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  The 2022 MotoGP season is already in the thick of the action and we are pleased to present, once again, an updated and comprehensive guide to all the sponsors and partners of the main [...]

In many articles of this blog we have attempted to answer the question "how much does sponsorship cost…"? This is a key question when we face a sponsorship project in a company, and it is one of [...]

Cryptocurrencies and the future of sports sponsorship The impact of cryptocurrencies on the world of sports sponsorship is very similar to that of the tobacco industry in the 1970s. Decentralized [...]

The change in Formula 1 regulations – new cars and new tyres above all – led to two spectacular races and record ratings. It was a risk that paid off, but one that was [...]

The world of events is vast and full of offers and opportunities, and the market for event marketing agencies is just as wide and varied. But let’s take a small step back and understand how [...]

TV series have been part of our daily lives for several decades because of their easy access, availability, and entertainment. Streaming has fuelled their expansion, making it possible to access [...]

We hear about it a lot, and it is certainly a very popular area of marketing, especially before the pandemic when there were no restrictions and social distancing. But what exactly is [...]

We are often asked if we are an agency that provides entertainment services, what the Anglo-Saxon world very accurately calls “entertainment marketing services”. When we are asked [...]

Main Sponsor, Top Sponsor, Title Sponsor, Official Sponsor, Front Sponsor, Minor Sponsor: these are all types of sponsorship that fill up the Internet (and the [...]

A couple of weeks left to the new F1 season, which will start with the Bahrain Grand Prix on March the 20th. Huge changes from the past for the new era of motorsport: all the teams seem focused [...]

When you think about sports, what comes to mind? For many people, the answer is marketing. We see commercials for the Super Bowl or the Olympics and it seems like every other product is being [...]

Agreement for 2022 and 2023 between Lucio Cecchinello’s team and Rete 110%, leader in Superbonus 110% interventions. The “Rete 110%” brand will be on the uniforms of Nakagami [...]

Some indications on the MotoGP target audience Sponsoring the MotoGP championship or a MotoGP team or race offers a lot of benefits. One of these, and for many companies it is the main one, is [...]

Do you know what the most effective way to market your brand is? It’s not through expensive television advertising or social media campaigns. In fact, it’s through sport sponsorship. [...]

The ABB FIA Formula E World Championship returns again this Friday and Saturday, 28 and 29 January in Diriyah, with the opening rounds of season 8 from the historic heart of Saudi Arabia with the [...]

For the last two weeks it was the news anyone talked about.  The Djokovic affair or the Djokovic saga, or the battle between Djokovic and Australia, or Djokovic’s war against the [...]

A key crossroads for sports marketing consists in the one marked by the different sports marketing types. This discipline is very often addressed without considering the dual meaning of its name, [...]

We are living through interesting times. Above all, we are living through years that are significantly changeable and full of continuous shifts in balance. In this perennial re-balancing of [...]

This blog is about sports marketing, sports sponsorship and how companies can use sport as an excellent communication tool to achieve commercial and positioning objectives. This blog does not [...]

We really shouldn’t be talking about this. But you know how it goes: you’re in the middle of a conversation with a prospect, or potential sponsor and he goes “Who are the 10 top [...]