Unbraked X MTA Racing
Moto3 Sponsorship: Unbraked X MTA Racing
Premium Spanish motorcycle spare parts reseller Unbraked (unbraked.es) has signed a partnership agreement with World Moto3 outfit MTA Racing. The Iberian firm will be a MTA partner starting from the 2023 British Grand Prix and will continue throughout the remainder of the season. The deal has been sealed thanks to the work and consultancy of RTR Sports Marketing.
With an impressive list of more than 260 brands in their catalog, Unbraked is one of Southern Europe’s biggest resellers for all things motorcycle. Hailing from sunny Seville, the been building a loyal and growing customer base thanks to their extensive offer of accessories and spare parts for scooters, motorcycles, minibikes and pitbikes.
There is therefore little doubt that the biggest competition in the world for motorcycles, the MotoGP World Championship, could be the perfect marketing platform for Unbraked.
Born in 2013 as a flag bearer for the Italian Motorcycle Federation in Moto3, the MTA team have been lining up impressive talent in their ten-year lifespan and has secured their place in the top flight of the Moto3 paddock. Spanish sensation Ivan Ortolà and home hero Stefano Nepa have not disappointed, albeit having to face tough luck at the beginning of the year.
Under the agreement, the Unbraked logo will be featured on the front fairings of Ortola and Nepa’s bikes for the remainder of the season. The spanish brand will also enjoy global visibility through communication materials and social media, while leveraging on premium hospitality options and other marketing and communication benefits.
“We are very happy with this little but very tailored deal – has commented RTR Sports Associate Director Silvia Schweiger – a nice testimony to the fact that there is no one size fits all in motorsport sponsorship and that every partnership need to be tailored and fine tuned to be successful”.
Eduard Montojo, Unbraked’s CEO and Founder has added: “We are proud to support a new sporting project that confirms our strong link with motorsport and the motorcycle community. This partnership testifies to the Group’s desire to consolidate its position not only in Spain, but also in Italy, France and other European countries, and to open up new markets abroad, thanks to an international development plan for the brand.”