0

MotoGP: Riders or super heroes?

MotoGP: incredible accidents, very fast recovery. Riders or super heroes? The riders of the Motorcycle Racing World Championship have accustomed us to exploits that would also be hard to conceive [...]

0

Main Sponsor, Front Sponsor and Minor Sponsor: a definition maze

Main Sponsor, Top Sponsor, Title Sponsor, Official Sponsor, Front Sponsor, Minor Sponsor: these are all types of sponsorship that fill up the Internet (and the newspapers), but often risk to lead [...]

0

What will sports marketing after Covid 19 Look like?

Sports Marketing and Coronavirus Covid-19 has hit hard on any sector of life. It has affected us and all that is dear to us: loved ones, habits and certainties. More than ever, this has been a [...]

0

Sponsorships and the Coronavirus. Diminishing the effects on sports investment

Sponsorships and the Coronavirus. Is it possible to diminish the negative effects of epidemics and unpredictable catastrophes? Here are a few observations. This is both a burning and important [...]

0

Sports complexes and sponsorship. Naming rights and more

Among the most interesting sports marketing opportunities, there is growing interest in all the activities related to sports facilities and complexes, i.e. stadiums, circuits, sports halls and [...]

0

Motorsport sponsorship opportunities: Why racing is great for business.

At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because [...]

0

Wishing to sponsor Formula E? We have 21 good reasons to be in the game.

Why should you sponsor Formula E? The reasons are many, in number and in type. Needless to say, the leading electric championship in the world is on a steady rise and it boasts a number of [...]

0

The best sports marketing agencies for MotoGP

Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general. It’s a valid question – after [...]

0

MotoGP: back to Finland, at last!

According to the yet to be confirmed calendar of MotoGP 2020, the paddock will fly back to Finland to race on the KymiRing circuit after 39 long years. The romance between the Scandinavian [...]

0

Sponsorship and pollution: a matter of consistency

A brief anecdote. Recently, the marketing manager of a company told me that they would not sponsor motor sports because of the polluting effects caused by cars and motorbikes. I was informed [...]

0

Things to do to become a MotoGP sponsor

Let’s start this post with an example. After some research and various meetings, a company eventually decides to invest in sports marketing to engage its target more efficiently. The company [...]

0

How sports sponsorships work in Italy and worldwide

We are often asked how sports sponsorships work in Italy and in the world. The most frequent questions include: “What does it mean to be a sponsor?”, “What do sponsors do?” and generally “How can [...]

0

Sports sponsorships: highly effective, but with ever elusive resources

When did the sponsorship crisis begin in Italy? The easiest answer would be 2008 in conjunction with the economic crisis. Honestly, we are going through a perfect storm where multiple factors [...]

0

What are the advantages of sports sponsorships?

If you are considering an investment in sports sponsorships, it is essential to exactly know the commercial advantages they can offer. I am pretty sure that you must have already asked yourself [...]

0

Good reasons to choose MotoGP sponsorship

RTR Sports Marketing has focused its core business on sponsorships in MotoGP and motorsports marketing ever since 1995. At RTR we specialise in the provision of consultancy services to companies [...]

0

Sports testimonials: here come the true celebrities!

In today’s social imaginary sports people have taken the role that mass audience used to recognize to actors first and musicians then, starting from the 60s onwards: people to love and to follow, [...]

0

Sports events and tourism: a successful marriage

A largely growing trend in the context of sports marketing is the creation of a marketing bond between sports and the geographical areas where sports events take place. On the one hand, all great [...]

0

International sponsorships in sports: why sport is key when you’re going global

As we all know, sponsorship is vital when companies want to go big and attack the global market with coherent, bold, effective campaigns. If you’re a brand with an international outlook, it’s [...]

0

Can we sponsor just one race? Local, Regional and Temporary sponsorship deals

We are present only in our country: can we sponsor just the home Grand Prix? Yes, you can, becoming sponsor of the weekend and more! MotoGP Sponsor of the weekend You can partner with a MotoGP [...]

0

Advantages and disadvantages of sports sponsorship

If you’re a sports marketing fan, it’ll only take a quick browse of the internet to bump into a rather awkward question: “what are the advantages and disadvantages of sports sponsorship??” In [...]