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The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.

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The Formula 1 Articles

The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.

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May 20, 2025

FOMO sponsorship: when you cannot miss a sponsorship in F1

For the first time in the history of Sports Marketing we are confronted with a massive rush of brands and partners to the same, narrow core of sports properties. We are, of course, talking [...]

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May 19, 2025

How Much Should I Pay to Put My Company Logo on a F1 Car?

Formula 1 has long been the pinnacle of motorsport  and a glittering global marketing stage. From Fortune 500 giants to ambitious tech startups, companies are drawn to the idea of their lo[...]

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The Formula E Articles

The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.

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May 2, 2025

McLaren Formula E Exit: What’s Changing for Sponsors and the Sport

In a significant shift within the motorsport landscape, McLaren Racing has announced its departure from the Formula E Championship at the conclusion of the 2024–25 season. This decision, [...]

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November 25, 2024

Beyond Visibility: Sponsorships in Motorsport and B2B Opportunities.

The sponsorships in the world of motorsport are often perceived as an opportunity to gain visibility on a global scale, associating one's brand with one of the world's most exciting and adr[...]

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Resources

Motorsport Sponsorship

Motorsport sponsorship has always been the focus of RTR Sports Marketing.
As a sponsorship agency focused on top-tier motorsport series, we help brands, rights holders and companies leverage the global motorsport phenomenon through the development of strategic partnerships.

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Your sponsorship in motorsport, our experience.

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