Formula 1 sponsorship in a nutshell
Sponsorship in F1 is an effective, efficient and engaging marketing and communications tool for companies of all sizes and industries. The pinnacle of motorsport-one of the world’s most popular sports series-allows sponsors to gain impressive brand exposure, high-profile activation opportunities, and an exceptional range of values to leverage. From official Formula 1 World Championship sponsorship, to driver sponsorship, to team sponsorship, the opportunities are endless, carefully tailored and, needless to say, exceptionally tailored. F1 team sponsorship – Formula 1 teams often establish partnerships with companies that want to increase the visibility of their brand and products. This form of sponsorship commonly includes branding on the race car, team apparel and other team-related materials. It also includes exclusive hospitality privileges at races and the ability to generate content for public relations and social media.
The financial commitment to sponsoring a team can vary significantly, with estimated costs for sponsorship programs ranging from $1 million to $50 million per year.