In a strategic move to strengthen its brand within the global sports community, 21.com partnered with Pramac Racing Yamaha in the MotoGP world championship. The collaboration, propelled by the consultancy of RTR Sports Marketing, focuses on enhancing brand awareness, driving digital engagement, and leveraging the prestige and reach of MotoGP to access new markets.

21.com is an emerging global brand in sports betting, casino and digital entertainment, positioned at the intersection of performance, technology and user experience. Built for players who value precision, speed and control, the platform combines competitive sports markets and a curated casino offering within a single, seamless ecosystem. The brand’s product strategy is driven by intuitive design, robust technology and consistently high operational standards. At the core of the 21.com experience are simplicity, transparency and responsible entertainment — delivering a platform designed to reward informed play, skill and execution.

Featuring an exciting line-up of rider including MotoGP legend Jack Miller and groundbreaking talent Toprak Razgatlıoğlu, the Prima Pramac Yamaha MotoGP Team has high hopes ahead of the 2026 World Championship campaign. 21.com’s brand is across multiple high-visibility touchpoints, such as the side fairings of the V4-powered YZR-M1, the riders’ caps and racing suits, and all digital and physical team marketing and communication assets.

This multi-channel exposure ensured maximum visibility both trackside and online, connecting the 21.com brand with an engaged global audience of motorsport enthusiasts. Integrated content across team and rider social channels, digital activations aligned with race weekends and key championship events and co-branded materials for fan engagement and promotional campaigns are also part of the deal.

RTR Sports Marketing played a critical advisory and execution role, providing strategic guidance on sponsorship leverage, and maximizing the commercial impact of the partnership.

“This partnership between 21.com and Prima Pramac Yamaha MotoGP represents a clear example of how a well‑structured sponsorship strategy can combine brand visibility and long‑term commercial value – says Silvia Schweiger, Associate Director, Executive Marketing and Commercial at RTR Sports Marketing – We supported 21.com throughout the evaluation, and negotiation process, ensuring that the partnership delivers measurable impact and strong positioning within one of the world’s most powerful global sports platforms.”

Case histories

Sports sponsorships, activations, case studies and sports sponsorship plans by RTR Sports Marketing, a leading sports marketing agency.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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