We really shouldn’t be talking about this. But you know how it goes: you’re in the middle of a conversation with a prospect, or potential sponsor and he goes “Who are the 10 top riders in MotoGP? [...]
When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly sponsorship activations), we often encounter doubts and a bit of confusion. What is the difference between [...]
Motorsport marketing refers to creating, developing, and implementing marketing programs based on motorsports, thus leveraging on the passion of a large worldwide audience (people once known as [...]
There are several steps to follow in order to get the maximum ROI from any sponsorship program. MotoGP sponsorship is no exception and what follows can be applied to sponsorship at large. [...]
Any sponsor must know how to measure the value that his investment has created. The ROI calculation not only provides an assessment of what happened, it is also a useful tool for considering [...]
If your brand stands for speed, technology, precision, innovative technical evolution and strong team spirit, then sports marketing and motorsport sponsorship in particular might be the perfect [...]
More than a provisional calendar, the schedule shared by the Spanish organization is a manifesto of intent: 20 races, 9 months of competition and a very similar structure to that of recent years, [...]
On the eve of this MotoGP 2020 season, we want to present on our blog a complete guide to the eleven teams who will take part in the Championship. It is not the first time that on these pages we [...]
In many articles of this blog we have attempted to answer the question “how much does sponsorship cost…? This is a key question when we face a sponsorship project in a company, and it is one of [...]
If you’re interested in sports marketing, it’ll only take a quick browse of the internet to bump into a rather awkward question: “what are the advantages and disadvantages of sports sponsorship?” [...]
When we talk about the greatest and most famous female athletes in the world, anyone will mention her name; Serena Williams has in fact become the symbol of women’s sport, by far the most [...]
The 2020 Nitto ATP Finals, the event that concludes the tennis season and celebrates the 8 strongest players in the world, have just started in London. It seems like yesterday but it has already [...]
Mir has won for the first time the MotoGP World Championship in a strange year, very strange. For this reason, both his victory and his Suzuki are a symbol of pragmatism, talent and intelligence. [...]
When it comes to the most famous sport personalities in the world, surely his name is one of those that people mention straight away. And if we talk about tennis specifically, it is certainly the [...]
It will probably be an Iberian-centric world championship, with 8 out of 15 races held on Spanish soil, including the four circuits of Jerez, Barcelona, Valencia and Aragon
When the pandemic started back in March and the nations were forced to introduce lockdowns, we all had to stop. At first we thought, or rather we wanted to delude ourselves, that sport could go [...]
Some weeks ago, Boris Johnson spoke to the Nation saying that in the next 6 months the government will impose new restrictions in order to attempt to minimize the spread of Covid-19. Some of [...]
Although sponsorship is today a significantly common marketing tool, people that work in the marketing and communication sector often ask us why it is useful to sponsor and why companies choose [...]
Extreme E is the new series governed and promoted by Formula E, the world’s leading championship of electric prototypes. Brainchild of CEO Alejandro Agag, Extrame E will see fully electric [...]
MotoGP: incredible accidents, very fast recovery. Riders or super heroes? The riders of the Motorcycle Racing World Championship have accustomed us to exploits that would also be hard to conceive [...]
