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 In Formula 1, Formula1, Sport Sponsorship
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There are 294 sponsorship deals spread across the 10 teams on the 2024 Formula 1 Grid:  an impressive number -almost 30 sponsorships per team on average- showcasing the marketing potential of this ever growing tool. Zak Brown’s McLaren tops the list with 51 deals. The boys in papaya sure have done their homework and put together a vast, rich portfolio encompassing companies from all industries and sizes. Newly rebranded Sauber comes in second, with 41 sponsors and a brand new, vibrant green livery, courtesy of chassis partner Kick.

Among the sponsors, the United States are the most represented Country, a clear marker of the ever growing american interest in the pinnacle of four wheel racing. Italy and Germany complete the podium. Indutry-wise, technology, automotive and apparel have the upper hand.

The 294 Formula 1 team sponsors for the 2024 F1 Season, RTR Sports

The 294 Formula 1 sponsors

With the 2024 campaign kicking off in Bahrain on March 3rd, there can be little doubt that the premier class of motor racing has come back in full swing, both commercially and from a viewership and status standpoint. At 70-ish Million TV viewers per race globally and with almost every circuit sold out even before the lights go out, Formula 1 is steadily among the world’s strongest sport properties, alongside the National Basketball Association and the English Premier League.

Sponsors can enjoy not only a vast worldwide audience, but also a rich bouquet of values for their marketing and communication, ranging from technology to passion, from teamwork to speed. Moreover, the 24-race calendar will provide plenty of opportunities around the globe to touch base with their audience and clientele and activate locally at the track.

Alpine F1 Sponsors

  1. BWT Water Technology Austria
  2. Castrol
  3. BP Ultimate
    • Industry: Oil & Energy
    • Country: United Kingdom
    • Website: www.bp.com
  4. Renault E-tech
  5. Binance
  6. Mobilize
    • Industry: Financial Services
    • Country: United States
    • Website: Website not available
  7. Microsoft
  8. Xbox
    • Industry: Technology / Gaming
    • Country: United States
    • Website: www.xbox.com
  9. Mntn
  10. Qatar Airways
  11. Canel’s
    • Industry: Food & Beverage
    • Country: Mexico
    • Website: Website not available
  12. Amazon Music
  13. Kappa
  14. Sprinklr
  15. Boeing
  16. Delphi
    • Industry: Automotive
    • Country: United States
    • Website: Website not available
  17. Eurodatacar
  18. K-Way
  19. Shamir
  20. Yahoo!
    • Industry: Technology
    • Country: United States
    • Website: www.yahoo.com
  21. 3D Systems
  22. Alpinestars
  23. Alpine Eyewear
    • Industry: Eyewear
    • Country: Unknown
    • Website: Website not available
  24. Gcaps
    • Industry: Automotive
    • Country: United States
    • Website: Website not available
  25. Hexis
  26. Matrix
  27. PerkinElmer
  28. Pirelli
  29. Roland
  30. Trak Racer
  31. Infinox
    • Industry: Trading
    • Country: UK
    • Website: infinox.com
  32. Banco BRB
    • Industry: Banking
    • Country: Brazil
    • Website: novo.brb.com.br

Aston Martin F1 Sponsors

  1. Aramco
    • Industry: Oil & Energy
    • Country: Saudi Arabia
    • Website: www.aramco.com
  2. Cognizant
  3. Boss
  4. Valvoline
  5. NexGen
    • Industry: Technology
    • Country: United States
    • Website: Website not available
  6. Velocity Black
  7. Citi
  8. SentinelOne
  9. Juniper Networks
    • Industry: Technology / Networking
    • Country: United States
    • Website: www.juniper.net
  10. Banco Master
    • Industry: Banking / Finance
    • Country: Brazil
    • Website: Website not available
  11. JCB
  12. NetApp
  13. Avatrade
  14. Servicenow
  15. Regent
  16. Girard-Perregaux
  17. Epos
    • Industry: Luxury Watches
    • Country: Switzerland
    • Website: www.epos.ch
  18. Bombardier
  19. Globe Trotter
  20. Wolfgang Puck
  21. Financial Times
    • Industry: Media
    • Country: United Kingdom
    • Website: www.ft.com
  22. TikTok
  23. Ogio
    • Industry: Sports Equipment
    • Country: United States
    • Website: www.ogio.com
  24. Oakley
    • Industry: Eyewear / Apparel
    • Country: United States
    • Website: www.oakley.com
  25. OMP
  26. Stilo
    • Industry: Automotive
    • Country: Italy
    • Website: Website not available
  27. Stichd

