From its inception, Formula E was built on a bold and forward-thinking vision—a vision shaped by five foundational pillars that continue to define the future of electric mobility and, by extension, the value it offers to progressive brands.
First, the recognition that all future forms of transportation—cars, trains, boats—must transition to electric propulsion, supported by an advanced, scalable industry.
Second, the understanding that renewable energy sources must power these vehicles, ensuring a truly sustainable ecosystem.
Third, the belief that big data and smart analytics can dramatically improve road safety and driving experiences, creating a safer world for everyone.
Fourth, the commitment to shared mobility, reducing congestion, emissions, and costs through collective travel solutions for families, colleagues, and communities.
Fifth, the aspiration to develop smarter, cleaner, and more autonomous vehicles, accelerating the shift toward a more intelligent and efficient transport paradigm.
It was clear from the very beginning that electric vehicles, powered by clean energy and intelligent systems, represented the inevitable future of mobility. But to captivate the public—and offer brands a truly compelling platform—Formula E needed more than just ideals. It needed speed, spectacle, and technological excellence.
Enter SPARK, the visionary chassis constructor behind the all-electric Formula E cars. With zero CO₂ emissions, a top speed of 280 km/h, and a maximum power output of 338 hp, these machines are nothing short of extraordinary. Their dynamic design and thrilling performance quickly silenced any skeptics and proved that sustainable racing could be as exciting—and even more relevant—than traditional motorsport.
The result? Immediate global success. The world’s leading manufacturers were quick to join the grid, bringing with them an elite roster of drivers from the top tiers of international racing. For sponsors, Formula E offered the perfect blend: cutting-edge innovation, high-speed action, environmental responsibility, and global exposure.
Over the years, iconic global brands such as TAG Heuer, DHL, BMW, Allianz, Heineken, Boss, and Enel have partnered with the championship—each finding in Formula E not just a sponsorship opportunity, but a strategic platform to tell powerful stories about progress, purpose, and performance.
Now entering its 11th season, Formula E stands as one of the most technologically advanced and commercially attractive racing series in the world. The new Gen3 car—lighter, faster, and more efficient than ever—represents a breakthrough not only for motorsport, but for the entire electric vehicle industry. And for sponsors, it’s a front-row seat to the future.
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