TONIT x Alex Marquez
MotoGP sponsorship: TONIT x Alex Marquez
Motorcycle riders community app TONIT has announced a global partnership with MotoGP rider Alex Marquez. The partnership has been signed thanks to the consultancy and work of RTR Sports Marketing, acting as an Agency helping TONIT for the development of the European and International markets.
Hailing form North America and quickly expanding worldwide, TONIT is a revolutionary app striving to bring riders together, discover new routes and find new products and pieces of content.
With TONIT, motorcycle enthusiasts from all over the world will get the chance to connect, discover new exciting itineraries, comment on their favorite pieces of gear and stay up-to-date with news and releases form the industry. The TONIT app, already launched in Canada and the United States, is now been translated, localized and ready tor rev some engines around the world.
For such a thrilling feat, there’s no better partner and ambassador than 2x World Champion and MotoGP rider Alex Marquez.
Fresh from his Gresini transfer and ready to make the best out of the Ducati Desmosedici GP23, Marquez will race throughout the season with the TONIT logo well visibile on his helmet. More than that, the Cervera rider will be an active member of the TONIT community, posting the best moments from his rides and his tips and tricks for a safer, better journey. Other social media activities, marketing benefits and the rider’s presence at some important TONIT moments are part of the deal too.
Born April 1996, the spanish rider worked his way to MotoGP after winning the 2012 CEV Moto3 Season, the 2014 Moto3 World Championship and the 2019 Moto2 World Championship. In 2020, Alex joined his brother Marc Marquez on board the official Honda HRC machine. Alex would continue with Honda for the 2021 and 2022 seasons, this time with Lucio Cecchinello’s LCR Team outfit, producing convincing rides. 2023 will see Marquez trying to tame a very different beast, in Borgo Panigale’s finest championship winning machine.
“We are extremely happy to have Alex in the TONIT family –TONIT CEO Jason Lotoski said– and we are sure he will be a very important part of this TONIT ride. When it comes to bikes, there’s nothing bigger than MotoGP and we are sure this sponsorship will give us the awareness and recognition we want for our app. More than that, we share Alex’s view and mindset: he’s a focused, passionate rider but also an overall nice very friendly guy, which is what we love of the moto community”.
It’s yet another success story in RTR Sports Marketing’s books, after more than twenty-eight years in the sponsorship space.
“We are really happy with this partnership -RTR Sports’ Managing Director Riccardo Tafà comments- as it’s a good sign of the times and how the whole industry is re-shaping around these new, fresh and exiting brands. It’s online to offline but also offline to online and there’s this really nice set of activations and strategies in the mix, making this a very fun, but also very modern partnership. So, thanks to TONIT for choosing us in this adventure, and thanks to Alex and his management and Team for the great work done together”.