Collection of logos from Unbraked campaign

 

Moto3 Sponsorship: Unbraked X MTA Racing

 

Premium Spanish motorcycle spare parts reseller Unbraked (unbraked.es) has signed a partnership agreement with World Moto3 outfit MTA Racing. The Iberian firm will be a MTA partner starting from the 2023 British Grand Prix and will continue throughout the remainder of the season. The deal has been sealed thanks to the work and consultancy of RTR Sports Marketing.

With an impressive list of more than 260 brands in their catalog, Unbraked is one of Southern Europe’s biggest resellers for all things motorcycle. Hailing from sunny Seville, the been building a loyal and growing customer base thanks to their extensive offer of accessories and spare parts for scooters, motorcycles, minibikes and pitbikes.

There is therefore little doubt that the biggest competition in the world for motorcycles, the MotoGP World Championship, could be the perfect marketing platform for Unbraked.

Born in 2013 as a flag bearer for the Italian Motorcycle Federation in Moto3, the MTA team have been lining up impressive talent in their ten-year lifespan and has secured their place in the top flight of the Moto3 paddock. Spanish sensation Ivan Ortolà and home hero Stefano Nepa have not disappointed, albeit having to face tough luck at the beginning of the year.

Under the agreement, the Unbraked logo will be featured on the front fairings of Ortola and Nepa’s bikes for the remainder of the season. The spanish brand will also enjoy global visibility through communication materials and social media, while leveraging on premium hospitality options and other marketing and communication benefits.

“We are very happy with this little but very tailored deal – has commented RTR Sports Associate Director Silvia Schweiger – a nice testimony to the fact that there is no one size fits all in motorsport sponsorship and that every partnership need to be tailored and fine tuned to be successful”.

Eduard Montojo, Unbraked’s CEO and Founder has added: “We are proud to support a new sporting project that confirms our strong link with motorsport and the motorcycle community. This partnership testifies to the Group’s desire to consolidate its position not only in Spain, but also in Italy, France and other European countries, and to open up new markets abroad, thanks to an international development plan for the brand.”

Hero image from Unbraked motorsport campaignUnbraked campaign image featuring motorsport gear

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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