WorldSBK Sponsorship Agency

Sponsoring the fastest production motorcycles on the planet

Founded in 1988, WorldSBK (officially, FIM Superbike world championship) is the top class of production motorcycles racing.

Managed by Dorna, The WorldSBK Championship is contested over 12 Rounds on four continents and sees the top manufacturers in the globe fighting for the crown from April to November. Each round includes three races: two full-length races and the ten-lap Superpole race.

Superbike is a true celebration of high performance motorcycle racing, with some of the best riders in the world going head to head on some of the fastest and most demanding tracks in the world. The bikes used by WorldSBK teams are factory machines, incorporating cutting-edge updates that push these bikes to their absolute limits.

For the makers -Ducati, Yamaha, Kawasaki, Honda among the others- it’s a chance to showcase their finest bikes. For the sponsors, it’s an opportunity to enjoy worldwide visibility and engage with a passionate, loving following.

As a motorsport-focused sports marketing agencyRTR Sports can guide you and your brand through the fascinating world of World Superbike racing, and build the perfect sponsorship deal for your and your goals: we have the experience and expertise to help you navigate the World Superbike Championship.

Sponsoring the Superbike World Championship

Becoming a World Superbike sponsor means providing your brand and company with an efficient, exciting and truly 360° marketing tool. As a sponsor, your company will be associated with one of the most popular and fastest-growing motorcycle racing series in the world.

Thanks to an extensive media coverage, WorldSBK sponsorship allows for worldwide visibility and recognition, while on-track and off-track activations are sure to hit the mark where brand need it the most, at the engagement level.

However, it’s probably in the association sphere where SBK sponsorship truly shines: partnering with the world’s top motorcycle manufacturers means positioning a brand and elevating the image.

Moreover, the values of speed, technology, innovation, passion, excitement and youth -frequently associated with the Championship- get reflected on the sponsors, allowing for efficient storytelling and top-notch communication opportunities.

WorldSBK audience, viewership and media production

  • 50,000 average spectators per round
  • 3 Million followers on social media
  • A global total audience of 135 Million
  • 74% of the audience is male, 84% is between 25 and 45 years old, 61% has a university degree
  • 155 channels involved in the broadcasting
  • 17,000 + hours of broadcasting per season
  • 51% of the coverage is in Europe, 29% in Asia, 14% in Africa, 6% in America
  • 66% of the viewers owns at least 1 motorcycle
  • More than 24,4 million pages viewed per year on the official WSBK website

Endless sponsorship opportunities

An impressive array of activation opportunities are available for WSBK sponsors and partners across the globe. From first-class hospitality to exciting licensing projects, from on-track advertising to brand visibility in the paddock and on the media, the possibilities to engage with motorcycle enthusiasts and fans are endless.

As in every tier-one motorsport sponsorship, World Superbike sponsorship allows for tailor-made, bespoke sponsorship deals, where every marketing benefit and activity is carefully crafted and designed around the official sponsors and partners’ needs and goals.

What’s more, WorldSBK offers a number of ways to get involved with the Championship on a local level too, much to the delight of your salesforce or partners: from PR opportunities to special events for customers, from local news and media outlets outreach to photo ops at the right time and place.

Superbike Sponsorship: the process

World Superbike sponsorship, just like any other motorsport sponsorship, requires planning and attention to detail. How to choose the right team or rider, how to select the right benefits and best display the company logo, how to liaise gracefully with the actors and the stakeholders are skills that need to be mastered in order to build the perfect deal and truly exploit the opportunity.

When evaluating a WorldSBK sponsorship, there are three key points to keep in mind:

  • The series offers global visibility and a prime media platform
  • It delivers great value for money
  • And it enables sponsors to activate at the track and with fans

A professional sports marketing agency like RTR Sports can be determining in all this: professionals have a clear understanding of the Championship and of the industries, know the right people and how to get in touch at the right moment. Because, you know, sometimes racing and the racing world can get in the way.

All it takes to start building your Superbike sponsorship project is a click away: make sure you hit the button below and one of our sponsorship managers will get back to you in minutes.