Red Bull Racing Sponsors

  1. Oracle
  2. Tag Heuer
  3. Rokt
    • Industry: Marketing Technology
    • Country: United States
    • Website: www.rokt.com
  4. Telcel
    • Industry: Telecommunications
    • Country: Mexico
    • Website: www.telcel.com
  5. Mobil 1
  6. ByBit
    • Industry: Cryptocurrency
    • Country: Singapore
    • Website: www.bybit.com
  7. Honda
  8. Claro
  9. Sui
    • Industry: Fashion / Apparel
    • Country: United States
    • Website: Website not available
  10. Castore
  11. Rauch
  12. HP
    • Industry: Technology
    • Country: United States
    • Website: www.hp.com
  13. Hard Rock
  14. Blenders
  15. ArmorAll
  16. CDW
    • Industry: Technology
    • Country: United States
    • Website: www.cdw.com
  17. Visa
    • Industry: Financial Services
    • Country: United States
    • Website: www.visa.com
  18. Heineken 0.0
    • Industry: Beverage
    • Country: Netherlands
    • Website: Website not available
  19. Arctic Wolf
  20. Zoom
    • Industry: Technology / Video Conferencing
    • Country: United States
    • Website: www.zoom.us
  21. Inter.mx
  22. AT&T
    • Industry: Telecommunications
    • Country: United States
    • Website: www.att.com
  23. Siemens
    • Industry: Conglomerate / Technology
    • Country: Germany
    • Website: www.siemens.com
  24. Sparco
  25. Pirelli
  26. DMG Mori
  27. APL
    • Industry: Shipping / Logistics
    • Country: Singapore
    • Website: www.apl.com
  28. Hexagon
  29. New Era
  30. Built for Athletes
  31. PWR
  32. Patron
  33. Ansys
    • Industry: Technology
    • Country: United States
    • Website: www.ansys.com
  34. Gold Standard
    • Industry: Cryptocurrency
    • Country: United States
    • Website: www.gold.org

 

Mercedes AMG F1 Team Sponsors

  1. Petronas
  2. Ineos
    • Industry: Chemicals
    • Country: United Kingdom
    • Website: www.ineos.com
  3. Crowdstrike
  4. TeamViewer
  5. Snapdragon
    • Industry: Technology / Semiconductors
    • Country: United States
    • Website: Website not available
  6. Solera
  7. UBS
    • Industry: Banking / Financial Services
    • Country: Switzerland
    • Website: www.ubs.com
  8. G42
    • Industry: Technology / AI
    • Country: United Arab Emirates
    • Website: www.g42.ai
  9. Hewlett Packard Enterprise
    • Industry: Technology
    • Country: United States
    • Website: www.hpe.com
  10. Akkodis
    • Industry: Technology
    • Country: Location not available
    • Website: Website not available
  11. IWC
    • Industry: Luxury Watches
    • Country: Switzerland
    • Website: www.iwc.com
  12. Einhell
    • Industry: Manufacturing / Tools
    • Country: Germany
    • Website: www.einhell.com
  13. Nuvei
    • Industry: Financial Technology
    • Country: Canada
    • Website: www.nuvei.com
  14. SAP
    • Industry: Technology / Software
    • Country: Germany
    • Website: www.sap.com
  15. AMD
    • Industry: Technology / Semiconductors
    • Country: United States
    • Website: www.amd.com
  16. Ritz Carlton
  17. Whatsapp
    • Industry: Technology / Messaging
    • Country: United States
    • Website: www.whatsapp.com
  18. Puma
    • Industry: Apparel / Footwear
    • Country: Germany
    • Website: www.puma.com
  19. Police
    • Industry: Fashion / Eyewear
    • Country: Italy
    • Website: www.police.it
  20. OZ Racing
  21. Endless
  22. Pirelli

