Who are Formula 1’s sponsors and partners? Across the 2026 grid, ten of the eleven F1 teams now carry a title sponsor in their entrant name, while the championship itself is backed by a portfolio of global partners, official partners and official providers led by Aramco, LVMH, DHL, Pirelli and Qatar Airways. The list below tracks every confirmed title sponsor and the series-level Formula 1 partners, with the commercial changes reshaping the grid into 2027.

• Ten of the eleven 2026 teams run a title partner; only the new Cadillac entry still has its naming slot open.
• The biggest confirmed team title deals, HP–Ferrari, Mastercard–McLaren and Oracle–Red Bull, are each reported in the region of nine figures a year.
• The single most significant 2027 change is Gucci becoming Alpine’s title partner, the first luxury fashion house to name an F1 team.
• At series level, Formula 1’s commercial spine is now anchored by LVMH’s ten-year luxury partnership and Pirelli’s tyre deal, extended through 2028.

When Toyota’s name reappeared on a Formula 1 entry list in January 2026, seventeen years after the manufacturer walked away from the sport, it did so not as a constructor but as a title partner, bolted to the front of an American-owned team out of North Carolina. In the same off-season, Sauber became Audi, MoneyGram made way for Toyota on the Haas car, McLaren accepted a title sponsor for the first time since 2013, and General Motors’ Cadillac arrived as the grid’s eleventh team. Few winters have rewritten the roster of F1 sponsors as thoroughly as this one.

For the marketing and commercial audience we work with, that churn is the point. A list of Formula 1 sponsors is not trivia; it is a map of where large brands have decided the sport’s attention is worth paying for, and at what price. This page keeps that map current. It is built as a living document, team-by-team title sponsors first, then the series-level Formula 1 partners, then the commercial changes carrying into 2027, with every deal flagged as confirmed or still to be confirmed. For the deeper team-level breakdowns, we maintain the complete F1 2026 title sponsor guide, and for a sense of scale, the complete 2023 F1 sponsor list catalogued 275 individual deals across the grid.

Official Formula 1 Sponsors & Partners

The clearest read on F1 sponsors and partners starts with the title sponsor of each team, the brand that buys its way into the entrant name and, with it, into every timing screen, press release and broadcast graphic for a season. Below is the confirmed 2026 team-by-team picture. Deal values are reported figures from the specialist press, not official disclosures, and should be read as directional. The final column flags what changes, if anything, for 2027.

Two features of that table matter for anyone evaluating F1 as a platform. First, the ceiling has moved: what used to be an $80–90m tier of “big” title deals now has HP, Mastercard and, in effect, Oracle operating at or around the $100m mark. Second, the category mix has tilted hard toward finance and technology, payments (Mastercard, Visa, Cash App), fintech (Revolut), enterprise software (Oracle, Atlassian) and computing (HP) now dominate the front of the cars, a shift we unpack inF1 sponsorship costs by tier and team. For the full brand-by-brand rosters of F1 partners behind each entrant, see our team dossiers on the full Red Bull Racing sponsor portfolio, the full Ferrari F1 sponsor portfolio, the full McLaren F1 sponsor portfolio, the full Mercedes F1 sponsor portfolio, the full Aston Martin F1 sponsor portfolio and the full Audi F1 sponsor portfolio.

New Formula 1 Sponsorship Deals in 2027

Read the grid forward twelve months, and the most-watched line item is Enstone. Alpine confirmed in May 2026 that Gucci will become its title partner from 2027, when the BWT era ends, with the team set to race as Gucci Racing Alpine. It is the first time a luxury fashion house has taken title billing on a Formula 1 car, a threshold moment, and one engineered in part by former Alpine chief Luca de Meo, now running Gucci’s parent company Kering. Reported terms sit in the region of $55–60m a year; a widely cited headline figure of roughly $150m appears to describe the full multi-year commitment rather than an annual fee, so we treat the annual number as the more reliable read. Whichever figure holds, it confirms a thesis we have argued for some time: F1’s audience has become valuable enough to pull in categories, fashion, spirits, jewellery, that historically kept their distance from motorsport.

The second open story is the naming slot on the Cadillac F1 Team. General Motors’ entry arrived for 2026 with Cadillac branding but no external title partner. Early reporting had the team seeking $55–70m for its inaugural naming rights; by late 2025 its commercial leadership had cooled on that, stating it was “not looking for a title partner” and would not force a deal. In the meantime, Cadillac has assembled a credible partner stack: Tommy Hilfiger as apparel partner, Jim Beam as official spirits partner, and Tenneco as a technical partner, which makes the open title slot the single largest piece of uncommitted inventory on the grid. We break down what that inventory is worth in the Cadillac F1 sponsorship buyer’s guide.

At series level, two moves define the era. Formula 1’s ten-year partnership with LVMH, live since the 2025 season, folds Louis Vuitton, Moët Hennessy and TAG Heuer into the championship, TAG Heuer as official timekeeper, displacing Rolex, and Louis Vuitton crafting the bespoke trophy trunks now seen on podiums. Reported at around $1.5bn over its term, it is the largest single commercial anchor the sport has taken on. And in June 2026 the FIA and F1 exercised the option year in Pirelli’s 2025–2027 tyre contract, extending the Italian firm’s status as sole supplier to Formula 1, F2, F3 and F1 Academy through the end of 2028. The table below summarises the confirmed and pending commercial changes.

