0

Why should companies sponsor? Let’s begin with the bases

Although sponsorship is today a significantly common marketing tool, people that work in the marketing and communication sector often ask us why it is useful to sponsor and why companies choose [...]

0

Main Sponsor, Front Sponsor and Minor Sponsor: a definition maze

Main Sponsor, Top Sponsor, Title Sponsor, Official Sponsor, Front Sponsor, Minor Sponsor: these are all types of sponsorship that fill up the Internet (and the newspapers), but often risk to lead [...]

0

Why should you choose a sponsorship agency?

In an era where everything is just a click away, why should you choose a sponsorship agency to support you? Unfortunately, and probably because of its rather recent genesis, within the world of [...]

0

The future of MotoGP Sponsorship: an interview

In the past days RTR Sports Marketing have been interviewed by a prestigious sports magazine about the future of MotoGP sponsorship. Amidst the uncertainties raised in the sports industry by the [...]

0

Sponsorships and the Coronavirus. Diminishing the effects on sports investment

Sponsorships and the Coronavirus. Is it possible to diminish the negative effects of epidemics and unpredictable catastrophes? Here are a few observations. This is both a burning and important [...]

0

The Complete 2020 MotoGP sponsor list

Below we publish the complete list of sponsors for the 2020 MotoGP Season, team by team. Some useful information for our little research, now in its second year. First of all, all the sponsors of [...]

0

Sports complexes and sponsorship. Naming rights and more

Among the most interesting sports marketing opportunities, there is growing interest in all the activities related to sports facilities and complexes, i.e. stadiums, circuits, sports halls and [...]

0

Motorsport sponsorship opportunities: Why racing is great for business.

At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because [...]

0

Rossi stepping down? MotoGP today, sponsorship and the future

News that Valentino Rossi is out of the Yamaha MotoGP Team for 2021 radically changes the geography of MotoGP today: from the sport to sponsorship in MotoGP, the world of motorcycle racing is [...]

0

5 trends of MotoGP 2020 Sponsorship: what to expect for the new season

There is no doubt that there have been radical changes to the world of sports marketing and sponsorship in recent years: changes in the way sports are enjoyed, the removal of geographical [...]

0

Wishing to sponsor Formula E? We have 21 good reasons to be in the game.

Why should you sponsor Formula E? The reasons are many, in number and in type. Needless to say, the leading electric championship in the world is on a steady rise and it boasts a number of [...]

0

MotoGP sponsor stickers: the reasons behind a marketing win

Key in “MotoGP Sponsor Sticker” in any search engine and enter the vast world of sticker kits you can use to decorate your motorbike and scooter like the roaring bikes of MotoGP. For engine [...]

0

MotoGP Sponsorship calculator – How much does a MotoGP sponsor cost?

How much is a MotoGP Sponsorship? How much does it cost to become a partner in the top class of motorcycle racing? And what elements should be taken into account when planning a sponsorship [...]

0

The Complete Sponsor List for the 2019 MotoGP Season

Below is the complete sponsor list for the Teams competing in the 2019 MotoGP Championship. All the companies and brands, alongside with every sponsorship project, have been extracted from the [...]

0

Sponsorships and product categories: the guarantee of exclusivity

The initial step in any sports sponsorship programme is for the business to test which product categories are available. The Science of Commodities, the discipline that studies the nature, [...]

0

MotoGP Hospitality: Misano or Mugello?

Many people who contact us for information on our services ask us a recurring question: “Is Misano or Mugello the best opportunity?”. This is not a trivial or obvious question. The two major [...]

0

Sponsorship and pollution: a matter of consistency

A brief anecdote. Recently, the marketing manager of a company told me that they would not sponsor motor sports because of the polluting effects caused by cars and motorbikes. I was informed [...]

0

VIP Village for Dummies – Misano

What to do, what to expect, how to get organised if you are given a VIP Pass for one of the most beautiful Gp’s in the world: the San Marino race, aka Misano. MOTOGP AND THE VIP VILLAGE [...]

0

Pay TV and sponsors: visibility VS exclusivity

In his column titled “Ultimo giro” (lit. Last Lap) of the Italian weekly magazine Motosprint, Stefano Saragoni proposes an interesting insight in the history of the Motorcycle Racing World [...]