Scuderia Ferrari F1 Team Sponsors

  1. Shell
    • Industry: Oil & Energy
    • Headquarters: Netherlands
    • Website: www.shell.com
  2. VgW Play
    • Industry: Entertainment
    • Headquarters: Location not available
    • Website: Website not available
  3. Santander
    • Industry: Banking / Financial Services
    • Headquarters: Spain
    • Website: www.santander.com
  4. Puma
    • Industry: Apparel / Footwear
    • Headquarters: Germany
    • Website: www.puma.com
  5. DXC
    • Industry: Technology
    • Headquarters: United States
    • Website: www.dxc.com
  6. Peroni
  7. AWS
    • Industry: Technology / Cloud
    • Headquarters: United States
    • Website: aws.amazon.com
  8. Richard Mille
  9. Philip Morris International
    • Industry: Tobacco
    • Headquarters: United States
    • Website: www.pmi.com
  10. Ceva
  11. Bitdefender
  12. Genesys
    • Industry: Technology / Customer Service
    • Headquarters: United States
    • Website: www.genesys.com
  13. Ray-Ban
  14. ZCG
    • Industry: Not available
    • Headquarters: Location not available
    • Website: Website not available
  15. HCL Software
  16. Celsius
  17. Palantir
  18. OMR
    • Industry: Marketing Technology
    • Headquarters: Germany
    • Website: www.omr.com
  19. Marman Automotive
    • Industry: Automotive
    • Headquarters: United States
    • Website: Website not available
  20. Bang & Olufsen
  21. Ecopol
    • Industry: Environmental
    • Headquarters: Location not available
    • Website: Website not available
  22. VistaJet
  23. Riva
  24. Manpower Group
  25. Giorgio Armani
  26. Technogym
  27. Iveco
    • Industry: Automotive
    • Headquarters: Italy
    • Website: www.iveco.com
  28. Mahle
    • Industry: Automotive
    • Headquarters: Germany
    • Website: www.mahle.com
  29. SKF
    • Industry: Manufacturing
    • Headquarters: Sweden
    • Website: www.skf.com
  30. Pirelli
  31. Bell
  32. Brembo
  33. NGK
  34. Garrett
  35. Riedel
  36. Ohlins
  37. Sabelt

 

HAAS F1 Team Sponsors

  1. Moneygram
    • Industry: Financial Services
    • Headquarters: United States
    • Website: www.moneygram.com
  2. Haas
    • Industry: Manufacturing
    • Headquarters: United States
    • Website: www.haascnc.com
  3. Play’n GO
    • Industry: Gaming / Technology
    • Headquarters: Sweden
    • Website: www.playngo.com
  4. Alpinestars
  5. Chipotle
    • Industry: Food & Beverage
    • Headquarters: United States
    • Website: www.chipotle.com
  6. Haas Tooling
  7. MGM Rewards
    • Industry: Hospitality / Entertainment
    • Headquarters: United States
    • Website: www.mgmresorts.com
  8. New Era
  9. Oak Berry
    • Industry: Not available
    • Headquarters: Location not available
    • Website: Website not available
  10. Palm Angels
  11. Pirelli
  12. Schuberth
    • Industry: Automotive / Helmet Manufacturing
    • Headquarters: Germany
    • Website: www.schuberth.com
  13. Taittinger
  14. TravisMathew
  15. Tricorp Workwear
    • Industry: Apparel / Workwear
    • Headquarters: Netherlands
    • Website: www.tricorp.com

Williams F1 Team Sponsors

  1. Komatsu
    • Industry: Manufacturing / Heavy Equipment
    • Country: Japan
    • Website: www.komatsu.com
  2. MyProtein
  3. Gulf
  4. Duracell
  5. Kraken
    • Industry: Cryptocurrency
    • Country: United States
    • Website: www.kraken.com
  6. Stephens
  7. Vast
    • Industry: Technology / Automotive
    • Country: United States
    • Website: www.vast.com
  8. Michelob Ultra
  9. Dorilton Ventures
    • Industry: Venture Capital
    • Country: United Kingdom
    • Website: Website not available
  10. Ingenuity Commerce
    • Industry: E-commerce
    • Country: Location not available
    • Website: Website not available
  11. Broadcom
    • Industry: Technology / Semiconductors
    • Country: United States
    • Website: www.broadcom.com
  12. Puma
    • Industry: Apparel / Footwear
    • Country: Germany
    • Website: www.puma.com
  13. PureStream
  14. Pirelli
  15. Crew Clothing Company
  16. Life Fitness
  17. SIA
    • Industry: Aerospace / Defense
    • Country: Italy
    • Website: www.sia.eu

