Sport Sponsorship

How do Formula 1 points work? This complex and fascinating system has a significant impact on the outcome of each racing season. In this in-depth analysis, we will explore the intricacies of the [...]

As the world of motorsports continues to evolve, the importance of effective motorsport brand activation cannot be overstated. With a plethora of opportunities for brand exposure and fan [...]

As a racing enthusiast, you must have heard about the MoneyGram Haas F1 Team and their recent sponsorship deal with, you guessed it, MoneyGram. This collaboration has sparked considerable [...]

Emerging trends in sports marketing are reshaping the way brands and companies connect with fans, athletes, and teams. As technology advances and consumer preferences evolve, it is crucial for [...]

Businesses strive to attain the greatest ROI and build a strong relationship with their customers in today’s fiercely competitive sports sponsorship market. As decision-makers in prominent [...]

As the world of sports evolves, the landscape of sports sponsorship is constantly changing too. For modern entrepreneurs seeking to leverage the power of sports for their brands, understanding [...]

Introduction The exhilarating world of motorsport, characterized by speed, high performance, and advanced technology, serves as an exciting platform for promoting brands and businesses. This [...]

At RTR we believe that great partnerships must be formed from sponsorship deals- DHL and F1 are a great example of that as they’ve collaborated to achieve remarkable growth. In 2021, DHL and F1 [...]

Sports PR companies are experts in developing and executing public relations campaigns that build brand awareness and generate buzz around a sport property

In today’s rapidly evolving business landscape, it has become more crucial than ever for companies to explore innovative marketing strategies to stay ahead of the competition. In this [...]

The Ultimate Guide to Overcoming 15 Motorsport Sponsorship Objections: Unlocking Business Benefits and Maximizing ROI   Motorsport sponsorship can be an exciting opportunity for businesses [...]

Youth sport sponsorship is a crucial component in nurturing the athletic talents of young individuals, promoting physical activity, and fostering community engagement. Companies that choose to [...]

Brands need to create content that resonates with their target audience. As a sports marketing professional, I realize that sports fans are exposed to an enormous amount of promotional material; [...]

Latin Americans are known for being passionate, especially when it comes to sports, so much so that they have earned the name, fanáticos (fanatics). On top of that they are also very patriotic, [...]

Sport sponsorship is an ever-evolving landscape, and motorsport stands at the forefront. As technology advances and sponsors look for new ways to reach their marketing objectives, F1 and MotoGP [...]

In many articles of this blog we have attempted to answer the question "how much does sponsorship cost…"? This is a key question when we face a sponsorship project in a company, and it is one of [...]

How long should the sponsorship last? Is a few months enough to make such a complex instrument work, or do you need longer exposure cycles? In fact, that of sponsorship is a special case of Life [...]

Rolex became the official Formula 1 timekeeper back in 2013, and the brands have since proven to be a great match. In a sport where milliseconds matter, it would be difficult to find a better [...]

The WEC, World Endurance Championship, is the ultimate testing ground for sportscars, and with many manufacturers set to return for the 2023 season, the sport is growing rapidly. So, what has [...]

Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.[i] The sport is growing at a rapid rate in recent [...]