Formula E sponsorships: becoming a partner in a fast-growing championship

The interest and success of Formula E, the world’s first electric four-wheel championship, continues to grow, thanks to a clever mix of adrenaline, environmental sustainability and top-notch technology.

Founded in 2014, since its inception Formula E has attracted the attention of the world’s leading automakers, who are interested in the opportunity to globally showcase the importance of their social responsibility projects and capabilities in the field of electric vehicles.

The entire championship is based on the three core values of Energy, Environment and Entertainment, succeeding in combining the highest engineering development, cutting-edge technology, sports, science and design into a single product inspired by constantly looking to the future.

Formula E races –
a calendar of 17 races
– take place in the beating heart of cities, thus bringing motorsport within reach of fans, onlookers and enthusiasts.

Sponsoring Formula E means equipping oneself with an extraordinary marketing and communication platform, with a value, audience and technology profile of the highest level. Visibility, engagement, brand positioning, hospitality and PR opportunities are just some of the goals that sponsorship in Formula E can help you achieve.

To do this best, for more than 25 years, there is
RTR Sports Marketing
, your Formula E sponsorship agency. To learn more or to talk to us, just click on the button below.

formula e sponsorship

Sponsorship of the world’s most important electric championship

Formula E was officially born in 2011, in a Paris restaurant where FIAPresident Jean Todtand Spanish businessman Alejandro Agag met to talk about the world’s first all-electric racing series. From the beginning, Todt and Agag wanted to design an environmentally friendly sport that had all the features and excitement of a world-class championship.

Five factors were key as the two began to define the future of electric racing. First, all future cars, boats and trains on the planet will have to be electric and supported by a robust industry. Second, the batteries that power these cars, boats and trains must be charged only with renewable energy sources. Third, big data must be used to create safer roads and safer driving experiences for all. Fourth, vehicles shared with families, friends and colleagues traveling together are expected to replace today’s idea of mobility, with a huge impact on traffic, pollution and costs. Fifth, smarter, safer and more technologically advanced cars should be the goal of every manufacturer, ideally committed to the creation of autonomous vehicles.

While it was clear that electric vehicles and the use of sustainable energy represented the future of the automotive industry and a strong asset for Formula E sponsors, the sport needed an eye-catching, fast car to win fans around the world.

From the beginning, the extraordinary carsdesigned by SPARK specifically for Formula E, with zero carbon emissions, have been nothing short of amazing. With a top speed of 280 km/h and a power output of 338 hp, Formula E cars are truly a marvel of research and development and guarantee exciting action and racing. Success was not lacking, and it was remarkable and immediate.

The world’s top manufacturers willingly entered the competition, as did the drivers, who come from the top series and form an exciting roster.

For those who wanted to sponsor Formula E, it was the perfect mix: a blend of action, sustainability, technology and speed. Leading companies from around the planet, such as Tag Heur, DHL, BMW, Allianz, Heineken, Boss, and Enel, have quickly joined Formula E, adding further value to what is fast becoming the pinnacle of motor racing.

Now in its 10th season, Formula E is a solid and healthy championship marked by technological and sporting advances of the highest order. Gen3, the new generation of electric cars that make up the championship grid, is a tremendous advance for the entire automotive industry, but also for fans, sponsors and media around the planet.

Alexander Sims (GBR), Mahindra Racing, Mahindra M7Electro

The FIA Formula E Championship Today

Today, Formula E is a state-of-the-art FIA single-seater championship and the world’s first all-electric championship. With its global footprint, taking place in major cities and countries around the world, the series represents a vision for the future of the automotive industry, serving as a framework for electric vehicle research and development, accelerating general interest in these cars and promoting clean energy and sustainability.

With ABB as the main sponsor, Formula E operates as an open championship, allowing teams and manufacturers to showcase their innovations in electric powertrains. The league’s marketing strategy focuses on the three core values of Energy, Environment, and Entertainment and is a fusion of engineering, technology, sports, science, design, music, and entertainment, coming together to drive the future.

Here are some of the impressive numbers from the Formula E world championship:

  • 373 million global fans
  • 316 million cumulative viewers
  • 35 million average viewers per event
  • 3.5 million social media followers
  • 875 million video views
  • 151 transmission territories
  • +32% year-on-year increase in cumulative audience
  • +22% Year-on-year increase in web traffic, setting a new record
  • +9% Increase in social media followers y/y
  • UK, ISA, Germany, Italy, France and Indonesia have signed new broadcast contracts for the season.

Advantages. What Formula E sponsors and partners get

  • Partner status and official association with FIA Formula E Championship teams.
  • Visibility for the brand and active engagement within a global league that promotes technology and sustainability content.
  • A global marketing platform to communicate brand values
  • The opportunity to meet with a broad cross-section of audiences in 14 countries around the world with on-site engagement activities.
  • Exclusive hospitality packages and front row seats at Formula E races thanks to E-motion club program
  • Brand presence in E-Villages, the commercial fan zones built near the track and visited by thousands of fans at every Grand Prix
  • Strategic B2B opportunities through a global network
Lucas Di Grassi (BRA), ROKiT Venturi Racing , 1st position,

RTR Sports Marketing: your Formula E sponsorship agency.

Since 1995, RTR Sports Marketing has been providing sports marketing consulting to brands and companies that want to use sports to communicate better, more effectively, and more excitingly with their customers.

The core of our work has always been sponsorship in motor sports, from the Formula 1 to Formula E, from MotoGP to World Superbike. These disciplines, so popular and rich in emotion and values, are ideal marketing vehicles for companies of all sizes and geographical backgrounds.

We are responsible for drafting sponsorship plans and selecting the most suitable sports properties for each project, interfacing with sponsors, partners, athletes, teams and organizations to achieve-with undiminished passion-the best for those who have chosen us.