Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
May 21, 2026
May 2026 editorial: The expanding universe of motorsport sponsorship. New deals, new categories, new logic
I have been thinking about Max Verstappen at the Nürburgring. Not the result — his car retired with hours to go, a mechanical failure that ended what had been a genuinely competitive run. [...]
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May 20, 2026
What Is Motorsport Sponsorship Activation? Complete Brand Guide (2026)
How to turn a motorsport logo placement into a year-round commercial programme – the activation types, real brand examples from Formula 1 and MotoGP, a step-by-step framework, and the R[...]
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May 19, 2026
Every F1 Title Sponsor for the 2026 Season: Full List, Deal Values and What They Pay
The 2026 Formula 1 season marks the most significant technical reset in a decade — new power unit regulations, a new manufacturer on the grid, and a commercial market that has crossed $3 bi[...]
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May 14, 2026
MotoGP vs F1 sponsorship: what the gap actually buys
A week ago I wrote that Formula 1 sponsorship spend will exceed $3 billion in 2026 for the first time, driven by tech and AI deals that buy operational integration rather than logo placement.[...]
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May 11, 2026
MotoGP Sponsorship Cost: How Much Does It Cost to Sponsor MotoGP in 2026?
MotoGP sponsorship cost in 2026 ranges from approximately €75,000 for entry-level partnership packages to €15 million for title sponsorship of a leading factory team. The exact MotoGP spo[...]
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May 10, 2026
MotoGP 2026 Calendar: Full Schedule, Race Dates & Circuits
The MotoGP 2026 calendar features 22 Grands Prix across five continents and 18 countries, opening with the Thai Grand Prix in Buriram on February 27 – March 1 and closing with the Valencia [...]
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May 8, 2026
F1 sponsorship just crossed $3 billion. So what?
On Sunday 3 May, Kimi Antonelli won the Miami Grand Prix from Lando Norris, three seconds clear, with Oscar Piastri third. It was Antonelli’s third consecutive victory of the 2026 seaso[...]
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April 27, 2026
April 2026 Editorial: No Favourite. No Better Moment.
On what an open championship tells us about the right moment to enter motorsport — and why uncertainty is the most underrated word in sponsorship. I have been watching motorsport for a long[...]
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April 24, 2026
Types of Motorsport Sponsorship for Brands
A Formula 1 grid carries between 10 and 15 sponsors per car. Across all ten teams on a given race weekend, that represents potentially 150 commercial relationships operating simultaneously at[...]
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April 24, 2026
How Does Motorsport Sponsorship Work? A Complete Brand Guide (2026)
There is a version of motorsport sponsorship that everyone understands. A brand pays money. Their logo appears on the car. People watching the race see it. This is not wrong exactly. It is si[...]
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April 24, 2026
Benefits of Motorsport Sponsorship: Advantage Guide for Brands
What Motorsport Sponsorship Delivers That Other Marketing Cannot In a media environment defined by ad-blockers, fragmented attention, and a consumer base that has developed near-total immunit[...]
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April 21, 2026
WEC vs F1 Sponsorship — Why Endurance Is the Most Undervalued Platform in Motorsport
On Sunday, the 2026 FIA World Endurance Championship opened at Imola. Toyota’s #8 won the six hours in front of 92,175 spectators — a circuit record — beating the pole-sitting Ferra[...]
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March 24, 2026
March 2026 Editorial: The Season Has No Patience for Standing Still
On the controlled chaos of a new era — in the paddock, in the boardroom, and on the grid. There is a particular quality to the opening weeks of a new motorsport season. The regulations are [...]
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March 16, 2026
NASCAR Sponsorship 2026: How Much It Costs, Available Packages & Brand Opportunities
For more than seventy years, NASCAR, the National Association for Stock Car Auto Racing, has been one of the most influential sports properties in the United States. Today, NASCAR represents [...]
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March 3, 2026
2026: the right year to sponsor MotoGP
The transfer of control of Dorna Sports a Liberty Media represents, more than a corporate transaction, a change of industrial trajectory for the world’s most famous two-wheel championsh[...]
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January 2, 2026
2025: the year when motorsport became an asset class
Looking only at the bulletin board, 2025 is easy to file away: Norris world champion in F1, Márquez king again in MotoGP. End of story. Only, for those who put the budget on the table and th[...]
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December 16, 2025
Motorsport at the highest level: is there still room for eclectic drivers? The “Rovanperä case”
There is one word that dominates every paddock today, from world rally practice to the pits of a national championship: hyperspecialization. Athletes “built” for a single act, eng[...]
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November 20, 2025
Diogo Moreira: the rebirth of MotoGP comes from Brazil
Diogo Moreira ‘s arrival in MotoGP, in the aftermath of the historic Moto2 2025 title, is more than just a category jump: it is a turning point for MotoGP, for Liberty-branded MotoGP, a[...]
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October 8, 2025
Motorsport as a business engine: the ultimate guide to sponsorships that work
The equation that is changing motorsport marketing Imagine you are sitting in your company’s boardroom. On the table, the sports sponsorship budget for 2026. The question you are asking –[...]
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September 3, 2025
Every Team’s Title Sponsor for the 2025 Formula 1 Season
Title sponsorship is one of the most coveted and high-impact assets in motorsport marketing, and nowhere is this more evident than in Formula 1. In a sport defined by innovation, prestige, an[...]
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