In Sport Sponsorship, Sports Marketing

The new calendar of the
World Superbike Championship (WSBK)
2024, which promises an exciting and change-filled season. The calendar includes 12 rounds spread over several well-known circuits, with the addition of two new venues. The addition of Balaton Park Circuit in Hungary and Cremona Circuit in Italy brings new excitement to the championship, giving drivers, teams and fans the opportunity to experience these new tracks for the first time.

The 2024 season will see Italy host two rounds, with the popular Misano Circuit retaining its usual location in June and the new Cremona Circuit welcoming the WSBK series Sept. 20-22. This is a significant development, consolidating Italy’s position as a key venue for the rainbow series. Also highly anticipated is the return of WSBK to Hungary after more than three decades, with the race taking place at the Balaton Park circuit.

The calendar is predominantly focused on Europe, with only one event scheduled outside the continent. The final two events will take place at MotorLand Aragon and Jerez Circuit in Spain for an exciting conclusion to the 2024 WSBK season.

Overall, the WSBK 2024 calendar offers an interesting combination of new and familiar circuits, setting the stage for a compelling championship that will captivate motorcycling fans around the world.

The full schedule is as follows:

  1. February 23-25: Phillip Island, Australia
  2. March 22-24: Circuit de Barcelona-Catalunya, Spain
  3. April 19-21: Assen TT Circuit, Netherlands
  4. May 10-12: Automotodrom Brno, Czech Republic
  5. June 7-9: Misano World Circuit, Italy
  6. June 21-23: Donington Park, United Kingdom
  7. July 5-7: WeatherTech Raceway Laguna Seca, United States
  8. July 19-21: Circuit de Nevers Magny-Cours, France
  9. September 6-8: EuroSpeedway Lausitz, Germany
  10. September 20-22: Cremona Circuit, Italy
  11. September 27-29: MotorLand Aragon, Spain
  12. October 11-13: Jerez Circuit, Spain
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Riccardo Tafà
Riccardo Tafà
Riccardo was born in Giulianova, graduated in law at the University of Bologna and decided to do something else. After a stint at ISFORP (public relations training institute) in Milan, he moved to England. He began his career in London in PR, first at MSP Communication and then at Counsel Limited. Then, following his unhealthy passion for sport, he moved to Jean Paul Libert's SDC and started working in two and four-wheelers, this was in 1991/1992. A brief move to Monaco followed, where he worked alongside the owner of Pro COM, a sports marketing agency founded by Nelson Piquet. He returned to Italy and started working in the first person as RTR, first a consulting firm and then a sports marketing company. 
Back in 2001 RTR won the ESCA award for the best sports MKTG project in Italy in the year 2000. Among other things, RTR obtained the highest score among all categories and represented Italy in the ESCA European Contest. From that moment on, RTR will no longer participate in other national or international awards. Over the years he takes some satisfaction and swallows a lot of toads. But he is still here, writing in a disenchanted and simple manner, with the aim of giving practical (unsolicited) advice and food for thought.
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