Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
June 22, 2026
The SIFI case: how we helped a Pharma company turn a MotoGP sponsorship into a decade-long scientific platform
In 2015, SIFI was not an obvious candidate for MotoGP Sponsorship. Founded in Catania in 1935, SIFI is one of Europe’s most established independent ophthalmic companies — a developer and [...]
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June 19, 2026
IndyCar Sponsorship 2026: Guide to Costs, Packages & Opportunities
IndyCar sponsorship costs range from approximately $30,000 per race at the associate entry level to more than $20 million per season at the series title tier. For brands eyeing the United Sta[...]
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June 18, 2026
Why Do Sponsors Change Teams – Strategy, Risk & Reward
In late 2024, one of MotoGP’s most iconic partnerships quietly ended. Repsol and Honda HRC – linked since 1995 across 30 seasons, multiple world titles, and a commercial bond so d[...]
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June 17, 2026
Sponsor Logo Placement in Motorsport Sponsorship: Where You’re Positioned Matters and Why
Two brands can pay similar fees for a MotoGP sponsorship and leave the season with dramatically different returns. The difference is rarely the team, the championship, or the creative –[...]
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June 17, 2026
Motorsports Sponsorship Duration: How Long Should a Sponsorship Deal Last? (PLC Model)
Every brand that approaches motorsport sponsorship for the first time asks the same question: how long do we need to commit? The honest answer is that there is no universal number. But there [...]
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June 12, 2026
Liberty Media’s MotoGP Roadmap for 2026
Almost all the brands that ask me what Liberty Media will do with MotoGP are waiting for an announcement. A press conference, a slide outlining the five-year strategy, a press release that sp[...]
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May 29, 2026
What MotoGP Teams Are Worth Today — and in 2031
What MotoGP teams are really worth today, why the Tech3 deal isn’t the benchmark, and what valuations could look like by 2031 under three realistic scenarios. [...]
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May 21, 2026
May 2026 editorial: The expanding universe of motorsport sponsorship. New deals, new categories, new logic
I have been thinking about Max Verstappen at the Nürburgring. Not the result — his car retired with hours to go, a mechanical failure that ended what had been a genuinely competitive run. [...]
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May 20, 2026
What Is Motorsport Sponsorship Activation? Complete Brand Guide (2026)
How to turn a motorsport logo placement into a year-round commercial programme – the activation types, real brand examples from Formula 1 and MotoGP, a step-by-step framework, and the R[...]
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May 19, 2026
Every F1 Title Sponsor for the 2026 Season: Full List, Deal Values and What They Pay
The 2026 Formula 1 season marks the most significant technical reset in a decade — new power unit regulations, a new manufacturer on the grid, and a commercial market that has crossed $3 bi[...]
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May 14, 2026
MotoGP vs F1 sponsorship: what the gap actually buys
A week ago I wrote that Formula 1 sponsorship spend will exceed $3 billion in 2026 for the first time, driven by tech and AI deals that buy operational integration rather than logo placement.[...]
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May 11, 2026
MotoGP Sponsorship Cost: How Much Does It Cost to Sponsor MotoGP in 2026?
MotoGP sponsorship cost in 2026 ranges from approximately €75,000 for entry-level partnership packages to €15 million for title sponsorship of a leading factory team. The exact MotoGP spo[...]
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May 10, 2026
MotoGP 2026 Calendar: Full Schedule, Race Dates & Circuits
The MotoGP 2026 calendar features 22 Grands Prix across five continents and 18 countries, opening with the Thai Grand Prix in Buriram on February 27 – March 1 and closing with the Valencia [...]
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May 8, 2026
F1 sponsorship just crossed $3 billion. So what?
On Sunday 3 May, Kimi Antonelli won the Miami Grand Prix from Lando Norris, three seconds clear, with Oscar Piastri third. It was Antonelli’s third consecutive victory of the 2026 seaso[...]
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April 27, 2026
April 2026 Editorial: No Favourite. No Better Moment.
On what an open championship tells us about the right moment to enter motorsport — and why uncertainty is the most underrated word in sponsorship. I have been watching motorsport for a long[...]
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April 24, 2026
Types of Motorsport Sponsorship for Brands
A Formula 1 grid carries between 10 and 15 sponsors per car. Across all ten teams on a given race weekend, that represents potentially 150 commercial relationships operating simultaneously at[...]
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April 24, 2026
How Does Motorsport Sponsorship Work? A Complete Brand Guide (2026)
There is a version of motorsport sponsorship that everyone understands. A brand pays money. Their logo appears on the car. People watching the race see it. This is not wrong exactly. It is si[...]
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April 24, 2026
Benefits of Motorsport Sponsorship: Advantage Guide for Brands
What Motorsport Sponsorship Delivers That Other Marketing Cannot In a media environment defined by ad-blockers, fragmented attention, and a consumer base that has developed near-total immunit[...]
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April 21, 2026
WEC vs F1 Sponsorship — Why Endurance Is the Most Undervalued Platform in Motorsport
On Sunday, the 2026 FIA World Endurance Championship opened at Imola. Toyota’s #8 won the six hours in front of 92,175 spectators — a circuit record — beating the pole-sitting Ferra[...]
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March 24, 2026
March 2026 Editorial: The Season Has No Patience for Standing Still
On the controlled chaos of a new era — in the paddock, in the boardroom, and on the grid. There is a particular quality to the opening weeks of a new motorsport season. The regulations are [...]
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