Sport Sponsorship

What do we do when racing is not on? “We ride” says a man in the crowd, and he’s right. But what do we do when racing is not on and we cannot ride? We sit on the couch and watch other people [...]

What’s Formula E racing? Formula E is the pinnacle of electric racing and performs under the FIA banner. The series, in which electric single-seaters race in closed street circuits- has [...]

When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly sponsorship activations), we often encounter doubts and a bit of confusion. What is the difference between [...]

Motorsport marketing refers to creating, developing, and implementing marketing programs based on motorsports, thus leveraging on the passion of a large worldwide audience (people once known as [...]

There are several steps to follow in order to get the maximum ROI from any sponsorship program. MotoGP sponsorship is no exception and what follows can be applied to sponsorship at large. [...]

If your brand stands for speed, technology, precision, innovative technical evolution and strong team spirit, then sports marketing and motorsport sponsorship in particular might be the perfect [...]

On the eve of this MotoGP 2020 season, we want to present on our blog a complete guide to the eleven teams who will take part in the Championship. It is not the first time that on these pages we [...]

In many articles of this blog we have attempted to answer the question “how much does sponsorship cost…? This is a  key question when we face a sponsorship project in a company, and it is one of [...]

If you’re interested in sports marketing, it’ll only take a quick browse of the internet to bump into a rather awkward question: “what are the advantages and disadvantages of sports sponsorship?” [...]

When we talk about the greatest and most famous female athletes in the world, anyone will mention her name; Serena Williams has in fact become the symbol of women’s sport, by far the most [...]

The 2020 Nitto ATP Finals, the event that concludes the tennis season and celebrates the 8 strongest players in the world, have just started in London. It seems like yesterday but it has already [...]

Mir has won for the first time the MotoGP World Championship in a strange year, very strange. For this reason, both his victory and his Suzuki are a symbol of pragmatism, talent and intelligence. [...]

When it comes to the most famous sport personalities in the world, surely his name is one of those that people mention straight away. And if we talk about tennis specifically, it is certainly the [...]

When the pandemic started back in March and the nations were forced to introduce lockdowns, we all had to stop. At first we thought, or rather we wanted to delude ourselves, that sport could go [...]

Some weeks ago, Boris Johnson spoke to the Nation saying that in the next 6 months the government will impose new restrictions in order to attempt to minimize the spread of Covid-19. Some of [...]

Although sponsorship is today a significantly common marketing tool, people that work in the marketing and communication sector often ask us why it is useful to sponsor and why companies choose [...]

Main Sponsor, Top Sponsor, Title Sponsor, Official Sponsor, Front Sponsor, Minor Sponsor: these are all types of sponsorship that fill up the Internet (and the newspapers), but often risk to lead [...]

In an era where everything is just a click away, why should you choose a sponsorship agency to support you? Unfortunately, and probably because of its rather recent genesis, within the world of [...]

In the past days RTR Sports Marketing have been interviewed by a prestigious sports magazine about the future of MotoGP sponsorship. Amidst the uncertainties raised in the sports industry by the [...]

Sponsorships and the Coronavirus. Is it possible to diminish the negative effects of epidemics and unpredictable catastrophes? Here are a few observations. This is both a burning and important [...]