Why RTR Sports?

Because RTR Sports is an independent sports marketing agency

This means we can work with every team, rider and organization to ensure the best outcome for our clients. This also means we are free to choose the path that is best for you and your brand, because we are not on anyone’s payroll. How does this help you? And why is this so important? Since there are no strings attached, an independent agency can: 1) Bring to the table multiple choices, with no cut-and-dried solutions. 2) Add that extra bit of knowledge and experience that might help you appreciate the fine print. 3) Save you time and money, by having an already-clear vision of the field and knowing the market


How many house visits does it take to buy a home?

Apparently, 25. According to city-data.com people look at an average of 25 different places before buying a home. They want to make sure they make the right choice, for them and their family. So why should you consider only one option for your sponsorship and buy from those who have only one solution to offer?

What is the confirmation bias?

Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one’s prior beliefs or values. People display this bias when they select information that supports their views, ignoring contrary information, or when they interpret ambiguous evidence as supporting their existing attitudes.

Mitigating the confirmation bias: defusing self-hacking

According to the Decision Theory, cognitive bias mitigation can only be achieved by decision makers becoming more like rational agents [+]. But how do you act as a rational agent? Simply put, by surrounding yourself with external experts and getting extra knowledge on the subject.


RTR Sports: 25 years of Motorsport Sponsorship

We have been working in motorsport since 1995. In the past 25 years of dealing with the likes of Formula 1, MotoGP, and Formula E we have always enjoyed great results for our clients and great relationships with the sport properties. Please see a selection of our work here.

Today, hailing from our London headquarters, provides marketing consultancy to firms and companies wishing to use sports as an effective business tool. By analyzing our clients’ goals and ambition we select the properties, activities and platforms to create exceptional campaigns and drive results that stand the test of time.

[+] Kahneman, D.; Thaler, R. (2006). “Utility Maximization and
Experienced Utility”. Journal of Economic Perspectives. 20 (1): 221–234.
doi:10.1257/089533006776526076. Frey, B.; Stutzer, A. (2002). “What Can Economists Learn from Happiness Research?” (PDF). Journal of Economic Literature. 40 (2): 402–35. doi:10.1257/002205102320161320. S2CID 13967611. Kahneman, D. (2000). “Experienced Utility and Objective Happiness: A Moment-Based Approach.” Chapter 37 in: D. Kahneman and A. Tversky (Eds.) “Choices, Values and Frames.” New York: Cambridge University Press and the Russell Sage Foundation, 1999.