In Motorsports, Sport Sponsorship

How much is a MotoGP Sponsorship? How much does it cost to become a partner in the top class of motorcycle racing? And what elements should be taken into account when planning a sponsorship program with a Team in MotoGP, Moto2 or Moto3?

To answer these questions, RTR Sports Marketing is proud to introduce the MotoGP Sponsorship Calculator, the first ever free digital tool to estimate the cost of your sponsorship in the pinnacle of two-wheel racing.

Just complete the following form to have a figure of how much your tailor-made sponsorship programme could cost.

Finally, a word of warning: remember the MotoGP Sponsorship Calculator only generates ballpark figures. These numbers should not be taken as Gospel, but rather should be used to have an order of magnitude of your investment. Each and every sponsorship programme needs to be verified and built with professional sponsorship agencies such as RTR Sports Marketing.

Curious to know more? Send us an email at

Why did we come up with the MotoGP Sponsorship calculator?

First of all, we wanted to build a nice little tool to see if we could somehow standardize the whole sponsorship pricing process. We couldn’t. Sponsorship is too tailor-made a tool to be put under the same roof and we have always sported the “one size does not fit all” banner. This has always been our song and dance, and it still is today.

However, and from a theoretical point of view, it’s a good exercise to try and understand what are the main areas contributing to the definition of the sponsorship process. On this front, the sponsorship calculator is very helpful and, as with every machine, doesn’t beat around the bush with unnecessary questions or chit-chat. 

At the end of the day, what makes the price for you are going to be some key areas: class you want to be a part of, podium finishes expectations, size of branding, number of passes, side benefits, titling and so on and so forth.

The result is satisfactory only in ballpark terms. While it can give you a rough idea of what you’re looking at if you want to be an official sponsor for the 2021 Yamaha Factory Racing Team, it fails in providing the necessary nuances and finesse that current marketing require. In that sense, our MotoGP Sponsorship Calculator is a great little tool for beginners, for curious marketers and to have a bit of fun around the office.


The Cost Of MotoGP Sponsorship

All jokes aside, the cost of MotoGP sponsorship cannot be reduced to a simple -yet clever- little calculator. Every program and every project are different. Not only that. Different brands, different times, different years, different people. In our eyes, this is nice and comforting and encouraging. In a day and age flooded with standard products and services, where iPhones and Big Macs and Tesla Cars bring the same features to everyone, sport remains malleable and accommodating. 

In this business, people still need to sit around a table, discuss their needs and share their views. A bit of back and forth is required, some negotiation expected. “What does MotoGP sponsorship Cost?” I don’t know, I can’t know: it depends and it’s a game of details. So, if you want a rough figure, go ahead and use our sponsorship calculator: it won’t be too far off. But if you’re looking forward to receiving a clear, detailed idea, let’s spend 10 minutes on the phone and start a journey together. You won’t be disappointed. 

Can we help you sign your best sponsorship deal?

Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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