CMS Honda MotoGP bike side profile

Patrocinio de MotoGP: CMSNL x LCR Honda MotoGP Team

La empresa de recambios para motocicletas CMSNL y el equipo de MotoGP LCR Honda se han vuelto a dar la mano y han renovado su colaboración para el Campeonato del Mundo de MotoGP de 2023 y 2024. Es el octavo y noveno año juntos para la pareja: una colaboración alegre y fructífera que comenzó allá por 2016 gracias a la consultoría y el apoyo de RTR sports marketing.

Con más de 4,3 millones de piezas de recambio, CMSNL es el mayor distribuidor de Europa y uno de los mayores distribuidores en línea del mundo. La empresa holandesa suministra piezas de recambio y asistencia técnica para más de 36.000 modelos desde 1959 y suministra a más de 60 países. En esta bonanza de piezas de recambio, Honda desempeña un papel fundamental y CMSLN puede suministrar más de 1,9 millones de piezas para motocicletas, ciclomotores, AtV y engranajes Honda.

La asociación con una de las marcas de HRC, LCR Honda, tiene mucho sentido.

Lucio Cecchinello y su equipo han sido un compañero robusto y feroz para el fabricante japonés y volverán a alinear dos Rc213V en la parrilla de 2023. El español Alex Rins se ha unido al equipo en 2023, seguido por el francés Johann Zarco en 2024, mientras que Taka Nakagami mantendrá su lugar en la máquina #30.

El logotipo de la CMSNL figurará en los carenados laterales y en el colín de las motos LCR Honda, mientras que otros amplios beneficios de marketing, incluidas las oportunidades de hospitalidad premium y el uso de la showbike para eventos y ferias comerciales, conforman un completo y suntuoso paquete de marketing.

Riccardo Tafà, Director General de RTR Sports Marketing, está obviamente satisfecho con la renovación del acuerdo. “Es hermoso verles crecer juntos año tras año. Se conocen muy bien y ambos tienen grandes equipos de marketing que trabajan muy bien juntos. Ahora todo es perfecto. Cuando se tienen estas largas asociaciones es una bendición, porque las malas rachas y los baches habituales de los comienzos hace tiempo que han desaparecido y todo lo que hacen ahora es sacar provecho de esta amistad y esta colaboración”.

LCR Honda MotoGP pit areaRacing moment of LCR Honda teamLCR Honda MotoGP on the track

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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