Motorbike spare parts retailer Unbraked has signed a partnership with MotoGP outfit Gresini Racing for the 2024 Season. Through the partnership, Unbraked will increase their brand exposure and legacy, as well as getting premier marketing positioning through the world’s oldest and most competitive motorsport series.

Hailing from their Sevilla, Spain headquarters, and thanks to a multi-year experience in the sector, Unbraked have always prided themselves in providing their customers and clients the best parts and the most valuable advice for all kinds of motorcycles. As they now increase their reach and array of solutions, it is only natural that they take to the best motorcycling championship in the world as an effective marketing platform.

And there can be little doubt that there’s no bigger story in MotoGP this year than the newfound Marquez brotherhood under the Gresini Racing roof. Thanks to an exciting turn of the tables, 2-time World Champion Alex Marquez and 8-time World Champion Marc Marquez will be together once again, riding the blue-clad Ducati machine for the Italian Team.

“It’s a special moment, this – said Unbraked CEO and Founder Eduard Montojo. Not only we are expanding towards new markets and opening to new clients worldwide, but we are doing so while partnering with possibly the most exciting story in racing right now. Since the early days, Unbraked is paired with the uttermost passion for riding and an eye for excellence: values that today we share with the Gresini family and and the Marquez brothers”.

In the past years, Gresini have produced quite an impression in the paddock. Equipped with Borgo Panigale’s finest and ripe with talent, the Faenza-based squad are now ready to embark on their quest for the biggest prize: the MotoGP World Championship crown.

Thanks to the partnership, Unbraked will have their logo on the team’s communication and marketing materials, as well as being present on Alex Marquez’s visor throughout the year. VIP treatment for Unbraked guests at selected races and the use of Gresini Racing’s name, logo and fame are part of the deal, too.

“It feels good -commented Silvia Schweiger, Client Director at RTR Sports Marketing, the agency behind the deal- especially because surely this did not come as an easy one. There has been a lot of going back to the drawing board and creating something new that would fit Eduard’s needs and request but also could squeeze into this completely new scenario that they’re building at Gresini. But everyone is happy: we all know this is a very good move”.

Battle will commence on track under the Lusail lights on March 10th.