Category: Formula 1
October 16, 2026
Las Vegas Grand Prix sponsorship: what a partnership includes, from branding to B2B hospitality
A Las Vegas Grand Prix partnership is sold in four tiers that convey five distinct categories of rights, and almost none of it is documented publicly. That is the first problem for a brand pr[...]
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October 15, 2026
F1 2027 calendar: all 24 races, 10 Sprints and what the schedule means for sponsors
Formula 1 and the FIA announced the F1 2027 calendar on September 16, 2026, following approval by the World Motor Sport Council: 24 Grands Prix across 22 countries, opening in Bahrain on Marc[...]
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October 15, 2026
F2 and F3 sponsorship cost 2027: what each team charges, and why one deal can cover both championships
Most brands evaluate the junior series from a price list organized by championship: this much for Formula 2, this much for Formula 3. The paddock does not sell that way. It sells by organizat[...]
Read More October 15, 2026
Single-race, part-season or full-season F1 sponsorship? Choosing your scope
The question arrives in almost every first conversation, and it assumes a model Formula 1 does not use. In most US motorsport, a brand can buy a race. In F1 it generally cannot, at least not [...]
Read More October 15, 2026
Which F1 team should you sponsor in 2027? Top team, midfield, or a new entrant
Brands scoping 2027 are negotiating in the first autumn after the largest regulation change in a decade. The competitive order they are buying into is barely a season old, and the commercial [...]
Read More October 15, 2026
F1 team vs championship sponsorship: what you get and what each costs
In 2026, a brand can put its name on Red Bull’s car for a reported $110 million a year, or hold a category-exclusive Formula 1 global partner slot across every race of the season for le[...]
Read More October 15, 2026
Primary, official or technical partner? What the same F1 budget buys in each tier
The budget is approved. Three structures are on the table at roughly the same fee, and the team’s deck prices them as if they were comparable products. They are not. A primary position,[...]
Read More October 15, 2026
What’s in an F1 sponsorship contract? Rights fee vs activation, category exclusivity, renewal and exit
A term sheet sets the number. The F1 sponsorship contract decides whether that number buys anything enforceable. The sponsorship contract is the document most brands read last and argue about[...]
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October 14, 2026
African Grand Prix: Formula 1 returns to the continent, starting with Rwanda
The African Grand Prix comes to Rwanda in the early 2030s: why it isn’t named after the country, Qatar’s role and what it means for sponsors and brands. [...]
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October 2, 2026
NASCAR vs F1 vs MotoGP for US Brands: Which Delivers Better Sponsorship ROI?
On March 1, 2026, Tyler Reddick won NASCAR’s Cup Series race at Circuit of the Americas in front of 3.93 million FOX viewers, with Trackhouse Racing’s Shane van Gisbergen in secon[...]
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August 28, 2026
ADUO, the Equilibrium Dividend: Why the FIA Mechanism Pays Off for Formula 1 Sponsors
What the Formula 1 ADUO is, how the FIA mechanism rebalancing the 2026 engines works, and why a closer championship is good news for fans and, above all, for sponsors. [...]
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August 9, 2026
Andrea Kimi Antonelli and the Italian window: the opportunity brands shouldn’t miss
It’s July 2026 in Monaco. Kimi Antonelli crosses the finish line first on a circuit that has historically rewarded patience. Nearly eighty million people worldwide watch that moment. In[...]
Read More August 5, 2026
Formula 1 Partners 2026: The Official List of F1 Global Partners, Official Partners and Suppliers
The complete F1 2027 sponsor list: all 11 team title sponsors, series-level global partners, and the key commercial changes – including Gucci’s historic Alpine deal. Updated as pa[...]
Read More July 7, 2026
Motorsports Sponsorship for Tech and SaaS Brands: The 2026 Guide
There was a time when a tech logo on a race car was a novelty-a sign that a company wanted to appear fast and modern. Those days are over. Technology is now the top category of spending in Fo[...]
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May 27, 2026
Formula 1 Sponsorship: Sports, Luxury and Automotive – The Triangle That Changes Everything
There’s one question I get asked more times than I can count, in 20 years in this industry: what exactly are you buying, exactly, when you sponsor a Formula 1 team? The honest answer is[...]
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December 9, 2024
F1 marketing agency: role, costs, benefits
An F1 marketing agency is the partner that helps a company enter Formula 1 as a sponsor: it finds the right team or property, negotiates the rights and the price, then helps turn the contract[...]
Read More November 28, 2024
F1 Sprint Race: what it is, how it works and how many points it gives
The F1 Sprint is a short 100-kilometre race, about a third of a Grand Prix, run on Saturday at six weekends a season. It awards points to the top eight (8, 7, 6, 5, 4, 3, 2 and 1, 36 in all),[...]
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June 6, 2024
F1 cigarette sponsors: when Formula 1 said goodbye to tobacco
F1 cigarette sponsors left the cars between 2005 and 2007. In Europe, Directive 2003/33/EC banned tobacco sponsorship of events involving several EU countries, such as Grands Prix, from 31 Ju[...]
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June 3, 2024
F1 alcohol sponsors: who is on the grid in 2026 and where advertising is banned
F1 alcohol sponsors work on two levels in 2026: the championship, with Heineken as a partner since 2016 and LVMH bringing Moët & Chandon to the podium since 2025, and the teams, where be[...]
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May 30, 2024
F1 driver uniform: how it is made, how it protects and why it matters to sponsors
The F1 uniform worn by drivers is a fireproof race suit homologated by the FIA to the 8856-2018 standard, compulsory in Formula 1 since 2020: in the heat transmission test it must provide at [...]
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