MotoGP sponsorship cost. How much does it cost to sponsor a MotoGP Team or a MotoGP rider? MotoGP sponsorship can cost from around €50,000 up to €15 million, with a range of factors depending on marketing benefits, team prestige and performance.
Sponsoring a MotoGP team: price range and factors to consider
MotoGP sponsorship cost from around €50,000 up to €15 million, and of course, there is a range of factors between these two figures – so some distinctions need to be made before breaking the bank account. Required budget depends on various things, including (but not limited to):
- The status of the team
- The status of the riders (a world champion will, of course, cost the most)
- Team performance in recent years (winning teams feature on camera more, meaning the exposure that comes from sponsoring them has greater value).
If you want to have a more precise idea, or just like to play around with title sponsors, independent teams and factory squads, number of guests at the races and length of the season, you can always try our sponsor calculator, a tool that we’ve delivered specifically to understand how much does it cost to sponsor MotoGp.
But, again, why should you do that?
Accelerating Your Business Success with MotoGP Sponsorship
MotoGP, the pinnacle of motorcycle racing, offers an exhilarating platform for businesses of all sizes to turbocharge their brand exposure and achieve remarkable marketing results. By aligning your company with the adrenaline-fueled world of MotoGP, you can tap into a global audience, enhance brand awareness, and cultivate valuable partnerships.
Global Reach and Exposure
MotoGP enjoys a massive global following, captivating millions of fans in every corner of the world. By sponsoring a MotoGP team or event, businesses gain unparalleled exposure to an extensive and diverse audience. This international reach extends to television broadcasts, live streaming, social media engagement, and on-site experiences, providing an exceptional platform to showcase your brand’s message. Whether you’re a local business aiming to expand or a multinational corporation seeking global recognition, MotoGP sponsorship enables you to connect with passionate fans on a worldwide scale.
Enhanced Brand Visibility
Aligning your business with the high-speed world of Grand Prix racing allows you to elevate your brand’s visibility and create lasting impressions. From prominent placement on team race bikes and riders’ apparel to trackside banners, hospitality areas, and digital branding opportunities, MotoGP offers multiple touchpoints to ensure your brand stands out. The thrilling nature of MotoGP races ensures that sponsor logos and messages are captured and shared through various media channels, increasing your brand’s visibility beyond the racetrack. This heightened exposure helps drive brand recall and fosters a strong association between your business and the excitement of MotoGP.
Engaging Marketing Activations
MotoGP sponsorship provides businesses with a wide range of opportunities to engage with fans and create memorable experiences. From VIP hospitality at races to exclusive meet-and-greets with riders, team merchandise, and interactive displays, you can forge a deep connection with your target audience. Collaborating with MotoGP teams also enables access to their extensive network, including fan clubs, social media communities, and official websites, allowing you to reach passionate fans directly. These activations not only generate positive brand sentiment but also offer opportunities for customer acquisition, retention, and valuable data collection.
MotoGP sponsorship Cost
€50,000 – Partnership
This is the entry level when it comes to MotoGP sponsorship. With this amount you can buy some marketing rights and do a certain amount of storytelling – however, you will not be able to realistically expect a real increase in your brand awareness.
Generally, these are packages favoured by B2B companies who want to take advantage of MotoGP hospitality. Sometimes companies with business related to motorbikes work at this level because of the direct endorsement that comes from participating in an activity linked to their core business.
€50,000 – €150,000 – Technical sponsor/official sponsor
This package is very similar to the previous one, but due to some exposure of your logo you’re likely to start to gain a small amount of visibility across traditional and digital media – just think about the 200+ countries that air MotoGP races live on TV. For sponsorship of some teams, you might be able to command some space on motorbikes, riders, box panels, interview backdrops, websites, or trucks or other team vehicles.
€150,000 – €500,000 – Official sponsor
With this amount, you can talk with teams that constantly score points and win races, and you can get decent-sized spaces alongside satellite MotoGP teams or slightly smaller spaces on official teams. In this situation you need to have a clear idea of what you really want – it is a strategic choice, and you also have to take into account the B2B potential of a direct link with an official team.
€500,000 – €3 million – Major sponsor
With this level of budget, you can approach any team and expect good visibility for your brand. You should be aware, however, that a bigger physical space doesn’t necessarily guarantee more visibility on TV – a medium-sized logo on a winning team is certainly more visible than a bigger one positioned on a lesser performing team. Having said that, the visibility it is not everything. You also need to consider the services (level, quantity and flexibility) that the team can offer to you.
€3 million – €5 million – Main sponsor
With this increased budget, you can build a MotoGP sponsorship program that’s full of chances to plan different activities at the track and elsewhere. Extensive exposure of your logo on MotoGP bikes will lead to an immediate increase in brand awareness, but there are much more opportunities available too: use of the showbike at trade fairs and product launches or during promotional activities, visits to the team headquarters, having the possibility to organise events with the team’s personnel and with the riders, a large number of Paddock passes, and so much more. In this position, you are amongst the most relevant sponsors of the MotoGP World Championship.
€6 million – €15 million – Title sponsor
As a title sponsor of MotoGP the livery of the bikes is in your colours, you’ve given your name to the team – and because of this you can rest assured that your brand will be seen extensively at each of the 19 races, and be transmitted to over 200 countries across five continents in nine months.
Title sponsorship in MotoGP will allow you to host events, run promotions, gain a huge amount of visibility, and be prominent in the press in some of the richest markets in the world. With more than 28,000 hours of TV (Dorna, 2018), you can be guaranteed a spectacular ROI if you decide to make this investment.
How RTR Sports Marketing can help you
MotoGP sponsorship delivers a high-octane marketing platform that can propel businesses of all sizes to new heights. The global reach, enhanced brand visibility, and engaging marketing activations associated with MotoGP allow companies to amplify their brand’s presence, foster customer loyalty, and forge powerful partnerships.
By investing in MotoGP sponsorship, businesses can race ahead of the competition and accelerate their path to success.
Since 1995 RTR Sports Marketing provides consultancy to companies and brands wishing to use motorsport sponsorships to boost their business. If you wish to know more, click here to book a fere consultancy or get in touch at info@rtrsports.com.
