為了強化其在全球體育社群中的品牌, 21.comPramac Racing Yamaha 合作參加 MotoGP世界錦標賽。這項由 RTR Sports Marketing 顧問推動的合作,重點在於提升 品牌知名度、推動 數位互動,並善用 MotoGP 的聲望與影響力 開拓新市場。

21.com 是 體育博彩、賭場及數位娛樂領域新興的全球品牌,定位於績效、科技與用戶體驗的交會點。該平台為重視精準、速度與控制的玩家打造,將競技體育市場與精心策劃的賭場服務整合於單一無縫生態系統中。品牌的產品策略由直覺設計、穩健的技術及持續高水準的營運標準驅動。 21.com 體驗的核心在於簡潔、透明與負責任的娛樂——提供一個旨在獎勵有知識的遊戲、技巧與執行力的平台。

Prima Pramac Yamaha MotoGP 車隊擁有包括 MotoGP 傳奇 Jack Miller 與開創性天才 Toprak Razgatlıoğlu 在內的精彩車手陣容,對 2026 年世界錦標賽抱有高度期待。 21.com 的品牌遍布多個高曝光點,例如搭載 V4 引擎的 YZR-M1 側罩、車手帽子與賽車服,以及所有數位與實體車隊行銷與溝通資產。

這種多渠道曝光確保了賽道與線上的最大曝光度,將 21.com 品牌與全球活躍的賽車愛好者連結起來。整合跨團隊與車手社群管道的內容、與比賽週末及重要錦標賽活動相符的數位活動,以及用於粉絲互動與推廣活動的聯合品牌素材,也是交易的一部分。

RTR Sports Marketing 扮演 關鍵的諮詢與執行角色,提供贊助槓桿的策略指導,並最大化合作的商業效益。

RTR Sports Marketing 執行行銷與商業副總監 Silvia Schweiger 表示:「21.com 與 Prima Pramac Yamaha MotoGP 的合作,清楚展現了結構良好的贊助策略如何結合品牌能見度與長期商業價值。」我們全程支持 21.com 評估與談判過程,確保合作帶來可衡量的影響力,並在全球最強的賽事中建立穩固地位強大的全球體育平台。」

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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ION8 成為 MotoGP 世界錦標賽的官方瓶子

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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