McLaren Team Sponsors

  1. OKX
    • Industry: Cryptocurrency
    • Headquarters: Malta
    • Website: www.okx.com
  2. Android
    • Industry: Technology / Mobile
    • Headquarters: United States
    • Website: www.android.com
  3. Chrome
  4. A Better Tomorrow
    • Industry: Tobacco
    • Headquarters: United Kingdom
    • Website: Website not available
  5. Cisco
    • Industry: Technology / Networking
    • Headquarters: United States
    • Website: www.cisco.com
  6. DP World
    • Industry: Logistics / Shipping
    • Headquarters: United Arab Emirates
    • Website: www.dpworld.com
  7. Dell
    • Industry: Technology / Computers
    • Headquarters: United States
    • Website: www.dell.com
  8. Darktrace
  9. Monster Energy
  10. Arrow
    • Industry: Technology / Electronics
    • Headquarters: United States
    • Website: www.arrow.com
  11. Jack Daniel’s
  12. Salesforce
  13. Alteryx
    • Industry: Technology / Data Analytics
    • Headquarters: United States
    • Website: www.alteryx.com
  14. Hilton
    • Industry: Hospitality
    • Headquarters: United States
    • Website: www.hilton.com
  15. Estrella Galicia
  16. Dropbox
    • Industry: Technology / Cloud Storage
    • Headquarters: United States
    • Website: www.dropbox.com
  17. Unilever
    • Industry: Consumer Goods
    • Headquarters: United Kingdom
    • Website: www.unilever.com
  18. DeWalt
  19. Goldman Sachs
  20. Workday
    • Industry: Technology / HR Software
    • Headquarters: United States
    • Website: www.workday.com
  21. Cadence
    • Industry: Technology / Semiconductor
    • Headquarters: United States
    • Website: www.cadence.com
  22. Coca-Cola
  23. Ecolab
    • Industry: Environmental / Cleaning
    • Headquarters: United States
    • Website: www.ecolab.com
  24. Airwallex
  25. Webex
    • Industry: Technology / Communication
    • Headquarters: United States
    • Website: www.webex.com
  26. Google Cloud
    • Industry: Technology / Cloud
    • Headquarters: United States
    • Website: cloud.google.com
  27. Deloitte
    • Industry: Professional Services
    • Headquarters: United Kingdom
    • Website: www.deloitte.com
  28. Splunk
    • Industry: Technology / Data Analytics
    • Headquarters: United States
    • Website: www.splunk.com
  29. Optimum Nutrition
  30. Halo ITSM
    • Industry: Technology / ITSM
    • Headquarters: United Kingdom
    • Website: www.haloitsm.com
  31. VMware
    • Industry: Technology / Software
    • Headquarters: United States
    • Website: www.vmware.com
  32. CNBC
    • Industry: Media
    • Headquarters: United States
    • Website: www.cnbc.com
  33. Richard Mille
  34. Udemy
    • Industry: Education / E-learning
    • Headquarters: United States
    • Website: www.udemy.com
  35. Tumi
    • Industry: Luggage / Travel
    • Headquarters: United States
    • Website: www.tumi.com
  36. FX Pro
    • Industry: Finance / Trading
    • Headquarters: United Kingdom
    • Website: www.fxpro.com
  37. Smartsheet
  38. New Era
  39. Castore
  40. K-Swiss
    • Industry: Apparel / Footwear
    • Headquarters: United States
    • Website: www.kswiss.com
  41. Medallia
    • Industry: Technology / Customer Experience
    • Headquarters: United States
    • Website: www.medallia.com
  42. Reiss
    • Industry: Fashion
    • Headquarters: United Kingdom
    • Website: www.reiss.com
  43. FAI Aviation Group
    • Industry: Aviation
    • Headquarters: Germany
    • Website: www.fai.ag
  44. Sikkens
  45. Alpinestars
  46. Ashurst
    • Industry: Legal Services
    • Headquarters: United Kingdom
    • Website: www.ashurst.com
  47. Pirelli
  48. Stratasys
    • Industry: Manufacturing / 3D Printing
    • Headquarters: United States
    • Website: www.stratasys.com
  49. Kaust
    • Industry: Education / Research
    • Headquarters: Saudi Arabia
    • Website: www.kaust.edu.sa
  50. Lego
    • Industry: Toys
    • Headquarters: Denmark
    • Website: www.lego.com
  51. SunGod
    • Industry: Eyewear
    • Headquarters: United Kingdom
    • Website: www.sungod.co

