Marc Márquez with TONIT Trade campaignMotoGP rider Alex Marquez for TONIT

TONIT x Alex Marquez

MotoGP sponsorship: TONIT x Alex Marquez

Motorcycle riders community app TONIT has announced a global partnership with MotoGP rider Alex Marquez. The partnership has been signed thanks to the consultancy and work of RTR Sports Marketing, acting as an Agency helping TONIT for the development of the European and International markets.

Hailing form North America and quickly expanding worldwide, TONIT is a revolutionary app striving to bring riders together, discover new routes and find new products and pieces of content.

With TONIT, motorcycle enthusiasts from all over the world will get the chance to connect, discover new exciting itineraries, comment on their favorite pieces of gear and stay up-to-date with news and releases form the industry. The TONIT app, already launched in Canada and the United States, is now been translated, localized and ready tor rev some engines around the world.

For such a thrilling feat, there’s no better partner and ambassador than 2x World Champion and MotoGP rider Alex Marquez.

Fresh from his Gresini transfer and ready to make the best out of the Ducati Desmosedici, Marquez will race throughout the season with the TONIT logo well visibile on his helmet. More than that, the Cervera rider will be an active member of the TONIT community, posting the best moments from his rides and his tips and tricks for a safer, better journey. Other social media activities, marketing benefits and the rider’s presence at some important TONIT moments are part of the deal too.

Born April 1996, the spanish rider worked his way to MotoGP after winning the 2012 CEV Moto3 Season, the 2014 Moto3 World Championship and the 2019 Moto2 World Championship. In 2020, Alex joined his brother Marc Marquez on board the official Honda HRC machine. Alex would continue with Honda for the 2021 and 2022 seasons, this time with Lucio Cecchinello’s LCR Team outfit, producing convincing rides. 2023 and 2024 see Marquez trying to tame a very different beast, in Borgo Panigale’s finest championship winning machine.

“We are extremely happy to have Alex in the TONIT family –TONIT CEO Jason Lotoski said– and we are sure he will be a very important part of this TONIT ride. When it comes to bikes, there’s nothing bigger than MotoGP and we are sure this sponsorship will give us the awareness and recognition we want for our app. More than that, we share Alex’s view and mindset: he’s a focused, passionate rider but also an overall nice very friendly guy, which is what we love of the moto community”.

It’s yet another success story in RTR Sports Marketing’s books, after more than twenty-eight years in the sponsorship space.

“We are really happy with this partnership -RTR Sports’ Managing Director Riccardo Tafà comments- as it’s a good sign of the times and how the whole industry is re-shaping around these new, fresh and exiting brands. It’s online to offline but also offline to online and there’s this really nice set of activations and strategies in the mix, making this a very fun, but also very modern partnership. So, thanks to TONIT for choosing us in this adventure, and thanks to Alex and his management and Team for the great work done together”.

Alex Marquez with TONIT brandingTONIT with Alex Marquez MotoGP

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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