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Petronas – Mercedes F1: creating great partnerships from sponsorship deals The Petronas-Mercedes partnership is the perfect example of the fact sponsorships must become partnerships in [...]

How long should the sponsorship last? Is a few months enough to make such a complex instrument work, or do you need longer exposure cycles? In fact, that of sponsorship is a special case of Life [...]

Rolex became the official Formula 1 timekeeper back in 2013, and the brands have since proven to be a great match. In a sport where milliseconds matter, it would be difficult to find a better [...]

24 Hours Business School and RTR Sports Marketing launch our country’s first master’s degree in Motorsport Marketing and Sponsorship. A specialization training project for those who [...]

The WEC, World Endurance Championship, is the ultimate testing ground for sportscars, and with many manufacturers set to return for the 2023 season, the sport is growing rapidly. So, what has [...]

With global warming becoming a more serious issue by the day, it has become a moral obligation for us as people to make an effort to help offset the damage being done to our planet. Motorsport is [...]

I recently happened to see an interview with Charles LeClerc, driver of the Ferrari team, and one of the first questions they asked him was just this: why do you have such a big, muscular neck? [...]

There are mainly three reasons why MotoGP riders put their leg out during a braking section: to increase air resistance, to make it easier to enter a corner, and to prevent an inside overtake by [...]

After the Global Fan survey on Formula 1 comes finally, super fresh, the research on fans of the longest-running championship in motorsport history: MotoGP . Again in collaboration with [...]

Formula 1 drivers wear the hat for interviews, press conferences and moments with the public and media because it is a very important space of visibility for sponsors and brands. In the top [...]

Sports sponsorship, and especially motorsports sponsorship, is a flexible, three-dimensional marketing tool, whose role over the years has changed profoundly as the market, consumer and [...]

Web3 is not as complicated as you may think and its newly formed link with Formula 1 has made it essential to understand. Web3 has presented lots of new opportunities for companies looking to [...]

Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.[i] The sport is growing at a rapid rate in recent [...]

This post will explore how Formula E cars have developed over the years, and it will underline why the Gen3 model debuting in season 9 is the future. Formula E is the world’s first electric [...]

The provisional 2023 FIA Formula E calendar has been released and is set to welcome new stages, such as India and Brazil, as well as a long-awaited new generation of single-seaters.

The 2022 season of Formula 1 is still largely underway, but one of the hottest topics of debate is definitely about the calendar for next season. Expanding the boundaries of the circus is a [...]

Formula E is the latest iteration of motorsport- officially becoming an FIA championship in 2020. It is a world series, involving races in some of the world’s ‘most progressive [...]

How many times have you happened to watch a Formula 1 race on TV and heard very specific words from commentators, drivers, team principals or through team radios? Deepening knowledge of some of [...]