Formula 1 sponsorship in a nutshell

Sponsorship in F1 is an effective, efficient and engaging marketing and communications tool for companies of all sizes and industries. The pinnacle of motorsport-one of the world’s most popular sports series-allows sponsors to gain impressive brand exposure, high-profile activation opportunities, and an exceptional range of values to leverage. From official Formula 1 World Championship sponsorship, to driver sponsorship, to team sponsorship, the opportunities are endless, carefully tailored and, needless to say, exceptionally tailored. F1 team sponsorship – Formula 1 teams often establish partnerships with companies that want to increase the visibility of their brand and products. This form of sponsorship commonly includes branding on the race car, team apparel and other team-related materials. It also includes exclusive hospitality privileges at races and the ability to generate content for public relations and social media.

The financial commitment to sponsoring a team can vary significantly, with estimated costs for sponsorship programs ranging from $1 million to $50 million per year.

F1 sponsorship: here are the world's most prestigious brands

Formula 1 today is a sophisticated and globally recognized sport that presents a rich bouquet of values that are quickly transferred to the brands that sponsor the series. Speed, technology, passion, teamwork and innovation are at the heart of every major company’s mission and vision. That’s why, from the 1960s to the present, sponsorship in F1 has always proven to be super effective for those companies that want to stand out from the competition and make themselves known to millions of fans around the world.

But sponsorship agreements in Formula 1 are not just that.
Deciding on a sponsorship in Formula 1 also means becoming part of a exclusive and prestigiousclub that includes the other sponsors of the Championship: the world’s top brands and most influential companies. From Google to Ray Ban, from Jack Daniels to Aston Martin from Microsoft to Salesforce, the best of every industry is in this category. Not only, in fact, is Formula 1 an extraordinary engine (no pun intended) of business when it comes to B2C; it is also an effective driver for everything related to B2B.

From visibility on cars to PR activities, from trackside billboards to VIP hospitality, from exclusive media rights to high-level social media storytelling. Media activities and marketing operations in Formula 1 are numerous and tailored to the partners’ needs, goals and ambitions.

Interested in learning more? Get in touch today!