Blog

Kicking off a MotoGP sponsorship program for your business takes time and a clear set of goals and priorities. While all major sport sponsorship programs may start from the very same foundation, [...]

There can be little doubt MotoGP is an international, super popular marketing platform. Sports sponsorship agencies and marketing people have heavily relied on the premier class of two-wheel [...]

Sport sponsorship and sports marketing are extremely efficient tools to improve your brand’s digital strategy and online engagement. Here are five reasons why you should use sports to boost your [...]

Mirco Lazzari, Stargraph and RTR Sports Marketing launch the first Non Fungible Token dedicated to motorsport photography: art, sport and technology open the doors to the future. They are called [...]

Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with [...]

RTR Sports Marketing’s trademark catchphrase is: “providing world-class consultancy to companies wishing to use sports to build a better engagement with their clients”. Let’s focus on the last [...]

Sports marketing agencies have a different perspective when it comes to building and kicking off the right sports sponsorship process. While clients and brands are usually more enthralled by the [...]

As a motorsport marketing agency, one of the first questions we ask ourselves when we are looking at a new project is wether the sport we are discussing is popular among our target. Do people [...]

More than a provisional calendar, the schedule shared by the Spanish organization is a manifesto of intent: 20 races, 9 months of competition and a very similar structure to that of recent years, [...]

They say special people make special plays on special days. So when the greatest riders of all times battle each other on the world’s most most iconic tracks, legendary moments come to life, [...]

The Formula E championship, as it happens for Formula 1 and MotoGP, evaluates the evolution of the pandemic day by day, periodically reviewing the organization of its calendar. Once the stages [...]

The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situation [...]

Siamo qui, di nuovo in pista. Finalmente. In pochi, in 15, però ci siamo. E con orgoglio. È tutto diverso, è tutto strano. Complimenti, comunque, a chi è riuscito a fare sì che si possa [...]

The story of this great undertaking seems almost trivial: two very strong riders who race for two great manufacturers, challenge each other in the last race to win the title. But banal is the [...]

What do we do when racing is not on? “We ride” says a man in the crowd, and he’s right. But what do we do when racing is not on and we cannot ride? We sit on the couch and watch other people [...]

Formula 1 is a very, very strange sport to debate competitiveness. With only 22 drivers to line on the grid, and with an immense amount of talent needed to simply make it to the sport, it is hard [...]

Riccardo Tafà is the Managing Director and founder of RTR Sports Marketing, a sports marketing agency that celebrates 25 years of work in motorsports, specifically in Formula 1 and MotoGP, [...]

What’s Formula E racing? Formula E is the pinnacle of electric racing and performs under the FIA banner. The series, in which electric single-seaters race in closed street circuits- has [...]

We really shouldn’t be talking about this. But you know how it goes: you’re in the middle of a conversation with a prospect, or potential sponsor and he goes “Who are the 10 top riders in MotoGP? [...]

When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly sponsorship activations), we often encounter doubts and a bit of confusion. What is the difference between [...]