RB Visa Cash App

  1. Red Bull
    • Industry: Beverage / Energy
    • Headquarters: Austria
    • Website: www.redbull.com
  2. Visa
    • Industry: Financial Services
    • Headquarters: United States
    • Website: www.visa.com
  3. Cash App
    • Industry: Financial Technology
    • Headquarters: United States
    • Website: www.cash.app
  4. Orlen
    • Industry: Oil & Energy
    • Headquarters: Poland
    • Website: www.orlen.pl
  5. Honda
    • Industry: Automotive
    • Headquarters: Japan
    • Website: www.honda.com
  6. Hugo
  7. Tudor
  8. Neft Vodka
    • Industry: Beverage / Alcohol
    • Headquarters: Russia
    • Website: Website not available
  9. XM Trading
    • Industry: Finance / Trading
    • Headquarters: Cyprus
    • Website: www.xm.com
  10. Randstad
    • Industry: Employment Services
    • Headquarters: Netherlands
    • Website: www.randstad.com
  11. Pirelli
  12. Epicor
    • Industry: Technology / Software
    • Headquarters: United States
    • Website: www.epicor.com
  13. Ravenol
    • Industry: Automotive / Lubricants
    • Headquarters: Germany
    • Website: www.ravenol.de
  14. Piquadro
  15. P448
    • Industry: Footwear
    • Headquarters: Italy
    • Website: www.p448.it
  16. Riedel
    • Industry: Technology / Glassware
    • Headquarters: Austria
    • Website: www.riedel.com
  17. Siemens
    • Industry: Conglomerate / Technology
    • Headquarters: Germany
    • Website: www.siemens.com

Kick Sauber

  1. Stake
  2. Kick
    • Industry: Technology / Cryptocurrency
    • Headquarters: United States
    • Website: www.kickico.com
  3. Accelleron
  4. Ambrosial
    • Industry: Food & Beverage
    • Headquarters: China
    • Website: Not available
  5. Camozzi
    • Industry: Manufacturing / Automation
    • Headquarters: Italy
    • Website: www.camozzi.com
  6. Everdome
    • Industry: Technology / Virtual Reality
    • Headquarters: United States
    • Website: www.everdome.com
  7. FIX Network
    • Industry: Cryptocurrency
    • Headquarters: Switzerland
    • Website: www.fix.network
  8. Hyland
    • Industry: Technology / Software
    • Headquarters: United States
    • Website: www.hyland.com
  9. Mascot Workwear
  10. Rebellion Timepieces
  11. Sensetime
  12. Singha
  13. Sunoco
    • Industry: Oil & Energy
    • Headquarters: United States
    • Website: www.sunoco.com
  14. Web Eyewear
  15. Cielo
  16. Ciesse Piumini
  17. Code 0
    • Industry: Apparel
    • Headquarters: Netherlands
    • Website: Not available
  18. Extreme Networks
  19. Globeair
  20. Jig Space
    • Industry: Technology / Software
    • Headquarters: Australia
    • Website: www.jig.space
  21. Lemo
    • Industry: Manufacturing / Connectors
    • Headquarters: Switzerland
    • Website: www.lemo.com
  22. Marelli
  23. Mindmaze
    • Industry: Technology / Healthtech
    • Headquarters: Switzerland
    • Website: www.mindmaze.com
  24. Pirelli
  25. Puma
    • Industry: Apparel / Footwear
    • Headquarters: Germany
    • Website: www.puma.com
  26. Save the Children
  27. Vibratech
    • Industry: Technology
    • Headquarters: United States
    • Website: Not available
  28. Whistlepig
  29. Additive Industries
  30. Agilis
    • Industry: Technology
    • Headquarters: Not available
    • Website: Not available
  31. Beyond Nations
    • Industry: Non-profit / Advocacy
    • Headquarters: Not available
    • Website: Not available
  32. Brutsch Ruegger
  33. Edelweiss
    • Industry: Finance / Investment
    • Headquarters: Switzerland
    • Website: www.edelweiss.in
  34. GF
  35. Hewlett Packard Enterprise
    • Industry: Technology
    • Headquarters: United States
    • Website: www.hpe.com
  36. Mitsubishi Electric
  37. Riedel
    • Industry: Technology / Glassware
    • Headquarters: Austria
    • Website: www.riedel.com
  38. Sabelt
  39. Scania
  40. Socios.com
    • Industry: Technology / Sports
    • Headquarters: Malta
    • Website: www.socios.com
  41. Walter Meier
Can we help you sign your best sponsorship deal?

Riccardo Tafà
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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