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Moto2 and Moto3 sponsorship: Why investing in smaller sporting series is more than just a good first step

It’s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compelling than [...]

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Great product licensing: how sport turned “good” into “wow”

There are plenty of examples on how sports licensing managed to spice up many products turning them into” wow” products. Sports and their values, teams and their heritage and imagery [...]

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The MotoGP Audience: who and where are the fans?

Some indications on the MotoGP target audience Sponsoring the MotoGP championship or a MotoGP team offers a lot of benefits. One of these, which for many companies is the main one, is the [...]

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Riders, Teams and social reach: benefits for sponsors

Any corporate marketing and communication initiative is by now agreed to be closely linked to the world of digital and social media. This is one aspect that any company wishing to establish an [...]

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MotoE sponsorship: do not miss the chance

The first World Championship of the FIM MotoE series will be opened officially on May the 5th 2019 at the MotoGP race on the circuit of Jerez (Spain). This new series with its five-round calendar [...]

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4 challenges riders and teams will face in MotoGP 2019

The new MotoGP season is underway, and managers and riders alike have been looking at the lessons learned in 2018 – and forecasting the challenges that they might face this year. Here are [...]

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Download: 2019 MotoGP Calendar plus F1, FormulaE and MotoE

With the new year well underway, we thought it could be useful for all the petrolheads and sponsorship managers out there to get the racing calendars for the 4 main worldwide racing series, [...]

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Jorge Lorenzo’s new challenge at Repsol Honda

After two years at Ducati, former MotoGP champion Jorge Lorenzo has made a bold move ahead of MotoGP 2019 and switched teams. Lorenzo’s move to Repsol Honda from Ducati for MotoGP 2019 comes with [...]

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The most important team and rider changes ahead of MotoGP 2019

There’s change afoot for both riders and teams in MotoGP 2019, with the break-up of decades-old partnerships and new riders coming up from the lower ranks of motorsport with a promise to shake up [...]

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4 technological developments that will shape MotoGP 2019

The 2019 MotoGP season is less than a month old, but already we’re seeing how technological advancements are promising to shape the future of the sport. Here are just a few of the tech [...]

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MotoGP: what the 2018 season taught us

With the first tests of the 2019 MotoGP season already in the books, it’s important that we remember to take some time to reflect on the 2018 ranking – and what this season of MotoGP taught us. [...]

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MotoGP 2018: 6 highlights

It’s been a season of contrast for MotoGP, with triumphant highs as well as many lows – think falls and crashes from Catalunya to Argentina to Valencia, as well as moments of victory for riders [...]

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Ride of the Day: Marussia B2

The Marussia B2 is the B1 successor, first shown to the public at the 2009 Frankfurt Motor Show. The differences between the B1 and the B2 are only cosmetic; the B2 offers a new, edgier design [...]

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Marc Marquez crowned 2018 World Champion at Motegi

Marc Marquez took an incredible victory at Twin Ring Motegi yesterday, becoming the 2018 MotoGP World Champion with three races to go, in front of Honda President and CEO Mr Takahiro Hachigo, who [...]

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LCR, Crutchlow score brilliant 2nd at Motegi

LCR Honda CASTROL rider Cal Crutchlow produced the goods at HRC’s home race on Sunday as he claimed second place at the Twin Ring Motegi. Having been consistently fast throughout the weekend, the [...]

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Women and two wheels: a love story in progress

In some ways, we could call the victory of Ana Carrasco in the 2018 Supersport 300 Championship a revolutionary one. As the first time a woman has won an official two-wheel international [...]

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I’d like to sponsor MotoGP – so how can I get involved?

It’s easy, and incredibly common, for companies with a desire to invest in sports sponsorship, or specifically in MotoGP sponsorship, to find themselves at a loss for where to find contacts or [...]

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Repsol Honda: Marquez takes first Thai win as Pedrosa crashes out

It was another master-class race for Championship leader Marc Marquez, who took the first MotoGP win ever in Thailand in front of a cheering, enthusiast crowd of more than 100.000 spectators. [...]

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Yamaha Movistar GP: Vinales scores important podio while Rossi is 3rd in Thailand

Nobody knew what to expect at the inaugural MotoGP race in Buriram, adding even more tension and excitement to the atmosphere on the starting grid, and the PTT Thailand Grand Prix certainly [...]

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MotoGP 2018: September round-up, and looking forward to next year

After the stage set in Aragon, we might have begun to question whether the MotoGP World Championship is already over… and it’s easy to answer that yes, it may very well be. We all know that [...]