SIFI and LCR Honda team branding

MotoGP Sponsorship: SIFI Group x LCR Honda 2023-2024

Ophthalmic powerhouse SIFI and MotoGP outfit LCR Honda have shaken hands again to renew an eye-watering ten-year partnership. It’s a long way now since the Catania-based venture and Lucio Cecchinello’s squad were introduced to each other by RTR Sports Marketing back in 2015 and started their journey together.

And boy did that go well. Right from the start, SIFI’s journey in MotoGP sponsorship was one of creativity and clever leveraging on the many benefits they had at hand. From spectacular hospitality weekends for their VIP guests to emotional international corporate events alongside LCR’s riders and showbike, SIFI has been a textbook example on how to use sport sponsorship in their marketing.

But more than that, it was possibly SIFI’s Driving Vision Science project that put the Italian company in the sports marketing Hall of Fame. Thoughtfully using MotoGP riders as a prime example of performing under stressful conditions and in extreme situations, the DVS project aims to develop a working protocol to improve eye capabilities and train a better sense of sight for everyday commuters, workers and professionals. Needless to say, the impact could be immense.

Initial research published by SIFI at the beginning of their work immediately proved revolutionary and quickly spread to medical press and professional pamphlets. Strengthened by the initial success, testing on riders continued to produce extremely interesting findings: while these super-human athletes are a class on their own even when it comes to seeing and watching things, our very sense of sight can be trained and improved greatly.

The LCR Honda Team are now looking ahead at the 2024 MotoGP season and are ready to sport SIFI’s logo on the front fairing of their Honda machine and on the sleeves of the team’s apparel. Hospitality benefits and other rights are again granted in what’s an unmistakable and highly recognizable partnership.

“What can I say? It’s mega. Ten years together and these brands are still stronger than ever -says RTR Sports’ Managing Director Riccardo Tafà– It shows the great results a well-activated sponsorship can produce and the immense potential of this marketing tool. It’s always been a win-win situation for both parties but it’s great to see how close they are now: it’s like watching family”.

LCR Honda bike with SIFI logoMotoGP event with SIFI brandingSIFI and LCR Honda sponsorship banner

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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