4e8e2007\u5e74\u5728\u300a\u5e02\u573a\u8425\u9500\u7ba1\u7406\u671f\u520a\u300b\u53d1\u8868\u7684\u7814\u7a76\u786e\u5b9a\u4e86\u5173\u952e\u673a\u5236\uff1a\u5bf9\u8d5e\u52a9\u961f\u4f0d\u7684\u60c5\u611f\u627f\u8bfa\u6454\u5c0f\u4e86\u4ece\u66b4\u9732\u5230\u8d2d\u4e70\u610f\u5411\u7684\u8fc7\u6e21\u3002\u4ec5\u4ec5\u770b\u5230\u6807\u5fd7\u8fd8\u4e0d\u591f\uff0c\u8fd8\u9700\u8981\u4e0e\u4f53\u80b2\u8d5b\u4e8b\u7684\u60c5\u611f\u7ebd\u5e26\uff0c\u800c\u4f53\u80b2\u7531\u5176\u672c\u8d28\u7cfb\u7edf\u5730\u4ea7\u751f\u8fd9\u79cd\u7ebd\u5e26\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" title=\"\u4f53\u80b2\u8d5e\u52a9\u6d88\u8d39\u8005\u5f71\u54cd\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/path-to-the-money.png\" alt=\"\u4f53\u80b2\u8d5e\u52a9\u4e2d\u7684\u6d88\u8d39\u8005\u65c5\u7a0b\u56fe\" width=\"600\" height=\"292\" \/><\/p>\n<pre>\u6765\u6e90\uff1aLings, Ian \u548c Owen, Kate (2007). Brand purchasing of the sponsor: the role of affective commitment towards the sponsored team. Journal of Marketing Management, 23 (5\/6), \u7b2c483-496\u9875.<\/pre>\n<h2>\u6570\u636e\uff1a\u54c1\u724c\u8ba4\u77e5\u3001\u54c1\u724c\u56de\u5fc6\u4e0e\u8d2d\u4e70\u610f\u5411<\/h2>\n<p>2017\u5e74\u4e00\u9879\u4e13\u95e8\u9488\u5bf9MotoGP\u7684\u7814\u7a76\uff08<a href=\"https:\/\/ejournal.unsrat.ac.id\/index.php\/jbie\/article\/view\/9849\">\u53ef\u5728\u6b64\u83b7\u53d6<\/a>\uff09\u786e\u8ba4\u4e86\u540c\u4e00\u65b9\u5411\uff1a\u7531\u8d5e\u52a9\u8ba4\u77e5\u5f62\u6210\u7684\u5bf9\u8d5e\u52a9\u5546\u7684\u79ef\u6781\u6001\u5ea6\uff0c\u5bf9\u8d2d\u4e70\u610f\u5411\u4ea7\u751f\u76f4\u63a5\u4e14\u53ef\u91cf\u5316\u7684\u5f71\u54cd\u3002<\/p>\n<p>2023\u5e74\u300a\u56fd\u9645\u4f53\u80b2\u5e02\u573a\u8425\u9500\u4e0e\u8d5e\u52a9\u671f\u520a\u300b\u53d1\u8868\u7684\u4e00\u9879\u8377\u8eba\u5206\u6790\u7cfb\u7edf\u6027\u5730\u5ef6\u4f38\u4e86\u8fd9\u4e00\u7ed3\u8bba\uff1a\u4f53\u80b2\u8d5e\u52a9\u5bf9\u8d2d\u4e70\u610f\u5411\u7684\u79ef\u6781\u5f71\u54cd\u4f18\u4e8e\u4f20\u7edf\u5e7f\u544a\uff0c\u5c24\u5176\u662f\u5f53\u8d5b\u4e8b\u5728\u89c2\u4f17\u4e2d\u4ea7\u751f\u9ad8\u5ea6\u60c5\u611f\u53c2\u4e0e\u65f6\u3002<\/p>\n<h2>\u8ba4\u77e5\u3001\u8003\u8651\u3001\u8f6c\u5316\uff1a\u4f53\u80b2\u8d5e\u52a9\u7684\u4e09\u4e2a\u9636\u6bb5<\/h2>\n<p><strong>\u8ba4\u77e5<\/strong>\u9636\u6bb5\u53d1\u751f\u5728\u8d5b\u4e8b\u4e2d\uff1a\u6807\u5fd7\u91cd\u590d\u51fa\u73b0\u5728\u9ad8\u80fd\u91cf\u5834\u666f\u4e2d\u3002\u5904\u4e8e\u60c5\u7eea\u6fc0\u6d3b\u72b6\u6001\u7684\u5927\u8111\u4f1a\u964d\u4f4e\u5bf9\u5546\u4e1a\u4fe1\u606f\u7684\