Sports Sponsorships: Limitless Potential

RTR Sports is a sports sponsorship agency helping ambitious brands achieve corporate marketing goals by using sport partnerships as efficient branding and engagement tools.

Why Make an Investment in Sports?

Sport is a communication tool with extraordinary potential, which has become hugely popular in the media in recent years. When leveraged properly, a sponsorship strategy can be highly effective for any brand looking to reach an engaged, targeted customer base, and it has the added benefit of doing so without using advertising breaks. RTR is a creative sports agency that crafts custom strategies for large, small- and medium-sized enterprises alike.

For additional information do not hesitate to write us a message at any time at: Alternatively, contact us at the following phone numbers: +44 (0) 2071939706 or +39 (051) 0827978 (VOIP). We will find the most effective solution for your business.

Our Sport Sponsorship Services

As a sport sponsorship agency with a core business in Motorsport sponsorship and marketing, we can help you deal with the following:

  • Sponsorship Selection
  • Contract negotiation
  • Sponsorship rights management
  • Sponsorship Activation (Creative content production, Hospitality management, Licensing opportunities, on-track events, B2B partnerships, Fan engagement activities and much more)
  • Sponsorship Measurement and ROI Calculation

Please note we are not a sponsorship broker and we do not search for sponsorship deals on behalf of sport properties and events. We are a sponsorship consulting agency providing consultancy to brands and companies wishing to use MotoGp, WorldSuperbike, Formula E and Formula 1 sponsorship to reach their marketing and business goals.

RTR: Our History as a Sports Sponsorship Agency

RTR Sports Marketing was established in 1995 when I made the impulsive decision to come back to Bologna (Italy), the city that had hosted me in my university years.

I came back to what Italians call “Il Belpaese” (lit. the country of beauty), after a couple of experiences in motor sports sponsorships at SDC in Brussels and Pro Com in Monaco, preceded by a short employment in PR at Counsel LTD in London.

My first years were driven by the principle “work hard, play hard”, with hundred meetings and great professional satisfaction. Those were the years of my first deals with Williams in Formula 1 for the modernisation of the team facilities with Mirage ceramics. The very first agreement was signed in the month of August, which is quite extraordinary as this is the peak summer holiday season in Italy. It was possible thanks to the help of Gaetano Vandelli, GM at the time, to whom my full gratitude goes, who had the intuition that there was something good in what I was offering him in a very disorganised, yet enthusiastic manner. We talked about sport, sponsorship, solutions for the marketing challenges of companies and how a sponsorship consulting agency could be useful to firms operating in various fields. Good old times.

This agreement was followed by other sponsorships, entered into with the then winning Williams team.  Those were the years of Damon HillJacques Villeneuve, and Heinz Harald Frentzen: the time when our close relationship with the four wheels eventually consolidated. After these experiences, we partnered with McLaren in a similar deal for the construction of their Technology Center in Woking: the partners in the deal were Pastorelli and Mapei. Later, we collaborated in the rebuilding of the Toro Rosso Factory in Faenza. Always in a rush and fire on all cylinders.

Immediately after my return to Italy, my passion as a young lad for the two wheels was revived. First, the world SBK with Infostrada, which became the main sponsor of the official Ducati team and the entire championship for a few years, which was followed by the first licence agreement of a video game between Black Bean (currently, Leade) and the SBK.

These were our first fearless steps as a sport sponsorship agency, at a time when our daily creativity was unstoppable. We were still young lads when, together with Carlo Merlini, who later became the Sales Director of the Gresini team, we won the ESA award – the European Sponsorship Association – for the best sponsorship project of the year in Italy. The project was a partnership between the regional authorities of Emilia Romagna and Ducati, which were launching their first World Ducati Weekend. If I go through the project now, I can still see all the key elements for success, including the calculation of ROI which a well-done project should always return. By the way, we never got so far as to present the sponsorship at the European final in Sweden: we have always been the kinds that like actions more than words.

Many other companies asked us a lift for the transition from the SBK to MotoGP. This spontaneous move enabled us to repeat and start collaborations with Ducati, Yamaha, Honda and many two-wheel protagonists, as well as with Dorna, the championship organiser.

In the meantime, to improve the signing on fee with the end customers and to bring sports closer to consumers, we developed innovative activation projects in shopping malls, on beaches, in water parks and in areas with intense pedestrian traffic. We also started sampling tours for very large national and international businesses, and we started participating in well-known car and motorcycle exhibitions, such as the MotorShow, and other large sector exhibitions. We also gave ourselves the satisfaction to collaborate in a very nice sponsorship programme for the Olympic Games and using huge brands and sports stars for testimonial and licensing deals, such as Valentino Rossi’s computer and the Abarth  workstation. If you wish to see what we did for Fastweb, Campari, Piaggio or BMW, which are just a few examples in our list, have a look at our case histories here.

In 2016, we went back to the United Kingdom where we established RTR Sports Marketing LTD,  a sport sponsorship agency in London with a view to being physically closer to large business centres and to the European headquarters of the major corporations. We felt that Great Britain could offer us a more international array of customers, and this operation actually opened up new opportunities on the map, at the same time trying to retain and satisfy our Italian customer base. We entered into agreements with customers from Thailand, Russia, and New Zealand, just to mention a few.

At present, while we are still working in the MotoGP sector with sponsorships and deals stipulated with many first class players, we are ready to go back to the four wheels to support its exciting new entry, Formula E. We have been observing it with curiosity, first, and now we are ready to jump onboard and start a collaboration with the Andretti Motorsport team.

The next 20 years are our challenge to come and we are ready for it! Still in a rush, still engaged in sports marketing and sponsorship, but with a little more experience that we are offering to our customers

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