Category: Sports Marketing
June 19, 2026
Motorsports Sponsorship Contract – 14 Steps to a Signed Deal
A motorsports sponsorship contract typically takes 3 to 6 months to finalize and involves 14 distinct steps – from the initial idea to legal signing. Understanding these steps and the d[...]
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June 17, 2026
Sponsor Logo Placement in Motorsport: Where You’re Positioned Matters and Why
Two brands can pay similar fees for a MotoGP sponsorship and leave the season with dramatically different returns. The difference is rarely the team, the championship, or the creative –[...]
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June 17, 2026
Motorsports Sponsorship Duration: How Long Should a Sponsorship Deal Last? (PLC Model)
Every brand that approaches motorsport sponsorship for the first time asks the same question: how long do we need to commit? The honest answer is that there is no universal number. But there [...]
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May 20, 2026
MotoGP Sponsorship Guide 2026: What It Is, How It Works & Why It Matters
MotoGP sponsorship is a global commercial partnership between a brand and a MotoGP property – a team, a rider, the championship itself, or a single race – that exchanges financial[...]
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May 11, 2026
The Top 10 Most Famous Brands in MotoGP Sponsorship (2026 Edition)
The most famous brands in MotoGP sponsorship in 2026 include Red Bull, Monster Energy, Pramac, Repsol, Alpinestars, Michelin, Oakley, Motul, VR46 (Pertamina Enduro VR46), and Castrol — each[...]
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April 24, 2026
Types of Motorsport Sponsorship for Brands
A Formula 1 grid carries between 10 and 15 sponsors per car. Across all ten teams on a given race weekend, that represents potentially 150 commercial relationships operating simultaneously at[...]
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January 13, 2026
Pramac First Yamaha MotoGP 2026: the first bike of the season ushers in a new era
With the official unveiling of the Pramac Prima Yamaha MotoGP 2026, the MotoGP World Championship symbolically opens a new season. It is not only the first bike unveiled for 2026, but the man[...]
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January 5, 2026
A tool for choosing the right sponsorship in motorsport
Formula 1, MotoGP, WEC or other: how to choose what to sponsor? Choosing on the right discipline is one of the most complex ones, but also one of the most fascinating moments of a sports mark[...]
Read More October 8, 2025
Motorsport as a business engine: the ultimate guide to sponsorships that work
The equation that is changing motorsport marketing Imagine you are sitting in your company’s boardroom. On the table, the sports sponsorship budget for 2026. The question you are asking –[...]
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September 3, 2025
Every Team’s Title Sponsor for the 2025 Formula 1 Season
Title sponsorship is one of the most coveted and high-impact assets in motorsport marketing, and nowhere is this more evident than in Formula 1. In a sport defined by innovation, prestige, an[...]
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August 4, 2025
Motorsport Racing Marketing: Strategies, Stories and Sponsorships
Motorsport sponsorship is not just about stickers on a car. It’s about stories, speed, and strategy. From Formula 1 sponsorship to MotoGP sponsorship, from WEC sponsorship to IndyCar sponso[...]
Read More July 25, 2025
Communication and sports: stories, emotions and strategy in modern marketing
Communication and sports have always been linked by a deep and synergistic relationship of emotions, powerful narratives, and authentic connections with audiences. In the world of sports mark[...]
Read More July 17, 2025
What are the differences between sports management and sports marketing?
When you think of sport, what comes to mind? For many, the answer is sports marketing management. We see ads for the Super Bowl or the Olympics, and it seems that every other product is marke[...]
Read More June 18, 2025
What are the differences between sports management and sports marketing?
When you think of sports, what comes to mind? For many, the answer is sports marketing management. We see Super Bowl or Olympic commercials and it seems like every other product is marketed t[...]
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May 6, 2025
From Garage to Global: How Motorsport Turns Niche Brands into Global Icons
Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]
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May 5, 2025
Why Motorsport Sponsorship Still Delivers in a Digital-First Era
In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global ent[...]
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April 27, 2025
Auto racing sponsorship and how sponsors choose racing teams
Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. [...]
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April 8, 2025
Sponsorship vs endorsement: differences and examples
Sponsorship and endorsement are two marketing strategies designed to boost brand awareness and drive consumer engagement by leveraging different types of partnerships. While sponsorship build[...]
Read More April 5, 2025
Sponsorship in Motorsport: how to measure true success beyond visibility
In motorsport, passion meets technology and global business. Formula 1, MotoGP, Formula E e WEC offer unique platforms for companies to get noticed, innovate and build strategic relationships[...]
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April 2, 2025
Maximizing Sports Sponsorship Impact: A Strategic Guide for Brand Excellence and Future Growth
In today’s dynamic sports environment, sponsorship is far more than a promotional tactic—it is a strategic cornerstone that boosts brand visibility, forges deep emotional connections, and[...]
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