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There are only a few races left until the end of MotoGP Championship 2022 and there is already much curiosity and anticipation for the 2023 calendar. After the release of the 2023 Formula 1 [...]

The 2023 Formula One World Championship calendar, which has been given the go-ahead by the World Motor Sport Council, was announced by Formula 1 on September 20th, 2022. The season will begin in [...]

Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.[i] The sport is growing at a rapid rate in recent [...]

This post will explore how Formula E cars have developed over the years, and it will underline why the Gen3 model debuting in season 9 is the future. Formula E is the world’s first electric [...]

The provisional 2023 FIA Formula E calendar has been released and is set to welcome new stages, such as India and Brazil, as well as a long-awaited new generation of single-seaters.

The 2022 season of Formula 1 is still largely underway, but one of the hottest topics of debate is definitely about the calendar for next season. Expanding the boundaries of the circus is a [...]

Formula E is the latest iteration of motorsport- officially becoming an FIA championship in 2020. It is a world series, involving races in some of the world’s ‘most progressive [...]

How many times have you happened to watch a Formula 1 race on TV and heard very specific words from commentators, drivers, team principals or through team radios? Deepening knowledge of some of [...]

We really shouldn’t be talking about this. But you know how it goes: you’re in the middle of a conversation with a prospect, or potential sponsor and he goes “Who are the 10 top [...]

A title sponsor (also sometimes known as a “naming sponsor”, “gold sponsor” or “worldwide sponsor”) is the most important type of sponsorship for sports team [...]

Spanish riders have dominated MotoGP in recent years. This route to global dominance was carved out by Alex Criville- who, in 1992 became the first Spaniard to win a 500cc class race. Then, in [...]

The 2021 MotoGP Championship has just ended, but the next 2022 season is not that far away. The MotoGP paddock will kick off the new year in style with three events in Southeast Asia: Sepang [...]

Advantages and disadvantages of sports sponsorship If you’re interested in sports marketing, it’ll only take a quick browse of the internet to bump into a rather awkward question: [...]

Photograph of a sport that is more than just a game, but an unparalleled platform for development and research. And that could save our lives tomorrow as it saved, yesterday, that of Zhou Guanyu [...]

Those who have attentively watched a Formula 1 race will certainly have noticed that at the end of the race the drivers weigh themselves on special scales, complete with helmet and Hans in hand, [...]

Sports sponsorship is a great marketing tool that can make your company or brand visible and popular, or more popular than it already is. The visibility that sports sponsorship can offer is [...]

But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a popular destination especially for a specific target group of people who can reside in any [...]

The "pinnacle of motorsport" is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an exercise [...]

The success, recent and past, of Formula 1 has much to do with the appeal of single-seaters and those who drive them. Since time immemorial, these extraordinary technical marvels (and their [...]

One of the most relevant topics in recent weeks concerns the budget cap for F1 teams, combined with the possible introduction of a salary cap for drivers. In addition to the purely technical [...]