In Motor Racing, Sports Marketing

It’s easy, and incredibly common, for companies with a desire to invest in sports sponsorship, or specifically in MotoGP sponsorship, to find themselves at a loss for where to find contacts or those who can help them begin the process.

Of course, the internet offers contacts for all individuals, teams and championships – but is this really the right way to go about the sports sponsorship process?

Each MotoGP Team is different

Of course, each MotoGP team is different, and each has characters and drivers that distinguish it.

Some are exceptional on the track but are perhaps less able to provide the operational marketing support necessary to implement your sponsorship programme. Some teams provide top-notch services, but on the track, they cannot always be relied on to stand out.

The costs, too, need to be considered. How can a company just starting out in general sports or in MotoGP sponsorship be sure that what is being presented to them is in line with the market?

With all these things to consider, it’s a good idea to talk to the experts before you begin your MotoGP sponsorship journey. A sponsorship agency such as RTR Sports Marketing, which knows the players and rules of the marketing game inside out, can get you off on the right foot.

The learning curve often proves to be a big obstacle for those not used to the challenges of working with the world’s most exciting sports teams. Various factors mean things can change from week to week – and being aware of this is as important as choosing the right MotoGP team in the first place.

Really, it’s a no-brainer – the efficiency and time saved through using a sports sponsorship agency like RTR Sports Marketing are positively reflected in the return on investment. In the first phase, as an added bonus, there are also no upfront costs for your company.

The pros of asking a sports marketing agency

If you turn to a sports marketing agency, you will not spend a single Euro more than you need to. The agency is in fact paid by the team that recognises a commercial commission. The agency, unlike a team that you may otherwise speak to directly, has the privilege or being unbiased and can therefore always offer the best advice for you.

Unlike a team, a sports agency like RTR Sports Marketing is paid regardless of whether your company enters into a partnership with MotoGP team A or team B – so we have no reason to offer you anything but the advice that is most relevant to you.

Instead of striving for individual goals, the agency becomes an equal partner – and the cost to you only comes when and if you decide to entrust the implementation of the programme or programmes that we’ve suggested.

Ideas worth spreading

Ultimately, a sports marketing agency can help you turn your ideas and hypothetical projects into reality. Consider that you are moving in an area where your activities will have to revolve around an already established programme, broadcast in over 200 countries, which cannot be modified to meet your needs. The consultants available at agencies such as RTR Sports Marketing can work to disentangle the many aspects of the programme, offering valuable insight and advice – and they’ll be able to do this without any effort being needed on your part.

These are just a few reasons why working with a sports marketing agency can be invaluable, although there are of course numerous others that we could lay out too. If you are interested in MotoGP sponsorship, or indeed that of any other sport, hopefully, they are sufficient to inspire you to direct your first call to an agency rather than directly to a team.

Needless to say, the same model applies also for sponsorship programmes in Formula E (Discover Formula E Sponsorship Agency), MotoE or any other series in the motorsports arena (Formula 1, Moto2, Moto3…).

If you would like to talk about sponsorship and motorsport you can contact us at


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Riccardo Tafà
Riccardo Tafà
Riccardo was born in Giulianova, graduated in law at the University of Bologna and decided to do something else. After a stint at ISFORP (public relations training institute) in Milan, he moved to England. He began his career in London in PR, first at MSP Communication and then at Counsel Limited. Then, following his unhealthy passion for sport, he moved to Jean Paul Libert's SDC and started working in two and four-wheelers, this was in 1991/1992. A brief move to Monaco followed, where he worked alongside the owner of Pro COM, a sports marketing agency founded by Nelson Piquet. He returned to Italy and started working in the first person as RTR, first a consulting firm and then a sports marketing company. 
Back in 2001 RTR won the ESCA award for the best sports MKTG project in Italy in the year 2000. Among other things, RTR obtained the highest score among all categories and represented Italy in the ESCA European Contest. From that moment on, RTR will no longer participate in other national or international awards. Over the years he takes some satisfaction and swallows a lot of toads. But he is still here, writing in a disenchanted and simple manner, with the aim of giving practical (unsolicited) advice and food for thought.
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