Project Info

客户:Quality Food Group – 品牌 TiVoglio

任务:联合营销 Braun Minipimer Tour 2004 和 NegronettoTour 2005

定时:2004 年 4 月至 9 月,2005 年 2 月至 4 月

About Project

Quality Food Group 是意大利行业第三大工业实体,由两家拥有一百多年高品质曲奇传统的公司合并而成,参加了 2004 年 Braun Minipimer Tour 和 2005 年 Negronetto Tour TiVoglio 系列产品。

Braun Minipimer Tour 从 4 月开始持续了 5 个月,涉及意大利北部、中部和南部的 12 个主要购物中心,共 12 站,每站持续三天。 行动发生在位于商场画廊的一个展台上:一名管家和一名女主人使用 Minipimer 准备了一些食谱,并让路过的人品尝。 resipes 与 TiVoglio 产品一起供应:Boccon d’Oro 饼干用于酸味食谱,而 Spalmotto 饼干用于甜味食谱。

Negronetto Tour 2005”从二月份开始,历时两个月,涉及意大利北部和中部最重要的30家购物中心,每个购物中心为期3天。 促销活动是在一个精心布置的展台上进行的,女主人和服务员邀请参观者品尝带有“Boccon d’Oro”和“Snack Salato”的 Negronetto Salami,Ti Voglio 系列是增强 Negronetto 味道的理想小吃。

事实证明,巡回演出是在大公司之间进行合作的有趣机会,RTR 研究了其中任何一家的最佳和更有效的解决方案。 由于展台内的展示空间,这些联合营销活动为 Quality Food Group 提供了进行产品测试和获得高知名度的绝佳机会。 参观期间派发了很多商场内使用的优惠票。

多年来巡回赛的成功,是对RTR在GDO策划和实现动态促销活动能力的肯定,也是对所有参与公司的保证。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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