RTR Sports Marketing is an independent consultancy specializing in motorsport sponsorship, founded in 1995. For more than 30 years, RTR has been helping brands and companies of all sizes use motorsport partnerships as a strategic marketing and communications tool – across Formula 1, MotoGP, Formula E, FIA World Endurance Championship, World Superbike, Dakar Rally, IndyCar and NASCAR.

In this time frame, RTR has closed more than 100 partnerships, working with sports properties such as McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. The agency’s clients come from more than 20 countries across Europe, the Americas, Asia, the Middle East and Oceania.

RTR works exclusively on the side of brands. The agency does not represent teams, drivers, or series, and any recommendations made by RTR are solely responsive to the sponsor’s interest.

Get in touch today

A motorsport sponsorship agency is an intermediary that works on behalf of brands in identifying, evaluating, negotiating, and managing commercial partnerships with motorsport teams, drivers, and series. The goal is to transform a sports association into a measurable business and communications asset.

RTR covers the entire partnership cycle: from defining strategy to selecting the most suitable championship or team, from negotiating contractual terms to managing rights, from activating the partnership to measuring return on investment.

RTR does not sell advertising space on behalf of teams: it helps brands acquire it in the most effective way.

Why agency independence matters

Most intermediaries in motorsport sponsorship are commercially tied to a specific team or series. Their job is to sell a package they already have in their portfolio. An independent agency does not have this obligation-and does not have this conflict of interest.

RTR has no agency agreements with teams or series. The agency’s compensation is a commission on the value of the deal, paid by the team when the partnership is signed. This structure aligns RTR’s business interest with that of the brand: the better the deal, the better the outcome for both parties.

Independence also means breadth of market knowledge. In more than 30 years and more than 100 deals in eight leagues, RTR has accumulated a detailed and realistic view of what different partnerships cost, what they actually offer, and where the value really lies. It is this knowledge that a brand buys.

Get in touch with us

In more than 30 years, RTR has supported and represented brands in virtually every industry-from large consumer goods retailers to technology companies, from automotive groups to fashion houses and financial service providers. Below is a selection of brands, sports properties and rights holders that have been part of RTR’s history:

21.com, Abarth, Acer, Alfa Romeo, Allison, AMD, Andretti, Aprilia Racing, ASICS, Atlas Copco, Barilla, Bartolini, Black Bean, BMW, Bomboogie, Braun, Bwin, Canon, Class Publishers, Clinica Mobile, CMS, Coca-Cola, Cofra, Compass, Corman, Coty, Datalogic, Del Conca, Doria, Dorna Sports, Ducati Corse, Ducati Motor Holding, Duracell, DuPont, EA (Electronic Arts), Eastpak, F1, FAAC, Fastweb, Fini Compressors, Flowey, Garnet Trade, Garnier, GameStop, Geox, Gillette, God55, Gresini Racing, Grimaldi Industry, Haier, Honda HRC, Infostrada, Intel, Italjet, John Richmond, Jolly Hotels, Jorge Lorenzo, Kataweb, Kimberly-Clark, Kukident, LCR Honda, Lonsdale, Luxottica, Marc Márquez, McLaren, Merc, Mille Miglia, Mirage, Misano World Circuit, Mivv, Monini, MotoGP, Moreschi, Negroni, Nestlé, Nivea, Nortel, OM, Olymp Trade, Onda, P&G, Packard Bell, Pastorelli, Philadelphia, Piaggio/Vespa, Piquadro, Pizzoli, Pragmatic Play, Prima Pramac Yamaha Racing, Provincia di Bologna, Reebok, Regione Emilia-Romagna, Rotterdam, SEAT, Sigma Tau, SiFi, Toro Rosso, Toshiba, Villaggi Bravo (Alpitour), Villani Salumi, Valentino Rossi, VR46, Warner Bros, Williams, Yamaha, Yamaha Factory Racing

Contacts

Motorsport sponsorship services

RTR offers end-to-end consulting for brands wishing to use motorsport as a marketing and communications platform.

We work with companies at every stage of their motorsport journey – from brands approaching sponsorship for the first time, to companies already active in the industry looking to improve their return on investment.

Get in touch today

If you are considering motorsports sponsorship and would like an informed, independent perspective on the market, RTR is available for an initial no-obligation consultation.

Contacts

Your sponsorship in motorsport, our experience.

Contact us