Who are the Top 10 Riders in MotoGP

We really shouldn’t be talking about this. But you know how it goes: you’re in the middle of a conversation with a prospect, or potential sponsor and he goes “Who are the 10 top [...]

What is a Title sponsor?

A title sponsor (also sometimes known as a “naming sponsor”, “gold sponsor” or “worldwide sponsor”) is the most important type of sponsorship for sports team [...]

How does a Formula 1 team make money

The "pinnacle of motorsport" is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an exercise [...]

Why do Formula 1 cars make sparks?

The success, recent and past, of Formula 1 has much to do with the appeal of single-seaters and those who drive them. Since time immemorial, these extraordinary technical marvels (and their [...]