Brand Licensing: toward infinity and beyond
The brand licensing is a powerful marketing tool that can transfer a brand’s values and positioning to a new product to open up new commercial and business scenarios.
Among all the various types of licenses, those sports offer the opportunity to reach an increasingly broad and cross-sectional target audience by exploring markets touched by major championships and the fame of the most prestigious sports personalities. RTR Sports Marketing, employs a highly competent staff with years of experience in the field, and is able to manage the sports licensing process in all its phases to ensure proper brand enhancement and the best economic results. Piaggio, Ducati, Acer, Abarth and VR46 are just some of the clients we have worked with.
Give your brand an edge
Licensing represents an innovative marketing technique capable of offering an excellent opportunity to increase one's business, sometimes very complicated to manage in every part so much so that it requires the support of an agency specialized in licensing.
Brand licensing allows you to promote and strengthen your brand or product by exploring new markets, distribution channels and targets.
RTR, employs a highly competent staff with years of experience in the field, is able to manage the process in all its phases (strategic, contractual and operational) to ensure proper brand enhancement and the best economic results.
RTR,as a Brand Licensing Agency, operates on an international level, facilitating contacts between the best entities in any sector (sports, fashion, electronics, etc.) while simultaneously developing co-marketing, partnership and sponsorship activities to ensure the full success of the initiative.
Brand Licensing: some Examples?

Dovi4 - Grimaldi
Grimaldi Industy, an important brand ofmade-in-Italy clothing, is the official licensee for the Italian territory of the brand Dovi4, brand of the pilot MotoGP Andrea Dovizioso.
La firma di questo accordo arriva anche grazie al lavoro e alla consulting with RTR Sports, a leading sports marketing agency.

VR46 - Packard Bell
VR46, the company that owns the commercial rights of Valentino Rossi, thanks to the valuable advice of RTR Licensing Agency, was able to conclude an important licensing contract with Packard Bell, a leading brand in the Information Technology.

Intel - Abarth
Abarth, a historic Italian company known forcar tuning has signed a partnership agreement with Intel, multinational leading manufacturer of microprocessors.
The collaboration, which came about thanks to the advice of RTR Sports Marketing, stems from the two brands’ intent to compete in the development of products and devices innovative, based on concepts original and technologically highly advanced.