Author: Riccardo Tafà
Riccardo Tafà is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.
September 9, 2026
MotoGP in the United States: the post-2027 expansion playbook
The Liberty Media playbook for the United States in Formula 1 is not a benchmark theory. It is a documented execution spanning eight years, readable by headline and by number. Drive to Surviv[...]
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August 28, 2026
June 2026 editorial: when the lights go out, anything is possible
Why the best commercial opportunities live exactly where the outcome is least predictable There’s a moment, just before the lights go out at the start of every race, that I’ve nev[...]
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August 13, 2026
First-party data in MotoGP: what a captive audience is really worth
The third-party cookie is not dead. It has been pardoned. And that is exactly why it is worth less today than when it was on death row. On 22 April 2025, Google announced it would not depreca[...]
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August 4, 2026
MotoGP has appointed CAA Sports: what (really) changes for sponsors
On 23 June 2026 MotoGP appointed CAA Sports as its exclusive global sponsorship agency. Here is what the deal actually changes for brands, and what it leaves untouched. [...]
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July 27, 2026
The 2026 MotoGP Factory Teams: An Analysis of the Commercial Portfolio
Five factory teams on the MotoGP grid in 2026. They compete in the same championship, under the same technical regulations-which are evolving toward the 850cc cycle set to begin in 2027-and w[...]
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July 21, 2026
July 2026 editorial: A world gathering around sport
On why sport remains the last universal language – and what that means for any brand trying to reach the world July is when the planet turns its attention to the same few things at once[...]
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July 9, 2026
Anatomy of the Monster-Aprilia Deal: What It Tells Us About the MotoGP Market
Il 29 maggio 2026, durante il weekend del Gran Premio d’Italia al Mugello, Aprilia Racing e Monster Energy hanno annunciato il primo title sponsor della storia di Aprilia in MotoGP. Mon[...]
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July 9, 2026
Moto3 Sponsorship – Costs, Packages, Benefits & Choosing the Right Sponsorship Agency
Why Moto3 Is the Entry Point Into MotoGP Sponsorship Think you cannot afford the MotoGP grid? Moto3 sponsorship puts you on it from around €10k, on the same weekends as the premier class. A[...]
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June 26, 2026
The Lenovo Case: Why a Tech Brand Chose Ducati MotoGP
110 million dollars a year. That’s how much Oracle pays Red Bull Racing to be the title sponsor of the most successful Formula 1 team of the past decade. Sixty million dollars a year is now[...]
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June 22, 2026
The SIFI case: How RTR Sports helped a Pharma company turn a MotoGP sponsorship into a decade-long scientific platform
In 2015, SIFI was not an obvious candidate for MotoGP Sponsorship. Founded in Catania in 1935, SIFI is one of Europe’s most established independent ophthalmic companies – a developer [...]
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June 19, 2026
IndyCar Sponsorship 2026: Guide to Costs, Packages & Opportunities
IndyCar sponsorship costs range from approximately $30,000 per race at the associate entry level to more than $20 million per season at the series title tier. For brands eyeing the United Sta[...]
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June 18, 2026
Why Do Sponsors Change Teams – Strategy, Risk & Reward
In late 2024, one of MotoGP’s most iconic partnerships quietly ended. Repsol and Honda HRC – linked since 1995 across 30 seasons, multiple world titles, and a commercial bond so d[...]
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June 17, 2026
Motorsports Sponsorship Duration: How Long Should a Sponsorship Deal Last? (PLC Model)
Every brand that approaches motorsport sponsorship for the first time asks the same question: how long do we need to commit? The honest answer is that there is no universal number. But there [...]
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June 12, 2026
Liberty Media’s MotoGP Roadmap for 2026
Almost all the brands that ask me what Liberty Media will do with MotoGP are waiting for an announcement. A press conference, a slide outlining the five-year strategy, a press release that sp[...]
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May 29, 2026
What MotoGP Teams Are Worth Today — and in 2031
What MotoGP teams are really worth today, why the Tech3 deal isn’t the benchmark, and what valuations could look like by 2031 under three realistic scenarios. [...]
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May 21, 2026
May 2026 editorial: The expanding universe of motorsport sponsorship. New deals, new categories, new logic
I have been thinking about Max Verstappen at the Nürburgring. Not the result — his car retired with hours to go, a mechanical failure that ended what had been a genuinely competitive run. [...]
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May 20, 2026
What Is Motorsport Sponsorship Activation? Complete Brand Guide (2026)
How to turn a motorsport logo placement into a year-round commercial programme – the activation types, real brand examples from Formula 1 and MotoGP, a step-by-step framework, and the R[...]
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May 19, 2026
Every F1 Title Sponsor for the 2026 Season: Full List, Deal Values and What They Pay
The 2026 Formula 1 season marks the most significant technical reset in a decade — new power unit regulations, a new manufacturer on the grid, and a commercial market that has crossed $3 bi[...]
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May 14, 2026
MotoGP vs F1 sponsorship: what the gap actually buys
A week ago I wrote that Formula 1 sponsorship spend will exceed $3 billion in 2026 for the first time, driven by tech and AI deals that buy operational integration rather than logo placement.[...]
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May 11, 2026
How Much Does MotoGP Sponsorship Cost? Price Tiers & Levels 2026
MotoGP sponsorship cost in 2026 ranges from approximately €75,000 for entry-level packages to €15 million for a title sponsorship with a top-tier factory team. The price depends on five v[...]
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