Sport Sponsorship

How long should the sponsorship last? Is a few months enough to make such a complex instrument work, or do you need longer exposure cycles? In fact, that of sponsorship is a special case of Life [...]

Rolex became the official Formula 1 timekeeper back in 2013, and the brands have since proven to be a great match. In a sport where milliseconds matter, it would be difficult to find a better [...]

The WEC, World Endurance Championship, is the ultimate testing ground for sportscars, and with many manufacturers set to return for the 2023 season, the sport is growing rapidly. So, what has [...]

Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.[i] The sport is growing at a rapid rate in recent [...]

The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vegas to [...]

In many articles of this blog we have attempted to answer the question "how much does sponsorship cost…"? This is a key question when we face a sponsorship project in a company, and it is one of [...]

Cryptocurrencies and the future of sports sponsorship The impact of cryptocurrencies on the world of sports sponsorship is very similar to that of the tobacco industry in the 1970s. Decentralized [...]

Is it better to sponsor a Championship, a team or a club, or a specific athlete? This is a very common question we are often asked and it’s actually a very good question every company [...]

Main Sponsor, Top Sponsor, Title Sponsor, Official Sponsor, Front Sponsor, Minor Sponsor: these are all types of sponsorship that fill up the Internet (and the newspapers), but often risk to lead [...]

When you think about sports, what comes to mind? For many people, the answer is marketing. We see commercials for the Super Bowl or the Olympics and it seems like every other product is being [...]

Do you know what the most effective way to market your brand is? It’s not through expensive television advertising or social media campaigns. In fact, it’s through sport sponsorship. But before [...]

We are living through interesting times. Above all, we are living through years that are significantly changeable and full of continuous shifts in balance. In this perennial re-balancing of [...]

We talked and wrote about activations several times and we shared and analyse many sports activations ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in sport [...]

Aaaaaaah, Formula 1, the pinnacle of motorsport, the highest form of four wheel racing and, without a doubt, one of the most popular sports in the world. While some claim that auto racing was [...]

Kicking off a MotoGP sponsorship program for your business takes time and a clear set of goals and priorities. While all major sport sponsorship programs may start from the very same foundation, [...]

There can be little doubt MotoGP is an international, super popular marketing platform. Sports sponsorship agencies and marketing people have heavily relied on the premier class of two-wheel [...]

Sport sponsorship and sports marketing are extremely efficient tools to improve your brand’s digital strategy and online engagement. Here are five reasons why you should use sports to boost your [...]

Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with [...]