Patrocinio Moto3: Unbraked X MTA Racing

 

Unbraked(unbraked.es), distribuidor español de recambios para motocicletas, ha firmado un acuerdo de colaboración con la escudería MTA Racing del Mundial de Moto3. La firma ibérica será socio de la MTA a partir del Gran Premio de Gran Bretaña de 2023 y continuará durante el resto de la temporada. El acuerdo se ha cerrado gracias al trabajo y el asesoramiento de
RTR Sports Marketing
.

Con una impresionante lista de más de 260 marcas en su catálogo, Unbraked es uno de los mayores distribuidores de motocicletas del sur de Europa. Procedentes de la soleada Sevilla, han ido creando una clientela fiel y creciente gracias a su amplia oferta de accesorios y recambios para scooters, motocicletas, minimotos y pitbikes.

Por ello, no cabe duda de que la mayor competición mundial de motociclismo, el Campeonato del Mundo de MotoGP, podría ser la plataforma de marketing perfecta para Unbraked.

Nacido en 2013 como abanderado de la Federación Italiana de Motociclismo en Moto3, el equipo MTA ha ido alineando talentos impresionantes en sus diez años de vida y se ha asegurado un lugar en la máxima categoría del paddock de Moto3. La sensación española , Ivan Ortolà, y el héroe local , Stefano Nepa, no han decepcionado, aunque hayan tenido que enfrentarse a una dura suerte a principios de año.

En virtud del acuerdo, el logotipo de Unbraked figurará en los carenados delanteros de las motos de Ortola y Nepa durante el resto de la temporada. La marca española también disfrutará de visibilidad global a través de materiales de comunicación y redes sociales, al tiempo que se beneficiará de opciones de hospitalidad premium y otras ventajas de marketing y comunicación.

“Estamos muy contentos con este acuerdo, pequeño pero muy adaptado -ha comentado la Directora Asociada de RTR Sports, Silvia Schweiger-, un bonito testimonio del hecho de que no hay una talla única en el patrocinio del automovilismo y que cada asociación tiene que ser adaptada y afinada para tener éxito”.

Eduard Montojo, CEO y Fundador de Unbraked ha añadido: “Estamos orgullosos de apoyar un nuevo proyecto deportivo que confirma nuestro fuerte vínculo con el deporte del motor y la comunidad motociclista. Esta asociación demuestra la voluntad del Grupo de consolidar su posición no sólo en España, sino también en Italia, Francia y otros países europeos, y de abrir nuevos mercados en el extranjero, gracias a un plan de desarrollo internacional de la marca.”

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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