u8ba4\u77e5\u9632\u5fa1\u3002\u8fd9\u4e0d\u662f\u76f4\u63a5\u8bf4\u670d\uff0c\u800c\u662f\u60c5\u611f\u8054\u60f3\u3002<\/p>\n<p><strong>\u8003\u8651<\/strong>\u9636\u6bb5\u662f\u6700\u4e0d\u663e\u773c\u4f46\u6700\u6709\u8da3\u7684\u3002\u8d5b\u4e8b\u540e\u6570\u5468\u5185\uff0c\u8d5e\u52a9\u54c1\u724c\u901a\u8fc7\u5a92\u4f53\u3001\u793e\u4ea4\u5e73\u53f0\u548c\u4ea4\u6d41\u5728\u7403\u8ff7\u5185\u5fc3\u4e2d\u4fdd\u6301\u201c\u70ed\u5ea6\u201d\u3002\u8d5e\u52a9\u5e76\u4e0d\u968f\u7740\u6bd4\u8d5b\u7ed3\u675f\u800c\u7ed3\u675f\u3002\u6211\u4eec\u79f0\u4e4b\u4e3a\u201c\u87ba\u65cb\u6868\u6548\u5e94\u201d\uff1a\u5ef6\u4f38\u5230\u5408\u540c\u76f4\u63a5\u66b4\u9732\u671f\u4e4b\u5916\u7684\u4ef7\u5024\u3002<\/p>\n<p><strong>\u8f6c\u5316<\/strong>\u9636\u6bb5\u662f\u6570\u636e\u6700\u5177\u8bf4\u670d\u529b\u7684\u5730\u65b9\u3002\u9ad8\u60c5\u611f\u53c2\u4e0e\u7684\u7403\u8ff7\u5bf9\u8d5e\u52a9\u5176\u6240\u652f\u6301\u961f\u4f0d\u7684\u54c1\u724c\u8868\u73b0\u51fa\u663e\u8457\u66f4\u9ad8\u7684\u8d2d\u4e70\u610f\u5411\u3002\u8fd9\u4e0d\u662f\u76f2\u76ee\u5fe0\u8bda\uff0c\u800c\u662f\u4e00\u79cd\u504f\u597d\u673a\u5236\uff0c\u5728\u5176\u4ed6\u6761\u4ef6\u76f8\u540c\u7684\u60c5\u51b5\u4e0b\u4f7f\u5929\u5e73\u5012\u5411\u8fd9\u4e00\u8fb9\u3002<\/p>\n<h2>\u7406\u89e3\u8fd9\u4e00\u65c5\u7a0b\u7684\u54c1\u724c\u5728\u6218\u7565\u4e0a\u6709\u4ec0\u4e48\u6539\u53d8<\/h2>\n<p><a href=\"https:\/\/rtrsports.com\/zh-hans\/\u4f53\u80b2\u8d5e\u52a9\/\"><strong>\u4f53\u80b2\u8d5e\u52a9<\/strong><\/a>\u4e0d\u662f\u66dd\u5149\u5ea6\u6295\u8d44\uff0c\u800c\u662f\u6d88\u8d39\u8005\u65c5\u7a0b\u6295\u8d44\u3002\u4e00\u4e2a\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u8d5e\u52a9\u8ba1\u5212\u540c\u65f6\u5728\u4e09\u4e2a\u9636\u6bb5\u53d1\u6325\u4f5c\u7528\u3002\u5c06\u8d5e\u52a9\u7b80\u5316\u4e3a\u201c\u653e\u4e2a\u6807\u5fd7\u201d\u7684\u4f01\u4e1a\u53ea\u80fd\u83b7\u5f97\u7b2c\u4e00\u9636\u6bb5\u7684\u6548\u679c\u3002\u4f53\u80b2\u662f\u6d88\u8d39\u8005\u81ea\u613f\u964d\u4f4e\u9632\u5fa1\u7684\u5c11\u6570\u5834\u5408\u4e4b\u4e00\u3002\u5728\u8fd9\u79cd\u73af\u5883\u4e0b\uff0c\u4e00\u4e2a\u5b9a\u4f4d\u826f\u597d\u7684\u54c1\u724c\u4e0d\u662f\u6253\u65ad\uff0c\u800c\u662f\u53c2\u4e0e\u3002<\/p>\n<h2>\u5173\u4e8e\u4f53\u80b2\u8d5e\u52a9\u4e0e\u6d88\u8d39\u8005\u5f71\u54cd\u7684\u5e38\u89c1\u95ee\u9898<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\n<h2><b>Frequently Asked Questions<\/b><\/h2>\n<p><\/p>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\n<h3 class=\"h5\" itemprop=\"name\">\n            <b>\u4f53\u80b2\u8d5e\u52a9\u5982\u4f55\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u51b3\u7b56\uff1f<\/b><br \/>\n        <\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\" class=\"question-answer\">\n<p>\u8d5e\u52a9\u5728\u8d5e\u52a9\u54c1\u724c\u4e0e\u7403\u8ff7\u5df2\u7ecf\u559c\u7231\u7684\u4f53\u80b2\u8d5b\u4e8b\u4e4b\u95f4\u5efa\u7acb\u60c5\u611f\u8054\u60f3\u3002\u8fd9\u79cd\u8054\u60f3\u8f6c\u5316\u4e3a\u5bf9\u54c1\u724c\u7684\u79ef\u6781\u6001\u5ea6\uff0c\u8fdb\u800c\u8f6c\u5316\u4e3a\u66f4\u9ad8\u7684\u8d2d\u4e70\u610f\u5411\u3002Lings\u548cOwen\uff082007\uff09\u53ca2023\u5e74\u5143\u5206\u6790\u8bc1\u5b9e\u4e86\u8fd9\u4e00\u70b9\u3002<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/p>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\n<h3 class=\"h5\" itemprop=\"name\">\n            <b>\u4f53\u80b2\u8d5e\u52a9\u6fc0\u6d3b\u7684\u6d88\u8d39\u8005\u65c5\u7a0b\u662f\u4ec0\u4e48\uff1f<\/b><br \/>\n        <\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\" class=\"question-answer\">\n<p>\u4e09\u4e2a\u9636\u6bb5\uff1a\u8ba4\u77e5\uff08\u5728\u8d5b\u4e8b\u60c5\u611f\u73af\u5883\u4e2d\u611f\u77e5\u5e76\u8bb0\u5fc6\u54c1\u724c\uff09\u3001\u8003\u8651\uff08\u54c1\u724c\u901a\u8fc7\u5a92\u4f53\u548c\u8d5b\u4e8b\u8bdd\u9898\u4fdd\u6301\u76f8\u5173\u6027\uff09\u548c\u8f6c\u5316\uff08\u7403\u8ff7\u503e\u5411\u4e8e\u4f18\u5148\u9009\u62e9\u8d5e\u52a9\u5176\u6240\u652f\u6301\u961f\u4f0d\u7684\u54c1\u724c\uff09\u3002<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/p>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\n<h3 class=\"h5\" itemprop=\"name\">\n            <b>\u4f53\u80b2\u8d5e\u52a9\u5728\u8d2d\u4e70\u610f\u5411\u65b9\u9762\u662f\u5426\u6bd4\u4f20\u7edf\u5e7f\u544a\u66f4\u6709\u6548\uff1f<\/b><br \/>\n        <\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\" class=\"question-answer\">\n<p>\u6570\u636e\u8868\u660e\u662f\u7684\uff0c\u5c24\u5176\u662f\u9ad8\u53c2\u4e0e\u5ea6\u4f53\u80b2\u30022023\u5e74\u5143\u5206\u6790\u8868\u660e\uff0c\u5f53\u8d5b\u4e8b\u4ea7\u751f\u5f3a\u70c8\u60c5\u611f\u65f6\uff0c\u4f53\u80b2\u8d5e\u52a9\u5bf9\u8d2d\u4e70\u610f\u5411\u7684\u5f71\u54cd\u5927\u4e8e\u4f20\u7edf\u5e7f\u544a\u3002<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/p>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\n<h3 class=\"h5\" itemprop=\"name\">\n            <b>\u5982\u4f55\u8861\u91cf\u4f53\u80b2\u8d5e\u52a9\u5bf9\u9500\u552e\u989d\u7684\u5f71\u54cd\uff1f<\/b><br \/>\n        <\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\" 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