Category: Motor Racing
February 5, 2026
2026 IndyCar Schedule: Full Calendar, Key Highlights & Analysis
The 2026 NTT IndyCar Series calendar promises one of the most compelling seasons in recent history, blending tradition with expansion and off‑the‑chart excitement. From classic ovals like[...]
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January 23, 2025
IndyCar Sponsorship 2026: Costs, Packages and Opportunities for Brands
On May 24, 2026, Felix Rosenqvist wins the Indianapolis 500 by 23 thousandths of a second over David Malukas, the closest finish in the 110 runnings of the race. On his helmet, in the area th[...]
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January 8, 2025
IMSA classes, cars and races: what IMSA is and why it matters
On 25 January 2026, after twenty-four hours of racing, more than six and a half of them run under neutralisation because of fog, the No. 7 Porsche 963 of Felipe Nasr, Julien Andlauer and Laur[...]
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July 31, 2024
How does the Dakar Rally work? Length, stages, roadbook and classes
Through the evolution of the route, technical vehicle categories and rigorous safety measures, the Dakar continues to be a symbol of adventure and endurance. [...]
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July 3, 2024
IndyCar vs F1: which is faster, on ovals and road courses
On paper the answer is twofold, and that is exactly what makes it interesting. On ovals the IndyCar is faster: at Indianapolis, in qualifying, it averages more than 370 kilometres per hour ov[...]
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July 3, 2024
What is Push to Pass in IndyCar and how does it work in 2026?
The Push to Pass in the IndyCar Championship: a complete guide. [...]
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July 3, 2024
How much does an IndyCar cost? Chassis, engine and a season’s budget
The Cost of an IndyCar: An Overview [...]
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July 3, 2024
The IndyCar engine: how the Chevrolet and Honda V6 works
The engine used in IndyCar racing. [...]
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July 3, 2024
How much does an IndyCar weigh? The 2026 minimum weights
The weight of an Indycar: details and technical trivia. [...]
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February 9, 2022
The MotoGP Audience in 2025: Who Are the Fans and Where Do They Watch?
MotoGP’s Global Audience in 2025 Sponsoring MotoGP – whether the championship itself, a team, or an event – offers a wide range of advantages. For many companies, the most c[...]
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March 26, 2021
The “Best worst moment”. Sponsorship in the time of Covid: an interview with RTR Sports’ Riccardo Tafà
Riccardo Tafà is the Managing Director and founder of RTR Sports Marketing, a sports marketing agency that celebrates 25 years of work in motorsports, specifically in Formula 1 and MotoGP, b[...]
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March 3, 2019
Great Product Licensing in Sport: How Brands Turn “Good” Into “Wow”
There are many examples of how sports licensing has managed to elevate everyday products and turn them into something truly exceptional. Sport, its values, its teams, its heritage and its ima[...]
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February 12, 2019
Riders, Teams and social reach: benefits for sponsors
The Power of Social Media in Sports Sponsorship: MotoGP and Italian Media (2025 Update) Any corporate marketing and communication initiative is now universally recognized as closely linked to[...]
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January 24, 2019
MotoE sponsorship: do not miss the chance
The first World Championship of the FIM MotoE series will be opened officially on May the 5th 2019 at the MotoGP race on the circuit of Jerez (Spain). This new series with its five-round cale[...]
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January 13, 2019
4 challenges riders and teams will face in MotoGP 2019
The new MotoGP season is underway, and managers and riders alike have been looking at the lessons learned in 2018 – and forecasting the challenges that they might face this year. Here a[...]
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January 13, 2019
Download: 2019 MotoGP Calendar plus F1, FormulaE and MotoE
With the new year well underway, we thought it could be useful for all the petrolheads and sponsorship managers out there to get the racing calendars for the 4 main worldwide racing series, n[...]
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January 10, 2019
Jorge Lorenzo’s new challenge at Repsol Honda
After two years at Ducati, former MotoGP champion Jorge Lorenzo has made a bold move ahead of MotoGP 2019 and switched teams. Lorenzo’s move to Repsol Honda from Ducati for MotoGP 2019 come[...]
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January 8, 2019
The most important team and rider changes ahead of MotoGP 2019
There’s change afoot for both riders and teams in MotoGP 2019, with the break-up of decades-old partnerships and new riders coming up from the lower ranks of motorsport with a promise to sh[...]
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December 1, 2018
4 technological developments that will shape MotoGP 2019
The 2019 MotoGP season is less than a month old, but already we’re seeing how technological advancements are promising to shape the future of the sport. Here are just a few of the tech deve[...]
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November 20, 2018
MotoGP 2018: 6 highlights
It’s been a season of contrast for MotoGP, with triumphant highs as well as many lows – think falls and crashes from Catalunya to Argentina to Valencia, as well as moments of victory for [...]
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