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Riceviamo e volentieri pubblichiamo questo bell'articolo scritto da Salvatore Valerioti, Redattore del Blog del Ring “Give a child a sheet of paper, some paints and ask him to draw a car, [...]

To sports marketing professionals, the name of Jon Spoelstra, certainly one of the most celebrated innovators and interpreters of sports marketing in the past 30 years, will not be new. Along [...]

Short for ‘Best Water Technology,’ BWT are one of the many big brands involved in F1 sponsorship. In this feature you will learn what makes them special and how they have benefitted [...]

The MotoGP VIP Village offers an unparalleled experience for attendees at Grand Prix events across the globe. With exclusive access to tours of the paddock, pit lane walks between sessions, rider [...]

How do Formula 1 points work? This complex and fascinating system has a significant impact on the outcome of each racing season. In this in-depth analysis, we will explore the intricacies of the [...]

As the world of motorsports continues to evolve, the importance of effective motorsport brand activation cannot be overstated. With a plethora of opportunities for brand exposure and fan [...]

As a racing enthusiast, you must have heard about the MoneyGram Haas F1 Team and their recent sponsorship deal with, you guessed it, MoneyGram. This collaboration has sparked [...]

Leveraging motorsport sponsorship for brand visibility in the digital age has become an increasingly effective strategy for companies seeking to expand their reach and strengthen their [...]

Emerging trends in sports marketing are reshaping the way brands and companies connect with fans, athletes, and teams. As technology advances and consumer preferences evolve, it is crucial for [...]

Businesses strive to attain the greatest ROI and build a strong relationship with their customers in today’s fiercely competitive sports sponsorship market. As decision-makers in prominent [...]

As the world of sports evolves, the landscape of sports sponsorship is constantly changing too. For modern entrepreneurs seeking to leverage the power of sports for their brands, understanding [...]

The Unlikely Intersection of Formula 1 and Global Logistics In the realm of global logistics, few brands stand as recognisable as DHL. Its ubiquitous yellow and red logo is a familiar sight in [...]

Introduction The exhilarating world of motorsport, characterized by speed, high performance, and advanced technology, serves as an exciting platform for promoting brands and businesses. This [...]

At RTR we believe that great partnerships must be formed from sponsorship deals- DHL and F1 are a great example of that as they’ve collaborated to achieve remarkable growth. In 2021, DHL [...]

Sports PR companies are experts in developing and executing public relations campaigns that build brand awareness and generate buzz around a sport property

Saudi Arabian Oil Company, also known as Aramco, is a major sponsor of Formula 1. Aramco is one of the largest companies in the world by revenue and is the most profitable company globally. They [...]

Niki Lauda was a three-time world champion in Formula One , successful entrepreneur and aviation enthusiast. Lauda’s life has been punctuated by great achievements in any field, tumultuous [...]

Motorsports sponsorship is a crucial aspect of the racing industry, with billions of dollars invested each year to support teams, drivers and events. Sponsorship not only provides financial [...]

In the following lines we explore the growing importance of the social media and of theinfluencer marketing in the digital age, focusing on how companies can use the best athletes and sports [...]

When it comes to Brazilian Formula 1 drivers, Ayrton Senna and Nelson Piquet are often the first names that spring to mind. However, before these racing giants, there was a man who not only paved [...]