In Motor Racing, Sports Marketing

motogp-2019The 2019 MotoGP season is less than a month old, but already we’re seeing how technological advancements are promising to shape the future of the sport.

Here are just a few of the tech developments that we’re likely to see in the MotoGP 2019 season – all of them promising to make this already incredibly tight sport even more competitive than usual…

Appearance of the Inertial Measurement Unit (IMU) in MotoGP

MotoGP has declared that from this season a standard IMU will be used across every vehicle in the competition. Working with each Electronic Control Unit (ECU), the IMU will offer greater stats on each bike than we’ve had before – for example the angle at which it is leaning. This will make comparisons between various riders’ performance easier to digest, and possibly see the race become even more competitive.

The increased use of carbon swingarms

MotoGP number one Marc Marquez, riding for Honda, has been quietly using a carbon swingarm on his bike for months now – and with the success that he’s had, it seems that other teams are more than likely to follow Honda’s lead. Ducati and Aprilia are teams that have both flirted with the technology over the past few months, so we’ll see what MotoGP 2019 holds for this particular development.

Rules tightened on aerodynamic fairings

In a bid to increase how streamlined their bikes are, manufacturers at MotoGP have been testing out aerodynamic fairings for a few years – likely since the use of winglets was banned at the end of 2016. Tighter restrictions on aerodynamic fairings are being introduced for 2019, though – whilst teams and riders have previously been allowed two designs and have been able to swap between them, now significant changes will be disallowed. It’s likely a blow for teams such as Ducati, who have used the previous rules to their advantage.

The return of Triumph

Iconic British motorcycle brand Triumph is said to be returning to the track in time for Moto2 in 2019, replacing Honda as the supplier for the second level of motorsport racing. Why is this important? Well, because it’s the bike that our future MotoGP stars – the future Marc Marquezes – will train on before the reach the top flights of the game.

So, will these technological developments change the face of MotoGP in 2019 – or alter which riders we are likely to see take up the winner and runner-up mantles at the end of the season? Obviously, it’s too early to say. Will it make it increasingly interesting as we wait to find out? Certainly. Watch this space for more on MotoGP2019’s technical developments and victories as they occur.

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Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport. Even before finishing his studies, he started working in sports marketing and discovered the importance of everything outside the playing field. Since 2012 he has been with RTR Sports, where he is now Head of Communication and Marketing Officer for projects related to Formula 1, MotoGP and the best of other two- and four-wheel motor sports.
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