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MotoGP Sponsorship: CMSNL x LCR Honda MotoGP Team

Motorcycle spare parts powerhouse CMSNL and MotoGP team LCR Honda have shaken hands again and renewed their collaboration for the 2023 and 2024 MotoGP World Championship. It’s the eighth and ninth year together for the pair: a joyful, fruitful collaboration that started back in 2016 thanks to the consultancy and support of RTR sports marketing.

At a stunning 4.3+ Million spare parts, CMSNL is the largest stockist in Europe and one of the world’s biggest online resellers. The dutch company can provide spares and support for more than 36,000 models form 1959 onwards and deliver to over 60 countries. In this spare parts bonanza, Honda plays a major role and CMSLN can supply more than 1,9 Million parts for Honda Motorcycles, mopeds, AtVs, and gear.

The partnership with one of HRC’s marquee names, LCR Honda, does therefore make a lot of sense.

Lucio Cecchinello and his team have been a robust, fierce companion for the Japanese manufacturer and will once again line up two Rc213Vs on the 2023 grid. Spaniard Alex Rins has joined the team in 2023, followed by Frenchman Johann Zarco in 2024, while Taka Nakagami will keep his place on the #30 machine.

The CMSNL logo will be featured on the side fairings and the tail of the LCR Honda bikes, while other extensive marketing benefits, including premium hospitality opportunities and the use of the showbike for events and tradefairs, make for a complete and sumptuous marketing package.

Riccardo Tafà, Managing director for RTR Sports Marketing, is obviously pleased with the renewal of the deal. “It’s beautiful to see them grow together year after year. They know each other very well and both have great marketing teams working very well together. It’s seamless, now. When you have these long partnerships it’s a blessing, because the rough patches and usual bumps of the beginnings are long gone and all they do now is profit from this friendship and this collaboration”

LCR Honda MotoGP pit areaRacing moment of LCR Honda teamLCR Honda MotoGP on the track

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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