Extracted ImageUnbraked x Gresini MotoGP teamUnbraked X Gresini Racing

MotoGP Sponsorship: Unbraked x Gresini Racing

Motorbike spare parts retailer Unbraked has signed a partnership with MotoGP outfit Gresini Racing for the 2024 Season. Through the partnership, Unbraked will increase their brand exposure and legacy, as well as getting premier marketing positioning through the world’s oldest and most competitive motorsport series.

Hailing from their Sevilla, Spain headquarters, and thanks to a multi-year experience in the sector, Unbraked have always prided themselves in providing their customers and clients the best parts and the most valuable advice for all kinds of motorcycles. As they now increase their reach and array of solutions, it is only natural that they take to the best motorcycling championship in the world as an effective marketing platform.

And there can be little doubt that there’s no bigger story in MotoGP this year than the newfound Marquez brotherhood under the Gresini Racing roof. Thanks to an exciting turn of the tables, 2-time World Champion Alex Marquez and 8-time World Champion Marc Marquez will be together once again, riding the blue-clad Ducati machine for the Italian Team.

“It’s a special moment, this – said Unbraked CEO and Founder Eduard Montojo. Not only we are expanding towards new markets and opening to new clients worldwide, but we are doing so while partnering with possibly the most exciting story in racing right now. Since the early days, Unbraked is paired with the uttermost passion for riding and an eye for excellence: values that today we share with the Gresini family and and the Marquez brothers”.

In the past years, Gresini have produced quite an impression in the paddock. Equipped with Borgo Panigale’s finest and ripe with talent, the Faenza-based squad are now ready to embark on their quest for the biggest prize: the MotoGP World Championship crown.

Thanks to the partnership, Unbraked will have their logo on the team’s communication and marketing materials, as well as being present on Alex Marquez’s visor throughout the year. VIP treatment for Unbraked guests at selected races and the use of Gresini Racing’s name, logo and fame are part of the deal, too.

“It feels good -commented Silvia Schweiger, Client Director at RTR Sports Marketing, the agency behind the deal- especially because surely this did not come as an easy one. There has been a lot of going back to the drawing board and creating something new that would fit Eduard’s needs and request but also could squeeze into this completely new scenario that they’re building at Gresini. But everyone is happy: we all know this is a very good move”.

Battle will commence on track under the Lusail lights on March 10th.
Unbraked collaboration with Gresini teamGresini MotoGP rider in Unbraked gear

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Executive Director Server&Storage EMEA

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