Motorsport sponsorhsip and sport marketing services

RTR Sports is an award winning sports marketing agency and sponsorship agency helping ambitious brands achieve corporate marketing goals by using sport partnerships as efficient branding and engagement tools. We provide sports marketing consultancy to brands and companies wishing to use motorsports sponsorship (Formula 1, MotoGP, Formula E, WEC, WSBK) to better engage and communicate with their client, customers and stakeholders.

An Investment in Sports

Sport is a powerful marketing and communication tool for companies of all sizes and industries and has become hugely popular in the media in recent years. It is global, exciting and rich in positive values. The worldwide audience is young, savvy, highly technological and allows for long-term decision making and a huge marketing potential.

In addition, sponsorships can help you and your social media agency tell your brand story from a different perspective, making content creation easier and increasing your ability to effectively reach you your target audience.

Sponsorship Agency in Motorsports, RTR Sports

When leveraged properly, a sponsorship strategy can be highly effective for any brand looking to reach an engaged, targeted customer base, and it has the added benefit of doing so without using advertising breaks. RTR is a creative agency that crafts custom strategies for large, small- and medium-sized enterprises alike helping them achieve their business objectives.

Each brand is unique, with its own challenges and ambition and one size does not fit all when it comes to sponsorship: will work with you to ensure that your investment delivers a return.

Why choosing RTR Sports? A leading, independent marketing agency for sponsorships and all things sports marketing

RTR Sports is an independent sports marketing agency, able to offer our clients unique and personalized services.

This allows us to collaborate with every team and rider and all organizations and rights holders until we find the best possible partnerships for our clients and their sponsorship strategies. Additionally, we are free to recommended the path that is best suited for you and your brand without any obligations.

Haas formula 1

Yes, independent

An independent agency can bring you multiple choices without any preconceived solutions, add extra knowledge and experience to help you appreciate the details, and save you time and money by having a clear vision of the market.

Moreover, it provides a clear, robust vision of the possible partnerships scenario and sponsorship oppotunities, with multiple options and information on several routes. This is key when evaluating different options in such a competitive arena: making data based decisions is imperative when the goal is to create successful campaigns that stand the test of time.

More than two decades of experience in motorsport sponsorship and sports marketing

We have a lengthy history of motorsport sponsorship dating back to 1995: 25 years of success with clients and sport properties in Formula 1, MotoGP, World Superbikes and Formula E. Today, we are a  global marketing company providing consultancy to businesses who want to use sports as a tool for their success.


We begin by evaluating our clients’ goals and desires, so that we can choose the right properties, activities, and platforms to launch an impactful campaign with long-lasting results.

Our Sport Sponsorship Services

We offer a wide array of services to help with your sponsorship needs, including but not limited to: identifying, evaluating, negotiating, managing, measuring activating and mapping out connections.


As a sports sponsorship agency with a core business in motorsport, we can help you deal with the following:

  • Sponsorship selection
  • Sponsorship strategies definition
  • Sponsorship consulting
  • Rights Holders and Governing Bodies consultancy
  • Contract and sponsorship negotiation
  • Sponsorship rights management
  • Sponsorship Activation (creative content production, hospitality management, Licensing opportunities, on-track event management, B2B partnerships, Fan engagement activities and much more, live monitoring and live tuning)
  • Sponsorship Measurement and ROI Calculation