This is a list and not a ranking, if I had to choose with my heart Senna would always be first…. Ayrton Senna Senna is considered the greatest F1 driver ever, surpassing among fans Fangio, [...]

Sponsorship Agency Imagine your brand illuminated by the spotlight on a world stage, its message resonating with thousands, if not millions, of engaged consumers. The conduit to this aspirational [...]

The 2024 World Superbike Championship (WSBK) promises to be exciting, with major changes in the rider and team landscape. The season will see high competition on the technical and competitive [...]

The just-concluded 2023 Formula 1 championship likely represents a turning point in the discipline, in terms of marketing and business. While the extraordinary global success of the leading [...]

1. Giacomo Agostini: The Legendary Champion James Agostini, with 15 world titles and 122 race wins, he remains an undisputed MotoGP legend and the most titled rider in MotoGP. His ability to [...]

Sports sponsorship deductibility: advertising and entertainment expenses In Italy, tax deductions for sports sponsorship expenses and the deductibility of those expenses are a very important [...]

What is an agency? It is a word we use often, this time hastily, sometimes superficially, and whose meaning we occasionally lose. Yet those who work in marketing, communications, and beyond deal [...]

Considered one of the greatest drivers in the history of Formula 1, Alain Prost with his 4 world titles was the protagonist of some of the most electrifying rivalries in the 1980s and 1990s. [...]

In motor sports, the roar of engines and the adrenalin rush of speed are only the tip of the iceberg. Behind the scenes, content creation and meticulously implemented marketing strategies play an [...]

If you are prepared to invest in a sports sponsorship just because you want to win and gain visibility for your brand, you are making a big mistake. Visibility is just one of the many benefits [...]

Motor sports sponsorship can be a powerful marketing tool for companies wishing to reach fans and enthusiasts and promote sales. However, determining the return on investment (ROI) of such [...]

As the pinnacle of motorcycle racing, MotoGP offers unparalleled speed, drama and innovation that captivates fans worldwide.

After the Formula 1 boom in recent years, sponsors and companies have been knocking endlessly at the teams’ doors to grab a late piece of the cake. But with increasing sponsorship fees, [...]

Aston Martin recently made history by allowing Jessica Hawkins to test at the Hungaroring last 21 September. The 28-year-old Briton drove 26 laps of the Hungarian circuit in the AMR21, the [...]

Zoooooom! That’s the sound of many records being broken one after another. Formula E season 9 didn’t just rustle but exploded, sending shockwaves throughout the motorsport landscape. [...]

In the more than  four decades since its establishment in 1977, the Williams Formula 1 team has become one of the most successful and iconic participants in motorsport’s premier [...]

Formula 1 is one of the most popular and lucrative sports in the world, with an estimated 1.5 billion fans globally. As such, it offers tremendous marketing and branding potential for sponsors. [...]

The Fédération Internationale de l'Automobile (FIA) oversees and enforces the rules of Formula 1 through a complex system of penalties that are designed to maintain safety, fairness and [...]

Branding, in the age of digital transformation, has evolved far beyond simple logo placements and sponsored events. The dynamics of brand-customer relationships have shifted, and as marketers, we [...]