RTR Sports Marketing is an independent consultancy specializing in motorsport sponsorship, founded in 1995. For more than 30 years, RTR has been helping brands and companies of all sizes use motorsport partnerships as a strategic marketing and communications tool – across Formula 1, MotoGP, Formula E, FIA World Endurance Championship, World Superbike, Dakar Rally, IndyCar and NASCAR.

In this time frame, RTR has closed more than 100 partnerships, working with sports properties such as McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. The agency’s clients come from more than 20 countries across Europe, the Americas, Asia, the Middle East and Oceania.

RTR works exclusively on the side of brands. The agency does not represent teams, drivers, or series, and any recommendations made by RTR are solely responsive to the sponsor’s interest.

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A sports marketing agency in motorsport is an intermediary that works on behalf of brands in identifying, evaluating, negotiating, and managing commercial partnerships with motorsport teams, drivers, and series. The goal is to transform a sports association into a measurable business and communications asset.

RTR covers the entire partnership cycle: from defining the strategy to selecting the most suitable championship or team, from negotiating contractual terms to managing rights, from activating the partnership to measuring return on investment.

RTR does not sell advertising space on behalf of teams: it helps brands acquire it in the most effective way.

Why choosing an independent sports marketing agency matters

An independent sports marketing agency eliminates the single biggest structural conflict of interest in motorsport sponsorship: most intermediaries are commercially tied to a specific team or series and can only recommend what they already hold in their portfolio.

RTR has no agency agreements with teams or series. The agency’s compensation is a commission on the value of the deal, paid by the team when the partnership is signed. This structure aligns RTR’s business interest directly with that of the brand: the better the deal, the better the outcome for both parties.

Independence also means breadth of market knowledge. In more than 30 years and over 100 deals across eight championships, RTR has accumulated a detailed and realistic view of what different partnerships cost, what they actually offer, and where the value really lies. That is what a brand buys when it works with RTR.

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RTR has built partnerships across virtually every industry sector — from large consumer goods groups and technology companies to automotive manufacturers, fashion houses, and financial services providers. Over 30 years, the agency has brokered more than 100 deals spanning eight motorsport championships on five continents. Below is a selection of the brands, teams, and rights holders RTR has worked with:

21.com, Abarth, Acer, Alfa Romeo, Allison, AMD, Andretti, Aprilia Racing, ASICS, Atlas Copco, Barilla, Bartolini, Black Bean, BMW, Bomboogie, Braun, Bwin, Canon, Class Publishers, Clinica Mobile, CMS, Coca-Cola, Cofra, Compass, Corman, Coty, Datalogic, Del Conca, Doria, Dorna Sports, Ducati Corse, Ducati Motor Holding, Duracell, DuPont, EA (Electronic Arts), Eastpak, F1, FAAC, Fastweb, Fini Compressors, Flowey, Garnet Trade, Garnier, GameStop, Geox, Gillette, God55, Gresini Racing, Grimaldi Industry, Haier, Honda HRC, Infostrada, Intel, Italjet, John Richmond, Jolly Hotels, Jorge Lorenzo, Kataweb, Kimberly-Clark, Kukident, LCR Honda, Lonsdale, Luxottica, Marc Márquez, McLaren, Merc, Mille Miglia, Mirage, Misano World Circuit, Mivv, Monini, MotoGP, Moreschi, Negroni, Nestlé, Nivea, Nortel, OM, Olymp Trade, Onda, P&G, Packard Bell, Pastorelli, Philadelphia, Piaggio/Vespa, Piquadro, Pizzoli, Pragmatic Play, Prima Pramac Yamaha Racing, Provincia di Bologna, Reebok, Regione Emilia-Romagna, Rotterdam, SEAT, Sigma Tau, SiFi, Toro Rosso, Toshiba, Villaggi Bravo (Alpitour), Villani Salumi, Valentino Rossi, VR46, Warner Bros, Williams, Yamaha, Yamaha Factory Racing

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Motorsport sponsorship services

RTR offers end-to-end consulting for brands wishing to use motorsport as a marketing and communications platform.

We work with companies at every stage of their motorsport journey – from brands approaching sponsorship for the first time, to companies already active in the industry looking to improve their return on investment.

Sponsorship strategy definition and goal alignment
Championship and team selection
Sponsorship evaluation and due diligence
Contract negotiation
Rights Management
Planning and execution of partnership activation
Management of hospitality and VIP programs
Measuring the ROI of sponsorship
Licensing and brand extension in motorsport
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If you are evaluating a motorsport sponsorship and want a clear, independent view of the market — what’s available, at what cost, and for which audience — RTR offers a first consultation with no commitment required.

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Your motorsport sponsorship. Our 30 years of market knowledge.

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