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Sport Sponsorship

Home » Blog » Sport Sponsorship
 The duration of sponsorship: the PLC in sponsorship
By Emanuele Venturoli
In Marketing Sportivo, Sport Sponsorship, Sports Marketing
Posted

The duration of sponsorship: the PLC in sponsorship

How long should the sponsorship last? Is a few months enough to make such a complex instrument work, or do you need longer exposure cycles? In fact, that of sponsorship is a special case of Life [...]

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 The Rolex – Formula 1 sponsorship: making the world’s top watch even bigger
By Finnegan Driscoll
In Formula1, Sport Sponsorship
Posted

The Rolex – Formula 1 sponsorship: making the world’s top watch even bigger

Rolex became the official Formula 1 timekeeper back in 2013, and the brands have since proven to be a great match. In a sport where milliseconds matter, it would be difficult to find a better [...]

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 Why are car manufacturers returning to WEC?
By Finnegan Driscoll
In Sport Sponsorship, Sports Marketing
Posted

Why are car manufacturers returning to WEC?

The WEC, World Endurance Championship, is the ultimate testing ground for sportscars, and with many manufacturers set to return for the 2023 season, the sport is growing rapidly. So, what has [...]

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 Formula 1 in the US: What’s behind its rise in popularity?
By Finnegan Driscoll
In Formula 1, Formula1, Sport Sponsorship, Sports Marketing
Posted

Formula 1 in the US: What’s behind its rise in popularity?

Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.[i] The sport is growing at a rapid rate in recent [...]

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 Advantages and disadvantages of sports sponsorship
By Riccardo Tafà
In Marketing Sportivo, Motorsports, Sponsorizzazioni Sportive, Sport Sponsorship, Sports Marketing
Posted

Advantages and disadvantages of sports sponsorship

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 Formula 1 sponsorship deals in the USA: how the pinnacle of motorsport is taking America by storm
By Emanuele Venturoli
In Formula1, Sport Sponsorship, Sports Marketing
Posted

Formula 1 sponsorship deals in the USA: how the pinnacle of motorsport is taking America by storm

The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vegas to [...]

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 The cost of Formula 1 sponsorships
By Emanuele Venturoli
In Formula1, Sport Sponsorship
Posted

The cost of Formula 1 sponsorships

In many articles of this blog we have attempted to answer the question "how much does sponsorship cost…"? This is a key question when we face a sponsorship project in a company, and it is one of [...]

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 Sponsorship, Cryptocurrencies and decentralized finance
By Emanuele Venturoli
In Formula1, Sponsorizzazioni Sportive, Sport Sponsorship, Sports Marketing
Posted

Sponsorship, Cryptocurrencies and decentralized finance

Cryptocurrencies and the future of sports sponsorship The impact of cryptocurrencies on the world of sports sponsorship is very similar to that of the tobacco industry in the 1970s. Decentralized [...]

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 Championships, teams, and athletes – where should your sponsorship be focused?
By Riccardo Tafà
In Sport Sponsorship, Sports Marketing
Posted

Championships, teams, and athletes – where should your sponsorship be focused?

Is it better to sponsor a Championship, a team or a club, or a specific athlete? This is a very common question we are often asked and it’s actually a very good question every company [...]

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 Main Sponsor, Front Sponsor and Minor Sponsor: a definition maze
By Riccardo Tafà
In Sport Sponsorship
Posted

Main Sponsor, Front Sponsor and Minor Sponsor: a definition maze

Main Sponsor, Top Sponsor, Title Sponsor, Official Sponsor, Front Sponsor, Minor Sponsor: these are all types of sponsorship that fill up the Internet (and the newspapers), but often risk to lead [...]

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 What are the differences between sports management and sports marketing?
By Emanuele Venturoli
In Marketing Sportivo, Sport Sponsorship, Sports Marketing
Posted

What are the differences between sports management and sports marketing?

