Why Choose RTR Sports Marketing for Motorsport Sponsorship?

1995-

Founded - 30 years active

Series: F1 - MotoGP - NASCAR - IndyCar - WEC - Formula E

Team or series affiliation - ever

Principles: Independence - Verticality - Transparency

Trusted by brands across F1, MotoGP, NASCAR and WEC

Who RTR Sports Marketing Works With

RTR Sports Marketing is a brand-side independent motorsport sponsorship consulting agency. We work exclusively with marketing decision-makers - CMOs, VPs of Marketing, Marketing Directors, and CFOs - at companies looking to enter or scale their presence in motorsport sponsorship.

Why brands choose RTR Sports Marketing

RTR Sports Marketing operates across the full spectrum of elite motorsport. Each series offers a distinct commercial opportunity — we help you identify which one serves your brand objectives best.

Find the Right Series for Your Brand - Talk to an RTR Specialist

Our Core Commitments

Why Marketing Leaders Choose RTR Sports Marketing

Three structural commitments that distinguish RTR Sports Marketing from every team salesperson, multi-sport agency, and generalist consultancy in the market.

What Our Clients Say

From independent team principals to global brand marketing directors - RTR Sports Marketing's track record in motorsport sponsorship consulting is built on commercial outcomes, not promises.

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Lucio Cecchinello

Team Principal, LCR HONDA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Francois Ribeiro

Commercial Director, Eurosport

How RTR Sports Marketing Builds Your Motorsport Sponsorship Programme

From your first conversation with our motorsport sponsorship consulting team to post-season independent ROI reporting, RTR Sports Marketing manages every phase. Most brands are live - logo on car, first activation delivered - within 16-20 weeks of first contact with us.

Discovery

We define your objectives, audience, budget, and timeline. No pitch. No obligation.
Strategy

Independent series and property selection using our 6-criteria framework and 30 years of market data.
Negotiation

We approach shortlisted properties simultaneously, negotiate rights and price in your interest, never the team's.
Activation

Full programme design and management - B2C content, B2B hospitality, digital, fan engagement, field monitoring.
Measurement

Independent third-party ROI reporting, CFO-ready data. Mid-season optimisation. Renewal decisions built on evidence.

For the CFO and Financial Decision-Maker

Motorsport Sponsorship as a Business Investment

Motorsport sponsorship ROI is not theoretical. Formula 1 teams generated a record $2.04 billion in sponsorship revenue in 2024 SponsorUnited, and the numbers behind that figure are increasingly precise and independently verifiable. A single race weekend – the 2025 Australian Grand Prix – produced $41 million in total Sponsor Media Value across 16 broadcast markets, with social media alone driving 73% of that figure. BlackBook Motorsport. That exposure is not reserved for title partners: over 85 brands each earned more than $100,000 in Sponsor Media Value during that single event. BlackBook Motorsport

The scale of investment reflects the scale of the opportunity. The average F1 sponsorship deal is valued at over $6 million – more than eight times the equivalent figure in the NFL Sportico, a sport with three times as many teams. What drives that premium is not prestige alone. It is a combination of global broadcast reach, a rapidly expanding and demographically diverse fanbase, and an increasingly data-driven approach to asset valuation that makes performance measurable at every tier of investment.

The question your CFO is actually asking is not whether motorsport works. It is whether you can prove it worked. That requires measurement infrastructure built before the campaign begins: defined KPIs, independent tracking, and a methodology that survives a renewal conversation. RTR Sports Marketing’s consulting approach is structured around that requirement – because in a market of this scale and complexity, the cost of poor measurement is not an abstraction.

Get a Custom Racing Car Sponsorship ROI Projection

$3.04B

Total F1 Sponsorship Revenue In 2025

a record, outpacing MLB and NBA, second only to the NFL. Ten teams. Source: SponsorUnited Formula 1 Report, 2025.

$41M

Sponsor Media Value Generated In A Single Race Weekend

2025 Australian Grand Prix, across 16 broadcast markets. Social media drove 73% of that total. Source: Relo Metrics Brand Exposure Values study, 2025

8×

The Average F1 Sponsorship Deal - Valued At Over $6M

is more than eight times the size of the average NFL deal. Source: SponsorUnited / Sportico, 2025.

Our Motorsport Sponsorship Consulting Services

RTR Sports Marketing manages the complete lifecycle of your motorsport sponsorship programme — from independent sports sponsorship selection and strategy through activation management, rights utilisation, and post-season independent ROI reporting.

Questions Marketing Leaders Ask Before Engaging RTR Sports Marketing

The most common questions from marketing directors and CFOs before their first RTR Sports Marketing consultation. If you don't see your question here, ask us directly - we welcome every question.

How much does it cost to work with RTR Sports Marketing?

RTR Sports Marketing's fee structure is transparent and discussed in the first conversation. We work across a range of brand investment levels, and our fees reflect the scope of engagement (advisory only vs full-service management).

How long does it take from first conversation to live sponsorship?

Most brands are live - logo on car, first activation delivered - within 3-6 months of our first conversation. The timeline depends on contract complexity and the number of properties shortlisted. We will give you a specific timeline estimate in the discovery call. Series start dates are fixed, so earlier engagement always produces better options.

Do you lock brands into long-term contracts?

No. RTR Sports Marketing's engagement with brands is structured around the sponsorship programme timeline, which we agree upfront. Multi-year rights packages are often in the brand's financial interest (renewal pricing, exclusivity continuity), but we recommend what serves the brand's objectives - not what serves our own contract length.

Your Motorsport Sponsorship Programme - RTR Sports Marketing's 30 Years of Experience.

RTR Sports Marketing has been matching brands with the right motorsport sponsorship properties since 1995, using an independent consulting approach that no team commercial department can replicate. Whether you are evaluating your first sponsorship or looking to optimise an existing programme, our independent team is ready for that conversation.

Initial discovery call: 30 minutes, no pitch, no obligation
You leave knowing what is available and what it would cost
RTR Sports Marketing responds within one business day – no hard sell
Your details are never shared with teams without your consent

No spam. No hard sell. RTR Sports Marketing responds within one business day. Your details are never shared with teams without your consent.

Experience the Power of Motorsport Sponsorship - F1, MotoGP, NASCAR and Beyond

Whether it's Formula 1, MotoGP, NASCAR, IndyCar or WEC - RTR Sports Marketing gives your brand the opportunity to appear on television at the most prestigious race tracks in the world.

Want to Sponsor a Racing team Contact Our Motorsport Sponsorship Consulting Team