Formula 1 Sponsorship Ecosystem

Before the individual names of F1 sponsors and partners, it helps to see the shape of the market. Formula 1 sells its commercial rights in tiers, and each tier buys a different bundle of exposure, exclusivity and access. Understanding the ladder is what separates a brand that buys a logo from one that buys a platform, a distinction we return to throughout our work onF1 sponsorship ROI benchmarks by spend band. The five rungs below apply at the championship level; teams run their own parallel ladders of title, principal and official partners.

The economics of the ladder are worth stating plainly. As a rule of thumb across the paddock, the higher the tier, the greater the exclusivity and the longer the term, global partnerships are typically measured in years, not seasons, and are priced accordingly. This is why the roster of F1 partners at the top of the market changes slowly: a Global Partner slot is a scarce, category-exclusive asset, and a vacancy appears only when a long contract lapses. The lower tiers turn over faster, which is precisely where a first-time entrant usually finds a way in.

Formula 1 Global Partners

At the summit sit Formula 1’s Global Partners, the category-exclusive brands whose logos and activations run across the whole calendar, and the most valuable Formula 1 sponsors the championship sells directly. This is where the sport, as opposed to any single team, monetises its most premium inventory, and where the balance of commercial power has shifted toward energy, logistics, technology and luxury. The list below reflects the official Formula 1 partner roster as of August 2026; where a start year is not publicly confirmed, we leave it open rather than estimate.

Official Partners

Below the global tier, Formula 1’s Official Partners hold championship-wide category rights with a lighter footprint. This is the broadest band of the roster, and the most instructive for brands weighing entry: it spans payments, banking, food, media, professional services and, via Louis Vuitton, Moët Hennessy and TAG Heuer, the LVMH luxury houses.

Official Providers

Official Providers supply a product or service to the championship and take “official” status in their category. The rights bundle is smaller than a partnership, but the B2B value, being the brand that keeps a global sporting operation running, is precisely why these F1 partners sign on.

The provider tier is easy to underrate and often the smartest point of entry. A brand that becomes the official supplier in its category earns third-party credibility, the sport chose it to do a job, which travels further in B2B markets than a logo ever could. For the right company, being an F1 provider is less about consumer reach than about proof of capability at the highest level of the sport.

Regional Partners

Regional Partners buy rights scoped to a territory or a specific event rather than the full global calendar, a structure that lets a brand tap F1’s audience where it matters commercially without paying for reach it cannot use.

Formula 1 Sponsors by Industry

Grouping the roster by sector shows where F1’s commercial gravity now sits. Payments, fintech, enterprise technology and luxury account for the heaviest spend, both among series-level Formula 1 sponsors and, increasingly, in the team title slots. The table blends championship partners with notable team title sponsors to give a full category view.

Read the industry table from a brand’s chair rather than a fan’s and a pattern appears. The categories crowding into Formula 1, payments, fintech, enterprise software, luxury, are the ones for which a global, affluent and increasingly American audience is worth a premium. That concentration is a signal in itself: where sophisticated marketers cluster, they have usually run the numbers first. It also means the competition for share of attention among F1 partners is fiercest in exactly those sectors, a factor any newcomer in tech or finance should price in.

What Rights Do Formula 1 Sponsors Receive?

The value of any F1 sponsorship is the bundle of rights attached to it, and that bundle narrows as you move down the tiers. The matrix below sets out what a Global Partner, an Official Partner and an Official Provider can typically expect. It is indicative, every contract is negotiated, but it captures the shape of the ladder, and it is the framework we use when we advise brands on how to invest in Formula 1 sponsorship.

Formula 1 Championship Sponsors vs Team Sponsors

One question sits under almost every brief we receive: should a brand back the championship or a team? The two routes buy different things. A championship partnership buys reach, neutrality and the sport’s own brand equity; a team partnership buys identity, storytelling and, critically, a colour, a driver and a fanbase to belong to. The comparison below frames the trade-off; the right answer depends entirely on objective, budget and appetite for sporting risk, which is exactly the conversation we have with clients evaluating Formula 1 sponsorship.

None of this makes one route inherently better than the other. A challenger brand chasing cultural relevance may get more from a single team’s story than from a series-wide logo; a global corporation protecting an existing position may prefer the neutrality and reach of a championship deal. The discipline is in matching the structure to the objective before the budget is set, the mistake we see most often is a brand buying the tier it can afford rather than the one its goals actually require.

The commercial picture behind the list

Set the 2026 roster of Formula 1 sponsors and partners against the one from three seasons ago and the change is not merely in the names. It is in who now considers F1 worth the outlay. Payments companies took three of the eleven title slots. A neobank founded in 2015 put its name on a manufacturer’s works team. A fashion house that spent a century away from the pit lane will paint a car in its own colours from 2027. The sport did not chase these categories; the categories came to the sport because the audience it now commands, younger, more global, more valuable, finally justified the cheque.

That is the useful lens for any brand reading a list like this. The names of F1 sponsors change every winter, but the underlying question does not: what, precisely, is being bought, at which tier, and against which objective. A title deal reported at $100M, and a regional event package are both “F1 partners”, and they solve entirely different problems. Getting that match right, rather than simply buying the biggest logo available, is where the return lives. If your organisation is weighing where it might fit on this grid, that is the conversation we exist to have, team-agnostic, since 1995, with no incentive to sell you one property over another.