Sport Sponsorship

We talked and wrote about activations several times and we won’t be stopping soon. Yes, because sponsorship activations in sport are a fundamental and pivotal part of any partnership and project [...]

Aaaaaaah, Formula 1, the pinnacle of motorsport, the highest form of four wheel racing and, without a doubt, one of the most popular sports in the world. While some claim that auto racing was [...]

Kicking off a MotoGP sponsorship program for your business takes time and a clear set of goals and priorities. While all major sport sponsorship programs may start from the very same foundation, [...]

There can be little doubt MotoGP is an international, super popular marketing platform. Sports sponsorship agencies and marketing people have heavily relied on the premier class of two-wheel [...]

Sport sponsorship and sports marketing are extremely efficient tools to improve your brand’s digital strategy and online engagement. Here are five reasons why you should use sports to boost your [...]

Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with [...]

RTR Sports Marketing’s trademark catchphrase is: “providing world-class consultancy to companies wishing to use sports to build a better engagement with their clients”. Let’s focus on the last [...]

The Formula E championship, as it happens for Formula 1 and MotoGP, evaluates the evolution of the pandemic day by day, periodically reviewing the organization of its calendar. Once the stages [...]

The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situation [...]

What do we do when racing is not on? “We ride” says a man in the crowd, and he’s right. But what do we do when racing is not on and we cannot ride? We sit on the couch and watch other people [...]

What’s Formula E racing? Formula E is the pinnacle of electric racing and performs under the FIA banner. The series, in which electric single-seaters race in closed street circuits- has [...]

When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly sponsorship activations), we often encounter doubts and a bit of confusion. What is the difference between [...]

Motorsport marketing refers to creating, developing, and implementing marketing programs based on motorsports, thus leveraging on the passion of a large worldwide audience (people once known as [...]

There are several steps to follow in order to get the maximum ROI from any sponsorship program. MotoGP sponsorship is no exception and what follows can be applied to sponsorship at large. [...]

If your brand stands for speed, technology, precision, innovative technical evolution and strong team spirit, then sports marketing and motorsport sponsorship in particular might be the perfect [...]

On the eve of this MotoGP 2020 season, we want to present on our blog a complete guide to the eleven teams who will take part in the Championship. It is not the first time that on these pages we [...]

In many articles of this blog we have attempted to answer the question “how much does sponsorship cost…? This is a  key question when we face a sponsorship project in a company, and it is one of [...]

If you’re interested in sports marketing, it’ll only take a quick browse of the internet to bump into a rather awkward question: “what are the advantages and disadvantages of sports sponsorship?” [...]

When we talk about the greatest and most famous female athletes in the world, anyone will mention her name; Serena Williams has in fact become the symbol of women’s sport, by far the most [...]

The 2020 Nitto ATP Finals, the event that concludes the tennis season and celebrates the 8 strongest players in the world, have just started in London. It seems like yesterday but it has already [...]