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Valentino Rossi has raced his last MotoGP race yesterday in Valencia. It is the end of an extraordinary and unique career, but also of an incredible chapter in the history of this country and of [...]

On October 15th, Formula 1 has announced the provisional calendar for the next 2022 season. It looks like it will be a super exciting season, on many different levels: A record of 23 races that [...]

The Formula 1 weekend at the Circuit of the Americas is of paramount importance for several reasons, both sport and marketing wise. From a sporting point of view, Formula 1 has several motives to [...]

We are often asked if this is the right time to invest in Formula 1 and our answer goes always like this: it is always the right time to invest in Formula 1, now more than ever. Today we also [...]

Barcelona, October 7th 2021 – Dorna has released the provisional Calendar for the 2022 MotoGP World Championship. The Calendar features 21 rounds and sees the paddock take to the track at [...]

We talked and wrote about activations several times and we won’t be stopping soon. Yes, because sponsorship activations in sport are a fundamental and pivotal part of any partnership and project [...]

Aaaaaaah, Formula 1, the pinnacle of motorsport, the highest form of four wheel racing and, without a doubt, one of the most popular sports in the world. While some claim that auto racing was [...]

Kicking off a MotoGP sponsorship program for your business takes time and a clear set of goals and priorities. While all major sport sponsorship programs may start from the very same foundation, [...]

There can be little doubt MotoGP is an international, super popular marketing platform. Sports sponsorship agencies and marketing people have heavily relied on the premier class of two-wheel [...]

Sport sponsorship and sports marketing are extremely efficient tools to improve your brand’s digital strategy and online engagement. Here are five reasons why you should use sports to boost your [...]

Mirco Lazzari, Stargraph and RTR Sports Marketing launch the first Non Fungible Token dedicated to motorsport photography: art, sport and technology open the doors to the future. They are called [...]

Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with [...]

RTR Sports Marketing’s trademark catchphrase is: “providing world-class consultancy to companies wishing to use sports to build a better engagement with their clients”. Let’s focus on the last [...]

Sports marketing agencies have a different perspective when it comes to building and kicking off the right sports sponsorship process. While clients and brands are usually more enthralled by the [...]

As a motorsport marketing agency, one of the first questions we ask ourselves when we are looking at a new project is wether the sport we are discussing is popular among our target. Do people [...]

More than a provisional calendar, the schedule shared by the Spanish organization is a manifesto of intent: 20 races, 9 months of competition and a very similar structure to that of recent years, [...]

They say special people make special plays on special days. So when the greatest riders of all times battle each other on the world’s most most iconic tracks, legendary moments come to life, [...]

The Formula E championship, as it happens for Formula 1 and MotoGP, evaluates the evolution of the pandemic day by day, periodically reviewing the organization of its calendar. Once the stages [...]

The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situation [...]

Siamo qui, di nuovo in pista. Finalmente. In pochi, in 15, però ci siamo. E con orgoglio. È tutto diverso, è tutto strano. Complimenti, comunque, a chi è riuscito a fare sì che si possa [...]