When you think about sports, what comes to mind? For many people, the answer is marketing. We see commercials for the Super Bowl or the Olympics and it seems like every other product is being [...]

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 The MotoGP Audience: who and where are the fans?
By Riccardo Tafà
In Motor Racing, Sport Sponsorship
Posted

The MotoGP Audience: who and where are the fans?

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 The effectiveness of sport sponsorship: here’s marketing best kept secret
By Emanuele Venturoli
In Sport Sponsorship, Sports Marketing
Posted

The effectiveness of sport sponsorship: here’s marketing best kept secret

Do you know what the most effective way to market your brand is? It’s not through expensive television advertising or social media campaigns. In fact, it’s through sport sponsorship. But before [...]

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 Sports marketing in 2022: of protocols, metaverse and transitions
By Silvia Schweiger
In Marketing Sportivo, MotoGP, MotoGP, Sponsorizzazioni Sportive, Sport Sponsorship, Sports Marketing
Posted

Sports marketing in 2022: of protocols, metaverse and transitions

We are living through interesting times. Above all, we are living through years that are significantly changeable and full of continuous shifts in balance. In this perennial re-balancing of [...]

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 5 Brilliant Ideas for Sponsorship Activation in Motorsports
By Silvia Schweiger
In Formula1, MotoGP, MotoGP, Sport Sponsorship, Sports Marketing
Posted

5 Brilliant Ideas for Sponsorship Activation in Motorsports

We talked and wrote about activations several times and we shared and analyse many sports activations ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in sport [...]

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 Formula 1 – Every Information You Ever Wanted to Know
By Emanuele Venturoli
In Formula1, Motorsports, Sponsorizzazioni Sportive, Sport Sponsorship, Sports Marketing
Posted

Formula 1 – Every Information You Ever Wanted to Know

Aaaaaaah, Formula 1, the pinnacle of motorsport, the highest form of four wheel racing and, without a doubt, one of the most popular sports in the world. While some claim that auto racing was [...]

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 How to build a 2022 MotoGP Sponsorship program for your business
By Emanuele Venturoli
In Marketing Sportivo, MotoGP, MotoGP, Sponsorizzazioni Sportive, Sport Sponsorship, Sports Marketing
Posted

How to build a 2022 MotoGP Sponsorship program for your business

Kicking off a MotoGP sponsorship program for your business takes time and a clear set of goals and priorities. While all major sport sponsorship programs may start from the very same foundation, [...]

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 The Top 10 Most Famous Brands in MotoGP Sponsorship
By Emanuele Venturoli
In MotoGP, Sport Sponsorship, Sports Marketing
Posted

The Top 10 Most Famous Brands in MotoGP Sponsorship

There can be little doubt MotoGP is an international, super popular marketing platform. Sports sponsorship agencies and marketing people have heavily relied on the premier class of two-wheel [...]

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 5 Benefits of Sports Sponsorships in the Digital Age
By Emanuele Venturoli
In Sport Sponsorship, Sports Marketing
Posted

5 Benefits of Sports Sponsorships in the Digital Age

Sport sponsorship and sports marketing are extremely efficient tools to improve your brand’s digital strategy and online engagement. Here are five reasons why you should use sports to boost your [...]

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 The Top 10 Most Famous Brands in Formula 1
By Emanuele Venturoli
In Formula1, Sport Sponsorship, Sports Marketing
Posted

The Top 10 Most Famous Brands in Formula 1

Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with [...]

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RTR Sports Marketing

RTR Sports Marketing helps you reach your sports marketing and commercial goals using sports as an effective communication tool. Together, we build winning projects and tailor-made sports marketing strategies leveraging on your brand and the world’s top team, athletes, and events. With passion, experience and enthusiasm we want to help make your sponsorship dream a reality with one of the premier sports marketing companies. To request further information, please use our contact us page, or call us at +44 (0) 2071939706 : we can find the most effective sports marketing services solution for your business.

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